After 14 years of working at ad agencies and tech startups in Amsterdam and New York City, creative directors duo Paul Bakker and Jeroen de Korte have started their own agency: And Now This. But how do you actually start a creative business? What are the watch-outs? What does it take to quit your job and get your own company up and running? To find out, hosts Paul and Jeroen talk to the people who came before them. Founders of successful and inspirational creative agencies and businesses around the world. To uncover their untold stories.