New Music podcast

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The Agile Brand with Greg Kihlström®

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# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

約 8 日前28:17

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28:17

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

New Music Podcast explicit

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New music and conversation from Scotland and far beyond. Discover more new music, live sessions and gig photography at www.netsounds.co.uk

30 つのエピソード

#Unsigned #Indie #Alternative #Scotland #Newmusic #Music

New Music Podcast explicit

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updated 約 3 年前

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New music and conversation from Scotland and far beyond. Discover more new music, live sessions and gig photography at www.netsounds.co.uk

30 つのエピソード

#Unsigned #Indie #Alternative #Scotland #Newmusic #Music

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Netsounds Natter with... Broken Chanter 42:46

3 years前42:46

42:46

Jamie Macdonald from Netsounds has a natter with Glasgow-based musician and producer, David MacGregor AKA Broken Chanter to talk about his debut album and recent second album Catastrophe Hits. Discover more about Broken Chanter: Website | Facebook | Twitter | Instagram

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Netsounds Natter with... Finlay Macdonald 40:44

3 years前40:44

40:44

Jamie Macdonald from Netsounds has a natter with Glasgow-based musician and producer, Finlay Macdonald . Finlay's latest musical adventure is his electro-pop project, wor_kspace. Finlay's previous creative, musical vehicles have been Lenzie Moss and Music and Movement as well as being a former band member of BMX Bandits and Teenage Fanclub. wor_kspace : Twitter | Facebook | YouTube | Website…

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Netsounds Natter with... Joshua Mackenzie 41:15

3 years前41:15

41:15

On this episode, Jamie Macdonald from Netsounds has a natter with Scottish musician, Joshua Mackenzie . Joshua is lead singer, lead guitarist and songwriter for Inverness based indie-noir rock band, Lional . The band have released a string of well received singles and have toured across the UK, Europe and the USA. Joshua's latest project, born out of lockdown is The Joshua Hotel. The Joshua Hotel: Facebook | Instagram…

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Netsounds Natter with... Man of The Minch 34:36

4 years前34:36

34:36

We start a new series of podcasts where we focus on musicians and the stories behind their songs. For this latest podcast we welcome singer-songwriter Man Of The Minch (aka Pedro Cameron). Over the past few years, Man Of The Minch has become one of the most exciting names at the forefront of Scottish folk music. Blending traditional Celtic sounds with personal, profound storytelling, he has already picked up his fair share of fans and followers. Winner of the Up and Coming Artist of the Year at the 2019 Scots Trad Awards , he is breathing new life into traditional music whilst staying true to what makes that music so timeless. He is also a well-known collaborator and has performed with the likes of Finn Anderson , Broken Chanter and Rachel Sermanni . He is also the founder of Bogha-frois : LGBT+ Voices in Folk. Discover more new music at www.netsounds.co.uk…