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コンテンツは CQ Roll Call and Chris Brummer によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、CQ Roll Call and Chris Brummer またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Fintech Beat
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コンテンツは CQ Roll Call and Chris Brummer によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、CQ Roll Call and Chris Brummer またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Welcome to Fintech Beat, the intersection of finance, technology, policy and regulation. Each episode features the latest trends, movers and shakers, ideas and policies in financial technology. Host Chris Brummer, a Georgetown law professor and world-renowned fintech expert, partners with the CQ Roll Call newsroom — Washington's leader for nonpartisan legislative and regulatory analysis — to bring insights that make this a must listen for anyone interested in finance.
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188 つのエピソード
すべての項目を再生済み/未再生としてマークする
Manage series 2539220
コンテンツは CQ Roll Call and Chris Brummer によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、CQ Roll Call and Chris Brummer またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Welcome to Fintech Beat, the intersection of finance, technology, policy and regulation. Each episode features the latest trends, movers and shakers, ideas and policies in financial technology. Host Chris Brummer, a Georgetown law professor and world-renowned fintech expert, partners with the CQ Roll Call newsroom — Washington's leader for nonpartisan legislative and regulatory analysis — to bring insights that make this a must listen for anyone interested in finance.
…
continue reading
188 つのエピソード
すべてのエピソード
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Fintech Beat
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1 Brazil’s Real Backed Stablecoin—and What its Success Means for PIX, Dollarization and Instant payments 26:35
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Cofounders of Brazil’s real-backed stablecoin BLRA talk about drivers behind its usage and what it means for cross border payments and dollarization. Learn more about your ad choices. Visit megaphone.fm/adchoices
Lewis Cohen joins the show to discuss why AI agents in crypto shouldn't be surprising, the legal questions that arise, and how smart regulators should respond Learn more about your ad choices. Visit megaphone.fm/adchoices
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Fintech Beat
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1 ICO 2.0? How Legion Wants to Remake Crypto Fundraising 27:24
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Matty O’Connor joins the podcast to talk about ICOs and the Legion White Paper. For more on Legion’s partnership with Bluprynt, Chris Brummer’s startup, see https://www.bluprynt.com/post/legion-bluprynt-mica-compliant-ico-eu Learn more about your ad choices. Visit megaphone.fm/adchoices
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Fintech Beat
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1 Nic Carter Talks Academic Philosophy, Chokepoint 2.0 and Stablecoins in Emerging Markets 47:58
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On a new season of the Fintech Beat, Castle Island Partner and On the Brink host Nic Carter breaks down academic philosophy and fintech, government actions towards crypto and stablecoin use cases in emerging markets. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Fintech Beat
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Adam Kovacevich, the Founder and CEO of Chamber of Progress, talks about the government's antitrust case against Apple. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Fintech Beat
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Ramon Gomez and Ravi Govindaraju, two of JPMorgan's top voices on open banking, break down the CFPB's new regulatory proposals, the difference between screen scraping and APIs, and what both mean for privacy. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Fintech Beat
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Polygon's Rebecca Rettig joins the show to talk about her new coauthored article with Michael Mosier and Katja Gilman, Genuine DeFi as Critical infrastructure. Read at https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4607332 Learn more about your ad choices. Visit megaphone.fm/adchoices
Beta Bank CEO Seke Ballard joins to show to talk about technology and inclusion, branch banking from a cellphone, and his journey for a De Novo Bank license. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Fintech Beat
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1 Special episode: Colonel Sara Dudley on Digital Assets and National Security 14:42
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U.S. Army Special Operations Command Comptroller offers her perspective on digital assets and national security from a forum hosted by Georgetown Law. Learn more about your ad choices. Visit megaphone.fm/adchoices
Portabl CEO Nate Soffio explains how reliant we are on others to construct our digital identities and the possibility of restoring consumer control of our data and our identities in a digital world. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Fintech Beat
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1 Everything you need to know about the OTC Markets 30:11
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Dan Zinn, general counsel of the OTC Markets Groups, gives the 101 course on Over the Counter market structure. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Fintech Beat
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1 Can Africa’s Payments Unicorn Conquer the World? 25:55
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Flutterwave CEO Olugbenga Agboola joins the show to demystify building digital infrastructure in Africa, and lessons learned in the process. Learn more about your ad choices. Visit megaphone.fm/adchoices
Grayscale Investments CEO Michael Sonnenshein and Chief Legal Officer Craig Salm discuss their proposed Bitcoin ETF and lawsuit with the SEC. Learn more about your ad choices. Visit megaphone.fm/adchoices
SaaStr CEO Jason M. Lemkin demystifies everything you need to know about SaaS, and the joys of recurring revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Fintech Beat
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1 Simon Taylor dishes out some (fintech brain) food 40:18
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Simon Taylor, the founder of fintechbrainfood.com, hops on the show to talk about the future of fintech, banks, AI and crypto. Learn more about your ad choices. Visit megaphone.fm/adchoices
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