Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
🎧 Welcome, young artists and storytellers, to the Osmo Reading & Drawing Adventures Podcast! Join your host, the cheerful Mo the Monster, for a journey of imagination and creativity. 🖌️👾 What to Expect: Interactive Storytelling: Dive into the captivating tales from the Reading Adventure Series. Artistic Fun: As Mo narrates, you'll bring the story to life with your drawings! 📚✏️ Creative Challenges: Every episode features a collection of objects to draw, inspired by our story. Guidance and Inspiration: Mo offers tips and encouragement, making each drawing session fun and engaging. Before Each Episode: Gather your drawing tools – paper, colored pencils, markers, or an Osmo Creative Board if you have one. Get ready to pause, play, and progress at your own pace. Episode Structure: Storytime: As the story unfolds, Mo highlights moments to draw, offering creative prompts and questions. Pause and Draw: Take breaks to sketch, add details, or just catch up. Outro and Sharing: Review your artwork and share it on social media with #ReadingAdventure to showcase your creativity! Learn and Explore: Discover more about the Reading Adventure Series, featuring interactive learning with books, voice recognition, and AR technology. Explore the world of Osmo and find more creative tools like the Masterpiece App at playosmo.com. Join Us Next Time: Get ready for another fantastic story and drawing session in our upcoming episode. Keep your creativity flowing and your imagination soaring! 🌈✨ Happy Drawing and Storytelling, friends! ✨🌈
🎧 Welcome, young artists and storytellers, to the Osmo Reading & Drawing Adventures Podcast! Join your host, the cheerful Mo the Monster, for a journey of imagination and creativity. 🖌️👾 What to Expect: Interactive Storytelling: Dive into the captivating tales from the Reading Adventure Series. Artistic Fun: As Mo narrates, you'll bring the story to life with your drawings! 📚✏️ Creative Challenges: Every episode features a collection of objects to draw, inspired by our story. Guidance and Inspiration: Mo offers tips and encouragement, making each drawing session fun and engaging. Before Each Episode: Gather your drawing tools – paper, colored pencils, markers, or an Osmo Creative Board if you have one. Get ready to pause, play, and progress at your own pace. Episode Structure: Storytime: As the story unfolds, Mo highlights moments to draw, offering creative prompts and questions. Pause and Draw: Take breaks to sketch, add details, or just catch up. Outro and Sharing: Review your artwork and share it on social media with #ReadingAdventure to showcase your creativity! Learn and Explore: Discover more about the Reading Adventure Series, featuring interactive learning with books, voice recognition, and AR technology. Explore the world of Osmo and find more creative tools like the Masterpiece App at playosmo.com. Join Us Next Time: Get ready for another fantastic story and drawing session in our upcoming episode. Keep your creativity flowing and your imagination soaring! 🌈✨ Happy Drawing and Storytelling, friends! ✨🌈
🎧 Welcome, young artists and storytellers, to the Osmo Reading & Drawing Adventures Podcast! Join your host, the cheerful Mo the Monster, for a journey of imagination and creativity. 🖌️👾 What to Expect: Interactive Storytelling: Dive into the captivating tales from the Reading Adventure Series. Artistic Fun: As Mo narrates, you'll bring the story to life with your drawings! 📚✏️ Creative Challenges: Every episode features a collection of objects to draw, inspired by our story. Guidance and Inspiration: Mo offers tips and encouragement, making each drawing session fun and engaging. Before Each Episode: Gather your drawing tools – paper, colored pencils, markers, or an Osmo Creative Board if you have one. Get ready to pause, play, and progress at your own pace. Episode Structure: Storytime: As the story unfolds, Mo highlights moments to draw, offering creative prompts and questions. Pause and Draw: Take breaks to sketch, add details, or just catch up. Outro and Sharing: Review your artwork and share it on social media with #OsmoReadingAndDrawingAdventure to showcase your creativity! Learn and Explore: Discover more about the Reading Adventure Series , featuring interactive learning with books, voice recognition, and AR technology. Explore the world of Osmo and find more creative tools like the Masterpiece App at playosmo.com . Join Us Next Time: Get ready for another fantastic story and drawing session in our upcoming episode. Keep your creativity flowing and your imagination soaring! 🌈✨ Happy Drawing and Storytelling, friends! ✨🌈…
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