Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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コンテンツは RMW Commerce によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、RMW Commerce またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Watson Weekly - Your Essential eCommerce Digest
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コンテンツは RMW Commerce によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、RMW Commerce またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Join Rick Watson, 20+ year eCommerce veteran and CEO & Founder of RMW Commerce, to hear all the latest in the world of eCommerce — from established players like Amazon and Shopify to the new startups, fresh off their latest round of funding. From Marketplaces to Direct-to-Consumer to Supply Chain to Payments, it’s all here. New episodes every Monday, just in time for your morning commute! Find more great content from Rick on LinkedIn: https://www.linkedin.com/in/ecommercestrategyconsulting/
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181 つのエピソード
すべての項目を再生済み/未再生としてマークする
Manage series 3284442
コンテンツは RMW Commerce によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、RMW Commerce またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Join Rick Watson, 20+ year eCommerce veteran and CEO & Founder of RMW Commerce, to hear all the latest in the world of eCommerce — from established players like Amazon and Shopify to the new startups, fresh off their latest round of funding. From Marketplaces to Direct-to-Consumer to Supply Chain to Payments, it’s all here. New episodes every Monday, just in time for your morning commute! Find more great content from Rick on LinkedIn: https://www.linkedin.com/in/ecommercestrategyconsulting/
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181 つのエピソード
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The Watson Weekly - Your Essential eCommerce Digest
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1 February 17th, 2025: Shopify Q4 2024 earnings: The age of efficiency comes to Shopify, it’s not just you - age of efficiency accelerating, Amazon Q4 earnings wins the Grammy for free cash flow, and… 17:55
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Today on our show: Shopify Q4 2024 earnings: The age of efficiency comes to Shopify It’s not just you - age of efficiency accelerating Amazon Q4 earnings wins the Grammy for free cash flow Amazon ad engine getting hungry: look out Google Shopping And finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs. Today’s episode is sponsored by Mirakl. https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly…
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The Watson Weekly - Your Essential eCommerce Digest
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1 February 10th, 2025: Trump eliminates the de minimis for China, AI won't solve all the problems, but we don't realize it yet, UPS Q4 2024 earnings, AI is not the new SEO. Brands could be in a… 13:56
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Today on our show: Trump eliminates the de minimis for China AI won't solve all the problems, but we don't realize it yet UPS Q4 2024 earnings: steering towards margin, away from Amazon AI is not the new SEO. Brands could be in a marketplace without realizing it And finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs. Today’s episode is sponsored by Mirakl. https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly…
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1 Special Episode: Global eCommerce Leaders Forum, Cross-Border Trends, & Honoring Kent Allen 35:26
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Today on a special edition of our show: Remembering Kent Allen Evolution of Global eCommerce Pioneers in Cross-Border Trade Current Trends and Players Jim Okamura Partner, McMillanDoolittle and co-founder, Global E-Commerce Leaders Forum Jim has over 25 years of consulting experience focused on strategic planning in the retail industry. His work in retail innovation and digital transformation has resulted in industry-leading thinking on retailer best practices and strategy. Jim has published global and national retail studies and has been a featured speaker at the NRF, Shop.org, and many international conferences. In 2013 Jim co-founder the Global E-Commerce Leaders forum, a digital retail community and conference series focused on global growth strategies for consumer brands. Jim has developed growth strategies for clients such as Adidas, Bridgestone, Maurices, Dress Barn, Gap, DSW, LensCrafters, Nike, Neiman Marcus, Souris Mini, Timberland, Victoria’s Secret, Lowes, Crate and Barrel, MasterCard, Walgreens, Marriott and Emart. Scott Silverman Co-Founder CommerceNext; Co-Founder, Global Ecommerce Leaders Forum Silverman has been active in the retail and ecommerce industries for more than 20 years and is passionate about digital commerce and the innovation driving the industry. In 2013, Silverman co-founded the Global Ecommerce Leaders Forum, a forum and series of conferences for international and cross-border ecommerce. In 2017, Silverman co-founded CommerceNext , a community, event series and conference for marketers at retail and direct-to-consumer brands. Silverman began his career in ecommerce in 1999 where he led National Retail Federation’s digital division, Shop.org, until 2010. During his time at NRF he launched the Shop.org Annual Summit and a number of research studies. He co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for NRF’s Ray Greenly scholarship fund. In honor of Kent Allen : A digital commerce industry analyst for the last twenty plus years, Kent’s research and thought leadership has strongly influenced the development of the global/cross-border ecommerce sector. Since collaborating with Jim Okamura on the industry’s first international ecommerce benchmark study in 2008, Kent has published a wide collection of reports and articles chronicling the rise of global ecommerce ecosystems. Kent also leads strategy, industry analysis, thought leadership and content marketing initiatives that focus on omnichannel commerce and digital marketing innovations. His work includes executive research, industry speaking engagements, white papers and case studies, social content, webinars, and retail tours for retail and consumer goods executives. His latest focus, The Global Customer Journey Project explores how the online shopping journey differs in markets around the world. The Research Trust’s industry marketing programs help innovative digital companies tell their story and build ongoing relationships with prospects, established clients and partners. Kent’s practice provides a mix of strategic planning services, best practices research and market analysis for global brands and technology partners striving to better serve connected consumers around the world.…
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The Watson Weekly - Your Essential eCommerce Digest
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1 February 3rd, 2025: Risks to Amazon in the AI Wars, private equity outlook in 2025, Artificial Intelligence moving from creating to doing with OpenAI Operator, how to grow faster is an elusive… 14:57
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Today on our show: Risks to Amazon in the AI Wars Private equity outlook in 2025 Artificial Intelligence moving from creating to doing with OpenAI Operator How to grow faster is an elusive question And finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs. Today’s episode is sponsored by Mirakl. https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly…
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1 Shaping the Future: Social Commerce, AI, and Predictions for 2025 with Kelly Goetsch 11:11
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In the final episode of this special 3-part Watson Weekly series, Rick Watson is joined by Kelly Goetsch, Advisor at Commerce Tools, to discuss what’s next for the world of commerce. Key topics include: The rise of social shopping and platforms like TikTok Shops How AI is redefining brand discovery and trust Predictions for retail growth and consumer behavior in 2025 The enduring influence of earned media in building connections This episode ties the series together with forward-looking insights and strategies to thrive in an ever-changing e-commerce landscape.…
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1 January 20th, 2025: Our 2025 NRF event analysis, recapping the first ever RMW Commerce Five Forces event in New York City 10:58
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Today on our show: Our 2025 NRF event analysis Recapping the first ever RMW Commerce Five Forces event in New York City And finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs. Today’s episode is sponsored by Mirakl. https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly…
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1 Modernizing B2B Commerce: Overcoming the Bob Problem with Kelly Goetsch 18:33
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In Part 2 of this special Watson Weekly series, Rick Watson and Kelly Goetsch dive deep into the complexities of B2B commerce. They discuss: The generational shift reshaping the industry Challenges like the "Bob Problem" and outdated practices The role of composable commerce in streamlining processes How solutions like Commerce Tools Foundry are enabling businesses to innovate Explore how B2B is evolving to meet modern demands while navigating its unique challenges. Don’t miss this insightful conversation that bridges tradition and innovation. Stay tuned for the final episode in this series, rolling out next week!…
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1 January 13th, 2025: Shopify 2025: The Entrepreneur, the Rulemaker and the Bridge-Builder, Mastercard Holiday numbers show roses for eCommerce, Is 2025 the year of the niche down? And Amazon still… 14:26
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Today on our show: Shopify 2025: The Entrepreneur, the Rulemaker and the Bridge-Builder Mastercard Holiday numbers show roses for eCommerce Is 2025 the year of the niche down? Amazon still the king of warehouse growth And finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs. Today’s episode is sponsored by Mirakl. https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly…
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1 Breaking Barriers in E-commerce and Healthcare with Kelly Goetsch 28:14
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In this special episode of Watson Weekly , Rick Watson is joined by Kelly Goetsch, a Commercetools Advisor and industry thought leader. Kelly shares his unique insights into the evolving landscape of e-commerce, focusing on the intersection of technology and healthcare. Together, they explore key topics like consumer behavior trends, the growing role of composable commerce, and the untapped opportunities in health tech. From tackling HIPAA compliance to redefining retail experiences, this episode dives deep into the transformative potential of technology across industries. Don’t miss this engaging discussion packed with expertise and forward-thinking strategies. About Kelly - Kelly Goetsch is a commercetools Advisor. Until January 2025, Kelly was the company’s Chief Strategy Officer, and prior to that, he served as the Chief Product Officer at commercetools for nearly six years. Goetsch is an industry thought-leader who champions the MACH (Microservices, API, Cloud-Native, and Headless) movement, and co-founded the MACH Alliance, a group of 100+ independent, future-thinking tech companies dedicated to advocating for open, best-of-breed technology ecosystems. Prior to commercetools, Goetsch held senior-level product development and go-to-market responsibilities at Oracle and held the role of Senior Architect ATG (acquired by Oracle), where he was instrumental to 31 large-scale ATG implementationsHe is the author of four books - GraphQL for Modern Commerce (O'Reilly, 2020), APIs for Modern Commerce (O'Reilly, 2017), Microservices for Modern Commerce (O'Reilly, 2016) and E-Commerce in the Cloud (O'Reilly, 2014). He holds three patents, including one key to distributed computing.…
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1 December 23rd, 2024: Amazon building 25% of all warehouses, UPS hiking SurePost rates by 10%, Lowes develops a new marketplace, and Quickbooks partners with Amazon Marketplace Seller Central 13:18
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Today on our show: Amazon building 25% of all warehouses UPS hiking SurePost rates by 10% Lowes develops a new marketplace Quickbooks partners with Amazon Marketplace Seller Central And finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs. Today’s episode is sponsored by Mirakl. https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly…
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1 December 16th, 2024: Shopify releases a boring update, was Amazon haul launched sooner as political strategy? What is the potential impact of tariffs on eCommerce? And why use an outside consultant… 18:15
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Today on our show: Shopify releases a boring update Was Amazon haul launched sooner as political strategy? What is the potential impact of tariffs on eCommerce? Why use an outside consultant to help you solve a problem? And finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs. Today’s episode is sponsored by Mirakl. https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly…
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1 December 9th, 2024: 3 observations from Cyber Week, the 3 coming wars in the next 5 years, and 5 reasons Klaviyo is growing faster than most anyone right now 14:39
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Today on our show: 3 observations from Cyber Week The 3 coming wars in the next 5 years 5 reasons Klaviyo is growing faster than most anyone right now And finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs. Today’s episode is sponsored by Mirakl. https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly…
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Attention, Watsonians! Pardon us as we were on a brief hiatus over the holiday week - we'll be back next week with a brand new episode!
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1 November 25th, 2024: How you should read the Gartner Quadrant, Wordpress is the Craigslist of website builders, Target reports terrible earnings, and Walmart reports great earnings 17:35
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Today on our show: How you should read the Gartner Quadrant Wordpress is the Craigslist of website builders Target reports terrible earnings Walmart reports great earnings And finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs. https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly…
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1 November 18th, 2024: Shopify reported Q3 2024 earnings, Klaviyo reports even better Q3 earnings, new RMW Commerce event being held in January, and BigCommerce trying to escape the Alabama mud like… 18:42
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Today on our show: Shopify reported Q3 2024 earnings Klaviyo reports even better Q3 earnings New RMW Commerce event being held in January BigCommerce trying to escape the Alabama mud like My Cousin Vinny And finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs. https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly…
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