Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
This is a podcast about plasma donation. As a plasma donor, your contribution to the health and well-being of patients who rely on plasma-derived therapies is invaluable. Plasma saves and improves the lives of people with chronic diseases such as primary immune deficiency, hemophilia, and COVID-19—related conditions. In addition to treating these conditions, plasma is used in emergencies to treat people with burns and other trauma-related injuries. When you donate plasma, you give the gift of life. We sit down with people from all walks of life to have real conversations.
This is a podcast about plasma donation. As a plasma donor, your contribution to the health and well-being of patients who rely on plasma-derived therapies is invaluable. Plasma saves and improves the lives of people with chronic diseases such as primary immune deficiency, hemophilia, and COVID-19—related conditions. In addition to treating these conditions, plasma is used in emergencies to treat people with burns and other trauma-related injuries. When you donate plasma, you give the gift of life. We sit down with people from all walks of life to have real conversations.
Summary: In this episode of the Plasma Podcast, the Marketing Operations Manager at Proesis, interviews Kris Jonas, the CEO of the company. They discuss Kris's entrepreneurial journey, the inspiration behind starting Proesis, and the importance of fierce donor advocacy in the plasma industry. They also touch on the core values of the company and the challenges and rewards of being an entrepreneur. Key Points: Kris shares how he started Proesis after being fired from a previous job. Fierce donor advocacy is a core value of Paresis, driven by Kris's personal experiences as a plasma donor and witnessing the need for improved treatment and care for donors. Gabby, new to the plasma industry, discusses how Proesis stands out by focusing on the donors and striving to provide a unique and positive experience. Kris emphasizes the importance of authenticity and being true to oneself in leadership and business. The challenges of entrepreneurship include balancing the need for change and innovation with the demands of running a business and meeting donor expectations. Kris and Gabby discuss the importance of building a team that shares the company's values and the challenges of creating a supportive environment while managing the pressures of a startup. They highlight the impact of stories from donors and patients, which remind them of the importance of their work and motivate them to continue improving the donor experience. The conversation touches on the interconnectedness of the company's core values and the ongoing journey of learning and growth. Conclusion: The episode delves into the entrepreneurial journey and the significance of fierce donor advocacy in the plasma industry. It discusses the challenges and rewards of entrepreneurship, the importance of authenticity and core values, and the impact of stories from donors and patients. The episode highlights Proesis' commitment to providing a unique and positive experience for donors and its continuous efforts to improve the donor experience in the plasma industry.…
The Courageous Fight Against Chronic Granulomatous Disease (CGD) This episode of the Plasma Podcast features an inspiring conversation with Keyatta Hodgson, who shares the challenging journey of her family dealing with Chronic Granulomatous Disease (CGD). Keyatta's story highlights the significant struggles and the heart-wrenching loss of two of her sons to CGD while advocating for awareness and the critical need for plasma donation. Listeners will learn about the impact of CGD, the importance of advocacy, and the power of community and medical support in facing rare diseases. Introduction to Kiata Hudson's Story Understanding CGD The Impact of CGD on Kiata's Family Advocacy and Support The Vital Role of Plasma Donation Follow Keyatta and learn more information about her foundation via Instagram @hodgsonboysfoundation Learn More: Chronic Granulomatous Disease (CGD)…
Show Notes: Overseen by various regulatory agencies, including the Food and Drug Administration (FDA), the plasma donation process is performed in a highly controlled, aseptic environment by professionally trained staff, including oversight by onsite licensed medical professionals. Your plasma is collected in a sterile disposable closed system ensuring no contamination. In addition, highly regulated cleaning protocols ensure the process is safe. How to Give Plasma While each center has a specific process, it’s a good idea to do these things before you donate plasma. Ask the donation center if they want you to do anything else to prepare for your visit. Before Your Donation Find a plasma donation center by searching online for “plasma donation near me” or on the Plasma Protein Therapeutics Association (PPTA) General Eligibility Requirements Donor eligibility varies. Check with the facility to determine their specific requirements, but generally plasma donors should: Be 18 years of age or older, Weigh at least 110 pounds, Pass a medical exam and complete an extensive medical screening, including testing negative for hepatitis and HIV, Not have gotten a tattoo or piercing within the last 4 months, and Follow a recommended diet. Potential Side Effects The U.S. Food and Drug Administration regulates plasma collection in the United States. For most people, donating plasma does not cause any side effects, but some donors can experience fatigue, bruising, bleeding, or dehydration. Additionally, you may feel dizzy or lightheaded. While not typical, fainting can also occur. It’s rare, but more serious infections or reactions can occur, which can be treated. If you experience severe symptoms, contact a doctor immediately. If you experience general side effects, it can help to rest, drink more water, and eat more iron-rich foods. For dizziness or fainting, lie down or sit with your head between your knees. For bleeding, raise your arm, apply pressure, then place a bandage over the area for several hours. Studies conducted on plasma donation: STUDY CONFIRMS THAT FREQUENCY OF SOURCE PLASMA DONATION AS REGULATED BY U.S. FDA DOES NOT IMPAIR DONOR HEALTH AND WELL-BEING The effect of plasmapheresis on blood pressure in voluntary plasma donors Prospective multicentre study of the effect of voluntary plasmapheresis on plasma cholesterol levels in donors…
Podcast Guide: Understanding the U.S. Plasma Collection Regulatory Landscape Special Guest: James Knowles, Plasma Regulatory Expert Segment 1: U.S. Regulatory Framework for Plasma Collection 1.1 History & Background 1.2 Current Regulatory Landscape 1.3 Importance of Regulations Segment 2: Current State of the Plasma Collection Business in the U.S. 2.1 Market Overview · Growth of the plasma collection industry 2.2 Challenges in the Industry 2.3 Innovations & Positive Trends Segment 3: Plasma Donor Education 3.1 The Plasma Donation Process · Step-by-step walk-through of what a donor can expect during the donation process. 3.2 Importance of Donating Plasma 3.3 Addressing Common Misconceptions 3.4 Tips for a Safe and Successful Donation Q&A Segment Commonly asked regulatory question visit our website at Proesisbio.com for a link to a donation center near you regardless of the brand as our aim to expand the supply of readily available plasma. So, please, donate plasma today.…
A Deep Dive into Plasma Donation in the United States with Peter Jaworski Episode Title: Balancing Act: Unraveling the Ethics of Plasma Donation Peter’s Background: Polish by way of Canada (Peter’s immigration story) Business ethics at Georgetown University’s McDonough School of Business Ethics and the economics of the global plasma industry Stolen from LinkedIn: He has published in Ethics, Philosophical Studies, The Journal of Business Ethics, The Journal of Value Inquiry, the Canadian Journal of Law and Jurisprudence, Ethical Theory and Moral Practice, amongst others. He has also written for, or been cited in, popular media outlets like The Economist, NPR, Bloomberg, the Globe and Mail, the National Post, Reader’s Digest, Psychology Today, USA Today, Maclean’s magazine, Canadian Business, and others. Understading Plasma Donation Ethical Considerations of compensating plasma donors International Comparison of plasma donation to the system in the United States Future Predictions and Provacative Questions Links and other key notes: "We find that access to a plasma donation center reduces demand (inquiries) for payday and installment loans by 6.5% and 8.1%, respectively, with larger efects (13.1% and 15.7%, respectively) on younger borrowers." Blood Money: The Financial Implications of Plasma Sales for Individuals and Non-Bank Lenders Severe Combined Immune Deficiency (SCID) Proposal for a Regulation on substances of human origin (aka SoHO Regulation)…
Episode 6 – Interview with Megan Anne Ryan; Patient and Patient Advocate We have a special guest in honor of Rare Disease Day in today's episode. Megan Anne Ryan shares her authentic patient perspective and serves as a voice for patients worldwide. She is a proud native Texan who was diagnosed with a Primary Immune Deficiency, specifically Common Variable Immune Deficiency, in her twenties. Megan goes on to discuss the diagnostic odyssey which is all too often lengthy and challenging for patients. Her unique perspective serves to shed light on the importance of plasma donors and the staff involved in plasma collection. Advocacy Work Megan served as the Board Treasurer for the Jose Antonio Grifols Lucas I Foundation and has further expanded her reach to the organization Undies for Everyone .…
Show Notes: Guests: Colin McGrath Jesse Cardon In this episode, we dive into the stigma of plasma donation and why we have work to do in this space. We also address the question, "how do we do a better job of dignifying the process for the donor?" Colin and Jesse have extensive plasma industry experience, much of it in a collection center which they detail during the discussion. Colin claims to be able to throw a football 75 yards with a perfect spiral, and Jesse speaks about his political ambitions. *Note: there are some minor audio issues initially, but they get better along the way.…
Show Notes: In today’s episode, we interview Dr. Myiesha Taylor. Dr. Taylor is an author and Emergency Medicine Physician, and Medical Director for several plasma collection centers. We explore the industry's current status, discuss what it means to be “Fierce Donor Advocates,” and learn more about the role race plays in the medical community. Guest: Dr. Myiesha Taylor Dr. Taylor Intro Emergency Medicine Physician Founder of the Artemis Medical Society which supports and mentors women physicians of color around the world Taylor was featured in NBC Nightly News with Lester Holt’s Inspiring America segment She was selected as a 2014 Dallas Women’s Foundation Young Leader Award honoree She was featured in three Disney Junior Get Inspired Black History Month interstitials In 2014 she was selected to receive the Dallas Women’s Foundation Maura Women Helping Women Young Leader Award has also been honored as a Dallas Business Journal’s 40 Under 40, D Magazine Moms Who Inspire, Was named to HBCU (Historically Black College or University) Digest’s Most Powerful People Role of the Medical Director in a Source Plasma collection center . FDA’s current stance on male donors who have sex with other males. The industry does a great job of being culturally competent and sensitive. The inspiration behind Myiesha McStuffins is Doc McStuffin’s, the famous Disney character’s mother.…
Guests: Sharis Hazel – Director of Quality and Regulatory Crystal Phillips – Regulatory Affairs Manager Show notes: Sharis and Crystal offer their perspective on everything from plasma donation to diversity in the workforce. They cover the role quality plays in a plasma center, including a deeper explanation of quality control versus quality assurance. As the discussion unfolds, we discuss the experiential stigma of plasma donation and how it doesn’t have to be that way. Further discussions reveal the genesis of Proesis and how the name came to be. Organization mentions: National Hookup of Black Women Zeta Phi Beta Cultural mentions: What Are Bantu Knots? The Zulu people of southern Africa originated Bantu knots, a hairstyle where the hair is sectioned off, twisted, and wrapped in a such a way that the hair stacks upon itself to form a spiraled knot.…
Episode 2 Show Notes Katharine co-hosts our interview with Steve Raguskus – Director of Operations for Proesis Bio, as he discusses his background, the blank canvas of a start-up, and what lead him to Proesis. We talk about the Proesis core values and the context of what they mean. Steve discusses his take on our core values and how they relate to what we do daily using recent real-world examples. In particular, Steve focuses on his current donation experience and how that translates to our core value of " Fierce Donor Advocacy.” Both Donors and Staff deserve a predictable experience The role of the Center Director of a Plasma Center in providing a positive donor and staff experience Links: Von Willebrand’s Disease Quotes: “…customers will never love a company until the employees love it first.” Simon Sinek…
Inaugural Episode This is a podcast is directed to all plasma donors, plasma collection staff, and the dedicated professionals supporting this incredible industry. It is meant to be both educational and entertaining. We will have guests from all walks of life to talk about all things plasma. Despite the growing demand for plasma, shortages often threaten patient care in every community. As research advances, scientists are continually discovering new indications for plasma-derived therapies that can improve both the quality of life and survival rates for those who need treatment. Unfortunately, demand often exceeds supply because only a small portion of eligible people donate plasma. In addition, there is typically no viable substitute for the therapeutic proteins that come from plasma. As a plasma donor, your contribution to the health and well-being of patients who rely on plasma-derived therapies is invaluable. Plasma saves and improves the lives of people with cancer and those with chronic diseases such as primary immune deficiency, hemophilia, and COVID-19—related conditions. In addition to treating these conditions, plasma is used in emergencies to treat people with burns and other trauma-related injuries. When you donate plasma, you give the gift of life. In this Episode: Kris and Katharine sit down to discuss how she came to join the Proesis family. We talk about everything from the stigma of plasma donation to her view as someone from outside the industry now looking in. The Proesis Vision Core Values: Bold Authenticity Fierce Donor Advocacy Intense Curiosity A Desire to Serve An outsider’s experience as now a key member of the Proesis leadership team. The Basics of Plasma Donation The Stigma of Plasma Donation The Gig Economy Changing the donation experience…
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