Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
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The Changeup sits down with leaders, innovators, and entrepreneurs to learn about doing a big career switch from being a high-rising employee at a larger company to starting your own thing. It's about the excitement of taking risks, following your passion, and building something new.
コンテンツは Keith Hernandez によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Keith Hernandez またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
The Changeup sits down with leaders, innovators, and entrepreneurs to learn about doing a big career switch from being a high-rising employee at a larger company to starting your own thing. It's about the excitement of taking risks, following your passion, and building something new.
This week's guest is the co-founder of Sound, Tommy Kelly. Sound was born from its co-founder's desire for a better-tasting, more exciting unsweetened beverage. We talk about the company's founding happening while Tommy was an engineer looking for a drink to keep him going during long days and partnering with his then co-worker and now co-partner, Salim. Tommy embraces the ebbs and flows of the hard-to-navigate CPG business. He speaks honestly about the hurdles and brings incredible insight to the field. We also talk about his role in growing Brooklyn pizza empire Roberta's and the up-and-coming Ever Hop hop water. Sound Ever Hop Roberta's…
This week's guests are the co-founders of Saucy Confections, Alexander and Mary Rose Zaranski. Saucy Confections makes an alcoholic gummy called Winosaurs, which is, you might've guessed, filled with wine. We talk about how they took a fun idea for their wedding party favors and turned it into a business that keeps growing. We learn how they built their own machinery before buying and what's next on the rise in the gummy game. Saucy Confections…
This week's guest is the founder of Dirty Water, Dominic Minogue. Dirty Water is a hard seltzer brand born in New York City, aiming to be the accessible, easy-drinking dive bar hard seltzer. We talked to Dominic about the David versus Goliath battle in the hard beverage industry, the door-to-door grind of getting his product into bars and bodegas, and how his background and design and fashion helps influence Dirty Water's look and feel. Dirty Water Hard Seltzer…
This week's guest is Nathaniel Harrington, the founder of Nat's Nuts. Nat's Nuts is a gourmet roasted nut company in upstate New York that ships across the United States and is in over 2000 stores. We talk about how he turned a school fundraising project to Guatemala into a full blown business, how he's built the business from his apartment to a large scale operation, and how faith plays a major role in every aspect of his life.…
This week we welcome Tom Vaughan and Nakiska Vaughan of Westmeadow Farm and Dairy. Westmeadow Farm and Dairy is a family-owned and operated farm and creamery making fresh milk, cheese, and ice cream. We talk about Tom's original path to farming, moving from Ireland to Connecticut and then eventually landing in upstate New York. We also learned how Nakiska's plan to swim with dolphins was thwarted by COVID, but that ultimately led to her running the farm and being an integral part of the family business.…
This week's guest is the co-founder of Bjorn Qorn, Bjorn Quenemoen. Bjorn Qorn is a non-GMO popcorn with all-natural gluten-free and vegan ingredients. They use nutritional yeast instead of butter and cheese, and it's probably the best popcorn I've ever had from a bag. We talk about how a college party concept with a friend turned into a thriving business, the science behind popping using mirrored reflectors to collect the sun's rays, and how a popcorn business got into the roller skating business. Bjorn Qorn…
This week's guest is the co-founder of Barrel + Brine, RJ Marvin. Barrel + Brine is a food and beverage company located in Buffalo, New York, specializing in pickled foods, kimchi, and kombucha. We talk about leaving the restaurant business to get into the pickling business and returning to the restaurant business to help complement the store. RJ shares his thoughts on packaging design, packaging his own food, and how he intends to grow the business thoughtfully. And the Bills- of course we talked about the Buffalo Bills. Barrel + Brine…
In this week's episode, I'm talking with the co-founders of Loisa, Scott Hattis, and Kenny Luna. Loisa is a Latin-owned food company focusing on bringing organic versions of the most famous Latin seasoning to the market. They started with Sazon and Adobo and are growing exponentially, with their most recent partnership with Whole Foods opening doors across the country. We talk about starting in their kitchen, learning the family recipes, the importance of breaking out of the artificial ingredients for Latin family health, and how they are continuing to expand. https://loisa.com/…
This week we welcome Brian and Dahlia Graham, the co-founders of Fruition Chocolate Works. Fruition is an ethically sourced chocolate company using traditional and modern techniques to make their award-winning chocolate in Catskills. This episode is a bit of a departure as we met in real life to do the interview. You might hear the sounds of the shop and a change in our voice as we move around, but it led to an intimate and lively conversation and I'm excited to do more of them. https://www.fruitionchocolateworks.com/…
This week's guests are the founders of Our Daily Eats, Caroline and Paul Barrett. Our Daily Eats is an Albany based nuts and granola company founded by a husband and wife team who left their corporate gigs to follow their passion, creating exceptional food that they would be proud of and their kids would actually eat. We talk about the journey from cooking it in their kitchen, printing the labels and selling it individually at local farm stands to being in stores across the country. They shared their other project, Capital Cooks kitchen and co-op where they have community-based cooking classes and bring in world-renowned chefs. Our Daily Eats Capital Cooks…
This week's guest is the founder of Heyday Canning, Kat Kavner Heyday Canning Co. is a canned food company making fun products like harissa lemon chickpeas, kimchi sesame beans, and enchilada beans that are accessible and delicious. We talk about how the company was started at the height of COVID while in Australia, the importance of bringing the fun back into what is arguably a boring food vertical, the shops that embraced Heyday first, and how they expanded to 2000 stores. Heyday Canning…
This week's guests are the Founders of Weiss Ferments, Erica and Brian Weiss. Weiss Ferments is a family-owned farm, brewery and sourdough bread bakery in Schoharie County, New York. We talk about their past lives working as sommeliers and bartenders at Michelin-rated restaurants, the decision to leave New York City and build their farm, and how they both found their passions in brewing and baking respectively. Weiss Ferments…
This week's guest is the founder and CEO of Partake Foods, Denise Woodard. Partake is a Black-owned, women-led company that offers delicious allergy-free cookies, baking mixes, pancake and waffle mixes that are certified gluten-free, non-GMO, vegan, and free of the top nine allergens. We talk about the very personal story of her daughter's allergies that led to her founding the company and how she scaled her kitchen to over 9,000 stores nationwide. https://partakefoods.com/…
This week's guest is the CEO and founder of Treeline Cheesemakers, Michael Schwarz. Treeline Cheesemakers is a dairy-free vegan cheese made in upstate New York. We talk about his decision to become vegan in 2011 and how that compelled him to leave his job as a lawyer and build Treeline. Often business leaders speak in platitudes, but this is not one of those interviews. Michael brought conviction, clarity of our moral obligations, and a convincing rationale for why we all should be vegan. We talk about the science behind cashew cheese, how he landed his first clients, and how we all can do our part to stop animal cruelty.…
This week's guests are the founders of Outsiders Kitchen, Julie and Austin Landes. Outsiders Kitchen is a gourmet pretzel bite that needs to be tried to be understood. Trust me, it's that good. We talk about their journey from Pennsylvania to upstate New York, starting a cafe business that turned into a pretzel business sold in over 1000 stores, and how even with that growth, each bag is still packaged by hand.…
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