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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
コンテンツは The Binary Mind によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、The Binary Mind またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
コンテンツは The Binary Mind によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、The Binary Mind またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Tracklist: 01 Developer - Charm Them With Sonics 02 Gotshell - Sphyraena 03 Ricardo Garduno - Phasing Faces 04 Cirkle - Unkulu Tribe 05 Dotdat - In Circles 06 Roll Dann, asstnt - Red Rhythms 07 Flug - Black Out 08 Regis - At the Side of Silence 09 Alexander Johansson - Polymorphism 8 10 Developer - Drive Tones 21 11 Cvrdwell - Split Second (Robin Kampschoer Remix) 12 PUSHMANN - Attraction 13 Renato Cohen - Pontape (Planetary Assault Systems Remix) 14 Daniel Romero - Scream For Justice, Not War 15 Dimi Angelis - Riot Lovers 16 Jay Clarke - Titanium (Audio Units & dotdat Remix) 17 Kwartz - Red Flame 18 Mattias Fridell, Alexander Johansson - Taktfulll 19 Glenn Wilson, Mattias Fridell - Observation 20 Paul Ritch - Saint Fiacre 21 Michal Jablonski - Gary Goodspeed…
Tracklist: Decoder - Maw Juan Campos - Vramex Stanislav Lavskyy - Interstellar Falling Echoes - SWAMP Joaquin Ruiz - Hieroglifics (Linear System Remix) Elyas, Hemissi - Preytoru Oliver Rosemann - Haunted Houses Drop-E - Functional Isolation Saurio, Felipe Párraga - Alcyone Mattias Fridell, Alexander Johansson - Sinnesorgan II W CYA - Dysmegalopsia (Kessell Remix) Oliver Rosemann - Cold Forest Linear System - Minimun Shelf Divide - Metamorfosi Hans Bouffmyhre - No Substitute (Pfirter Remix) Flug - Into Your Consciousness Chemtrailz - Play Me in 2086 (BRÄLLE Remix) A Thousand Details - Denial Of Deny Lewis Fautzi - Stimulated Desorption (Original mix) P.E.A.R.L. - Perfume Of Sweat…
Tracklist: 01 Skjöld - Perceptions 02 Linear System - Massive Diffusion 03 Joaquin Ruiz - Wanted 04 Michele Mausi - Axiom 05 Roogunit - Edge 3 06 Developer - Drive em Out 07 A Thousand Details - Chiants 08 TWR72 - Zero 09 Wrong Assessment - Ophtalmic 10 Kaiser (K S R) - Into Submission 11 Unkle Fon - I Am (Pfirter Remix) 12 Israel Toledo - The Sectum 13 Kaiser (K S R) - 26 Hours, 26 Minutes 14 NØRBAK - Life Happens Twice 15 Luca La Rocca - Ologram 16 PWCCA - Hominization 17 Oliver Rosemann - Chinese Water Torture 18 Ian Axide - Ave 19 Oliver Rosemann - The Big Squeeze 20 Gaston Zani - Raw Code V2 21 Ian Axide - Glow 22 Slam - Deflect…