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Curated Questions: Conversations Celebrating the Power of Questions!
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Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
The Design of Experience
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コンテンツは Fifteen4 によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Fifteen4 またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
22 つのエピソード
すべての項目を再生済み/未再生としてマークする
Manage series 2519728
コンテンツは Fifteen4 によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Fifteen4 またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
22 つのエピソード
すべてのエピソード
×T
The Design of Experience
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1 Long Story Short: Beautiful Brands + Beautiful Messaging 22:35
22:35
「あとで再生する」
「あとで再生する」
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気に入った22:35![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
This one's about: Why simple is often always better. How we can all lose ourselves in a story. A subscription service for self-improvement. And personalized gastrointestinal care for long-term relief. When it comes to designing experiences, when is it time to be direct and obvious versus painting the whole, elaborate picture? Can a website be clever and engaging, but also convey what's being offered within a few seconds? In response to a recent Dr. J.J. Peterson webinar , Matt, Steve, and Emily discuss the brand and marketing messaging we encounter every day, what separates the good brand stories from the not-so-good ones, and wrap-up with a stroll through the digital world of some of the best (and worst) messaging for products being sold today. Marketing answers the question of what do you do how does it make my life better and how do I get it? Branding answers the question of how does your brand make me feel? - Dr. J.J. Peterson of Storybrand Mentioned in this episode: Storybrand Webinar: 5 Things Your Website Needs to Grow Sales Madefor Evens Smartling kencko Hosted on Acast. See acast.com/privacy for more information.…
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The Design of Experience
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1 Direct to consumer: the heart wants what it wants 29:35
29:35
「あとで再生する」
「あとで再生する」
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気に入った29:35![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
This one's about: Premium frying pans that come in soothing earthy colors, Ginsu knives, the Ron Popeil revolution, and snake oil. The allure and wonder of direct-to-consumer products. Are vegan gummies going to fix your anxiety? What about artisanal distilled non-alcoholic spirits? Do you really need a new pan? What if it comes with a special wooden spoon that hooks onto the handle? What are the key components of an influencer video pushing a new product? But wait, there’s more! Matt, Steve, and Emily discuss the current surge in DTC products, dunk on the ones we think are lame, and question the value of these industry disruptors. Hosted on Acast. See acast.com/privacy for more information.…
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The Design of Experience
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This one's about: Word '97 on a shiny disc, the creation of the New York Subway map, and the everlasting allure of an Eames chair. How has our creation of fast-paced workflows and iterations inside our workplaces affected our expectations and experiences outside our workplaces? Is there a correlation between time and effort vs. meaning and timelessness in design? Through referenced words of wisdom of both past and present (Marshall McLuhan anyone?), Matt, Steve, and Emily deliberate on accelerated workflows and their effect on our lives. Hosted on Acast. See acast.com/privacy for more information.…
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The Design of Experience
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This one’s about: baseball, complicated storylines and huge worlds made out of LEGOS, and the importance of mentors. Fighting the good fight in the name of Narrative, Narratology, and — if you will — Wordology. How does one decide to pursue the glory of copywriting? The power of embracing failure, just sitting down and getting started, and of course, keeping your eye on the ball. Hosted on Acast. See acast.com/privacy for more information.…
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The Design of Experience
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This one’s about: The golden age of Nintendo, Reebok Pumps, TMNT, and GI Joe. Vinyl may be final, but do album covers mean anything anymore? How do the interests and hobbies we have as youngsters inform what career choices we make? And more importantly, how many pairs of shoes does it take to be a superhero creative director? Do the weird moments of art school help one navigate the world of design? Take 24 minutes out of your busy day and learn what makes Casey Hawes tick. Hosted on Acast. See acast.com/privacy for more information.…
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The Design of Experience
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This one's about: The formative impact of Spielberg, Scorsese, and a father's love of film. The power of emotional storytelling and short-form content. How does a creative vision become tangible through a filmmaker's eyes? How does one craft something new and original in times like these? Join us for Sam Oddo's story and see why the passion behind a creative career path can be there all along yet undiscovered for a little while. Take a look at Sam's and his team's most recent work Hilton 100 Years of Hospitality Video Blue Plant Brand Video Bluebird Cocktail Room: A Brand Film Hosted on Acast. See acast.com/privacy for more information.…
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The Design of Experience
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This one’s about: Six hundred dollar heated bidet solutions, the ever-present possibility of overnight disruptions, and the critical moment of becoming interesting and exciting. Why are shared beliefs between brands and customers so important? Should all brands seek to deeply understand why they exist? And what about generic products and boring, mature markets? Today, Steve, Matt, and Emily ask the hard question: should all brands pursue tribal devotion? Further Reading What is tribal devotion and why does it matter? The Design of Experience: The Tribal Devotion Talk Hosted on Acast. See acast.com/privacy for more information.…
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The Design of Experience
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This one’s about: Lemonade stands. How does the kid in Steve’s neighborhood need to rethink his approach to providing flavored hydration? Lazzberry Lemonade! Steve and Matt disagree on whether caring about people makes you a Marxist. AND… TADA! 5 steps to developing Brand Mindfulness. Today, Steve, Matt, and Emily talk about taking action! Hosted on Acast. See acast.com/privacy for more information.…
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The Design of Experience
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This one’s about: Being stuck in a moment with Bono and robot voices defining Ikigai. Executives recognizing and navigating change. The roots of mindfulness and what businesses and market leaders can learn from it. Ralph Waldo Emerson, concentric circles, Zen Buddhism, sales pitches… How can you move into different modes of operation based on shifting realities? Today, Steve, Matt, and Emily discern what Brand Mindfulness is and what it isn’t. Hosted on Acast. See acast.com/privacy for more information.…
This one's about: That trendy mindfulness thing, the moment of the Kodak moment, and rainbow unicorn soft-serve. What is the common trait of people and brands that weather the storms? Why is it worth it to pause...and look around? In a world where change is guaranteed, the power of adaptation (and the willingness to do it) has never been more important. But how can you adapt if you aren’t quite sure of who you are? Today, Steve, Matt, and Emily welcome Season 2 listeners with the first of a multi-part series on Brand Mindfulness. Hosted on Acast. See acast.com/privacy for more information.…
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The Design of Experience
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This one's about: Fu Manchus, podcast overpopulation, and the detailed Instagram breakdowns of a Whole Foods aficionado. What is it that you want to be? And—more importantly—what do you want to say? In the final episode of season one, Steve, Emily, and Matt discuss the secret sauce of podcasting. We’ll dive into these ideas and questions as we reflect on the season: Why do you really want to want to do this? How to pick a topic: think both narrow and broad. What do you have to offer? Do you really know what your audience wants? Do you need a script? Does every episode follow the same format? Do you have some genuine conflict? Do your research and invest the time. High quality editing is a must. Invite some VIP guests (but don’t make every episode an interview). Hosted on Acast. See acast.com/privacy for more information.…
This one’s about: Sales pitch knife fights, Wes Anderson slander, and the long awaited return of Creepy Joe. What is the true power of persistence? How can you be a big red X in a sea of white dots? Today, Steve, Matt, and special guest Joe, talk about how an intern’s mistake led to a lesson about the value of humanizing sales. Hosted on Acast. See acast.com/privacy for more information.…
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The Design of Experience
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This one’s about: Anthropomorphism and hot dogs. The psychology of sounds. Grating voices. The joy of the jingle. Why have jingles fallen out of favor? Will they regain their former glory or continue to be a form of self-parody? Today, Steve, Matt, and Josh discuss the rise and fall of jingles in advertising and riff on the importance of mnemonic branding. Resources referenced in this episode: Jingles Liberty Mutual LUNA My Bologna has a First Name I'd Love to be an Oscar Mayer Weiner Armor Hotdogs Wonder Bread Burger King: Have it Your Way McDonald’s: You Deserve a Break Today KFC: Get a Bucket of Chicken Cotton: (Aaron Neville) Mnemonic Branding THx Netflix Intel Windows 95 Mac Startup Sound Hosted on Acast. See acast.com/privacy for more information.…
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The Design of Experience
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This one’s about: Witty copywriting, faulty car electronics, the role of music in advertising, the smell of crayons, and cars that float. How can a brand redeem itself after a worldwide scandal? Can we forgive a brand when it overdramatizes a crisis it created? Today, Steve, Emily, and Matt discuss Volkswagen’s evolution from the people’s car to a major lifestyle brand. Resources referenced in this episode: Doyle Dane Bernbach print ads for Volkswagen Floating Beetle VW commercial Fahrvergnugen VW commercial Pink Moon commercial Hello Light VW commercial Hosted on Acast. See acast.com/privacy for more information.…
This one’s about: Cathead whimsy, avant-garde food establishments, and a nerdy J.K. Simmons. Why is humor so disarming and connective? How do you find the right kind of humor for a brand? Today, Steve, Emily, and Creative Director of Animation, Ryan Thurber, discuss the brilliance and timelessness of humor in the brand experience. Resources referenced in this episode: Fifteen4: Animation reel Artist: Yayoi Kusama Artist: Ed Ruscha Artist: Andy Warhol Bruce Cockburn: Humans, Fascist Architecture Ryan O’Leary: How 3 Consumer Brands Use Humor to Create Memorable Brand Experiences Fifteen4: The Adaptive Network video Bankwest: Halo Payment ring commercial Brian Regan: Pop-Tarts Brian Regan: Reading Hosted on Acast. See acast.com/privacy for more information.…
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The Design of Experience
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This one’s about: Motorcycle gang morality, software taste testing, and Apple evangelism. Is culture more impactful than company strategy? How can you find what truly holds meaning for consumers? Today, Steve, Emily, and Matt discuss the consumer journey to tribal devotion. Resources mentioned in this episode: Delivering Happiness by Tony Hsieh Tribal Marketing, Tribal Branding by Brendan Richardson Slack’s $25 Billion Dollar Secret Sauce by Andrew Wilkenson How I Built This with Guy Raz: Slack & Flickr, Stewart Butterfield Tribal Leadership by Dave Logan, John King, and Halee Fischer-Wright Stages of Tribal Leadership cheat sheet Nielsen Norman Group: Don Norman Hosted on Acast. See acast.com/privacy for more information.…
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The Design of Experience
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This one’s about: Redemption burritos, the Woke Washing Epidemic, and the striking similarities between guts and guac. How has authenticity become commercialized? What can seeing into a restaurant’s kitchen teach us about running a business? Today, Steve, Emily, and Matt get transparent about transparency. Resources mentioned in this episode: Adweek: 3 Big Cannes Lions Takeaways Marketers Can Learn From AdAge: Why top-to-bottom rebrands are all the rage Upserve Restaurant Insider: The Naked Restaurant: Restaurants Bare All in Move to Transparency Fierce Conversations by Susan Scott Hosted on Acast. See acast.com/privacy for more information.…
This one’s about: The attitude adjusting powers of Woodford Reserve, the party scene in airport terminals, and moments of clarity in a P.F. Chang’s. What’s the ROI of a smile? How can anticipation and spontaneity take your brand from respected to preferred? Today, Steve and Emily discuss how the smallest moments can have the biggest impact. Resources mentioned in this episode: The Culture Blueprint by Robert Richman Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh How I Built This with Guy Raz | Zappos: Tony Hsieh The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni Ideas to get you started on some little things: Personalization Anticipation Familiarity Empathy Complimentary goods/services Establishing trust Hosted on Acast. See acast.com/privacy for more information.…
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The Design of Experience
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This one’s about: Indestructible hot beverage containers, shooting Womp rats in a T-42, and the surprising positives behind cardboard pizza crust. What stories need to be told? How does a brand cast their buyer as the hero? Today, Steve and Emily talk about the elements of storytelling that resonate with human beings. Resources referenced in this episode: Save The Cat! The Last Book on Screenwriting You'll Ever Need by Blake Snyder Reply All - a podcast by Gimlet Media Diamondback Brewing Company - Locust Point, Baltimore, Maryland Hosted on Acast. See acast.com/privacy for more information.…
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The Design of Experience
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This one’s about: Parenting-induced time travel, The Cult of Anti-Instagrammers, and the definition of digital as told by Walt Whitman. Should you tell stories you don’t believe in? Are there analog experiences impossible to translate into the digital world? Today, Steve and Emily—and Matt, again—discuss how to discern genuine acts of authenticity in an age where being authentic is a trend. Resources referenced in this episode : http://manifestlydigital.com/ Hosted on Acast. See acast.com/privacy for more information.…
This one's about: The formative powers of Pacman, the ROI of custom shoelaces, and Amazon as a digital gateway drug. In an age where everything is accelerating and information is ambient, how do digital and analog coexist? How do online experiences translate into real life, and vice versa? Today, Steve and Emily—along with special guest Matt DeVille, Fifteen4’s VP of Digital—talk about the intersection of digital and analog worlds. Resources referenced in this episode: manifestlydigital.com lilium.com kubrick.life Bruce Mau Manifesto The Medium is the Massage Hosted on Acast. See acast.com/privacy for more information.…
This one’s about: Abercrombie and Fitch perfume warfare, The Disney World Underground, and the marketing power of the bathroom floor. Are brand experiences more powerful than products themselves? How do we uncover the crown jewels hiding in plain sight? Today, CEO of Fifteen4, Steve Smallman, and web designer/marketer, Emily Wolf, talk about the common threads that are woven into meaningful brand experiences. Hosted on Acast. See acast.com/privacy for more information.…
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