Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Join us, as well leave it all on the table and talk real about sex, love, politics and more from a 30 Something’s perspective. There’s no holding back at this table. Welcome to the 30Somethings Podcast, and welcome to the conversation.
Join us, as well leave it all on the table and talk real about sex, love, politics and more from a 30 Something’s perspective. There’s no holding back at this table. Welcome to the 30Somethings Podcast, and welcome to the conversation.
S2.05- Mike, Eboni, Court, and Warith are back at it and this episode is full of topics, opinions, and laughs. When these 4 get together, nothing is off limits!
S2. Ep.04 - This episode was recorded during a lockdown in Philly due to the protesting and looting. Eboni, Warith, Court, and Mike decide to connect and talk about what it’s been like moving through the 2020 Pandemic and the protests. How do we take care of ourselves and deal with our hurt and anger at the same time? Join in on the conversation on Instagram at @the30SomethingsPodcast. *We apologize for the difference in sound quality. Working remotely is something we are still working through. Thank you for understanding!…
S2.Ep3 - In this episode, Warith, Court, Eboni, and #30Somethings Guest CJ end up in a convo completely different than planned. Tune in to see where this convo switched up! Join in on the conversation on IG at @The30somethingsPodcast . * Excuse any minor sound issues in this episode as we navigate remote recording during the COVID-19 Pandemic*…
Note- This episode was recorded before COVID-19 QQ.01- Warith, Court, Mike, and Eboni talk about what they would want to do first if they were the opposite sex! Check it out! What would you do?? Be apart of the convo on our IG page at @The30SomethingsPodcast.
Season 2 continues! (excuse the minor audio issue at the 14 min mark. It lasts for about 1 minute. Thanks for understanding!) ~Note: Sending love and light to everyone as we battle the COVID-19 pandemic in our country and around the world. Stay healthy and stay safe!!~ In this second episode , Warith, Courtney, Eboni, Mike, and our special 30Somethings guest, Pearl, celebrate Eboni's Birthday! We talk about the idea of INTIMACY: what that looks like, what it means to each of us, and are sex and intimacy sometimes viewed as the same thing??? Give us your comments on our Instagram page at @The30SomethingsPodcast. Welcome to the conversation!…
We're Back! Season 2 is up and running! In this first episode, Warith, Courtney, Eboni, Mike, and our very FIRST 30Somethings guest, Colleen, have a very interesting convo on "What Women Want." There was so much to talk about, don't be surprised if there is a part 2 coming soon! Give us your comments on our Instagram page at @The30SomethingsPodcast. Welcome to the conversation.…
EP.08- We are back with another episode! Mike, Court, Eboni, and Warith talk about the effects of Social Media on how we relate to one another in this day and age. One of us completely hates social media, while the others have likes and dislikes. Is it helping us or hurting us? Head to our Instagram @The30somethingspodcast to continue the conversation.…
Ep07/QQ07-Today is an extended QQ Wednesday Episode!!!! Mike is away today so Warith, Eboni, and Courtney decide to record a 'bonus style' episode with multiple quick questions...BUT with a drunken twist! Warith can't believe that the ladies agreed to air this episode; so you better enjoy this one! Go to our Instagram @The30SomethingsPodcast to continue this drunken conversation LOL.…
QQ06. Mike asks the other hosts who their celebrity sex crush is? Then, it turns into a Top 5 list! With a couple hosts a lil tipsy on this day, the convo gets real interesting! LOL. Head to our Instagram @The30SomethingsPodcast to continue the conversation.
EP06. Courtney, Eboni, Mike, and Warith take some time to talk about those old fashioned gender roles, what their personal preferences are, and whether or not they still have a place in todays modern world. Check out our Instagram @The30SomethingsPodcast to continue the conversation!
QQ04. *ARCHIVE* (Please excuse the sound quality from this Archive episode). Mike is at it again, and he wants to know: Would you go to a sex club with your partner? Check out this hilarious episode of #QuickQuestion Wednesday to get the details on our views, and hit up our Instagram @The30SomethingsPodcast to continue the conversation.…
QQ05. *ARCHIVE* (Please excuse the sound quality from this Archive episode). In This Episode of #QuickQuestion Wednesday, Warith takes us all the way scifi, asking What would you change your skin color to? The gang responds in kind, and everybody drops some next level answers that make you say hmmm. Check out this episode, and hit up our Instagram @The30SomethingsPodcast to continue the conversation!…
Tune in while Mike, Warith, Courtney, and Eboni chat it up about whether age really "Ain't Nothing But A Number." The gang gets deep when when we talk about whats "right" as well as what we've done! Check out our Instagram to continue the conversation.
QQ03. Its #QuickQuestion Wednesday! Courtney asks the question: who should pay on a first date? Are you traditional or a Dutch kind of dater?? Lets see how Warith, Mike, Courtney, and Eboni respond.
EP03. We duke it out about the pluses, minuses, and even better ifs about BLACK REALITY TV, in this episode of The 30somethings Podcast. Don’t miss our HOT TOPIC about Aunt Becky!
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