We’ve finally done it, we’ve finally made a normal podcast. It took a couch, a giant green screen and some very fast ethernet internet connection, but we finally got it done. Join Twitch streamer Hansumfella as he tells stories, gives advice, and follows hundreds, if not thousands, of bizarre internet tangents every week on The Normal Show.
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In our world of branding and marketing in the health space, there should never be acceptance of the status quo, the old-school, the normal. We should always be pushing forward, celebrating the different, breaking new ground, highlighting the innovative. So welcome to The No Normal Show, our forum for tossing around thoughts, opinions, and ideas on what’s new, cool, different, innovative, questionable, or otherwise related to how consumers navigate health. Plus some other fun stuff thrown in.
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What will the world become next? Our idea of normal is changing faster than we ever predicted. The Post-Normal Show is a conversation that explores and dissects radical change from a futures, systems, and design perspective. Hosted by Leah Zaidi, Jason Theodor and Dré Labre.
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The Worldwide Leader in TV Discussion
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Revenge of the Attention Economy: Why Moments Matter More Than Ever
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43:42From highlight reels to headlines, culture is shifting—and healthcare marketing needs to keep up. In this episode we get into why the moment is overtaking the message. We unpack the Meta tell-all Careless People, dissect the rapid-fire chaos of tech and policy updates (hello, Policy ICU), and explore how fan fiction, fantasy leagues, and even SNL a…
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Tyler teaches harry about Playboi Carti and Twitch Note: Sorry about the late upload. They should be good moving forward.Clamor, HansumFella, and Audioboom Studios による
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Tyler works on a mini motorcycle, talks about middle school NOTE: Sorry about the late uploadClamor, HansumFella, and Audioboom Studios による
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Don’t Forget Gen X—Healthcare’s Hidden Influencers
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42:46Gen X—the so-called “forgotten generation”—has officially entered the chat. In this episode of the No Normal Show, Desirée and Chris goes deep into why Gen X deserves more attention in healthcare marketing. Sandwiched between two larger, louder generations, they’ve been overlooked for years—but as they take on the role of both patient and caregiver…
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Unraveling the Funnel Wars: Walgreens' Pivot and What It Means for Primary Care
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41:15The Funnel Wars just took another unexpected turn. Walgreens is going private, VillageMD may be on the chopping block, and the retail health revolution isn’t playing out as planned. So, what does this mean for primary care, health systems, and the future of patient access? In this episode, Stephanie, Desirée, and Chris break down the uncertain stat…
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only big questions on today's episodeClamor, HansumFella, and Audioboom Studios による
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Who’s Really Leading Healthcare—Doctors, AI, or the Algorithm?
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39:23From Eli Lilly’s provocative Oscars ad to AI-powered therapy backlash, this episode of The No Normal Show goes deep into the forces reshaping trust in healthcare. The latest data from The Wall Street Journal shows confidence in doctors is plummeting, AI is disrupting care delivery, and alternative health movements are gaining ground. What does this…
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scary stories, too much phone, regular stuff going onClamor, HansumFella, and Audioboom Studios による
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Behind Closed Doors: Truths, Lies, and the State of Healthcare Politics
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38:07What do a fictional death, a DOJ investigation, and Kendrick Lamar have in common? In this episode of the No Normal Show, Desirée, Stephanie, and Chris connect the dots between pop culture, marketing, and the ever-evolving world of healthcare. They revisit Kendrick Lamar's Super Bowl performance—and what it all says about the game of strategy. Plus…
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Healthcare Battlefield: Budget Cuts, Skepticism, and What Comes Next
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43:26As healthcare costs rise and institutions face increased scrutiny, a new battle is emerging. Will governmental policy and public skepticism reshape the industry? How will funding cuts impact hospitals and research? In this episode, we unpack the shifting landscape and what it means for the future of healthcare. Click to subscribe to our newsletter.…
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Back from the best worst Air BnB, and ready to go to therapyClamor, HansumFella, and Audioboom Studios による
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alleged robot Penis...Clamor, HansumFella, and Audioboom Studios による
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Seal on a Seal? Cultural Moments from Super Bowl LIX
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35:00Let's talk all things Super Bowl! In this episode, Desiree and Stephanie are joined by Mindy Adams, Chief Creative Officer at BPD, as we break down Super Bowl LIX. We explore ads that stood out, the cultural significance of Kendrick Lamar’s halftime performance, how healthcare brands are showing up (or missing the mark) in major media moments, the …
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The Golden Age of Healthcare Marketing is Here
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42:09What an exciting time to be alive and to also be...AI? In this episode of The No Normal, Emily Baker, AVP of Engagement, joins Des and Stephanie to discuss the emergence of AI agents that can perform tasks for users, the implications for marketing and content creation, and the disruption caused by DeepSeek in the competitive AI landscape. AI has be…
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SO much has happened in the past couple of weeks and we're here to talk all about it! In this episode of The No Normal Show, hosts Stephanie, Chris, and Desireé discuss the evolving landscape of artificial intelligence, highlighting new concepts like Artificial Super Intelligence (ASI). We explore the implications of advancements in AI and the phil…
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TikTok is ending...or maybe its not... Also tyler got a bad massageClamor, HansumFella, and Audioboom Studios による
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Its Tyler's birthday! Also we talk about ManswersClamor, HansumFella, and Audioboom Studios による
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AI: Not a Job Stealer, But a Game Changer – Lessons from the Joe Public Retreat
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40:34We had an amazing time at last month's Joe Public Retreat digging into healthcare marketing's most pressing issues with CMOs across the nation. We're bringing you all the hot takes, right here! In this episode, Chris Bevolo returns to the show as a permanent host and chats with Stephanie about the three-day event in Charleston, SC. We explore the p…
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New studio baby. Unfortunately, Harry got concussed and so did dave. But they'll be back next week.Clamor, HansumFella, and Audioboom Studios による
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Tyler drank a strange potion and is now talking about JesusClamor, HansumFella, and Audioboom Studios による
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We go Christmas shopping on the podClamor, HansumFella, and Audioboom Studios による
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Data, Devices & the Future of Healthcare: Insights from Garmin Health at HLTH 2024
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19:48Join us as we time-travel back to the HLTH 2024 conference in Las Vegas. In this exclusive interview with Andy Beckman, Director of Sales at Garmin Health, we explore the cutting-edge role of wearables, AI, and data in shaping a consumer-centered health universe. Andy shared Garmin Health's innovative uses of data to center its marketing and experi…
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Unconventional Marketing to Tell Remarkable Stories
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31:18In this episode, Desiree is joined by Frank Carter, Vice President of Brand at AdventHealth; Michelle Figuero, Founder of Good News Movement; and Julie Bricker, VP of Media Innovation and Integration at BPD. Together, we discuss the successful partnership between AdventHealth and Good News Movement, highlighting their unconventional marketing strat…
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14: Real or Fake Shark Tank Products w/ Ted Nivison
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50:14Ted Nivison joins the show to do a bit he maybe already did on his show?? but we actually totally didn't knowClamor, HansumFella, and Audioboom Studios による
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The BPD team hit HLTH 2024 in Vegas last month, and we're still buzzing about it! From real strides being made in women's health, to the never-ending AI hype, to the latest in primary care "funnel wars", we're breaking down the biggest takeaways and talking about what they mean for the future of health.…
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Grace joins the show for a little sibling bingo. They did NOT want to switch phones.Clamor, HansumFella, and Audioboom Studios による
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Let's Talk AI with Paul Roetzer, Founder of Marketing AI Institute
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34:51Is your marketing team ready for the AI revolution? We sat down with Paul Roetzer, Founder and CEO of the Marketing AI Institute, to discuss how CMOs and healthcare marketers can approach AI in 2025. Healthcare marketers are still experimenting with AI—but need to scale, quickly. Ready, set, AI.nonormal@bpdhealthcare.com (BPD Healthcare) による
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Tomorrow Is Too Late: BPD's Value Attack Series
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31:26Tomorrow is too late, and hospital systems need to act now. In this episode, host Kris Wickline is joined by Kate Caverno and Sarah Mars Bowie, both serving as VP of Communications at BPD. Together, they discuss BPD's latest value attack white paper, "Tomorrow Is Too Late", highlighting the influence of payers and pharmaceutical companies on public…
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This is an interesting one. It was originally gonna be a test episode that we weren't gonna air but then the AI images we made with Harry's friend Kemp were so crazy we had to post itClamor, HansumFella, and Audioboom Studios による
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In this episode, Desirée Duncan is joined by Yvette Conyers, Associate Dean of Equity Diversity, and Inclusion at the University of Maryland School of Nursing, and Chelsea Rice, Associate Vice President of Engagement at BPD to discuss the critical themes of health equity and the power of storytelling in nursing. We learn about Yvette's personal jou…
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I guess you can use google street view in Chernobyl...huh...Clamor, HansumFella, and Audioboom Studios による
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We explore the wild world of pick up artists, the coolest guys on the internetClamor, HansumFella, and Audioboom Studios による
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How will social media marketing evolve in 2025? Will Meta AI take off? Will the Metaverse make a come-back? How can marketers create ALL the content needed in an efficient way? How is social mimicking search? We’ve got our crystal ball out—join us for this peek into a social future.nonormal@bpdhealthcare.com (BPD Healthcare) による
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We're drinking again, but this time, we're also telling the truth...Clamor, HansumFella, and Audioboom Studios による
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Newsflash: Meta Movie Gen, Google AI Overview ads, and Walgreens closures
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18:30It's another busy week in healthcare marketing. Meta announced Movie Gen, Google launched AI Overview ads, and Walgreens closed more stores. In this Newsflash x No Normal, we analyze the news and its impact on AI, advertising, and retail health.nonormal@bpdhealthcare.com (BPD Healthcare) による
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Do you speak Finance? Navigating marketing planning & budgeting season
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28:23For many healthcare marketers, it's 2025 Planning season. Translation: it's time for tough budgeting conversations. Join us as we dig into the data-driven approach that can help CMOs get the marketing budgets they deserve.nonormal@bpdhealthcare.com (BPD Healthcare) による
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Would a bear having sharks for arms even help in a combat situation? Anyway... Tyler moved cities so we had to set the green screen again.Clamor, HansumFella, and Audioboom Studios による
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Robert Rausch and Tyler grew up in the same town in Alabama. Bet you guys didn't see that coming. Rob joins the show to talk small towns, rank some snakes, and give some adviceClamor, HansumFella, and Audioboom Studios による
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Newsflash: Hospitals' Value Under Attack, Again
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16:41New data by EY and the AHA shows that nonprofit health systems give back to communities to the tune of $129B. But in the same week, a new JAMA study focuses in on nonprofit hospitals tax exempt status. In this newsflash episode, we explore these conflicting reports and dig into the ongoing Value Attack on health systems. And—hot off the press, CVS …
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All our writers quit so we had to let an AI chat bot run the show this week. I think we'll have writers back for next weekClamor, HansumFella, and Audioboom Studios による
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Beyond the Backlash: How Healthcare Can Continue to Embrace Health Equity
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35:41How can we overcome the backlash against DEI initiatives and truly address health equity? Hint, communications plays a vital role. Guests Vanessa Nazario, Chapter President of the South Florida Chapter of the National Association Latino Healthcare Executives, and VP of Communications, Nicole Terry joins our host Desiree Duncan, VP of Health Equity …
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Joe Bartolozzi joins the show to help Tyler answer some listener advice. Only some of the advice is totally made up and fakeClamor, HansumFella, and Audioboom Studios による
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Newsflash: Is the Pixel Mayhem finally over? HHS's Decision on Pixel Tracking
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18:57Hospitals and health systems have been in Pixel Mayhem for 2+ years now. But with the U.S. Department of Health & Human Services' recent decision to drop its appeal in the pixel tracking case—are our pixel tracking troubles finally over? Join us in a discussion about how healthcare marketers can responsibly navigate tracking technology, and balance…
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We gotta book Mr. Beast dude. Mr. Beast if you're watching this please come on The Normal ShowClamor, HansumFella, and Audioboom Studios による
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Strategizing for Tomorrow: Healthcare in an Election Year
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26:10Check out more of our content surrounding the election: Podcast: Election Year: Navigating Healthcare Through Politics Blog: What the presidential election year means for hospitals and health systemsnonormal@bpdhealthcare.com (BPD Healthcare) による
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This week on the normal show Tyler tries a bunch of different light beers to see if he can actually the tell the difference between them. And for some reason they’re warm…..Clamor, HansumFella, and Audioboom Studios による
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With the pod money finally coming in, we do a little shopping. Tyler plays a little Ebay bingo and ends up buying....a gun.Clamor, HansumFella, and Audioboom Studios による
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The National Institute for Health Care Management reports that 80% of rural America is medically underserved. Because of this, building relationships and making authentic connections with rural communities is crucial for healthcare brands. In this episode, we discuss our personal experiences with rural communities and the importance of healthcare m…
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Newsflash: Learning from Nike's brand challenges
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19:06Nike. Just say the word and brand strategists everywhere go gaga. But today, this storied brand is facing major challenges—Nike's revenue has dipped, digital sales have declined, and the stock price has plummeted. What's the tea? In this episode, we dig into what went wrong, and discuss learnings for healthcare marketers.…
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We finally did it. We got Tyler to quit his job and make podcast...but just in case, we apply to some jobs in case the pod thing doesn't work out....Clamor, HansumFella, and Audioboom Studios による
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