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Player FM - Internet Radio Done Right
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
コンテンツは NO FACE 9 によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、NO FACE 9 またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
ALMIGHTY KINGS PODCAST GIVES YOU THE GRITTY AND TRUTHFUL LOGIC THAT PEOPLE ARE AFRAID TO HEAR. UNFILTERED AND REAL. THE WEAK NEVER SURVIVE AND WEAK EARS WILL NEVER BE ABLE TO BUILD A BRAIN. I LOVE FOOTBALL SO YOU KNOW I HAVE TO TALK ABOUT IT. Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support
コンテンツは NO FACE 9 によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、NO FACE 9 またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
ALMIGHTY KINGS PODCAST GIVES YOU THE GRITTY AND TRUTHFUL LOGIC THAT PEOPLE ARE AFRAID TO HEAR. UNFILTERED AND REAL. THE WEAK NEVER SURVIVE AND WEAK EARS WILL NEVER BE ABLE TO BUILD A BRAIN. I LOVE FOOTBALL SO YOU KNOW I HAVE TO TALK ABOUT IT. Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support
Tom Brady vs Lamar Jackson.. Take your pick. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thealmighty9/message Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support
Fat Joe did an interview expressing how the gangsters should tell the young Goons to leave the Rappers alone. RIP PNB ROCK --- Send in a voice message: https://podcasters.spotify.com/pod/show/thealmighty9/message Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support
Mystikal is a whole weirdo that is a certified Rapist and serial Sex Offender. He needs life in prison or the death penalty period. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thealmighty9/message Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support…
Salute to Choke no Joke for keeping his temper calm when talking to a delusional full grown man about still wanting his daddy to foot the bill. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thealmighty9/message Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support…
Tory Lanez and AUGUST ALSINA got into a fight backstage at a concert. TORY LANEZ was right for knocking him out. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thealmighty9/message Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support
FAKE A$$ People trying to be Relevant in REAL SITUATIONS. Watching the land of the fakes speak on real life is an irritating experience 🤬🤬🤬🤬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/thealmighty9/message Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support…
The Misunderstanding of people. I know good and bad people. The ones that are labeled bad are not always bad. I have friends that are killers doing life in prison. Don’t judge their person. 🤔 --- Send in a voice message: https://podcasters.spotify.com/pod/show/thealmighty9/message Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support…
Always watch who you call your friend. A leisure friend is nothing but an awaiting enemy!! 🔥 --- Send in a voice message: https://podcasters.spotify.com/pod/show/thealmighty9/message Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support
The real people who give REAL OPPORTUNITIES. The ones who get the chance to give back are less noticed because of the origin. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thealmighty9/message Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support
Decipher people - YOLO. Not everyone is meant to be on your team or in your life. Watch your surroundings. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thealmighty9/message Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support
COMMUNITY OF HATRED --- Send in a voice message: https://podcasters.spotify.com/pod/show/thealmighty9/message Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support
Keep fighting pt.1 --- Send in a voice message: https://podcasters.spotify.com/pod/show/thealmighty9/message Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support
Self Hate Pt. 5. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thealmighty9/message Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support
Self Racism & Hate pt.4 --- Send in a voice message: https://podcasters.spotify.com/pod/show/thealmighty9/message Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support
Self Racism & Hate pt.3 --- Send in a voice message: https://podcasters.spotify.com/pod/show/thealmighty9/message Support this podcast: https://podcasters.spotify.com/pod/show/thealmighty9/support
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