We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Gordon, Tom, Brenden, Steve and Patrick exploring approaches to contacting prospects and customers during Covid-19. What is appropriate? What is a good reason for reaching out? How do you start the conversation? With some good role-play examples
Priya, Alan, Lynnaire and Patrick exploring approaches to contacting prospects and customers during Covid-19. What is appropriate? What is a good reason for reaching out? How do you start the conversation? With some good role-play examples
Priya, Alan, Tom. Brenden and Gordon Discussed responses to common Buyer comments and questions. Mainly price objections and how to handle those. Discussion on how to make Buyers aware of the need to consider changing requirements in the light of circumstances e.g. Covid-19, without it sounding like a sale ploy. Patrick in the middle testing his cold call U WE I's to promote The Sales Natural…
Session on Sales Mastery and I WE U's Here is a download on Mastery that succinctly captures the mindset necessary to succeed in selling https://link.salesnatural.com/1DOu Then Steve, Lynnaire, Brenden and Tom with some great discussion on the I WE U's they had prepared
Session on the Sales Mastery and I WE U's Here is a download on Mastery that succinctly captures the mindset necessary to succeed in selling https://link.salesnatural.com/1DOu Then Priya, Adrian, Gordon and Alan with some good discussion on why do I WE U's. Hint: because they save you a lot of time
Lynnaire, Tom, Steve, Brenden Role play with Lynnaire first with Patrick as Seller then role reversed. Is a good example of a phone conversation with a Buyer seeking a service, in this case, creation of a Linked In profile. Includes tips on how to price services based on value rather than your cost. I WE U discussion, with Tom''s I WE U as an example.…
Adrian, Priya and Gordon Topics: The Buyer says 'I'll get back to you'. What do you do next? I WE U's: Way more important than you think. Not simply a way to introduce yourself, but a way to take the effectiveness of your interactions to another level. They set the foundation for the entire interaction e.g. by creating a forward-looking (to receiving value) dynamic, rather than being stuck in today's problems.…
Role Plays with Priya. Gordon, Alan and Patrick Demonstration with Patrick as Seller and Gordon as Buyer of an IT system for an NFP that is undergoing structural change. Then role-swap and Gordon is the Seller. Next, Alan (Buyer) and Priya (Seller) in the Solar Bay scenario Coaching points: Keep questions short to keep Buyer talking and.. You can't think of questions and listen simultaneously. It's impossible (that's science). And so you miss cues which makes it even harder to think of the next question. Instead stay in the moment (literally) and hang on every word the Buyer says and you will pick up on cues. Questions can then be...what happens then? How do you feel about that? What would that look like? What makes you say that? etc…
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