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The Normal Show

Clamor, HansumFella, and Audioboom Studios

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We’ve finally done it, we’ve finally made a normal podcast. It took a couch, a giant green screen and some very fast ethernet internet connection, but we finally got it done. Join Twitch streamer Hansumfella as he tells stories, gives advice, and follows hundreds, if not thousands, of bizarre internet tangents every week on The Normal Show.
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In our world of branding and marketing in the health space, there should never be acceptance of the status quo, the old-school, the normal. We should always be pushing forward, celebrating the different, breaking new ground, highlighting the innovative. So welcome to The No Normal Show, our forum for tossing around thoughts, opinions, and ideas on what’s new, cool, different, innovative, questionable, or otherwise related to how consumers navigate health. Plus some other fun stuff thrown in.
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The Post-Normal Show

postnormal.show

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What will the world become next? Our idea of normal is changing faster than we ever predicted. The Post-Normal Show is a conversation that explores and dissects radical change from a futures, systems, and design perspective. Hosted by Leah Zaidi, Jason Theodor and Dré Labre.
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From highlight reels to headlines, culture is shifting—and healthcare marketing needs to keep up. In this episode we get into why the moment is overtaking the message. We unpack the Meta tell-all Careless People, dissect the rapid-fire chaos of tech and policy updates (hello, Policy ICU), and explore how fan fiction, fantasy leagues, and even SNL a…
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Gen X—the so-called “forgotten generation”—has officially entered the chat. In this episode of the No Normal Show, Desirée and Chris goes deep into why Gen X deserves more attention in healthcare marketing. Sandwiched between two larger, louder generations, they’ve been overlooked for years—but as they take on the role of both patient and caregiver…
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The Funnel Wars just took another unexpected turn. Walgreens is going private, VillageMD may be on the chopping block, and the retail health revolution isn’t playing out as planned. So, what does this mean for primary care, health systems, and the future of patient access? In this episode, Stephanie, Desirée, and Chris break down the uncertain stat…
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From Eli Lilly’s provocative Oscars ad to AI-powered therapy backlash, this episode of The No Normal Show goes deep into the forces reshaping trust in healthcare. The latest data from The Wall Street Journal shows confidence in doctors is plummeting, AI is disrupting care delivery, and alternative health movements are gaining ground. What does this…
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What do a fictional death, a DOJ investigation, and Kendrick Lamar have in common? In this episode of the No Normal Show, Desirée, Stephanie, and Chris connect the dots between pop culture, marketing, and the ever-evolving world of healthcare. They revisit Kendrick Lamar's Super Bowl performance—and what it all says about the game of strategy. Plus…
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As healthcare costs rise and institutions face increased scrutiny, a new battle is emerging. Will governmental policy and public skepticism reshape the industry? How will funding cuts impact hospitals and research? In this episode, we unpack the shifting landscape and what it means for the future of healthcare. Click to subscribe to our newsletter.…
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Let's talk all things Super Bowl! In this episode, Desiree and Stephanie are joined by Mindy Adams, Chief Creative Officer at BPD, as we break down Super Bowl LIX. We explore ads that stood out, the cultural significance of Kendrick Lamar’s halftime performance, how healthcare brands are showing up (or missing the mark) in major media moments, the …
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What an exciting time to be alive and to also be...AI? In this episode of The No Normal, Emily Baker, AVP of Engagement, joins Des and Stephanie to discuss the emergence of AI agents that can perform tasks for users, the implications for marketing and content creation, and the disruption caused by DeepSeek in the competitive AI landscape. AI has be…
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SO much has happened in the past couple of weeks and we're here to talk all about it! In this episode of The No Normal Show, hosts Stephanie, Chris, and Desireé discuss the evolving landscape of artificial intelligence, highlighting new concepts like Artificial Super Intelligence (ASI). We explore the implications of advancements in AI and the phil…
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We had an amazing time at last month's Joe Public Retreat digging into healthcare marketing's most pressing issues with CMOs across the nation. We're bringing you all the hot takes, right here! In this episode, Chris Bevolo returns to the show as a permanent host and chats with Stephanie about the three-day event in Charleston, SC. We explore the p…
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Join us as we time-travel back to the HLTH 2024 conference in Las Vegas. In this exclusive interview with Andy Beckman, Director of Sales at Garmin Health, we explore the cutting-edge role of wearables, AI, and data in shaping a consumer-centered health universe. Andy shared Garmin Health's innovative uses of data to center its marketing and experi…
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In this episode, Desiree is joined by Frank Carter, Vice President of Brand at AdventHealth; Michelle Figuero, Founder of Good News Movement; and Julie Bricker, VP of Media Innovation and Integration at BPD. Together, we discuss the successful partnership between AdventHealth and Good News Movement, highlighting their unconventional marketing strat…
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The BPD team hit HLTH 2024 in Vegas last month, and we're still buzzing about it! From real strides being made in women's health, to the never-ending AI hype, to the latest in primary care "funnel wars", we're breaking down the biggest takeaways and talking about what they mean for the future of health.…
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Is your marketing team ready for the AI revolution? We sat down with Paul Roetzer, Founder and CEO of the Marketing AI Institute, to discuss how CMOs and healthcare marketers can approach AI in 2025. Healthcare marketers are still experimenting with AI—but need to scale, quickly. Ready, set, AI.nonormal@bpdhealthcare.com (BPD Healthcare) による
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Tomorrow is too late, and hospital systems need to act now. In this episode, host Kris Wickline is joined by Kate Caverno and Sarah Mars Bowie, both serving as VP of Communications at BPD. Together, they discuss BPD's latest value attack white paper, "Tomorrow Is Too Late", highlighting the influence of payers and pharmaceutical companies on public…
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In this episode, Desirée Duncan is joined by Yvette Conyers, Associate Dean of Equity Diversity, and Inclusion at the University of Maryland School of Nursing, and Chelsea Rice, Associate Vice President of Engagement at BPD to discuss the critical themes of health equity and the power of storytelling in nursing. We learn about Yvette's personal jou…
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How will social media marketing evolve in 2025? Will Meta AI take off? Will the Metaverse make a come-back? How can marketers create ALL the content needed in an efficient way? How is social mimicking search? We’ve got our crystal ball out—join us for this peek into a social future.nonormal@bpdhealthcare.com (BPD Healthcare) による
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It's another busy week in healthcare marketing. Meta announced Movie Gen, Google launched AI Overview ads, and Walgreens closed more stores. In this Newsflash x No Normal, we analyze the news and its impact on AI, advertising, and retail health.nonormal@bpdhealthcare.com (BPD Healthcare) による
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For many healthcare marketers, it's 2025 Planning season. Translation: it's time for tough budgeting conversations. Join us as we dig into the data-driven approach that can help CMOs get the marketing budgets they deserve.nonormal@bpdhealthcare.com (BPD Healthcare) による
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New data by EY and the AHA shows that nonprofit health systems give back to communities to the tune of $129B. But in the same week, a new JAMA study focuses in on nonprofit hospitals tax exempt status. In this newsflash episode, we explore these conflicting reports and dig into the ongoing Value Attack on health systems. And—hot off the press, CVS …
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How can we overcome the backlash against DEI initiatives and truly address health equity? Hint, communications plays a vital role. Guests Vanessa Nazario, Chapter President of the South Florida Chapter of the National Association Latino Healthcare Executives, and VP of Communications, Nicole Terry joins our host Desiree Duncan, VP of Health Equity …
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Hospitals and health systems have been in Pixel Mayhem for 2+ years now. But with the U.S. Department of Health & Human Services' recent decision to drop its appeal in the pixel tracking case—are our pixel tracking troubles finally over? Join us in a discussion about how healthcare marketers can responsibly navigate tracking technology, and balance…
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The National Institute for Health Care Management reports that 80% of rural America is medically underserved. Because of this, building relationships and making authentic connections with rural communities is crucial for healthcare brands. In this episode, we discuss our personal experiences with rural communities and the importance of healthcare m…
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Nike. Just say the word and brand strategists everywhere go gaga. But today, this storied brand is facing major challenges—Nike's revenue has dipped, digital sales have declined, and the stock price has plummeted. What's the tea? In this episode, we dig into what went wrong, and discuss learnings for healthcare marketers.…
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