最高の Tourism Podcast ポッドキャスト (2025)

1
Maximizing Word-of-Mouth Marketing 6:55

23h ago6:55

6:55

In this episode, we delve into the power of word-of-mouth marketing and how tour operators can harness it to boost bookings. We discuss creating memorable experiences that surprise and delight your guests, making them more likely to share their experiences. Chris Torres shares tips on encouraging reviews, leveraging Instagrammable moments, and buil…

1
The White Lotus Recap | S3E4: Hide or Seek 59:09

8d ago59:09

59:09

Curious Tourism recaps S3E4 ofThe White Lotus! Find a new recap out every Thursday morning until the end of the season. Follow us on Instagram: @curioustourismpod Reach us by email: erin@pinatravels.org Curious Tourism is part of the Voyascape Travel Network & you can find more travel podcasts from around the world at https://voyascape.com/…

1
Smart gets you further - The 2025 European Capital & Green Pioneer of Smart Tourism winners 22:11

21d ago22:11

22:11

Smart gets you further - The 2025 European Capital & Green Pioneer of Smart Tourism winners In the new episode of the EU Smart Tourism Podcast, we are introducing and celebrating the winners of the 2025 European Capital & Green Pioneer of Smart Tourism - Torino (Italy) and Benidorm (Spain). We will have a look at Torino's transformation into a smar…

1
How to Create Eye-Catching Tour Listings 8:31

9d ago8:31

8:31

In this episode, we explore how to make your tour listings stand out in a crowded online marketplace. From using authentic, high-quality visuals that capture the essence of your tours to crafting compelling copy that speaks to the emotions of potential customers, Chris Torres shares valuable tips for creating listings that attract attention. Learn …

1
The White Lotus Recap | S3E3: The Meaning of Dreams 1:01:16

15d ago1:01:16

1:01:16

Curious Tourism is recaps S3E3 ofThe White Lotus! Erin and Kattie share their theories and internet deep cuts about the tsunami is that is about to come, and present the coveted “Conscientious Traveler Award” to a White Lotus character. Find a new recap out every Thursday morning until the end of the season! Follow us on Instagram: @curioustourismp…

1
Scaling Your Tour Business on a Small Budget 13:47

16d ago13:47

13:47

In this episode, we dive into practical, budget-friendly strategies to help you scale your tour business without breaking the bank. We discuss key steps like optimizing your website with clear calls to action, mobile optimization, and speed. Chris Torres also shares insights on the power of email marketing, from personalized content to automation, …

1
The White Lotus Recap | S3E2: Special Treatments 53:42

22d ago53:42

53:42

Curious Tourism is recaps S3E2 ofThe White Lotus! Erin and Kattie share their theories on the monkeys, Belinda seeing Greg (aka Gary) again, and more, and of course share the top cringe travel moment (who are we kidding, everything Saxon does is cringe) and present the coveted “Conscientious Traveler Award”. Find a new recap out every Thursday morn…

1
The Future of Indigenous Tourism 46:18

23d ago46:18

46:18

When you think of traveling to Canada, what do you think of? Maybe beautiful nature, ice hockey, or maple syrup. But these aspects are just a very small piece of Canada’s cultural identity, and tourism identity. Canada has a long, rich, and diverse history that was shaped by the people who were here first: Canada’s First Nations. Juanita Marois of …

1
Creative Guerrilla Marketing Tactics 13:33

23d ago13:33

13:33

In this episode, we explore the power of guerrilla marketing and how tour operators can use creative, attention-grabbing strategies to stand out without breaking the bank. From leveraging social media to create shareable moments to using offline tactics like chalk art and pop-up events, we cover a variety of ways to market your tours in memorable a…

1
The White Lotus Recap | S3E1: Same Spirits, New Forms 47:33

29d ago47:33

47:33

Curious Tourism is recapping the third season of HBO's The White Lotus! In every recap, Erin and Kattie unpack their feelings about the show through a responsible travel lens, unpack the top cringe travel moment from the episode, and present the coveted “Conscientious Traveler Award” to one of more of the show's characters. Find a new recap out eve…

1
Why Your Tour Business Needs a Solid Google Reviews Strategy 8:18

30d ago8:18

8:18

In this episode, we take a deep dive into the importance of Google Reviews for tour operators and why they should have a solid strategy in place. We explore how reviews act as digital word of mouth, building trust and credibility for your business without the need for a large marketing budget. We discuss practical strategies for getting more review…

1
How to Build a Customer-Centric Brand Story 4:09

1M ago4:09

4:09

In this episode, we explore the art of building a customer-centric brand story that resonates with travelers on a deeper level. Instead of simply selling a product, we discuss how to tap into the emotional desires for escape, transformation, and self-discovery that drive people to travel. We share strategies for crafting compelling narratives that …

1
Keeping Customer Attention Without Repetition 9:01

1M ago9:01

9:01

In this episode, we explore effective strategies for capturing and maintaining customer attention without falling into the trap of repetitive content. We delve into the importance of building relationships through subtle, engaging content rather than hard-selling tactics. From using Google search suggestions to creating fresh, varied perspectives o…

1
Switch From Business Travel to B2C 8:05

2M ago8:05

8:05

In this episode, we dive into the evolving world of business travel and the growing shift toward B2C (Business-to-Consumer) travel. Based on a blog post by Chris Torres, we explore the rise of remote work, workations, and digital nomads, and how these trends are reshaping the way we travel for business and leisure. We discuss how travel businesses …

1
Traveling Mindfully: How to Decenter Yourself in 2025 1:00:01

2M ago1:00:01

1:00:01

Join Erin Hynes and Amanda Kendle as they explore mindful travel, cultural awareness, social media impact, and tips for responsible tourism in 2025. Please note: Midway through this episode we mention that a woman was killed by an elephant in Spain. This was a mix-up in reference to the recent news that Blanca Ojanguren Garcia, a 22-year old woman …

1
The Rise of Self-Guided Experiences 10:13

2M ago10:13

10:13

In this episode, we explore the rise of self-guided experiences and how technology is reshaping the travel industry. We dive into why self-guided tours are more than just a trend – they’re here to stay. Chris Torres, a tourism expert, argues that self-guided options are expanding the market and attracting a new type of traveler seeking independence…

1
From Kansas to Oregon: A Journey Through Hospitality and Tourism with Jeff Knapp 28:23

2M ago28:23

28:23

In a recent conversation on the Learn Tourism podcast, Stephen Ekstrom, CEO of Learn Tourism, spoke with Jeff Knapp, President and CEO of Visit Bend, about his journey to Bend, Oregon, and the lessons he’s learned along the way. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psyc…

1
TikTok as a Search Engine, A New Frontier for Tour Operators 8:17

2M ago8:17

8:17

In this episode, we explore the surprising rise of TikTok as a search engine, especially among Gen Z, who are turning to the platform more than Google to find everything from travel tips to destination inspiration. Join us as we dive into how TikTok is revolutionizing the way travelers discover and book tours, and how tour operators can harness its…

1
10 Tips for Recording Video for your Tour and Travel Business 8:03

2M ago8:03

8:03

Welcome to another episode of Lookers into Bookers, the podcast that helps tour and travel businesses turn their audience into loyal customers. I’m your host, Chris Torres, and today, we’re diving into one of the most powerful tools at your disposal: video marketing. In this episode, we’ll be exploring 10 tips for recording video for your tour and …

1
Marketing to the Luxury Consumer 12:44

3M ago12:44

12:44

Welcome to Lookers into Bookers, the podcast where we share strategies to elevate your tourism marketing game. In today’s episode, we’re diving into how to market luxury travel experiences to high-net-worth clients. We’ll explore eight key strategies, including the power of high-quality visuals, the importance of a sophisticated website, and how pe…

1
Discover the Authentic Charm of York County, South Carolina 18:55

3M ago18:55

18:55

Visit York County, led by CEO Andy Clinton, is a thriving tourism organization situated just outside Charlotte, North Carolina. The area, known for its rapid growth, offers a mix of suburban charm and rural appeal, making it a popular destination for families seeking authentic experiences. Clinton highlights the county's unique blend of local attra…

1
Marketing to the Solo Female Traveller 11:08

3M ago11:08

11:08

Welcome to Lookers into Bookers, the podcast where we explore the trends shaping the future of tourism. In today’s episode, we’re focusing on the rise of solo female travel and how businesses can tap into this growing demographic. With more women choosing to travel alone, understanding their motivations, spending habits, and desired experiences is …

1
Tour & Activities: 15 Years From Now 11:06

3M ago11:06

11:06

Welcome to Lookers into Bookers, the podcast where we explore the future of the tourism industry. In today’s episode, we’re taking a look at how technology could reshape the tours and activities sector over the next 15 years. From the rise of AI-powered tour guides to the decline of physical cash, the future is filled with exciting possibilities. W…

1
What is Social Washing in Tourism? 54:45

3M ago54:45

54:45

Responsible, sustainable tourism has been gaining more and more attention, but now there’s the risk of "social washing". Lily Girma joins the show to discuss what social washing is, how it applies to the tourism industry, and how to avoid it. Guest: Lebawit (Lily) Girma is the founder of Tourism Lens. She is currently a full-time travel news report…

1
The Psychology of Consumer Behaviour in Marketing 13:03

3M ago13:03

13:03

Welcome to Lookers into Bookers, the podcast that helps you tap into the psychology of your customers to drive bookings. In today’s episode, we’re diving into the psychology behind consumer behavior in tour operator marketing. We’ll explore six key psychological factors that can influence a traveller’s decision to book: social proof, fear of missin…

1
Establish Balanced Revenue Streams for a Thriving, Secure Tour Business 12:28

4M ago12:28

12:28

Welcome to Lookers into Bookers, the podcast dedicated to helping tourism businesses thrive. In today’s episode, we’re focusing on the importance of diversifying your revenue streams as a tour operator or experience provider. Relying too much on one sales channel—like online travel agents (OTAs)—can leave your business vulnerable to unexpected chan…

1
Smart gets you further – EU Destinations Leading in Sustainable Tourism 16:23

4M ago16:23

16:23

In this episode of the EU Smart Tourism Podcast, we explore how the EU is helping destinations across Europe make tourism more sustainable and resilient. Misa Labarile, Policy Officer at the European Commission, DG GROW, is joined by Marlène Bartès also Policy Officer at the European Commission to discuss the Sustainable EU Tourism Project, which c…

1
“But Is It Safe To Travel There?” 59:02

4M ago59:02

59:02

“Is it safe to travel there” is a commonly asked question to most travel bloggers and creators. It’s also one of the most difficult to answer. We’re unpacking the complexities of safety while traveling. Guest: Sojourner White is a blogger, travel and education writer, and social worker who encourages others to make travel part of their life. She is…

1
Dealing with Negative Reviews 5:59

4M ago5:59

5:59

Welcome to Lookers into Bookers, the podcast that helps you turn challenges into opportunities in the tourism industry. In today’s episode, we’re tackling the topic of negative reviews. While it’s easy to see them as a setback, they can actually be valuable tools for improving customer satisfaction and refining your services. We’ll share practical …

1
Balancing Tourism and Community: How Aspen Pioneers Sustainable Destination Marketing 14:52

4M ago14:52

14:52

Eliza Voss, Vice President of Destination Marketing at the Aspen Chamber Resort Association (ACRA), provides fascinating insights into the delicate balance of managing Aspen's tourism while maintaining the quality of life for its residents. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, b…

1
What Some Agencies Won't Tell You 8:09

4M ago8:09

8:09

Welcome to Lookers into Bookers, the podcast where we separate fact from fiction when it comes to tourism marketing. In today’s episode, we’re debunking some of the most common misconceptions about working with marketing agencies. A lot of promises are made to attract clients—like instant ROI, immediate results, or guaranteed bookings—but these exp…

1
Boom to Balance, Navigating the Travel Slowdown 13:29

4M ago13:29

13:29

Welcome to Lookers into Bookers, the podcast that keeps you up to date on the latest trends shaping the tourism industry. In today’s episode, we’re taking a closer look at the recent slowdown in travel bookings. After the “revenge travel” boom of 2023, travel patterns are stabilizing, returning to more familiar pre-pandemic levels. What’s driving t…

1
What Really is a Brand? 15:37

4M ago15:37

15:37

Welcome to Lookers into Bookers, the podcast where we dive deep into the strategies that turn casual customers into loyal advocates. In today’s episode, we’re discussing one of the most vital components of business success: brand building. A brand isn’t just your logo, product, or service—it’s the perception your customers have based on their exper…

1
Exploring Tourism and Community: Interview with John Urdi 23:08

5M ago23:08

23:08

Learn Tourism CEO Stephen Ekstrom sits down with John Urdi, the President and CEO of Mammoth Lakes, California, to delve into the unique challenges and opportunities that come with managing tourism in a remote yet breathtaking destination. With Urdi’s extensive experience in the tourism sector, listeners can expect an insightful discussion that goe…

1
Helping businesses become accessible through Nimbus Disability 22:10

5M ago22:10

22:10

Welcome to the Land, Leisure, and Tourism podcast, where we explore fresh ideas and drive innovation, inspiration, and growth across the land, leisure, and tourism sectors. Our mission? To empower businesses and arm you with the knowledge to help you grow and succeed in the tourism industry. We’re talking about accessibility across the tourism sect…

1
The Power of the Ballot: Voting and Cultural Tourism with Mark Trahant (Shoshone-Bannock) 35:39

5M ago35:39

35:39

Summary: In this conversation, Mark Trahant, a veteran journalist and member of the Shoshone Bannock Tribes, discussing the intersection of Indigenous voting rights, cultural tourism, and climate change. Trahant shares insights from his 50 years of reporting on Indian country, highlighting the significant impact of recent elections on Native commun…

1
The Art of Turning Lookers into Bookers 13:41

5M ago13:41

13:41

Welcome to Lookers into Bookers, the podcast dedicated to helping you understand and optimise every step of your customer’s journey in the tourism industry. In today’s episode, we’re exploring the six critical stages of the Lookers into Bookers journey: Dreaming, Planning, Booking, Cancellation, Experiencing, and Sharing. Each of these stages offer…

1
How Food Transforms Our Travel Experiences 52:14

5M ago52:14

52:14

Food is more than just a means of sustenance – it’s an essential part of every culture. This makes food a big part of the travel experience. Through food, we’re invited to learn about and experience local culture, heritage, and tradition. We're chatting with Katie Johnson, host of the Tasty Trails Travel Podcast, about how food impacts and shapes o…

1
Page, Arizona: Angel Tadytin 37:20

5M ago37:20

37:20

Summary In this conversation, Angel Tadytin of the Navajo Nation shares her connection to her heritage, the significance of sacred places, and the importance of Indigenous culture. She discusses her work in social services, the Kinaalda ceremony, and her passion for running. She takes us to Northern Arizona and the Indigenous folks that work in tou…

1
Embrace Connections: Tico Soto’s Inspiring Journey in Tourism and Personal Growth 25:40

5M ago25:40

25:40

In this episode of Business Class, Learn Tourism Stephen Ekstrom welcomes Tico Soto, the founder of Tourism Tactics by Tico, to discuss his nearly three-decade journey in the tourism industry. With a warm and engaging style, Tico shares his insights on building relationships, navigating challenges, and the importance of passion in tourism. Tico's c…

1
Turning a countryside farm into a unique getaway with Sykes Holiday Cottages (Part 2) 18:17

5M ago18:17

18:17

Welcome to the Land, Leisure, and Tourism podcast, where we explore fresh ideas and drive innovation, inspiration, and growth across the land, leisure, and tourism sectors. Our mission? To empower businesses and arm you with the knowledge to help you grow and succeed in the tourism industry. Today we’re diving into the world of rural holiday lettin…

1
Turning a countryside farm into a unique getaway with Sykes Holiday Cottages (Part 1) 17:37

5M ago17:37

17:37

Welcome to the Land, Leisure, and Tourism podcast, where we explore fresh ideas and drive innovation, inspiration, and growth across the land, leisure, and tourism sectors. Our mission? To empower businesses and arm you with the knowledge to help you grow and succeed in the tourism industry. Today we’re diving into the world of rural holiday lettin…

1
Become a Media Company First 14:49

5M ago14:49

14:49

Welcome to Lookers into Bookers, the podcast where we help you turn potential customers into loyal customers. In today’s episode, we’re talking about a game-changing shift for tour operators: moving from just offering tours to becoming a full-fledged media company. What does that mean? It’s about producing engaging content across multiple platforms…

1
Unpacking User-Generated Content with Professor Bryan Lavin 21:38

5M ago21:38

21:38

Join us in this enlightening episode as we sit down with Bryan Lavin, a distinguished professor at Johnson and Wales University's College of Hospitality Management. Bryan shares insights from his dissertation on user-generated content (UGC) marketing campaigns, revealing key motivations and barriers that drive or hinder participation. Discover Brya…

1
Delivering unforgettable visitor experiences across the UK with The Experiences Group 28:15

5M ago28:15

28:15

Welcome to the Land, Leisure, and Tourism podcast, where we explore fresh ideas and drive innovation, inspiration, and growth across the land, leisure, and tourism sectors. Our mission? To empower businesses and arm you with the knowledge to help you grow and succeed in the tourism industry. Today’s guest is the Founder and Creative Director of The…

1
The Real Cost of Managing Your Own Marketing 17:03

5M ago17:03

17:03

Welcome to Lookers into Bookers, the podcast where we help you turn potential customers into loyal customers. In today’s episode, we’re diving into The Real Cost of Managing Your Own Marketing. If you’ve ever wondered just how much of your revenue should be going toward marketing, especially when you’re starting out, this episode is for you. We’ll …

1
Destination Ann Arbor: Growing Together and Embracing Sustainability in Tourism – Insights from CEO Sarah Miller and Research Director Tim Crouson 22:14

5M ago22:14

22:14

In a recent podcast episode of Business Class, Sarah Miller, President and CEO of Destination Ann Arbor, and Tim Crouson, Director of Research at the same organization, shared insights on their roles, experiences, and the growth of tourism in Washtenaw County with Learn Tourism CEO Stephen Ekstrom. Both have deep roots in the organization, with Sar…

1
Emily Keneggnarkayaaggaq Edenshaw: Alaska Native Heritage Center 36:41

5M ago36:41

36:41

summary In this episode of the Cultural Tourism Podcast, Lexi Qass'uq Trainer speaks with Emily Keneggnarkayaaggaq Edenshaw (Yup’ik/Inupiaq), the president and CEO of the Alaska Native Heritage Center. They discuss the importance of cultural tourism, the role of the Heritage Center in preserving and sharing Alaska Native cultures, and the growing i…

1
How Drayton Manor continues to be a top destination for unforgettable family fun! 25:47

5M ago25:47

25:47

Welcome to the Land, Leisure, and Tourism podcast, where we explore fresh ideas and drive innovation, inspiration, and growth across the land, leisure, and tourism sectors. Our mission? To empower businesses and arm you with the knowledge to help you grow and succeed in the tourism industry. We're excited to kick off our series with one of the UK’s…

1
Navigating Destination Management with Purpose: An Interview with Tina Valdecañas 21:49

5M ago21:49

21:49

Navigating Destination Management with Purpose: An Interview with Tina Valdecañas Learn Tourism CEO Stephen Ekstrom interviews Tina Valdecanas, Principal at Clarity of Place, on the latest episode of Business Class. In the recent podcast episode, Tina shared insights on her journey in the tourism industry, her firm’s unique approach to strategic co…

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