The Course podcast

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

約 2 日前27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

The Course

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Created by The University of Chicago Yuen Campus in Hong Kong, The Course is a compilation of personal conversations with professors from The University of Chicago. Each episode features one professor, where they talk about who they are outside lecture halls, the path that led them to become a professor, and all the ups and downs along the way. For curious students and anyone interested, here’s The Course on career stories as told by professors from UChicago.

143 つのエピソード

#Podcasting Education #The University of Chicago Hong Kong Campus

The Course

updated 約 1 年前

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143 つのエピソード

#Podcasting Education #The University of Chicago Hong Kong Campus

すべてのエピソード

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Episode 143 - Claudia Brittenham: "Objects keep me honest." 29:58

20 weeks前29:58

29:58

Professor Claudia Brittenham is from the Department of Art History and the Department of Race, Diaspora, and Indigeneity. She is also the Director of the Center for Latin American Studies. In this episode of The Course, she talks about why she so enjoys the study of objects, the many alternatives she considered as she honed in on her area of focus, and how she transitioned from being an art curator to a University of Chicago professor.…

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Episode 142 - Chiara Galli: "Every rose has its thorns." 27:25

22 weeks前27:25

27:25

Assistant Professor Chiara Galli from the Department of Comparative Human Development is on The Course to talk about how her childhood experience moving to the US from Italy influenced her decision to study migrant issues. Professor Galli also shares various insights on choosing a major, being in an interdisciplinary department, and also her love for research methods. Don't miss out on her sharing!…

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Episode 141 - Paula Harper: "That's a thing you can do?" 28:41

23 weeks前28:41

28:41

Assistant Professor Paula Harper 's participation in the choir drew her to music classes in her English major college days, and accidentally gave her a second major by the time she graduates. As she continues her journey to finding her unique path, she found her research interest by combining music, virality and social media platforms together. Join us this week on The Course, to hear Professor Harper share her story of working beyond conventional boundaries in a study field and how UChicago enabled her throughout the way.…

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Episode 140 - Scott Gehlbach: "I got it. I know what I'm doing." 28:58

24 weeks前28:58

28:58

Professor Scott Gehlbach from the Department of Political Science and Harris School of Public Policy would almost have gone back to his family farm business had it not been for his love for city life and the various life-changing experiences. After spending extensive time in Eastern Europe, he found his research niche and continues to quench his curiosity through conversations with scholars at the University of Chicago. Tune in to this episode to hear his winding road toward academia.…

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Episode 139 - Jennifer Pitts: "It was a leap of faith." 25:49

25 weeks前25:49

25:49

Professor Jennifer Pitts from the Department of Political Science is on The Course this week to talk about her career journey from being captured by art history to working as a reporter to finally pursuing a graduate degree in political theory. She also shares her recent focus on the international writings of W.E.B. Du Bois, and the most gratifying part of her job as a professor.…

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Episode 138— Ruth Bloch Rubin: "You are the captain of your own ship." 27:59

26 weeks前27:59

27:59

As an academic studying American politics at the University of Chicago, Assistant Professor Ruth Bloch Rubin recognizes she is living in an unprecedented time that future political historians will be studying intently. It is equally a great time to indulge in her political nerdiness with her students. In this episode, Professor Bloch Rubin discusses the importance of feeling driven by one's research focus but also being open to pivoting and adapting to one's experience and social changes.…

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Episode 137— Marco Garrido: "I kind of stumbled into being a professor." 28:15

27 weeks前28:15

28:15

With various interests, Associate Professor Marco Garrido was still determining his next steps after graduation and went off exploring the world. It was when he shared dinner tables with the poor and the rich that he finally found his research interest in the Philippines. Currently studying how people's daily experiences shape their understanding of democracy, Professor Garrido shares his thoughts on what career means and how he sees his role as a professor and the Director of Undergraduate Studies in the University of Chicago.…

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Episode 136—Molly Offer-Westort: "I was interested in exploring the world more and having different experiences." 24:45

28 weeks前24:45

24:45

From being an English teacher in Central Lesotho to being a Peace Corps Volunteer in Madagascar to working with the World Bank and the United Nations, Assistant Professor Molly Offer-Westort chose to experience various opportunities before embarking on an academic life. Now, she uses data science and statistical tools to understand people's online behaviors and help policymakers make better decisions. Tune in to hear Professor Offer-Westort talk about her childhood dreams and how her research now contributes to the public in understanding the 2024 U.S. Presidential Election.…

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Episode 135 - Robert A. Pape: "The goal here is to use social science to save lives." 35:09

29 weeks前35:09

35:09

Professor Robert A. Pape from the Department of Political Science discusses how his early research interest in air power and international political violence brought him to sit with military officers and policy decision-makers on various occasions. Professor Pape also expanded his interest in national security and democracy as he continued his research and teaching path at the University of Chicago, and directs the Chicago Project on Security & Threats (CPOST). Tune in to listen to his thoughts on the upcoming presidential election.…

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Episode 134 - Timothy Harrison: "I had $287 in my bank account ." 27:31

30 weeks前27:31

27:31

Associate Professor Timothy Harrison finished high school and ventured off to build his career as a model until he decided to pivot to a scholarly pathway and fulfill his dream as a novelist. Now as an author and co-author of multiple books, Professor Harrison finds joy in teaching, reading, and thinking about various English literature in the 16th to 17th century. Tune in to listen to his view on why Humanities matter, and his unusual career journey to becoming a University of Chicago professor.…

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Episode 133 - Catherine Kearns: "Soak up your time in college." 26:23

31 weeks前26:23

26:23

Assistant Professor in the Department of Classics Catherine (Katie) Kearns is on The Course to talk about her study in Mediterranean archaeology and how her work crosses to reconstructing and studying ancient environments. Growing up, Professor Kearns was an athlete, loved doodling, and also picked up Latin. When she was introduced to history and, later, archaeology, she knew that's the path she wanted to continue. Tune in to hear Professor Kearns' career story!…

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Episode 132 - Andreas Kraft: "Being a student athlete..." 25:54

32 weeks前25:54

25:54

Assistant Professor of Marketing and Asness Faculty Fellow Andreas Kraft is on The Course this week to talk about his experience as a student-athlete. Professor Kraft came to the US as an undergrad with a scholarship to play wheelchair basketball, with thoughts on going professional. However, with time, he finds himself asking more and more questions related to marketing in his economics classes, and got intrigued by the research world. Eventually, he continues his academic journey and graduates with three degrees, and is now teaching and researching in the Chicago Booth School of Business.…

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Episode 131 - Victoria Saramago: "This is the challenge that I want to tackle right now." 28:20

33 weeks前28:20

28:20

Associate Professor Victoria Saramago of the Department of Romance Languages and Literatures grew up fascinated by storytelling. From wanting to be a fiction writer to now an academic who studies novels, she digs into the relations between literature, cultures, and the perception of environmental change, environmental humanities, and energy. Listen to Professor Saramago's career journey of bringing her passion from Brazil to the US and continues to teach, research, and mentor students in her role as a UChicago professor.…

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Episode 130 - Carolina López-Ruiz: "Expand your worldview and knowledge in university." 28:39

34 weeks前28:39

28:39

Professor Carolina López-Ruiz from the Divinity School and the Department of Classics shares how her passion for the ancient world started from a young age, and her determination to have a career related to this sector led her to appreciate various languages and the cultural understanding it opens up for her. Tune in to hear her talk about her career from the very beginning to her latest book on the history and cultural impact that the Phenicians had on the ancient Mediterranean.…

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Episode 129 - Fred Ciesla: "I want to know if there is life elsewhere." 25:39

35 weeks前25:39

25:39

Professor Fred Ciesla from the Department of Geophysical Sciences is on The Course this week to share how his career path to becoming a geophysical sciences professor started when he was a child. He was inspired to study astronomy after seeing stars, in particular Venus, glowing in the night sky. His path led him to Cornell, NASA, and finally to UChicago, where he met various important mentors along the way and worked on various research questions. Tune in to hear Professor Ciesla's sharing and his curiosity about whether there is life elsewhere.…