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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Dateline NBC
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コンテンツは NBC News によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、NBC News またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
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1045 つのエピソード
すべての項目を再生済み/未再生としてマークする
Manage series 2509394
コンテンツは NBC News によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、NBC News またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
…
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1045 つのエピソード
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Dateline NBC
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1 An alleged "murder dentist" in Colorado. Hawaii husband takes the stand at his second murder trial. And Keith talks about his latest podcast series. 26:47
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Listen to this week's episode of the Dateline: True Crime Weekly podcast with guest host, Blayne Alexander. A dentist already facing murder charges for allegedly poisoning his wife is back in court. This time he's accused of plotting to murder four other people from behind bars. In Honolulu, a man accused of murdering his wife's acupuncturist ex-lover takes the stand in his own defense. More from the courtroom ahead of the trials of Karen Read and Bryan Kohberger. Plus, Keith Morrison talks about the unusual clue that broke the case wide open in his latest podcast series, "Murder in the Moonlight". Find out more about the cases covered each week here: www.datelinetruecrimeweekly.com…
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Dateline NBC
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Josh Mankiewicz and Craig Melvin sit down to talk about Craig’s episode, “Return to the Lake.” In 1994, the disappearance of two young brothers, Michael and Alex Smith, following an alleged carjacking in Union, South Carolina, was all anyone could talk about. The nation felt their mother’s despair as she told the harrowing story of a man who drove off with her two young boys after threatening her at gunpoint. Nine days after Michael and Alex disappeared, Susan Smith confessed to the unimaginable – she had killed her sons. Josh and Craig discuss Craig’s heartbreaking interview with David Smith about the deaths of his sons 30 years ago and his ex-wife’s recent bid for parole. Dateline Producer Carol Gable joins Josh to discuss the letters she and Susan Smith have exchanged for the past 20 years and to answer questions from social media. Listen to the full episode of “Return to the Lake” on Apple: https://apple.co/3CM39jz Listen to the full episode on Spotify: https://open.spotify.com/episode/13y8ZWq4lKB5kM9ZY7Crli…
Exclusive new details in the case of Susan Smith, who murdered her two young boys in 1994. Craig Melvin speaks with David Smith about his ex-wife’s recent attempt to be released from prison. Craig Melvin and Josh Mankiewicz go behind the scenes of the making of this episode in ‘Talking Dateline’ Listen on Apple: https://apple.co/3Qp5q7l Listen on Spotify: https://open.spotify.com/episode/6xSyGrJDc8FdlonPPNxwSW…
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Dateline NBC
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Hey Dateline fans! As a bonus, we’re giving you a special preview clip of our new podcast series, Murder in the Moonlight. In this podcast, Keith Morrison takes listeners to a quiet farmhouse on America’s Great Plains, where Sharmon and Wayne Stock have just celebrated Easter with their big, loving family. That night, under a pale moon, the couple is shot to death in their bedroom. The investigation includes four suspects, spans three states, and comes down to a single shiny clue: A gold ring found at the scene of the crime. If you like what you hear, just search Murder in the Moonlight to listen to the first two episodes now, completely free. Or subscribe to Dateline Premium on Apple Podcasts, Spotify or DatelinePremium.com . Subscribers get early access to new episodes and can listen to all Dateline podcasts ad-free.…
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Dateline NBC
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1 A murder suspect's brother under scrutiny. Breakthrough in parents' quest for answers. And should jurors question witnesses? 31:10
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Listen to this week's episode of the Dateline: True Crime Weekly podcast with Andrea Canning. Three months after the husband of a woman who went missing in Spain is charged with her murder, investigators have questions about his brother, too. Years after a young woman's death in Pennsylvania, her parents persuade local officials to take a second look at how she died. And the judge from the Jason Chen murder trial on why he allows jurors to question witnesses during trial. Find out more about the cases covered each week here: www.datelinetruecrimeweekly.com…
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Dateline NBC
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Josh Mankiewicz and Blayne Alexander sit down to talk about Josh's episode "Under the Bay Bridge." When tech mogul Bob Lee was stabbed to death in San Francisco, it seemed to be another example of big-city crime. Investigators quickly learned the crime was far more personal, but would their theory of what actually took place put Bob Lee’s accused killer behind bars? Blayne and Josh discuss what they think the security video of Lee's last moments really shows and what it means to "code hard, play hard." Plus, they answer some of your audio questions. Listen to the full episode of "Under the Bay Bridge" on Apple: https://apple.co/4hQU1J3 Listen to the full episode on Spotify: https://open.spotify.com/episode/16ZYQRrdSMeklpXLnbU7ch…
When tech titan Bob Lee is stabbed to death in San Francisco, a complex investigation leads everyone to wonder what really happened under the Bay Bridge. Josh Mankiewicz reports. Josh Mankiewicz and Blayne Alexander go behind the scenes of the making of this episode in ‘Talking Dateline’: Listen on Apple: https://apple.co/4hTmfmF Listen on Spotify: https://open.spotify.com/episode/3x5HKi7tH3GcxIF7lCrh3C…
Hey Dateline fans! As a bonus for you, we’re sharing the trailer for Murder in the Moonlight, an all-new original podcast series from Dateline and Keith Morrison. In this podcast, Keith Morrison takes listeners to a quiet farmhouse on America’s Great Plains, where Sharmon and Wayne Stock have just celebrated Easter with their big, loving family. That night, under a pale moon, the couple is shot to death in their bedroom. The investigation includes four suspects, spans three states, and comes down to a single shiny clue: A gold ring found at the scene of the crime. Follow now to get the first two episodes on Monday, February 17th completely free. Or subscribe to Dateline Premium on Apple Podcasts, Spotify or DatelinePremium.com to hear the first two episodes now. Subscribers receive ad-free listening and early access to subsequent episodes.…
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Dateline NBC
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1 The 911 call in the Hollywood hairdresser murder. And investigators explore links between six violent deaths and a group called the Zizians. 29:06
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In a Los Angeles courtroom, prosecutors play police interviews with a woman accused of conspiring to kill her celebrity hairstylist husband. NBC News investigative reporter Rich Schapiro shares his reporting on a Bay Area-based group that investigators believe may be tied to deaths starting back in 2022. And JonBenét Ramsey's father talks to the new Boulder police chief. Find out more about the cases covered each week here: www.datelinetruecrimeweekly.com…
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Dateline NBC
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Keith Morrison and Josh Mankiewicz sit down to talk about Keith’s episode, “The Devil Wore White.” It’s the story of the charismatic and manipulative grifter Sante Kimes and her two sons. One son was able to escape their mother’s grip. The other was not. Kenny Kimes would do anything his mother asked, including murder. Josh and Keith break down the dynamics of the Kimes family and explore what drove Sante and Kenny to kill. Keith shares an extra clip from his interview with Sante’s eldest son, Kent Walker, highlighting what it was like growing up with Sante as a mother. Dateline producer Ann Preisman joins the discussion to help answer viewer and listener questions. Plus, Josh and Keith address those pesky rumors that they don’t get along. Listen to the full episode of "The Devil Wore White" on Apple: https://apple.co/4hitg0m Listen to the full episode on Spotify: https://open.spotify.com/episode/5sF1ger9rJECvnOtoyTdC5…
An elderly socialite is reported missing from her stately New York City brownstone. When Sante Kimes and her son Kenny are arrested, an investigation reveals decades of crime, deception and murder that captivated the nation. Keith Morrison reports. Keith Morrison and Josh Mankiewicz go behind the scenes of the making of this episode in ‘Talking Dateline’: Listen on Apple: https://apple.co/4aMy3EN Listen on Spotify: https://open.spotify.com/episode/5vP5EDYVrfwzp5nMCy4cyu…
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Dateline NBC
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1 Verdict in the pharmacist poisoning trial. A deadly love triangle in paradise? And Bryan Kohberger is back in court. 28:04
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「あとで再生する」
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Listen to this week's episode of the Dateline: True Crime Weekly podcast with Andrea Canning. In West Virginia, there was emotional testimony last week from the children of the pharmacist accused of poisoning her husband. This week the jury returned its verdict. KHNL reporter Mark Carpenter has details on a Hawaii man standing trial - again - for allegedly shooting his wife's acupuncturist lover. And Bryan Kohberger's defense team urges a judge to throw out a key piece of the prosecution's case. Find out more about the cases covered each week here: www.datelinetruecrimeweekly.com…
Andrea Canning and Blayne Alexander sit down to talk about Andrea’s episode, “The Premonition.” In 2006, respected dentist and father, John Yelenic was found brutally murdered in his Blairsville, Pennsylvania, home. An investigation into his death revealed a contentious divorce, a messy custody battle, and a suspect with deep connections to law enforcement. Andrea and Blayne discuss the relationship troubles that led to John’s death and the two share stories about what brought them to Dateline. Plus, Andrea and Blayne play listeners’ questions submitted to @DatelineNBC and do their best to answer them. Learn more about the unresolved case of Olivia Lone Bear here: https://www.nbcnews.com/dateline/video/unresolved-the-case-of-olivia-lone-bear-119617605728 Listen to the full episode of "The Premonition" on Apple: https://apple.co/4hLJlf1 Listen to the full episode on Spotify: https://open.spotify.com/episode/6uSH9iZjB1VhpR9aO62qdP…
A Pennsylvania father has a premonition that he’ll be murdered and the case will go unsolved. Weeks later, he is found stabbed to death. But would the case go unsolved? Andrea Canning reports. Andrea Canning and Blayne Alexander go behind the scenes of the making of this episode in ‘Talking Dateline’: Listen on Apple: https://apple.co/3Q4nXWw Listen on Spotify: https://open.spotify.com/episode/1OwhC6IrlrRRULththdUJG…
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Dateline NBC
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1 A verdict in Chattanooga. A widow accused of murder. And how to avoid natural disaster scammers. 28:33
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Listen to this week's episode of the Dateline: True Crime Weekly podcast with Andrea Canning. In Tennessee, a jury worked over the long weekend and arrived at a verdict in the murder trial of Jason Chen. Eight years ago, in an upscale neighborhood in Los Angeles, celebrity hair stylist Fabio Sementilli was stabbed to death. This week, the trial finally begins for one of the suspects in the case: his wife, Monica. And Karen Read is making headlines again. Plus, how to avoid scammers trying to take advantage of natural disasters. Find out more about the cases covered each week here: www.datelinetruecrimeweekly.com…
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