Stop The Scroll: A Social Media Podcast With Heidi Schmidt - Social Media And Content Marketing Advice For Small Business Owners And Solopreneurs Looking To Win Online podcast

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コンテンツは Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

Action Academy | Replace The Job You Hate With A Life You Love

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How To Replace A $100,000+ Salary Within 6 MONTHS Through Buying A Small Business w/ Alex Kamenca & Carley Mitus 57:50

1 year前57:50

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57:50

Alex (@alex_kamenca) and Carley (@carleymitus) are both members of our Action Academy Community that purchased TWO small businesses last thursday! Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses? 👔🏝️ Schedule A Free 15 Minute Coaching Call With Our Team Here To Get "Unstuck" Want to know which investment strategy is best for you? Take our Free Asset-Selection Quiz Check Out Our Bestselling Book : From Passive To Passionate : How To Quit Your Job - Grow Your Wealth - And Turn Your Passions Into Profits Want A Free $100k+ Side Hustle Guide ? Follow Me As I Travel & Build: IG @brianluebben ActionAcademy.com…

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

シリーズのホーム•Feed

How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!

This podcast will answer questions like

What are the pros and cons of social media in business?
How do I start social media marketing?
What are essential strategies for Effective Social Media Marketing
What are some Top Social Media Trends to Shape Your Strategy
What are social listening tools and how do I use them to understand my audience?
Exploring the Advantages of Social Media for Businesses
How can you Leverage the Many Benefits of Social Media for Business Growth
Storytelling Techniques That Captivate Social Media Users
The Art of Storytelling in Marketing
Creative Social Media Content Ideas to Refresh Your Feed

56 つのエピソード

#Entrepreneur #Business #Podcasting Education #Marketing #Agency Owner Heidi Schmidt #Content Marketing #Social Media Strategist

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

updated 約 4 日前

シリーズのホーム•Feed

This podcast will answer questions like

What are the pros and cons of social media in business?
How do I start social media marketing?
What are essential strategies for Effective Social Media Marketing
What are some Top Social Media Trends to Shape Your Strategy
What are social listening tools and how do I use them to understand my audience?
Exploring the Advantages of Social Media for Businesses
How can you Leverage the Many Benefits of Social Media for Business Growth
Storytelling Techniques That Captivate Social Media Users
The Art of Storytelling in Marketing
Creative Social Media Content Ideas to Refresh Your Feed

56 つのエピソード

#Entrepreneur #Business #Podcasting Education #Marketing #Agency Owner Heidi Schmidt #Content Marketing #Social Media Strategist

Όλα τα επεισόδια

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

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You Can’t Build a Business Online Only: Why In-Person Networking Still Matters 15:45

約 4 日前15:45

15:45

Tired of pouring hours into Instagram with minimal return? Wondering why your social posts aren’t turning into paying clients? Here’s the truth most digital marketers won’t tell you: social media can’t be your only strategy. In this episode, I’m pulling back the curtain on how I’ve actually grown my business. Hint: it’s through in-person connections, referrals, and showing up offline just as much as I do online. If you’re a service-based business owner looking for real, sustainable growth (and not just chasing the algorithm), this episode will show you how to bring the human connection back into your marketing, and why that’s the key to long-term success. You’ll walk away with practical, low-pressure ways to network (even if you’re introverted), how to turn coffee chats into clients, and how to use offline moments to strengthen your online presence. Episode Highlights: Why word-of-mouth and referrals still outperform ads for many service providers How to reframe networking as relationship-building, not sales Easy networking tips for introverts (spoiler: bring a wing person!) How to follow up after an event (and why that matters more than your first impression) Creative ways to incorporate offline networking into your online marketing strategy Resources Leading Lady Facebook Group Episode 29 featuring Lauren Najar and Authentic Lead Gen Strategies Taste of Pasadena – May 15, 2025 – Hosted by the Pasadena Business Association Coffee News Maryland Want help with your own marketing strategy? Schedule a discovery call My Challenge to You… Make it a goal in Q2 to attend one local networking event. Not sure where to go? Start with your local Chamber of Commerce, small business groups, or ask me! I’ll go with you if you’re local and need a networking buddy. Enjoyed this episode? Be sure to subscribe to Stop the Scroll on your favorite podcast platform so you never miss a new episode. And if today’s conversation gave you something to think about, consider leaving a review. Your feedback helps more small business owners discover the show, and helps me continue creating episodes that truly support your growth. P.S. I’m opening up space for a few new done-for-you and consulting clients starting in May. If you're ready to take your marketing to the next level without burning out, Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

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Surviving and Thriving: Five Years of Business Lessons 24:48

約 11 日前24:48

24:48

What if you could skip the most common mistakes new business owners make—and fast-track your growth with real, hard-earned lessons? In this episode, I’m sharing what five years of running Heidi Schmidt Creative has taught me about pricing, systems, scaling, marketing, and mindset. Whether you're in year one or year ten, this episode is packed with practical takeaways to help you run your business like a confident, clear-headed CEO and not just someone stuck in survival mode. If you're tired of flying by the seat of your pants and ready to take control of your growth, this episode is your roadmap. Episode Highlights: Why pricing yourself correctly can make or break your business—and how to stop undercharging What your marketing funnel really needs to convert leads into paying clients The role of multiple revenue streams in creating stability and freedom How burnout shows up and what it’s telling you about when to outsource or grow your team The mindset shifts that helped me stop playing small and start leading my business with intention If you found this episode helpful, it would mean the world if you’d take a moment to subscribe to Stop the Scroll on your favorite podcast app. And if you’re feeling generous, leave a quick review—those stars and kind words help more entrepreneurs discover the show, and it keeps this podcast going strong! Resources Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/schedule/62e348c67a8c031e4271ea5f Join my Email List to learn when our Marketing Masterclass/Membership is kicking off Notion (a business Must!) - http://notion.so Two Arrows Bookkeeping - https://twoarrows.co/ Leading Ladies - https://leadinglady-coaching.com/ Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

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Celebrating a Year of Podcasting: Lessons, Wins, and Embracing Imperfections 26:09

約 18 日前26:09

26:09

One year. 53 episodes. Countless lessons. This episode is a raw and honest reflection on what I’ve learned after a full year of showing up consistently to record Stop the Scroll . It’s personal, it’s practical, and it’s exactly what I wish someone had told me before I started. If you’ve ever thought about launching a podcast (or blog, YouTube channel, newsletter…whatever your version of showing up is), this one’s for you. I’m talking through the lessons, the systems that saved me, and how messy action is the only way forward. And YES, I’m getting vulnerable and a little bit in my feels because this podcast has been a game changer for me AND my business. If you’ve been here since episode 1 or you’re brand new, THANK YOU. I’m so grateful you're along for this ride. Episode Highlights: Why I launched a podcast and the accountability that made it possible The marketing muscle of consistency—and why it's not just a mindset The importance of not letting perfect be the enemy of good How batching, planning, and Airtable keep this show running and the tools I use to make it easy The wild (and amazing) growth I’ve seen on my website and email list since launching What I'd do differently (spoiler: not much—because messy action wins) Go ahead and subscribe to this podcast so you don’t miss a single episode. If this episode resonated with you, I’d love if you left a review, shared it with a friend, or sent me a DM with your favorite takeaway. Here’s to year 2 of Stop the Scroll—and doing it messy. Resources Learn about my upcoming Social Media & Marketing Masterclass (it’s a beta group so schedule a call to learn more and if its right for you!) https://www.heidijschmidt.com/contact-us-1 Descript - https://web.descript.com/home My Podcast Manager - https://lizchapmanco.com/ Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

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Q1 Social Media Updates You Need to Know (and How to Adjust Your Strategy) 19:12

約 25 日前19:12

19:12

Think you’ve got a handle on your social media strategy? Think again. In this episode, we're breaking down the biggest social media platform shifts from Q1—and spoiler alert: things are changing faster than ever. Instagram wants you using music on everything (yes, even carousels), Threads is creeping into Twitter’s old territory, and LinkedIn? It’s quietly becoming the place for video content and thought leadership. Heidi’s sharing what these updates actually mean for your content (without the corporate jargon), how to make smarter platform choices, and why repurposing isn’t just allowed—it’s necessary. If you're tired of chasing trends and ready to actually understand what’s working and where to focus your time in Q2, this is your episode. Think of it as your shortcut to staying current without the overwhelm. Episode Highlights: Instagram’s new algorithm ranking signals: watch time, shares, likes per reach Smart repurposing tips (and what “original content” really means) Why adding music to all types of posts—yes, even carousels—matters now LinkedIn's shift to video-first: what formats are performing best Meta’s new “community-based” fact-checking and what it could mean for your content Hot takes + thought leadership: why they’re trending on Threads and LinkedIn Newsletter repurposing tips for better LinkedIn reach Platform-by-platform takeaways to guide your content in Q2 Love what you’re hearing? Be sure to follow the podcast so you never miss an episode—and if this helped you feel more confident about your content, leave a quick review! It helps us reach more entrepreneurs like you and keeps the good stuff coming. Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

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Navigating Q1's Lessons: How Business Owners Can Strategically Plan for Q2 Success 20:29

5 weeks前20:29

20:29

How is it already the end of Q1? It seems like just yesterday that we were setting our January intentions! This week, we’re chatting about assessing our Q1 marketing efforts and planning strategically for Q2. It’s time to outline plans and set goals. Remember, even when we have big goals, it’s so important to remain flexible when it comes to your strategy and aligning your marketing efforts with personal and business goals. What are your Q2 marketing goals? Episode Highlights: Learn how to effectively review and adjust your Q1 marketing efforts for a successful Q2. Discover strategies to enhance your marketing ROI through paid advertising and workshops. Insights on the importance of analytics in crafting a powerful marketing strategy. Tips on aligning marketing goals with personal life events and business objectives. If you loved this episode, we’d love for you to subscribe wherever you listen to podcasts or leave a review ! We read each one and are so grateful for feedback! Resources of note: Connect on Instagram - http://www.instagram.com/heidischmidtcreative Chrissy Rey’s Website Success Academy - https://websitesuccessacademy.com/ Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

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What to Consider When Hiring a Social Media Manager 22:10

6 weeks前22:10

22:10

Are you on the brink of growing your business but unsure how to juggle all those responsibilities? Hiring a marketer can feel overwhelming—how do you know who to trust with your brand? Whether you’re outsourcing social media, email marketing, or overall strategy, choosing the right person makes all the difference. In this episode, I’m sharing the lessons I’ve learned from hiring (and sometimes hiring the wrong people!) and giving you a roadmap to find a marketer who truly gets your business. If you're thinking about outsourcing but aren't sure where to start, this episode is for you! Episode Highlights: Why outsourcing your marketing can be a game-changer (but only if you hire the right person!) The biggest mistakes I’ve made when hiring and what I do differently now What actually makes a great marketer (hint: it’s not just about their Instagram following) Red flags to watch out for when hiring a freelancer or agency How to determine whether you need a freelancer or an agency Why communication and values matter just as much as experience Be sure to subscribe to the podcast wherever you listen, and if you really love what you hear, leave a review over on Apple! Resources: Free Social Media Strategy Made Simple Workshop - https://heidischmidtcreative.kit.com/31870baa03 Ask a question for an upcoming AMA episode! https://airtable.com/appj5z9Ypa5adVWJ3/pag1JHPgkD9Jwc9En/form Let’s Work Together - https://www.heidijschmidt.com/contact-us-1 Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

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The Bad Habits That Are Sabotaging Your Social Media Goals 17:18

7 weeks前17:18

17:18

Does social media feel daunting? Like a chore you just don’t want to do? My kiddo often says he doesn’t want to do things that he knows he SHOULD do because they’re boring. I don’t think social media is boring but I do think for many entrepreneurs it can feel like a chore, like they don’t get anything out of it. But with that attitude, of course , you’re going to feel that way. If you’ve ever felt like your social media growth is stuck , you’re not alone. The reality? Many business owners unintentionally hold themselves back with habits that don’t serve their goals. So, how can we shift our mindset and strategies to ensure we're showing up consistently and building quality engagement on social media? Tune into this week’s episode to learn about the biggest mistakes I see people make on social media—things like inconsistent posting, ignoring engagement, and chasing viral moments. Plus, I’ll give you simple, realistic ways to shift your strategy so you can actually start seeing results. Episode Highlights: Why consistency is king (and how often you really need to post) The engagement mistake that kills your reach (and how to fix it in 10 minutes a day) Why going viral isn’t a marketing strategy—and what to focus on instead How analytics can make or break your growth (and what metrics actually matter) Be sure to subscribe to the podcast wherever you listen, and if you really love what you hear, leave a review over on Apple! Resources: Work with us or ask us about our 12 week Social Media Strategy Group Program! https://www.heidijschmidt.com/contact-us-1 Sign up for our free Social Media Made Simple Workshop - https://heidischmidtcreative.kit.com/31870baa03 Ask a question for an upcoming AMA episode! https://airtable.com/appj5z9Ypa5adVWJ3/pag1JHPgkD9Jwc9En/form Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

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Simple Social Media Engagement Strategies to Connect with Your Audience Authentically 26:00

8 weeks前26:00

26:00

How many of you feel overwhelmed by social media marketing? Chances are… 90% of you listening are and are looking for strategies to grow. Right? Let’s talk about the powerhouse of online marketing that’s probably being neglected – your engagement. We downplay the power of authentic interactions and so many business owners think that they can just post and ghost without building relationships with their audience. In this episode, we’re talking about strategies tailored to each platform and some actionable tips that will elevate your engagement efforts to feel more authentic. Episode Highlights: How to boost your social media strategy by transforming engagement into conversion. Tailored tips for garnering authentic engagement on Instagram, LinkedIn, and Facebook Resources: Authentic Lead Generation Strategies with Lauren Najar - https://www.heidijschmidt.com/podcast/ep-29-authentic-lead-generation-strategies-featuring-lauren-najar Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e Ask about our upcoming group consulting program launching in April - https://www.heidijschmidt.com/contact-us-1 Submit Questions for Upcoming Episodes - https://airtable.com/appj5z9Ypa5adVWJ3/pag1JHPgkD9Jwc9En/form Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

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Why You Need to Stop Sleeping on LinkedIn 21:14

9 weeks前21:14

21:14

If there is one social network we’re all ignoring, it’s LinkedIn. I’ve had so many people ask about the value of LinkedIn and well, if it’s done thoughtfully and strategically, there’s a LOT of opportunity there. Fun fact: LinkedIn has over a billion users and less than 1% of them post regularly so there’s opportunity for reach and engagement abound. In comparison to other platforms that feel like you have to post 5 times per day just to get seen, Linkedin tends to have a more engaged audience looking for likeminded experts for networking, personal development and business growth. This week, we’re sharing how to get started with Linkedin - even if you already have a profile that’s been stagnant for years. We’re also sharing client success stories wherein LinkedIn has helped their businesses grow. Tune in to learn how LinkedIn can be a powerful tool in your marketing arsenal. Episode Highlights: Why LinkedIn has an untapped organic opportunity compared to other platforms Why thought leadership and video content are crucial for engagement What makes an optimal Linkedin Profile The SEO benefits of Linkedin for brand awareness and credibility Why you should focus on your personal brand first and your company page second. Resources: Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e Connect with me on LinkedIn - https://www.linkedin.com/in/legallyheidi/ Submit Questions for Upcoming Episodes - https://airtable.com/appj5z9Ypa5adVWJ3/pag1JHPgkD9Jwc9En/form Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

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My Favorite Small Business Marketing Tools 20:35

10 weeks前20:35

20:35

What’s in your business tool box? What I mean by that is what do you use to promote your business? In this episode of Stop the Scroll, we’re sharing our essential marketing tools to enhance your strategy without the overwhelm. We’re also talking about the importance of not just using what works best for you but also the importance of regular audits to optimize tool usage and financial efficiency. With practical tips on using project management platforms like Notion and Trello to a visual scheduling tool like Loomly, this episode equips you with the know-how to streamline your marketing efforts effectively. Whether you're a solopreneur starting your journey or an entrepreneur expanding your operations, here's a sneak peek of what we covered: Episode Highlights: How to simplify your strategy with essential tools like Kit, Loomly, and Descript. Diversify your marketing beyond social media to ensure sustainable growth. Regularly audit tools to maximize efficiency and budget. Utilize Notion and Trello for better organization and task management. Like what you heard? I’d love for you to subscribe so you don’t miss a single episode! Love the pod? Leave a review so more people can find us online! Resources Mentioned: Kit (formerly ConvertKit) - https://partners.kit.com/zp1zijjtmy9r Loomly - https://www.loomly.com/ Descript - https://www.descript.com/ Planoly - https://www.planoly.com/ Capcut - https://www.capcut.com/ Castmagic - https://get.castmagic.io/oacvbm1jghvp Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

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How to Align Authenticity with Your Social Media Marketing Strategy 17:47

11 weeks前17:47

17:47

How do you show up when it feels like your life is a dumpster fire? Legit, it’s a question I hear often from clients who just…sometimes don’t want to show up because they feel like it’s hard to “sell” themselves when they may be dealing with other ish in their lives. I get that. That was my January. In this episode of "Stop the Scroll," we’re chatting about navigating authenticity online amidst personal and global challenges. We’re giving you some actionable strategies for maintaining control in business during chaotic times, from the systems you implement to how to repurpose your content to stay consistent. Whether it's about balancing personal upheavals or confronting the broader societal ups and downs, we’re giving some candid reflections to remind us that it's okay—and necessary—to step back and care for ourselves once in a while. Tune in to explore how these experiences shaped her approach to showing up authentically, even when the world feels overwhelming. Episode Highlights: How to maintain authenticity on social media during tough times. The importance of grace and relatable content in overcoming personal and macro-level hurdles. Strategies for setting up systems and supports to manage life’s unpredictabilities in business. Why we need to take breaks and prioritize self-care amid entrepreneurial hustles. Resources Mentioned: Carla Beisinger’s Monday Marketing Memo: https://www.carlabiesinger.com/ GoFundMe for Leanna Lawson - https://www.gofundme.com/f/support-leanna-lawsons-battle-with-rare-cancer? Repurposing Workshop - https://www.heidijschmidt.com/content-planning-repurposing-workshop Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

1
Repurpose Your Content Like a Pro: Strategies to Maximize Your Content’s Lifespan 20:23

12 weeks前20:23

20:23

Tired of the content hamster wheel? You're not alone! As entrepreneurs, we often find ourselves overwhelmed by the constant demand to create new content. In this episode, we’re talking about how to work smarter, not harder, by revitalizing our existing content. When we repurpose our content, we maximize our marketing efforts without continuously churning out brand-new material. I’ve had many clients mention that they are the bottleneck when it comes to creating consistent content. Adopt repurposing as a consistent practice, so you can focus on achieving your business and marketing goals. Get your pens ready to jot down our strategies to expand your content’s lifespan and reach with tips and tools to enhance your content management. Content repurposing workshop - https://www.heidijschmidt.com/content-planning-repurposing-workshop Episode Highlights: Importance of content repurposing for efficient social media marketing Strategies for maximizing existing content and extending its reach Utilizing Repurpose IO to facilitate content management Workshops available for a deep dive into repurposing strategies Benefits of repurposing in saving time and achieving business goals Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

1
How to Grow Your Email List and Diversify Your Marketing 21:14

13 weeks前21:14

21:14

Are you relying too much on social media to grow your business? What would you do if your favorite platform disappeared overnight? This year, a big theme among businesses - large and small alike - is how to diversify our marketing strategies. One of the easiest and most cost-effective ways to do this is by having a robust email marketing strategy. This week, we’re talking about how to build and grow your email list effectively. From leveraging lead magnets to enhancing your email opt-in strategies, you’ll learn why email marketing should be a critical component of your marketing and how it can lead to better conversions but also opportunities to diversify your income. Episode Highlights: Importance of diversifying marketing strategies amid volatility in the social media world How to build and grow an effective email list Benefits of lead magnets and tips for creating one Exploring alternative marketing strategies like SEO and long-form content Consideration of other revenue streams, including passive income and affiliate marketing Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

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How To Own Your Marketing When You Feel Like Social Media is a Dumpster Fire 18:14

14 weeks前18:14

18:14

Y’all, we gotta talk about the ish that’s been happening lately. Facebook is removing fact checkers, TikTok…whatever, and we’re not even touching the Instagram changes yet. Social media can feel like a dumpster fire lately. I’ve been saying it for a while, but lately, it feels more accurate than ever. So what do we do? How do we move our business forward and market ourselves when it feels like the platforms we’ve used for the past 15+ years are stacked against us and maybe, depending on your identity or politics, feel like they’re stacked against our values? I see you. This is a solid reminder that social media is rented space. So this week, we’re discussing ways to promote your business if you’re having qualms with some of the social activities of late. Values matter, and it’s okay if you want to take time away from these spaces on the internet - I promise your business won’t fail. Episode Highlights: Discussion on recent changes in Facebook's policies and their business implications. Importance of diversifying marketing strategies beyond social media. Tips for building in-person connections and leveraging email marketing. Personal anecdotes about fostering local community engagement. Value of owned marketing assets like websites and email lists. Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well! Resources Mentioned: Repurposing Workshop Registration - https://www.heidijschmidt.com/content-planning-repurposing-workshop Tech Crunch article on Meta Updates - https://techcrunch.com/2025/01/07/meta-drops-fact-checking-and-loosens-its-content-moderation-rules/ Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

1
What We’re NOT Caring About in Our 2025 Marketing (and what we are!) 22:17

15 weeks前22:17

22:17

You’ve seen the “ins and outs” trend right? This week, we’re doing a spin on that for our 2025 marketing tactics. This week, we’re sharing which tactics to keep and what to leave behind to stay ahead of the always-evolving digital landscape. From the nuanced use of hashtags to quality-driven content and AI-powered automation, this episode is full of insights to help you enhance your online presence without the overwhelm. We’re covering the necessity of smart automation, why you need to diversify your marketing strategy, and why this year, more than ever, you need to be a storyteller and community builder. This year more than ever, quality over quantity is crucial for your email and social media efforts in the coming year. Tune in to learn powerful tactics that will help you stop the scroll and capture your audience’s attention effectively in 2025. Episode Highlights: The importance of targeted hashtags and keyword-friendly captions. Balancing automation with authentic human interaction. Multi-channel marketing strategy to diversify audience reach. Emphasis on storytelling, community building, and employee-generated content. Prioritizing quality over quantity in email and social media marketing. Strategic use of AI for content creation and engagement. If you loved this episode, please take a moment to subscribe to Stop the Scroll on your favorite podcast platform! Also, don't forget to leave a review on Apple Podcasts —your feedback helps us reach more listeners and continuously improve our content. Thank you for your support! Resources Email Marketing Session with Jay Schwedleson From Inbound 2023 & 2024 Newsletter sign up Drop a question or a review! We love getting feedback from our listeners! Connect with me: Website - https://www.heidijschmidt.com/ Instagram - https://www.instagram.com/HeidiSchmidtCreative Facebook - https://www.facebook.com/HeidiSchmidtCreative/ LinkedIn - https://www.linkedin.com/in/legallyheidi/ Email - Heidi@heidijschmidt.com…

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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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