Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Follow this crazy couple's journey of Fun and Food Adventures..... "Welcome to 'Life with Lucia and Glynn,' your ultimate vlog for thrilling adventures in fun, food, music, and travel! 🌟🍔🎶✈️ Join us as we dive into exciting escapades across these four exciting niches, sharing all the highs and lows. Our channel is your ticket to unique experiences and unforgettable moments. From exploring local gems to savoring delicious cuisine, discovering new melodies, and traveling to breathtaking destinations, we've got it all. This isn't just a vlog; it's a rollercoaster through our lives, and we'
Follow this crazy couple's journey of Fun and Food Adventures..... "Welcome to 'Life with Lucia and Glynn,' your ultimate vlog for thrilling adventures in fun, food, music, and travel! 🌟🍔🎶✈️ Join us as we dive into exciting escapades across these four exciting niches, sharing all the highs and lows. Our channel is your ticket to unique experiences and unforgettable moments. From exploring local gems to savoring delicious cuisine, discovering new melodies, and traveling to breathtaking destinations, we've got it all. This isn't just a vlog; it's a rollercoaster through our lives, and we'
In this episode......#5 Join us as we delve into the most memorable moments of Super Bowl 2025! From the Philadelphia Eagles’ triumphant 40-22 victory over the Kansas City Chiefs to Harrison Ford’s introspective Jeep commercial and WeatherTech’s lively “Born to Be Wild” ad featuring spirited grandmothers , we cover it all. Plus, get the latest weather updates for Glendale, AZ, and a sneak peek into our upcoming vacations. To top it off, enjoy a special feature on Frank Sinatra’s classic, “My Way.” Don’t forget to like, comment, and subscribe for more exciting content!#SuperBowl2025 #BigGame #SuperBowlCommercials #TravelPlans #WeatherUpdate #YouTubeShow #FrankSinatra #MyWay #LifeWithLuciaAndGlynn…
📌 Tonight’s episode is packed with exciting updates! 🎉 🎶 Music Spotlight – Let’s talk about a great song! 🎭 80s Party Fun – A throwback celebration you won’t want to miss. 🇬🇷 Trip to Greece – Highlights from an unforgettable adventure. 🎂 Birthday Celebration – Join us in wishing someone special a happy birthday! 🍔 Latest Episodes Recap – Catch up on Cara Mia, Voodoo Burger, and our new Burger Nite segment! 🌍 New Travel Episode – Another exciting trip coming your way! ❄️ Weather Check-In – What’s happening in the forecast? 📽 Workflow & Behind the Scenes – A look at how we make it all happen. 🎥 Other Creators – Shoutouts & collaborations! 🚫 No politics—just good vibes! 📺 Tune in now & join the conversation! 🔔 Don’t forget to like, comment, and subscribe! #80sParty #GreeceTrip #FoodieAdventures #YouTubeShow #NoPolitics #WeatherUpdate #ContentCreators PS; Apologies for the comments that were made when we did our creator shoutout…
In tonight’s episode, we dive into the buzz around the potential TikTok shutdown and share our thoughts on the controversy. Plus, we’ll recap our recent food adventures, day trips, and everything that’s been going on this week. Join the conversation, and don’t forget to like, comment, and subscribe for more updates and adventures! #TikTokShutdown #FoodAdventures #DayTrips #WeeklyRecap #LuciaAndGlynnWorld…
Tonight we had lots to talk about! We talked about where we dined all week, We played the Escape Song by Rupert ?, and we talked about our 2025 adventure to China. We will have more to talk about in the upcoming weeks as we get closer.
In this episode, we dive into: 🎹 Piano Night Live and our big move to Rumble. 🍺🍔 Our latest food adventures, featuring Log Tavern Brewing Company, ResQ Food Truck, WAFU Ramen in Scranton, PA, and Yia Yia’s in Montague, NJ. 🌎 Our recent travels to South America (Panamá!) and an exciting look ahead to our upcoming Asia adventure in May with Royal Caribbean. Join us as we share all the flavors, tunes, and travels that make life extraordinary. Don’t forget to like, comment, and subscribe for more episodes! 🌟”…
Join us for a cozy Piano Night Live with Lucia and Glynn! 🎹✨ Tonight, we’re bringing you heartfelt covers of two iconic hits: 🎶 “Ring of Fire” by Johnny Cash 🎶 “Sweet Dreams (Are Made of This)” by The Eurythmics Relax, sing along, and enjoy the music as we add our personal touch to these timeless classics. Don’t forget to like, comment, and subscribe for more live sessions and musical moments! 📌 Stay tuned for more updates and performances from Lucia and Glynn! #LiveMusic #PianoNight #LuciaAndGlynn #JohnnyCash #RingOfFire #TheEurythmics #SweetDreams #CoverSongs #MusicLovers #LivePerformance #AcousticCovers #ClassicHits…
Let the nostalgic sounds of Tears for Fears transport you back to the 80s with this beautiful piano rendition of "Everybody Wants to Rule the World." Performed by the talented Spitfire and Company. https://spitfireandcompany.bandcamp.com/album/effort-never-dies-the-mini-album We also did a cover by Billy Joel and my own original song Effort Never Dies Don't miss it! Like, comment, and subscribe for more epic piano covers and live music performances! You might be interested in this travel vlog as well: 👉 American Couple in Taiwan: https://youtu.be/oWXUYboUw0k 👉 Luxury Korean BBQ: https://youtu.be/4M94rT1okVM 👉 Rainy Days and Melted Cheese: https://youtu.be/KJCc2QtAWZg 👉 New Hope Railroad Vlog: https://youtu.be/FOospGpSxcw About Us: Welcome to 'Life with Lucia and Glynn,'! We are an amazing duo who runs a YouTube channel focusing on music, travel, and food. Their love for all things culinary and melodic is infectious, and they have built a loyal following of fans who adore their informative and entertaining videos. Visit Our Website: luciaandglynn.com Our Socials: - Instagram account https://www.instagram.com/luciaandglynn - Facebook page: https://www.facebook.com/LuciaandGlynn - Join our channel to get access to the perks: (in progress) https://www.youtube.com/channel/UC9cGwivfm4tY2T1xISdIe6g/join - Subscribe to our youtube! https://www.youtube.com/@luciaandglynn?sub_confirmation=1 For any inquiries, you can reach us at sales@socialvictorymedia.com. Our office is located at Social Victory Media LLC 711, Davis St Suite 3A, Scranton, PA 18505 Our channel Manager: www.fiverr.com/sohailhafeez #TearsForFears, #EverybodyWantsToRuleTheWorld, #PianoCover, #PianoMusic, #MusicCover, #Instrumental, #SpitfireAndCompany, #80sMusic, #SynthPop, #PianoArrangement, #MusicLover, #NowPlaying, #ListenToThis, #SupportMusicians…
Join me as I play this heartfelt rendition of one of the most beautiful ballads. Enjoy the music and let me know what you think in the comments! #PianoNight #BonnieRaitt #ICantMakeYouLoveMe #LiveMusic
Dive into a nostalgic musical journey with our covers of classic hits! We're paying tribute to iconic artists like Harry Chapin, 4 Non Blondes, and American HiFi. Enjoy our renditions of "Cat's in the Cradle," "What's Up," and "Flavor of the Week." Let us know your thoughts in the comments below! #covers #music #nostalgia #harrychapin #4nonblondes #americanhifi #catsinthecradle #whatsup #flavoroftheweek…
"Dive into a world of piano covers with these timeless classics! 🎹🎶 Enjoy my renditions of popular songs by Halsey, Harry Chapin, and Guns N' Roses. From heartfelt ballads to rock anthems, I've put my own spin on these beloved tunes. Listen and let me know what you think! #PianoCovers #Halsey #HarryChapin #GunsNRoses #Music #Piano #CoverSongs #Musician"…
Get ready for a night of classic covers! Tonight, we're tackling Christina Aguilera and Great Big World's "Say Something," A-ha's "Take on Me," and Kim Carnes' "Betty Davis Eyes." We'll also share updates, behind-the-scenes stories, and have a whole lot of fun. Don't miss it! #cover #music #coversong #christinaaguilera #greatbigworld #say something #takeonme #kim carnes #betty davis #behindthescenes #fun #updates #shenanigans #musiclover #covers #acoustic #singing #song #songs #coversong #coversongs #musiccover #musiccovers #coverversion #coverversions #covermusic #covermusicvideos #coverartist #coverartists #coversinger #coversingers…
Join us for another exciting Piano Night Live! Tonight, we're rocking out with a classic Cheap Trick cover. Get ready to sing along to your favorite tunes, performed live on piano. Don't forget to like, comment, and subscribe for more amazing covers! 🎹🎶 #PianoNightLive #CheapTrick #CoverSong #LiveMusic #Piano…
"Enjoy this piano cover of 'I Think We’re Alone Now,' originally performed by Tiffany Let the nostalgic melodies take you back as you listen to this classic hit reimagined on the piano. Don't forget to like, comment, and subscribe for more music covers!" #PianoCover #IThinkWereAloneNow #Tiffany #MusicCover #PianoMusic #ClassicHits #Nostalgia #MusicLovers #Subscribe #PianoPerformance…
This stream is created with #prismlivestudio Enjoy a beautiful piano cover of Tim McGraw and Faith Hill's timeless classic, "It's Your Love." Lucia's soulful vocals and delicate piano playing bring new life to this beloved country ballad. Let the music wash over you as you experience this heartfelt rendition. #ItsYourLove #TimMcGraw #FaithHill #PianoCover #Lucia #CountryMusic #CoverSong #Music #Piano #Ballad #LoveSong #MusicLover #PianoPerformance #Cover…
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