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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Black Oil and Bee Stings - An X-Files Podcast explicit
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コンテンツは Bald Move によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Bald Move またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
The Officially Unofficial podcast for The X-Files on Fox.
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7 つのエピソード
すべての項目を再生済み/未再生としてマークする
Manage series 116870
コンテンツは Bald Move によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Bald Move またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
The Officially Unofficial podcast for The X-Files on Fox.
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7 つのエピソード
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×Our struggle was getting through the latest episode of the X-Files “My Struggle II” with our sanity intact. We consider it a historically bad episode of television, and a real disservice to long time X-Philes. The greatest and most reliable piece of the X-Files machinery was always the chemistry of Mulder and Scully as partners in co-investigators, and the bad parts were its confusing and poorly thought out mythology that never ended with cliffhanger after cliffhanger. It stands to reason then, that this “season’s” finale kept Mulder and Scully apart the entire time and ended with a massive cliffhanger after a brutally confusing and pointless plot. Boo, just boooooooo. Support Bald Move: Amazon | Club Bald Move Leave Us A Review Join the discussion: Email | Forums | Facebook | Twitter…
That certainly was an episode of the X-Files, directed and written by Chris Carter, and entitled “Babylon”. Yes, it certainly was. It also had a lot of unlikely cowboy hats, Mulder sporting giant “MUSH” and “ROOM” blinged out hardware, and some surprise cameos of long beloved characters. But unfortunately there was a lot of other stuff, which we weren’t fans of. Abandon all hope, ye who liked this episode and decide to listen anyway. If you’re interested in some of the graffiti art theft we wondered about last episode, SOOMOO was gracious enough to turn us on to “Banksy Does New York” , a cool documentary that has some fascinating info. You can watch it on HBO . Support Bald Move: Amazon | Club Bald Move Leave Us A Review Join the discussion: Email | Forums | Facebook | Twitter…
Jim and A.Ron discuss episode 1004, “Home Again”, which is a perfectly cromulent Monster of the Week type of episode. Featuring a suitably scary, creepy, monster with a grisly M.O., it also features some fine character work with Scully, but it’s not without it’s share of problems. We discuss theories and lore around the Band-Aid Nose Man, the plight of the urban homeless, the propriety of serving on a school board sans kids, consider a bit of feedback from our fellow fans, and much more. See you back next week! Support Bald Move: Amazon | Club Bald Move Leave Us A Review Join the discussion: Email | Forums | Facebook | Twitter…
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1 1003 – Mulder and Scully meet the Were-Monster 1:12:08
1:12:08
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A.Ron and Jim discuss the latest episode of the X-Files, “Mulder and Scully Meet the Were-Monster”. While we agree the episode was very funny, and the best of the re-vamped series so far, we are both left a bit wanting for different reasons. A.Ron wanted more Mulder and Scully, and Jim wants more myth-arc. Along the way we try to unpack all the fun easter eggs and references, and figure out where we’re going next. If you want to dig in further to the many meta-references from the episode, this Vulture article is a great place to start. Also, Kumail Nanjiani (Animal Control Were-Human / Silicon Valley) did a pretty great podcast interview with this episode’s writer and director Darin Morgan on his X-Files Files podcast . Support Bald Move: Amazon | Club Bald Move Leave Us A Review Join the discussion: Email | Forums | Facebook | Twitter…
Episode 1002 entitled “Founder’s Mutation” of the X-Files miniseries is better than the premiere, but not by a wide margin, and would be considered a middling episode back in the day. The boys explore the charms of the episode, and ask what we presume are some of the big questions raised within. We also discuss ratings so far, where we think the series is going, and our hopes for the future. See you next week! Support Bald Move: Amazon | Club Bald Move Leave Us A Review Join the discussion: Email | Forums | Facebook | Twitter…
X-Files is back, with episode 1001, “My Struggle”. It was the best of X-Files (cool space ships! Mulder and Scully! Cancer Man!), it was the worst of X-Files (retcons galore, crazy conspiracy word salad monologues, our heroes flip flopping on their skepticism / gullibility). The key was, we were kind of braced for that, so by and large we enjoyed the introduction to the relaunch / reboot for what it was, and are eager to see what they get up to now that the heavy lifting is out of the way. What did you think? We got a wide range of opinions via email and the forums, but we’d love to hear from you using the contact methods below. We’ll be back for the second episode tomorrow, see you then! Support Bald Move: Amazon | Club Bald Move Leave Us A Review Join the discussion: Email | Forums | Facebook | Twitter…
Greetings X-Philes! Jim and A.Ron begin their coverage of the six episode mini-series version of the X-Files with a bit of a preview podcast, to get the feeds primed and pumping for this weekend’s premiere. We discuss our history with the X-Files, favorite episodes, and hopes and fears for the weeks ahead. Our coverage of the first episode airing on Fox the evening of Sunday, January 24th, will be out Tuesday, January 26th! See you then. Support Bald Move: Amazon | Club Bald Move Leave Us A Review Join the discussion: Email | Forums | Facebook | Twitter…
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