Lionel Messi, the greatest football player in the world, has chosen Miami to play out his career. His deal includes: 💰a share of Apple's revenue generated by MLS Season Pass 💰 a share of Adidas profits from his MLS arrival.

What Apple's new VR platform and headset means for the world of sports. LIV and PGA Tour announce a merger that includes European Tour and end legal battles. But it's only the beginning.

The Monaco Grand Prix stands out as a symbol of glamour and exclusivity in the world of sports, drawing celebrities, millionaires, and racing enthusiasts to the stunning backdrop of the Mediterranean Sea. Its longstanding history and prestige have solidified its place on the Formula 1 calendar.Monaco shares a unique relationship with Formula 1, rec…

Today's episode takes a look at three topics: 1. LIV Golf is taking it to the PGA, 2. F1 is taking over TV production of the Monaco GP for the first time ever; and 3. The Soccer Tournament comes to the US featuring Wrexham and other European football teams. Enjoy!

Susan Young an award-winning publicity strategist with 30 years of experience. She is a certified practitioner in Neurolinguistic Programming (NLP) and has been named one of the 'Top 75 Badass Women on Twitter' For Brand Boost Podcast listeners, check out the #30/30 content guide with this link: https://www.sueyoungmedia.com/pl/68527 Here's my favo…

I had the pleasure of talking to Austin Rief, co-founder of Morning Brew, a business newsletter, on the rise of newsletters and why the medium is working in the age of video and other visual content. Morning Brew is a daily email newsletter delivering the latest news from Wall St. to Silicon Valley. As opposed to traditional business news that is d…

Meet the winery that's changing the world!The wait is over. We’re excited to unveil an exciting episode bringing to you a new way of making and selling wine. Gary Vaynerchuk along with Nate Schroetter and Jon Troutman grew tired of wine lovers in the US being forced to pay too much for a great bottle. The traditional channels add big mark-ups to th…

I had the chance to sit down with the Director of Digital Media for the Columbus Blue Jackets, TJ Ansley, and talk about the changes in sports media today as well as what it takes to remain relevant as a sports team.

The Brand Boost podcast is back! Welcome to a complete business audio experience.On this episode, my wife, Amy Schmittauer Landino, joins me to discuss the Business of Marriage and how your significant other becomes an extension of your brand.Amy Landino is an award-winning YouTuber, best selling author, and professional keynote speaker.…

Pat Flynn is an incredible thought leader in the passive online income industry and has finally put his methodologies in his first book: Will It Fly. Today we talk about the process of writing that book and how it’s changing the lives of people all over the world who are getting more time back in their lives with new revenue opportunities. About Vi…

There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who've declared independence from the traditional corporate world. They have chosen to pursue their passion, take control of their work lives, and enjoy the freedom t…

Buy Kathy's book, "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv" -- You – the business owner, CEO, CMO, executive – have BIG, bold ideas to share. Your big story and bold purpose can get lost in all the marketing noise. You deserve marketing storytelling that honors you, and illustrates h…

How to Copy Netflix After working in Marketing at Netflix for eleven years, todays guest, Barry Enderwick, frequently got asked to have conversations about the Netflix he knew, its transition to what it is doing now, and how it is structured. The undercurrent of these questions is always the same: how can the magic of Netflix’s meteoric success be …

When we had the opportunity to chat with the Entrepreneur on Fire, John Lee Dumas, we couldn't have been more excited. John is the epitome of consistency and is known for his podcast that provides content, every day. Where 93% of podcasts fail to hit 8 episodes, John is nearly at 1200! From Army Officer to Corporate Finance and now a podcaster, Joh…

How Bad Do You Want It? Amanda Bayerle is a health and fitness coach and host of the "How Bad Do I Want It?" podcast, along with her husband, Nicholas. The How Bad Do I Want It podcast features inspiring stories of men and women who made their dreams a reality. Amanda and Nicholas Bayerle have a mission to help you grow your personal/business devel…

Are you wondering if your business should invest time and money into Periscope? Need help telling a story in this new medium? The secret sauce is in the instant, live connections. Join Vincenzo Landino with business leaders from SAP, Experian and Atmel as they reveal how global businesses are harnessing the power of Periscope through storytelling a…

Digital Marketing Tips from Taylor Swift, Nine Digital Marketing Stats and Facebook Live Expands In this episode, Vincenzo dives into digital marketing tips from Taylor Swift, including: Use FOMO for good Take the time to appreciate your consumers Create special experiences. We also take a look at nine intriguing digital marketing stats from this p…

In Park Howell's 30+ years in advertising, he has found that deep down people know the purpose of their organization. The problem is, it’s buried beneath the day-to-day business milieu. Busy executives don’t take the time to bring their core brand story to the surface, share it with their employees and customers, and delight in the dynamic business…

18 Things Mentally Strong People Do My uncle left this for me before he left Florida. It was a snippet from a Forbes article about what mentally strong people do. Being in the midst of the Freedom Economy Series, I thought this was something that all independent workers, entrepreneurs and freelancers could use. Get 30-days FREE of spera.io by click…

Kelly Roach is the founder of Kelly Roach Coaching, a rapid growth coaching and consulting company for business owners, entrepreneurs, and executive leaders. A few years ago Kelly was successful, but was yearning for more. She knew she was meant for something bigger, and wanted to create a business that allowed her to serve others, make a differenc…

On today's show, we talk to Ryan Sonnenberg, Digital Marketer for SAP North America, and also a millennial. We talk to Ryan about how he is making the unconventional happen at such a giant enterprise multi-national corporation. Some of his answers may sound incredibly simple to implement, but the bottom line is that you have to get out there and do…

It’s another day of the week that ends in “day”.It’s the first day of the weekend.But for entrepreneurs, Saturday’s don’t exist.

Some have said that the secret to happiness is having low expectations. I’m going a step further and saying that expectations will kill you. I suffered from putting high expectations on everyone I met. A new friend. Why didn’t they make plans to hang out? A new business prospect. Why aren’t they responding to the proposal? An employee. Why aren’t t…

Without Net Neutrality, cable and phone companies could carve the internet into fast and slow lanes. An ISP could slow down its competitors’ content or block political opinions it disagreed with. ISPs could charge extra fees to the few content companies that could afford to pay for preferential treatment — relegating everyone else to a slower tier …

Seriously, how can I keep you listening to this podcast? Is it even worth publishing here anymore? Let me know!

With social media today, it’s so easy to get lost in the noise. Many people ask me how to build a personal brand. It’s a lot of work, it takes dedication and it requires providing value. However, here are 7 tips for you to get yourself started down the path of a personal brand. 1. GET TO KNOW YOURSELF! This takes reflection and understand of WHO yo…

Amazon.com Inc. will acquire Whole Foods Market Inc. for $13.7 billion, a bombshell of a deal that catapults the e-commerce giant into hundreds of physical stores and fulfills a long-held goal of selling more groceries. Amazon agreed to pay $42 a share in cash for the organic-food chain, including debt, a roughly 27 percent premium to the stock pri…

Are brands allowed an opinion in the modern media landscape? In the news recently, Under Armour CEO has been in the crosshairs over his comments that alluded to President Trump being "good for business." However, did the media tell the entire story? And more to the point, are brands allowed to have an opinion, or must they be responsible to their s…

PewDiePie has been in the news as of late for insensitive videos he created off the backs of a partnership with Disney and as part of the Google Preferred Advertiser Program. With both brands dropping him, many have asked: "how can brands be safe from influencers?" In this riveting discussion Rob Hix and Vincenzo Landino are joined by Roberto Blake…

Brian Fanzo joins Vincenzo Landino on the Brand Boost Podcast to talk about LinkedIn's new changes, Facebook's LIVE updates and the future of live video. About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber sec…

When Kathy Klotz-Guest approached me about doing a co-created piece of content, I wasn’t sure what to think. A co-written piece of content, like a blog? I know it’s been done before, but wasn’t sure what we’d have in common enough to get two trains of thought down into one post. Of course, you must try everything at least once in life, so I decided…

We all know the players: YouTube Facebook Twitter Instagram Snapchat Even though we may know them, do we realize how much the influence our buying decisions? More so, which platforms are driving the most buying decisions? Join Rob Hix and Vincenzo Landino as they discuss this with a live audience. About Rob Hix Lifetime small business owner with a …

In the world of ephemeral content, brands must know how to succeed with broadcasts that may not have a long shelf life after its original stream. About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into on…

This is the time of year when everybody creates “prediction posts.” Here’s the number one marketing prediction seen everywhere: “This is the year of Facebook Live. Companies will move their content production to live video.” Mark W. Schaefer doesn’t agree. What’s the reason a company would NOT do live video? Legal constraints Cultural constraints T…

Get a free 30-day trial of the Spera platform and the free Freedom Economy report by heading over to brandboostcast.com/freedom There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who've declared independence from the …

“Employee advocacy” is a term used to describe the exposure that employees generate for brands using their own online assets. While social media is often the main medium for employee advocacy, these “online assets” include email, chat, forums, discussion boards and more. IBM is one brand ahead of the curve in the employee advocacy, even going so fa…

Get a free 30-day trial of the Spera platform and the free Freedom Economy report by heading over to brandboostcast.com/freedom There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who’ve declared independence from the …

Ever see a really cool campaign on social media and wonder how the brand came up with that idea? We decided to go beyond the campaign and talk to JR Watkins agency of record, Mithun Agency, to find out how they leveraged a great hashtag and told amazing stories with the brands' patriarch. Listen to Libby Benda as she walks us through steps that are…

Get 30 days FREE of the Spera platform by clicking here We are at the front-end of a revolution in work and the pursuit of freedom is its driving force. There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who’ve declar…

We are at the front-end of a revolution in work and the pursuit of freedom is its driving force. There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who’ve declared independence from the traditional corporate world. Th…

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing wor…

Whether you’re looking to attract more customers, raise cash – or just make more people aware of what you do – being featured in places like the Guardian, Huffington Post or Psychologies magazine, or landing a spot on BBC Breakfast or Sky News, will help you get there quicker. Janet Murray loves to teach how to do this – without writing endless pre…

Amy Schmittauer joins me to discuss why video is right now and discusses the new show, by Aftermarq, "Afterthoughts". What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for …

Brian Fanzo joined me, again, on the podcast to talk about Pokemon Go, Angry Birds and if we're really ready for participatory apps. Andiamo! About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, commu…

Any 90’s kid knows this game from getting either Red, Yellow or Blue game cartridge for their Gameboy. Or maybe you played the card game and winning the epic Mewtwo in a battle with your friends at recess was your jam. Either way, Pokèmon was a game that everyone would play and talk about. Fast forward nearly over 25 years to 2016. Pokèmon Go is th…

Ever spend 5, 10 or even 20 hours writing a high quality blog post only to watch it fall by the wayside? Your new post fails to attract social shares, traffic or email subscribers. It’s the ultimate reason most bloggers quit after 3 months. So what should you do? Spend years honing your writing skills? Make a deal with the devil, go to sleep a nobo…

What we accomplish in life is determined by our relationships—what we do with or through others…and who we spend the most time with. Understanding how to build extraordinary relationships … be generous … vulnerable … authentic … and accelerate intimacy are the X factors that will shape your personal and professional legacy. Jason is a top business …

Rescuing small businesses is all the rage on television. Whether its Jon Taffer with Bar Rescue, or Tabitha Coffey’s Salon Takeover. Despite the fact that none of them do it, these TV shows are fueling interest in a new trend. Move over Real Estate Flippers, Ace Chapman is building a nationwide group of business flippers. Ace bought his first busin…