Sweat Equity podcast

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/action-academy-replace-the-job-you-hate-with-a-life-you-love">Action Academy | Replace The Job You Hate With A Life You Love</a></span>

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Action Academy | Replace The Job You Hate With A Life You Love

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約 2 日前2d ago

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Ready to replace your 6-figure salary with real freedom? This is the podcast for high earners who feel stuck in jobs they’ve outgrown. If you’re asking, “How do I actually replace $10K–$20K/month so I can quit and never look back?” — welcome home. At Action Academy, we teach you how to buy small businesses and commercial real estate to create cash flow that actually replaces your job. Monday through Friday, you’ll learn from 7–9 figure entrepreneurs, real estate moguls, and acquisition pros who’ve done it — and show you how to do it too. Hosted by Brian Luebben (@brianluebben), who quit his 6-figure sales role in 2022 to build a global business while traveling the world. If you're a high-income earner ready to become a high-impact entrepreneur, this show is your playbook. Subscribe now and start your path to freedom — or keep pretending your job will get better someday....

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Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.

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Why Your Brand Needs To Become A Moodboard 29:12

約 5 日前29:12

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29:12

Alex and Brian dive into the art of mood boards and why they’re more than just aesthetic collages – they're storytelling tools that shape how people feel about your brand. From the ruggedness of Buck Mason to the elegance of The Ritz Paris, they explore brands that nail mood-driven content. Instead of pushing a product, these brands create a vibe people want to be part of. Tune in to hear how mood boards can help you craft desire, not just demand. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

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Road to 500k Followers: Step-by-Step how to build a massive personal brand 42:29

約 12 日前42:29

42:29

CHAPTERS: 00:00 - Alex’s Follower Goals 3:00 - Plan to Achieve 500k Followers 7:19 - Day In the Life Content 10:35 - Brian & Alex Beef 12:18 - Missing a Hype Window 15:29 - Alex’s Content Diversification 21:42 - How Brian Would Achieve 500k 27:25 - Routes of a Personal Brand 28:00 - Creating Your Own Market 31:16 - Consistency 35:44 - Info Marketing DESCRIPTION In this episode, Alex and Brian reveal their social media goals and break down the types of content you can create to reach your own. They dive deep into the power of personal branding – where to position yourself, routes you can take, and how to authentically grow your following. Whether you're building a business or not, they explain why having a strong personal brand is crucial for success in 2025. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

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How To Take Your Content From Good To Great in 39 Minutes 39:27

約 19 日前39:27

39:27

We dedicated this episode to exploring the difference between good and great content. Naturally, we took an in-depth look at the power of visual hooks and shared insights on how to execute good content ideas. To highlight the impact of these strategies, we examined real-world examples of brands that are successfully leveraging them, as well as others that aren’t quite hitting the mark. We hope you enjoy! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

Sweat Equity

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Why Your Brand Needs A Social Show 34:56

約 25 日前34:56

34:56

In episode 68, Brian and Alex dive into why you need to think of your brands content as social show. This playbook is a game changer for success in 2025. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

Sweat Equity

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How To Turn Your Brand Into a Thought Leader 37:07

約 25 日前37:07

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We’re taking a deep dive into the world of thought leadership and how brands can position themselves as experts in their field. Throughout the episode, we share insights on growing your total addressable market, the power of interest graphs, positioning yourself as a thought leader, and much more. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

Sweat Equity

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31 Min To Develop Your Founder Content Strategy 31:50

約 25 日前31:50

31:50

Get everything you need to create Founder-Led Content that helps get eyeballs on your brand. Alex & Brian deep dive the strategies of several top brands like ChunkFit, Bad Hambres and more to identify frameworks you can use to go viral telling your story. Stick around til the end to hear about upcoming events and giveaways for true fans of Sweat Equity. Hope y'all enjoy! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

Sweat Equity

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5 Marketing Lessons From Creator Led Brands You Can Use in 2025 33:56

約 25 日前33:56

33:56

Alex & Brian talk through the emerging world of content bounties, where creators can get paid for generating views for brands or musical artists. Then, the guys talk through how creator-led brands communicate their differentiation through content, and how you can apply those same tactics to your brand. As always, please subscribe and share with a friend who might find this valuable! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

Sweat Equity

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How To Pull Off The Perfect Product Launch in 36 Minutes 36:09

約 25 日前36:09

36:09

In this episode, we explore the power of storytelling in driving successful product launches and show you how to implement the same strategies used by top brands without the hefty price tag. We break down real-life examples from companies like Rhode, Range Rover, and Saratoga to give you insights on how to elevate your content and add real value. Thanks for tuning in and don’t forget to drop a comment! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

Sweat Equity

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World-Building 101: Create a Brand People Obsess Over 31:25

10 weeks前31:25

31:25

Brand storytelling isn’t just about making good content, it’s about creating a world that people want to be part of. In this episode, we break down how brands like Jacquemus or Malbon Golf are redefining marketing through world-building, social-first content, and community-driven storytelling. Plus, we explore why voyeuristic content and brands collaboration are changing the game. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- CHAPTERS: 0:00 Intro 2:06 The Power of World-Building in Branding 3:10 How Jacquemus Masters the Art of World-Building 5:20 Why Most Brands Get Storytelling Wrong 6:26 The Fashion Industry Sets the Trends for Everyone 8:39 Vision Board, Content Strategy and Guidelines 11:37 Content: The Glue That Holds It All Together 13:06 Alright Marketers, Listen up 13:40 Malbon Golf’s Winning Formula for Brand Culture 17:09 Why Every Brand Needs BTS Content 18:49 Why Voyeuristic Content is Taking Over Social Media 24:13 The Two Sides of World-Building: Digital & Physical 27:29 Brand Collaborations: The Secret Growth Hack 29:52 Turning Customers into a Real-Life Community…

Sweat Equity

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Top 5 Marketing Strategies Your Brand Needs To Explode in 2025 29:54

11 weeks前29:54

29:54

Content-led growth is the future—are you ready? In this episode, Brian breaks down how brands like Americana Pipe Dream, Tallow Grill, and Skims are mastering storytelling, nano-influencers, and social commerce to scale faster than ever. From founder-led content to TikTok Shop takeovers, this is your playbook for 2025. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 Intro & Why Content is King in 2025: Adapt or Die 2:45 - Founder-Led Content: Americana Pipe Dream Game-Changing Strategy 4:41 Why Great Stories Sell More Products 7:00 How storytelling turned Kane into a lifestyle Brand 9:06 Crafting Stories That Sell 10:37 Why Tallow Grill Grew 50K Followers in 6 Months 13:38 Grab Attention First, Sell Later 16:19 A Quick Advice for Marketers 16:53 Employee-Generated Content: Meshki’s 19:58 Nano Influencers: The Future of Marketing 21:32 The Power of DM Automation for Selling 24:20 Paid Ads Are Changing in 2025—Here’s What Works Now 26:20 Why Skims’ Advertising Strategy is The Gold Standard for Paid Media.…

Sweat Equity

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Transform Your Brand's Aesthetic in 53 Minutes 53:05

12 weeks前53:05

53:05

If you think content volume is hard, you’re thinking about it all wrong. In this episode, we break down the exact strategy behind scaling high-impact content—fast. From live event activations to turning brand storytelling into a machine, Alex shares the playbook he and his team used to produce viral videos for TYR during a three-day event at Wodapalooza. Plus, the challenges of running an agency and everything you’ve ever wanted to know about Alex and Brian’s personal experiences as content creators. If you’re serious about brand storytelling and content strategy, this episode is a must-watch. Drop a comment if you have questions—we might break down your brand next. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- CHAPTERS: 00:00 Back in the Studio: What’s going on today? 03:53 Wodapalooza Miami Recap With Alex: Creating a Brand Activation Strategy 06:23 Using an Event to Execute a Brand Campaign 07:10 TYR: How To Success in Crossfit Brand Campaign 08:50 Speed is Everything: Why Brands Must Move Faster 09:50 Getting Hooks From Interviews To Create Content 11:50 Quick Advise for All Marketers 12:23 Editing on the Fly – The Key to Viral Event Content 15:31 Recap: Keys to Crushing It with Your Event Content 18:13 Storytelling vs. Static Content – Why It Matters 20:13 Why Brands Should Use Events to Communicate 22:00 Thoughts on House Music & DJs (This Might Be Controversial) 24:14 Alex’s Behind the Scenes of Wodapalooza Miami Campaign 27:35 Making Crossfit Cool & Professional 29:50 Hyrox, CrossFit and Other Sports – Who Wins the Fitness Game? 33:18 Is All Media Content Somehow Stolen from Another? 35:38 The Challenges of Running an Agency 40:10 Dealing with Marketers’ Frustration: The Content Flywheel 43:45 Hacks to Perform on Instagram in 2025 46:25 Alex and Brian's Experience as Content Creators…

Sweat Equity

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How to Build a 9-Figure Performance Brand 46:05

13 weeks前46:05

46:05

In this episode, Matt DiLorenzo, CEO of TYR, takes us behind the scenes to explore the evolution of the brand—from niche swim gear to a performance-driven athletic powerhouse. We dive into the role of grit, leadership, and what it takes to create authentic, tech-driven products that empower athletes to achieve their goals. Whether you're an entrepreneur, an athlete, or just a fan of great stories, this episode is packed with inspiration. 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio --------------------…

Sweat Equity

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This Is How Your Brand Needs To Tell Stories 40:23

14 weeks前40:23

40:23

How do brands create campaigns that fans love and rivals envy? This episode unpacks the genius behind viral hits like Corteiz, including storytelling, internal and external missions, and gamified experiences. We also dive into how modern brands thrive by aligning narratives with social media strategies. Whether you’re a marketer or entrepreneur, the insights of this episode are a game-changer. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- CHAPTERS: 00:00 - Intro & Sneak Peek of Topics 4:00 – Why Training Your Brand Account Algorithm Matters 06:10 - The CRTZRTW Social Media Phenomenon 09:00 - Sidequests and Community Gamification 11:09 - Reebok’s Tactic in CrossFit event 12:55 – Creating Successful Campaigns: The hero, the moment, the medium, and the production. 14:30 - The Importance of Campaign Recaps 15:35 – A Good Advice for Marketers 16:10 – The Surprising Puma Campaign during the 1996 Olympics 18:00 – Picking the Perfect Medium 24:00 – Crafting Brand Narratives That Resonate with Customers 27:16 - The Difference Between Internal and External Missions 30:21 – Case Study: Comparison Between a Narrative-driven Brand and One Without Storytelling. 35:02 - The Impact of Marketing Touchpoints 38:30 – You Need to Change Your Social Media Manager…

Sweat Equity

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Shift Your Brand from LOW Status to HIGH Status in 46 Mins 46:52

15 weeks前46:52

46:52

Want to build a premium brand that people are willing to pay more for? Brands today need more than great products—they need great storytelling. In this episode, we cover the power of mood boards and how visual storytelling creates high-status brands. From exclusive aesthetics to the importance of association, we break down how top brands are outperforming traditional product promotions with lifestyle-focused content. Don’t miss this masterclass in modern branding strategy! Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- CHAPTERS: 0:00 What You Should Expect for this Episode: Mood Board Branding & High-Status vs. Low-Status Branding 4:34 Early Days of Social Media Content Creation 06:08 Product Obsession to Lifestyle Obsession Shift 07:00 Role of Association in Content Strategy 09:42 Case Study: Nude Project 11:38 ALD: A Dream Moodboard 12:35 Creating an Aspirational Mood Board 13:48 A Quick Advice for Marketers 14:22 How the Mood Board Guides Your Content Decisions 17:00 The Importance of Titles in Social Media Videos 18:42 The Three Types of Video Hooks Explained 21:40 Does Linkedin Work for Content? 27:33 Exclusivity in High-Status Brands: How to Justify Your Price Point 34:07 Biulding Urgency Through Scarcity 35:22 Case Study: Saucony x Minted New York 36:36 Building FOMO to Drive Purchase Behavior With Exclusive Product Releases 38:00 Enemy Marketing: The Power of Storytelling in Brand Loyalty 40:40 Why Big Brands Avoid the "Enemy Frame" 45:30 We're Hiring!…

Sweat Equity

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Building an 8-Figure Business in 2025: What 2024 Taught Us 53:56

16 weeks前53:56

53:56

2024 was a wild ride. In this episode, we share our highs, lows, and transformative lessons. From aligning your team for success, to a managing major business pivot or cutting unnecessary costs, we cover the strategies that helped us navigate the challenges of 2024 and set bold goals for 2025. Big plans for brand social, niche targeting, creating sticky offers that clients can’t cut and focus on what really moves the needle. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- CHAPTERS: 00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals 04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day 6:30 The Secret Sauce to Viral Short-Form Content 09:51 Using Skits to Engage Your Audience 11:47 The Power of One Shots 14:40 Unboxing Content: Keeping it Raw and Relatable 16:04 Style Fits: Easy Concept to Get Attention 17:45 Flatlays: Why Presentation Matters 20:10 Themed Shoots for Seasonal Campaigns 21:45 How to Create Immersive Brand Experiences: Nude Project 25:56 Social Trends for 2025: Organic Funnels 26:38 The Rise of Character Development in Branding 30:16 The Importance of World-Biulding in Branding 31:30 Why Long-Form Content is the Next Big Opportunity 34:58 Focused Influencer Marketing for 2025 35:30 Affiliate Marketing: Gamification and New Strategies 40:11 Creating Social-First Branding Campaigns: 42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters 44:37 Drop Shipping in 2025: The Resurgence 47:14 AI Marketing: Avatars and Content Creation 48:30 Using Alternate Histories for Brand Narratives…

Sweat Equity

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Create a Perfect Content Strategy in 49 Minutes 49:24

17 weeks前49:24

49:24

2025 is the year to revolutionize your content—that’s why in this episode we explore the hottest up-and-coming strategies. From creating cohesive brand narratives to leveraging AI-driven marketing tools, we break down strategies to elevate your content and engagement. Learn about TikTok blitz strategies, apparel brand content pillars, the future of long-form content for brands and the importance of character development for lasting impact. Is dropshipping making a comeback in 2025? Don’t miss this insightful discussion packed with actionable ideas for brands and creators alike! Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- Chapters: 00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals 04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day 6:30 The Secret Sauce to Viral Short-Form Content 09:51 Using Skits to Engage Your Audience 11:47 The Power of One Shots 14:40 Unboxing Content: Keeping it Raw and Relatable 16:04 Style Fits: Easy Concept to Get Attention 17:45 Flatlays: Why Presentation Matters 20:10 Themed Shoots for Seasonal Campaigns 21:45 How to Create Immersive Brand Experiences: Nude Project 24:32 Transform Your Business With Wix 25:56 Social Trends for 2025: Organic Funnels 26:38 The Rise of Character Development in Branding 30:16 The Importance of World-Biulding in Branding 31:30 Why Long-Form Content is the Next Big Opportunity 34:58 Focused Influencer Marketing for 2025 35:30 Affiliate Marketing: Gamification and New Strategies 40:11 Creating Social-First Branding Campaigns: 42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters 44:37 Drop Shipping in 2025: The Resurgence 47:14 AI Marketing: Avatars and Content Creation 48:30 Using Alternate Histories for Brand Narratives…

Sweat Equity

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5 Brand Social Trends You Need To Know For 2025 Ft. Oren John 25:12

18 weeks前25:12

25:12

In episode 59, Alex and Oren John come together for an engaging discussion on the crucial social trends that every brand must leverage to achieve growth in 2025. They delve into innovative strategies, audience engagement techniques, and the importance of adaptability in today’s dynamic market landscape. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio --------------------…

Sweat Equity

1
How to Build A Cult Following In 2025 43:39

19 weeks前43:39

43:39

Want to build a brand with a cult-like following? In this episode, we break down the 6 essential steps to: from crafting compelling brand narratives and establishing a strong mission to leveraging enemy marketing and introducing relatable brand characters, we unpack the strategy behind iconic, loyal brands. Tune in for actionable insights on building repeatable content pillars, creating social series, and staying ahead in 2025. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- CHAPTERS: 0:00 – Intro: Kicking Off on a Rough Ankle 1:40 – How to Build a Cult-Like Following 02:00 - The Power of Narrative Building: Define Your Content in 3 Words 02:53 – What Feelings Should Your Brand Content Create? 4:10 – Examples of Killer Brand Narratives: Nike and Poppi 7:55 - Why Your Brand Mission Matters 9:12 - Internal vs External Missions: Key Distinction 10:35- Content that Aligns with the Brand's Mission: 4Ocean 11:52- Selling Products with a Purpose vs. Relying on Donations: The Case of Mozi Wash 14:45 – Introducing an Enemy: Rivalries Create Loyalty 16:42- Examples of Enemy Marketing Done Right: Kettle & Fire and FilterBaby 19:55- Strong Enemies Build Loyal Customers 20:19- Hydrox & Hunter McIntyre 21:37- How to Identify Your Enemy 22:24 – Why Characters Make or Break Your Brand 24:19- Brand Character Examples 25:06– The Importance of Character Development 26:39- Content Pillars and Their Purpose 28:42- How to Create Repeatable Social Content Series 31:13- Why You Should Creat Brand Content Series 33:22- Mr. Beast Manifesto about YouTube Content 34:25- The Importance of Writing Scripts 37:06- Brian’s Big Meeting 40:00 Ending Thoughts…

Sweat Equity

1
How to Build an Ecommerce Brand in 2025 (FROM 0-$100M) with Oren John 1:08:36

20 weeks前1:08:36

1:08:36

Oren John returns to Sweat Equity to share how his streetwear brand, Valuable Studios is striving to stand out in 2025. From finding product-market fit to crafting a cohesive brand story and balancing trends with community building, Oren dives deep into the strategies behind his success. Discover his creative process, product sampling and testing techniques, and why storytelling is essential for building a memorable brand. Stay ahead of the curve as we explore 2025 trends and the rise of maximalism in design. Whether you’re into e-commerce, clothing, or branding, this episode is packed with actionable insights.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. Checkout Orens Brand: https://valuablestudios.com/blogs/news/behind-valuable Checkout our sponsor Wix https://l.marketingexamined.com/wixpodcast -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

Sweat Equity

1
Everything Your Brand Needs To Go Viral In 2025 31:24

21 weeks前31:24

31:24

In this episode, we're talking all about how brands tell stories and build worlds, with a special focus on streetwear and music marketing. We break down Kody Phillips' clever Black Friday skit strategy and how Retro Muscle is tapping into 80s nostalgia to stand out in crowded markets. Plus, we dive into the shift toward social-first campaigns, the power of theme pages, and how trending audio is secretly boosting organic growth. Oh, and we also look at how a viral DJ used music, memes, and short-form content to rack up 20 million streams. Whether you're in marketing, a creative, or an entrepreneur, this episode is packed with tips to help you step up your content game. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

Sweat Equity

1
Everything You Need to Start a 100K Per Month TikTok Shop in 2025 42:48

22 weeks前42:48

42:48

TikTok Shop isn’t just a platform; it’s a goldmine if you know the right moves. In this episode, we share step-by-step strategies for growing your sales, from hero SKUs and gamified incentives to leveraging affiliates and founder-led storytelling. With examples and actionable tips, this is a must-watch for marketers and entrepreneurs! Checkout our sponsor Wix https://l.marketingexamined.com/wixpodcast -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

Sweat Equity

1
If I Started Creating Content As a Brand In 2025, I'd Do This 36:24

23 weeks前36:24

36:24

What makes a brand memorable? In this episode, we dive into the power of community-driven content. From organic content challenges to cause-driven marketing, this episode is all about standing out and building loyal communities. We discuss how a viral “Hit the Goal with Me” campaign —created by an intern—turned the small brand “Smashd” into a massive success. Plus, why do mission-driven brands inspire such strong customer loyalty? We also explore how to differentiate your brand by tapping into causes, building character-based narratives, and engaging with your audience creatively. Don’t miss this masterclass on growth and community building. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

Sweat Equity

1
I've Worked With 35,000+ Influencers - Here's what you need to know 33:19

24 weeks前33:19

33:19

In this episode, we talk about mechanics of successful affiliate partnerships and community-driven marketing strategies. We explore how brands use communities and creative incentives to drive real ROI. From tiered commission structures to gamified rewards. We discuss how a strong brief with clear expectations is crucial in guiding creators to align with brand goals, and we touch on why bonuses tied to engagement metrics—like views and shares—can amplify brand visibility beyond just direct sales. This episode also highlights how brands like 75 Hard and Bandit Running leverage long-term commitments and challenges to transform their audience into loyal advocates, creating a powerful emotional connection through shared goals and accomplishments. Got a brand? Leave it in the comments, and we’ll brainstorm ways to engage your audience with challenges and competitions on a future episode! 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 Intro 01:45 – The Importance of Incentives in Partnerships 03:20 - Different Kind of Incentives: Comissions 05:15 – How to Keep the Appetite High 07:00 - Bonuses Tied to Non-revenue Generating 09:11 – Grow Faster With Wix Studio 09:45 – Intersection Between Brand Marketing and Performance Marketing 13:10 –Having a Strong Brief: Differentiation 14:15 – Having a Strong Brief: Inspiration 16:30 – Including Ideas and Tips for Creating a Strong Brief 18:45 – Setting Clear Expectations with Content Creators 21:00 - Boosting Engagement with Competition/Commitments 22:00 – The OG of Brand Competitions: The 75 Hard Example 24:40 - Commitment-Based Marketing: Case Study of Bandit Running 27:11 - Bandit’s Marathon Training Program: Building Forever Fans 29:20 – Understand What Your Community Buys from You 30:00 – Find the Underlying Goals Behind Your Product 30:58 - Center Your Customers Around a Common Goal…

Sweat Equity

1
How to Create Cult-like Customers in 36 Mins 36:27

25 weeks前36:27

36:27

In Episode 52, we dive deep into what it takes to create a brand with a cult-like following. Alex breaks down the four essential pillars of brand loyalty: values, story, community, and characters. Starting with the importance of clear values and a strong brand story, we share examples of companies like Seed, Yeti, and Muscle Milk and how their origin stories connect deeply with their audience. Next, Brian dives into brand lore, and how your brand cause lore to tell a brand story. This episode is packed with insights on creating a loyal customer base, with actionable tips on building long-term brand success. Don’t miss it! Don’t forget to subscribe, share, and support our journey to hit 10,000 subscribers before the year ends! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

Sweat Equity

1
This Wallet Brand Generated $10M in 30 Days with 1 Giveaway 34:28

26 weeks前34:28

34:28

In episode 51, we explore the effectiveness of sweepstakes as a marketing strategy in today's landscape. Brian delves into case studies of HexClad and Ridge Wallet, showcasing how these brands leveraged giveaways and sweepstakes to generate millions in revenue during traditionally slow periods. Alex then shifts focus to middle and bottom-of-funnel content strategies, emphasizing the importance of landing page funnels in nurturing leads and driving conversions. He discusses how to create effective landing pages that guide potential customers through each stage of the buyer's journey, from consideration to purchase. This is a jam-packed episode filled with bangers! Thanks for watching! 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 Are Sweepstakes back? 2:11 Hexclad’s Gordon Ramsay Sweepstakes Strategy 9:06 How Ridge Wallet $10M Giveaway Strategy 16:15 Marketing Examined Ad 16:53 The Content Funnel Strategy 17:54 Creating Middle & Bottom of Funnel Content 19:35 Banter about Diddy LOL 21:23 Creating Middle & Bottom of Funnel Content 23:15 Landing Pages for Middle of Funnel 24:12 How Position Your Brand Against Competitors 26:13 Turning Reviews & Comments into Content 28:47 Organic Content for Testing 29:37 Buying Behavior is Changing 31:38 When a post doesn’t do well… 33:10 Ending Thoughts…

Sweat Equity

1
Ex Account Manager Quits Her 6-figure Job To Become A Full Time Creator and Make $40k/mo 52:47

27 weeks前52:47

52:47

In episode 50, Alex and Brian interview Courtney Johnson, An ex account manager who quit her job and become a full-time content creator making $40K+/mo. She dives into how she formulates her viral videos, how to "bait the fish" and how women can use their unique skills to succeed in business. Checkout Courtney on Instagram: [ / courtlynnjohnson Thanks for watching! 📱Follow Us On Social: -------------------- Instagram Alex E / alexgarcia_atx Brian: P / brian_blum Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 Intro - Courtney Johnson 1:20 Working on Marketing Team of Cowboys 2:26 Idea Generation for Viral Video 8:24 Why Courtney Wen’t Full Time Creator 9:45 How To Find your Content Niche 12:10 How to find Content Series 13:58 How to find Hooks & Hook Forumla 17:20 The “Baiting The Fish Technique” 18:29 Sweat Equity Growth 19:28 2 Ways to do Podcasting 20:42 Content That Can Be Monetized 21:58 Going Viral is Less About Money 22:50 Posting on LinkedIn 24:20 Working with LinkedIn HQ 26:20 Testing Content with LinkedIn 27:27 Brainstorming Brian’s Spicy Takes 29:20 Very Spicy LinkedIn Post 30:48 How to Structure Video Concepts 33:55 Men or Women Employees? 35:02 Why Are Men More Inclined to Entrepreneurship? 36:20 Leverage your unique skills 37:30 Courtneys House 38:12 How The Cooperate world is Fake 41:14 Advice on stuck in a 9-5 role 42:00 Advice on starting to make content 42:54 Rich vs Poor habits 46:48 Advice to women breaking into Entrepreneurship 48:50 Skills Women need to prioritize 51:09 Ending Thoughts…

Sweat Equity

1
2x Your Black Friday Revenue in 41 Mins 41:27

28 weeks前41:27

41:27

Black Friday and Cyber Monday are right around the corner. And the brands that are prepared with a solid strategy will really stand out from the competition. If you play your cards right, Black Friday can be a game-changer for your brand. In this video, we’re diving into just that. Alex breaks down his Black Friday playbook, sharing fresh ideas for emails, ads, and promotions, plus key pitfalls to avoid. Then, Brian dives into Heart & Soil Supplement's organic content framework and how use of "tent pole" marketing to create content and sell their products. Thanks for watching! Support us by clicking subscribe and sharing with a friend. 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 Intro - What to expect this episode 2:42 Refining Your Black Friday Offers 6:01 How Brands Loose integrity During Black Friday 6:45 SMS & Email Black Friday Strategy 9:58 Using Influencers Email List 12:04 How Athletic Greens Uses Their Influencers 12:55 Ad Content Strategy for Black Friday 17:15 Lead Capture Strategy for Black Friday 18:55 How to Gamify Black Friday 21:40 Abandoned Cart for Black Friday 23:30 DM Waitlist Strategy 25:08 Organic Content Strategy for Black Friday 27:50 How to Build Your Audience "Interest Graph" 32:26 Breaking Down Heart & Soil Supplements Content Playbook 35:10 Using the "Tent Pole" Strategy for a Footwear Brand 39:24 Simple Ways to Use The Founder for Content 40:50 Ending Thoughts…

Sweat Equity

1
How Peter Attia’s Protein Bar Made $10M in 3 Weeks 41:40

29 weeks前41:40

41:40

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

Sweat Equity

1
How to Hire a $10M+ Content Team in 40 mins 44:45

30 weeks前44:45

44:45

Let’s assemble a 95’ Chicago Bulls Dream Team, but for content! Content has never been more crucial for brand growth, yet many brands are still in the dark about what it takes to create compelling, viral, shareworthy content. In this episode, Alex breaks down the ideal content team you need to build based on your company size. He dives into the $0M to $1M, $1M to $5M, and $10M+ categories, highlighting the specific roles and salary ranges for each position. Then Brian dives into his Brand Activation Playbook, diving into brands that make there way into the US Open and the NFL. This is one of my favorite episodes. If you like it, share it with someone who needs to build a bada** content team. Checkout our sponsor SARAL https://l.marketingexamined.com/saralpodcast -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

Sweat Equity

1
Develop An 8-Figure Content Strategy in 30 Mins 30:55

31 weeks前30:55

30:55

In episode 46, Alex puts down a masterclass around developing your brand content strategy. He dives into developing brand narratives, testing videos, pillars, content themes, and everything you need to know to create an 8-figure content strategy. Let us know if you liked the solocast style! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. Checkout our sponsor SARAL https://l.marketingexamined.com/saralpodcast -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

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Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。全ての端末で購読を同期するためにサインアップしてください。

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