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For many travelers, Antarctica is a bucket-list destination, a once-in-a-lifetime opportunity to touch all seven continents. In 2023, a record-breaking 100,000 tourists made the trip. But the journey begs a fundamental question: What do we risk by traveling to a place that is supposed to be uninhabited by humans? And as the climate warms, should we really be going to Antarctica in the first place? SHOW NOTES: Kara Weller: The Impossible Dilemma of a Polar Guide Marilyn Raphael: A twenty-first century structural change in Antarctica’s sea ice system Karl Watson: First Time in Antarctica Jeb Brooks : 7 Days in Antarctica (Journey to the South Pole) Metallica - Freeze 'Em All: Live in Antarctica Learn about your ad choices: dovetail.prx.org/ad-choices…
コンテンツは Rumble Studio によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Rumble Studio またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Audio is quickly taking the marketing world by storm. Branded podcasts, social audio, microcasts and more. However, finding the right audio marketing strategy to grow your business can be a challenge. Listen to our conversations with brands and experts, as we explore the best strategies, tools and techniques for using audio to grow our business, and yours. Brought to you by Rumble Studio.
コンテンツは Rumble Studio によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Rumble Studio またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Audio is quickly taking the marketing world by storm. Branded podcasts, social audio, microcasts and more. However, finding the right audio marketing strategy to grow your business can be a challenge. Listen to our conversations with brands and experts, as we explore the best strategies, tools and techniques for using audio to grow our business, and yours. Brought to you by Rumble Studio.
Are you promoting a certain product or service? Developing your personal brand? Starting your own podcast? Then being a guest on a podcast is a must . To the listener, it’s important for them to hear you talk, they see you differently. Different means more important and an expert in your field. This episode is all about how to get your voice heard as a podcast guest. Trent is head of publisher partnerships at the world’s most comprehensive podcast database, Podchaser. As part of their service, they’ll find you podcasts that fit you best, gather information on them, and help you in writing a personalized pitch for you. He shares with us some useful insights into how people can boost their chances of getting invited into podcasts and share their unique messages and point of views with new audiences. Don’t miss it out! Highlights Guest podcasting seen as a marketing tool Become valuable with a unique Point of View (POV) The 7 key features of crafting your POV An alternative to increase your guest appearances Links from the show Podchaser Website Podchaser LinkedIn Trent Anderson LinkedIn Trent Anderson twitter Rumble Studio - Create your free account! Subscribe for free Apple Podcasts Google Podcasts Spotify Stay up-to-date Audio Leads Newsletter Rumble Studio Blog Follow us on social media LinkedIn Twitter Facebook Instagram Email: hello@rumble.studio See omnystudio.com/listener for privacy information.…
Arielle Nissenblatt is a newsletter expert and SquadCast’s community manager. SquadCast is a user-friendly web application that provides excellent audio quality for remote recording. As a community manager, Arielle has a lot of responsibilities that directly relate to SquadCast’s image to its customers, as well as to its employees. Creating and maintaining a community is a very important and interactive job that every business prioritizes. Podcasters should also look into this process in order to gain a loyal and engaged audience. Highlights Importance of a community manager Social media and an engaged audience How to find new shows through newsletters Curators and writers: the press of the podcast space Newsletter worry: being sent to spam or be reported How to keep your subscribers interested in your newsletter content Best newsletters to subscribe to in the podcast space Difference between newsletters and promotional emails Links from the show EarBuds Podcast Collective Arielle Nissenblatt website Arielle Nissenblatt linkedin Arielle Nissenblatt twitter Rumble Studio - Create your free account! Subscribe for free Apple Podcasts Google Podcasts Spotify Stay up to date Audio Leads Newsletter Rumble Studio Blog Follow us on social media LinkedIn Twitter Facebook Instagram Email: hello@rumble.studio See omnystudio.com/listener for privacy information.…
Sound is powerful and influences us in many different ways within our lives. Jodi Krangle is a voice actor, singer, solopreneur, podcaster and media geek. She has worked with clients from major brands worldwide, including Dell, GE & Kraft. She'll tell us more about who she is, her podcast “Audio Branding: the hidden gem of marketing”, and why sonic branding can be so influential. Highlights Importance of the pre-interview with guests Branded podcast process till release Tips and tools in your production process Challenges and mistakes in podcasting Text To Speech (TTS) Voice cloning for narration Links from the show Audio Branding podcast Jody Krangle website Jodi Krangle linkedin Jodi Krangle twitter BeyondWords The Open Voice Network Rumble Studio - Create your free account! Subscribe for free Apple Podcasts Google Podcasts Spotify Stay up to date Audio Leads Newsletter Rumble Studio Blog Follow us on social media LinkedIn Twitter Facebook Instagram Email: hello@rumble.studio See omnystudio.com/listener for privacy information.…
Sound is powerful and influences us in many different ways within our lives. Jodi Krangle is a voice actor, singer, solopreneur, podcaster and media geek. She has worked with clients from major brands worldwide, including Dell, GE & Kraft. She'll tell us more about who she is, her podcast “Audio Branding: the hidden gem of marketing”, and why sonic branding can be so influential. Highlights Audio branding has to become a priority for brands, “an audience will forgive bad video, they won’t forgive bad sound.” From a life coach to being an authority in audio branding: all through podcasting Tips for launching your podcast: audience, process, cost, choose your topic… Advantages of podcasting and sound design Links from the show Audio Branding podcast Jody Krangle website Jodi Krangle linkedin Jodi Krangle twitter BeyondWords The Open Voice Network Rumble Studio - Create your free account! Subscribe for free Apple Podcasts Google Podcasts Spotify Stay up to date Audio Leads Newsletter Rumble Studio Blog Follow us on social media LinkedIn Twitter Facebook Instagram Email: hello@rumble.studio See omnystudio.com/listener for privacy information.…
Fiction is all about creating stories, portraying people, events, or places in ways that are imaginary, or at least not strictly based on fact. All creations come from ideas. So then, how to turn your idea into reality, and launch your story? Laurent Brouat is a former business owner, and one day he decided to change paths and do something different. In January 2021, he launched the podcast “L’apprenti” - The Apprentice. One year later, thousands of people listened to it, for a reason: an innovative podcasting format. Yes, you guessed it, the fiction format. Highlights Launching a fiction format podcast Tools to produce a fiction format The importance of sound design for an immersive narration Learning how to set your voice when you are not a voice actor How to engage your audience with entrepreneurial stories Links from the show L'apprenti - Inspire Média Laurent Brouat LinkedIn https://inspire-media.fr/podcast/comment-xavier-niel-est-devenu-riche-de-la-prison-a-free-ep-01/ Comment Xavier Niel est devenu riche ? De la prison à Free – Ep 01 Rumble Studio - Create your free account! Subscribe for free Apple Podcasts Google Podcasts Spotify Stay up to date Audio Leads Newsletter Rumble Studio Blog Follow us on social media LinkedIn Twitter Facebook Instagram Email: hello@rumble.studio See omnystudio.com/listener for privacy information.…
Chloé Tavitian is head of Audio Narrative at HRCLS, the number one podcast agency in France. HRCLS is also part of Havas, one of the largest communication groups in the world. HRCLS produces high-end podcasts and works with big brands like LVMH, VINCI, Orange, etc. From luxury brands to retail and B2B companies, Chloé will share her knowledge and experience, highlighting the crucial steps you should never skip when producing a branded podcast, all from an agency perspective! As she says, from the start of the production process till the end, never let go of your communication strategy for your podcast outreach. “Tell the whole world that you have released your podcast”. Highlights Podcast is a marathon, not a sprint! How to make your podcast “famous”. The mistake: skipping the “why?” question with the clients. Why are they doing a podcast? Audio is on the rise with new formats emerging. How to produce a branded documentary podcast with over 100,000 listens in less than 6 months (can be found on Apple podcast: “Réparer les violences”) Links from the show Réparer les violences HRCLS Chloé Tavitian linkedin Rumble Studio - Create your free account! Subscribe for free Apple Podcasts Google Podcasts Spotify Stay up to date Audio Leads Newsletter Rumble Studio Blog Follow us on social media LinkedIn Twitter Facebook Instagram Email: hello@rumble.studio See omnystudio.com/listener for privacy information.…
Listeners: Have you already heard ads on podcasts? Brands: Have you considered putting ads on your podcast and studying the engagement it can create with your audience? How does it work? Audio ads are using AI technologies and real-time bidding to gather data and analyze the audience's behavior while online. This data provides a real-time campaign optimized for their tastes and preferences . Still, technologies need to evolve to provide more reliable data for brands. Our guest, Benjamin Masse, is in charge of Product Strategy and Market Development at Triton Digital (formerly Triton Media Group), a digital audio technology and advertising company based in Los Angeles. Benjamin has a deep understanding of online media and its impact on society. As an accomplished musician, he also fully appreciates the growing importance of interactions between business, technology and culture. Highlights Benefits of ads in podcasts The relationship between ads and podcast type, audience and purpose Difference between ads on podcasts, programmatic audio and radio advertising Which technologies enable live and on-demand publishers to grow audience and revenue globally AI technologies and real-time bidding to gather data and analyze the audience's behavior while online Links from the show TRITON B. Masse Linkedin B. Masse Twitter Rumble Studio - Create your free account! Subscribe for free Apple Podcasts Google Podcasts Spotify Stay up to date Audio Leads Newsletter Rumble Studio Blog Follow us on social media LinkedIn Twitter Facebook Instagram Email: hello@rumble.studio See omnystudio.com/listener for privacy information.…
ESCP is one of the leading business schools in Europe. ESCP launched its first podcast “Her Voice” in April 2021 and its second one “We All Make Mistakes” very recently. You will discover why and how they integrated podcasts into their communication strategy. What are the main challenges they faced at the beginning, and how did they get to tell stories about female leaders? Finally, you will listen to how podcasts are providing additional meaning to the school business. ESCP has a media platform called “The Choice” which reflects the European and international footprint of the school. Their podcasts are part of a global communication strategy around this media. Our guests, Lara Vogel digital communication manager and Emily Olyarchuk brand content manager for ESCP will share their knowledge on how podcasts and voices can be highly inspiring when it gets to business. But beware, launching a podcast cannot be improvised overnight! Highlights Choice of guest and topic for each episode: what’s the process? Guest schedule: how to anticipate Quality consistency: how to handle it Outsourcing part of the production process: cost to quality ratio Growing their podcast community Links from the show The Choice podcasts Lara Vogel LinkedIn Emily Olyarchuk LinkedIn Rumble Studio - Create your free account! Subscribe for free Apple Podcasts Google Podcasts Spotify Stay up to date Audio Leads Newsletter Rumble Studio Blog Follow us on social media LinkedIn Twitter Facebook Instagram Email: hello@rumble.studio See omnystudio.com/listener for privacy information.…
In the season finale, Rumble Studio’s Growth Team is taking you behind the scenes to experience what it’s been like to create this podcast from scratch. You’ll get a closer look on the whole process and what were the main challenges that we faced and how we overcame them. We talk about our favorite episodes from this season and discuss the crucial role of podcasting when it comes to repurposing content for different platforms in order to reach a wider audience. We also cover sonic branding and digital marketing in order to create and promote an identity that is as unique as our brand. Listen to the full episode and get to know the team! Highlights Planning ahead is the key to staying consistent with your audience. Creating a podcast will allow you to repurpose content for various platforms. We discovered that when it comes to sonic branding, the simpler the audio logo, the catchier it is. Links from the show Storytelling with Branded Podcasts - Marvin Jacobs, Airborne The Future of Audio - Krish Velkar, Ogilvy Brand Differentiation using Audio - Jeanna Isham, Dreamr Productions Rumble Studio - Create your free account! Subscribe for free Apple Podcasts Google Podcasts Spotify Stay up to date Rumble Studio Newsletter Rumble Studio Blog Follow us on social media LinkedIn Twitter Facebook Instagram Email: hello@rumble.studio See omnystudio.com/listener for privacy information.…
James Mulvany is the founder of three successful brands: Radio.co, a complete radio station management tool, Podcast.co, a company that offers full service podcasting, including a platform for hosting and distribution, and MatchMaker.fm, a simple to use platform that matches high profile podcasts with incredible guests. In this episode, he explains what it takes to build a successful podcast and stay consistent. We also cover how to correctly market your podcast on different platforms so that you reach a wider audience. According to James, you should spend at least as much time on marketing your podcast as you do producing it. Listen to the full episode to learn all about successfully creating and marketing podcasts on various platforms. Highlights Podcasts should also think about recording video to repurpose their content on different platforms. Consistency is the most important factor when it comes to creating a successful podcast. Mapping out every season ahead of time will help new podcast creators stay consistent and slowly gain a loyal audience. Links from the show Matchmaker.fm Podcast.co Radio.co Podcast Lab Meet the Podcasters Matched Rumble Studio - Create your free account! Subscribe for free Apple Podcasts Google Podcasts Spotify Stay up to date Rumble Studio Newsletter Rumble Studio Blog Follow us on social media LinkedIn Twitter Facebook Instagram Email: hello@rumble.studio See omnystudio.com/listener for privacy information.…
Audio branding is a concept that is very present in our everyday lives. Think about it; you can tell whenever someone launches Netflix or receives a text on an iPhone, and that’s because both companies have specific sounds that you instantly recognize. Jeanna Isham, sonic brander and founder of Dreamr Productions, explains how brands should have their own unique sound in order to resonate with their audience. According to Jeanna, sound has the strongest and most permanent influence on a human being; and in this episode, she tells us all about her experience producing sonic identities that create a sincere and unique connection between clients and consumers. We also cover how audio marketing is much more than just creating a jingle, and how simpler is always better when it comes to creating a recognizable audible identity. Listen to the full episode to learn all about audio branding and how it can make your company stand out amongst the competition. Highlights An audible identity can leave a bigger impact on consumers than a visual one. In advertising, colors play a crucial role to determine what your brand stands for. The same goes for audio frequencies; each range tells a story. The biggest mistake a brand can make in audio branding is to draw too much inspiration from other brands’ sounds. Links from the show Dreamr Productions Sound in Marketing Podcast Sound's Power in Influence and Marketing - Enroll now! Rumble Studio - Create your free account! Subscribe for free Apple Podcasts Google Podcasts Spotify Stay up to date Rumble Studio Newsletter Rumble Studio Blog Follow us on social media LinkedIn Twitter Facebook Instagram Email: hello@rumble.studio See omnystudio.com/listener for privacy information.…
TrendUp Media is a podcasting agency that produces podcasts that help businesses grow in both profit and influence. The company’s founder and podcast expert, Jordan Paris, explains how he gained traction and popularity on social media and how he turned his love for audio into a successful career in podcasting and audio content marketing. Creating a podcast comes with many challenges and in this episode, Jordan shares his take on the matter and lets us in on his tips and tricks. He talks about his podcasting process when it comes to recording new episodes and coming up with new content ideas. We also cover branded podcasts marketing and what it takes to create an engaging and loyal audience. Highlights Branded podcasts are almost always a good idea, but in order to be successful they have to provide new and interesting content for their target audience. TrendUp Media helps brands create and market their own podcast so that they can gain more popularity and more customers. It’s absolutely normal to run out of content or guests at some point; all you need to do is stay consistent and find creative ways to keep your podcast alive. Links from the show TrendUp Media Jordan Paris The Jordan Paris Show Jordan’s Business Therapy How This College Student Interviews Some Of The Biggest Names In Entrepreneurship Sunday Service No Limits Real Estate Investing Wholesale Hotline Bankless Rumble Studio - Create your free account! Subscribe for free Apple Podcasts Google Podcasts Spotify Stay up to date Rumble Studio Newsletter Rumble Studio Blog Follow us on social media LinkedIn Twitter Facebook Instagram Email: hello@rumble.studio See omnystudio.com/listener for privacy information.…
Marvin Jacobs is the creative director and co-founder of Airborne, an audio agency based in the Netherlands that helps companies use branded podcasts to connect with customers through compelling stories. Marvin is passionate about storytelling, and explains the crucial role of storytelling in podcasts. He also shares his process for identifying the most interesting topics that the brand and its listeners have in common. Airborne creates unique branded podcasts that are incredibly immersive and make listeners feel as though they are part of an extraordinary experience. We cover a number of examples of Airborne’s work, including Journey, an original podcast produced for KLM Royal Dutch Airlines. Highlights Storytelling through podcasts is an art that takes a lot of time and effort, but is worth it because it results in a loyal and engaging audience in the long term. Airborne helps brands create new associations by finding an interesting domain to tackle when they want to create a podcast. Branded podcasts are in fact branding instruments. Brands should value quality over quantity while creating a podcast of their own. Loyal listeners will turn into loyal consumers if they feel like they have a personal relationship with the brand. Links from the show Airborne The Journey The Art of Sleep Rumble Studio - Create your free account! Subscribe for free Apple Podcasts Google Podcasts Spotify Stay up to date Rumble Studio Newsletter Rumble Studio Blog Follow us on social media LinkedIn Twitter Facebook Instagram Email: hello@rumble.studio See omnystudio.com/listener for privacy information.…
Krish Velkar graduated with a double master’s degree in marketing and is currently working at Ogilvy, Mumbai as a Planner. He is fascinated by emerging technology and shares his thoughts on Voice Assistants, such as Alexa, and their role in the future of audio content marketing. We also cover the role of audio content in successful marketing strategies and Krish shares the features he would add to smart speakers such as Google Home and Amazon Echo. Krish shares his views on the future of audio content and compares audio to video, which is currently dominating the social media world. Highlights Audio content is interesting because it does not have a face. Anyone can talk about anything and we wouldn’t judge them based on their appearance but on their views and opinions. Clubhouse is facing a lot of competition, it being an emerging app that is exclusive for iOS users. There is a possibility that the next form of social media will be based on audio. Audio is a more natural way of communicating rather than typing. Voice Assistants are the future of e-commerce. Links from the show Is Alexa a salesperson? Ogilvy Rumble Studio - Create your free account! Subscribe for free Apple Podcasts Google Podcasts Spotify Stay up to date Rumble Studio Newsletter Rumble Studio Blog Follow us on social media LinkedIn Twitter Facebook Instagram Email: hello@rumble.studio See omnystudio.com/listener for privacy information.…
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