As loyalty is now truly a global market in this podcast we compare research studies from two sides of the globe with Adam Posner in Australia and James Davies of Mando Connect in London.Iain Pringle による

This week Rick Ferguson travels to the European Union for a look into the current state of General Data Protection Regulation compliance, Charlie Hills, of WPP, gives a summary of the UK loyalty market and Amanda Cromhout shares her inspiration for setting up the Blind Loyalty Trust.Iain Pringle による

Newscast 1 - In our inaugural episode of the Loyalty Newscast we bring you the latest industry news, discuss proposed changes to the US credit card market, explore sports loyalty and ask what loyalty lessons we can all learn from Taylor Swift. With special guests Jill Goldword, Tom Cowgill, Marc Berman, and Guy Rosenhoiz. This newscast is brought t…

Quick summary of our new Loyalty Podcast which will be launched later today.Iain Pringle による

In this podcast we explore making the case for loyalty in the boardroom. How do you prove value and make a case for long-term investment. With special guests Amy Barnett of VP of Loyalty at Cracker Barrel and Jay Weinberg.Iain Pringle による

In this podcast we interview a global panel of GenZ consumers to find out what they want from loyalty. Who gets it right? Who gets it wrong? How can we engage this critical group of customers?Iain Pringle による

After years of slow decline in UK loyalty market has turned around over the last 2 years. In this podcast we review the latest research from Mando-Connect and YouGov and explore the reasons behind these changes with special guests Charlie Hills, Nick Fishbourne and James Davies.Iain Pringle による

In this podcast we explore the rise of Direct to Consumer business models and how loyalty can help brands build a direct relationship with consumers. With Jason Whiting of Lego and loyalty expert David Andreadakis we use brands like Nike, Adidas, Harley Davidson and Blackstone to illustrate points.Iain Pringle による

In tough times what do you do when the marketing budget is cut? What is your response? How do you make the case for investing in customers? In this episode we are joined by Melanie Van Rooy, of Clicks in South Africa, Phil Hawkins in Australia and Phil Rubin in Australia. A must listen in difficult times!…

In this podcast the panel give their predictions for the loyalty industry in 2024 with special guests Adam Posner, Phil Gunter, Stuart Melim and Simon Morgen.Iain Pringle による

In this podcast we take a light hearted review of 2023 by reminding the panel of their predictions for the year to see which came true. With special guests Stuart Melim, Adam Posner, Phil Ginter and Simon Morgan.Iain Pringle による

In this podcast we will explore how “Joyalty”, or surprising customers with moments of magic, can improve customer engagement. With special guests Adam Posner and Simon Tavernier.Iain Pringle による

In this podcast we will explore how loyalty programs can work for brands that appear to have no loyalty problem at all. So how do sports clubs use loyalty programmes to drive various business benefits? With special guests James Gibbins of Premier League football club Wolves and Tom Cowgill of R4G.Iain Pringle による

As our most listened to podcast to date have been “why loyalty?” it seems only fitting to cover off the alternative by asking “why NOT loyalty”? With special special guests Phil Rubin, Phil Hawkins and Mark Ross-Smith.Iain Pringle による

In depth look at the mysteries of GenZ marketing by looking at university loyalty programs. With special guests Mark Rooker of Sheffield Hallam University and Phill Lee-Warren of Uniware Systems.Iain Pringle による

In this podcast we discuss the growth of the loyalty market in South Africa and explore how it has become one of the leading loyalty markets in the World. With special guests Melanie Van Rooy, Johan Moolman and Amanda Cromhout.Iain Pringle による

In this podcast we explore changing customers needs across Europe and Australia with special guests Charlie Hills and Adam Posner.Iain Pringle による

In this episode we explore winners, losers and drivers of success in retail loyalty in the less well documented categories away from grocery, fuel and travel. With special guests Penny Shaw and Phil Rubin who use examples from Ikea, Nordstrom, Macy’s and Costco to illustrate points.Iain Pringle による

In this episode we get to celebrate two things, firstly 50th podcast and secondly a success story from one of our very own by discussing the growth of Bilt with David Canty.Iain Pringle による

Podcast 49 is out now. In this episode we review Loyalty CXM which was held in Zurich in March 2023. With Cristina Ziliani and Pavel Los.Iain Pringle による

In this podcast we explore the questions we are asked most - what can loyalty deliver for me and what are my benchmarks for success. With special guests David Andreadakis from Kobie Marketing, Pavel Los from Oracle CrowdTwist and Craig Grimshaw and Phil Gunter from New Works Loyalty.Iain Pringle による

In this episode we will discuss Starbucks Odyssey and explore what the future holds for web3 and other NFT activities. With special guests Chris Miller and Gabriele Giancola.Iain Pringle による

In this episode we make our predictions for the loyalty industry in 2023 with special guests Phil Gunter, Adam Posner, Stuart Melim and Simon Morgan.Iain Pringle による

In this podcast we make real the nightmare of revisiting our panel’s resolutions for 2022 and score them on how well they did. With special guests Phil Gunter, Adam Posner, Simon Morgan and Stuart Melim.Iain Pringle による

In this podcast we explore how customers loyalty needs have changed since lockdown from three corners of the globe. With special guests David Andreadakis, Charlie Hills and Adam Posner.Iain Pringle による

In this podcast we explore where and when tiers work as a mechanic with special guests Phill Hawkins and Phil Gunter.Iain Pringle による

In this episode we will explore how programs can work with, rather than against hyper-collectors. With Rob Burgess, Editor, Head for Points and Alan Lias, previously VP of Customer Loyalty at Virgin Atlantic.Iain Pringle による

In this episode we explore the search for the loyalty industry's equivalent of the holy grail – how to measure overall program Return On Investment. Why is it so hard and how can it be done? With special guests Phil Gunter and Stuart Melim.Iain Pringle による

In this express episode we explore the role status matching can play in helping airlines win back high value customers. With Phil Gunter and Mark Ross-Smith.Iain Pringle による

Podcast 39 is out now! In this podcast we explore how program managers can ensure that loyalty has a place in boardroom discussions. With Adam Posner and Alan Lias. Click here to register https://newworldloyalty.com/#podcast.Iain Pringle による

In this podcast explore the ins and outs of loyalty fraud. How does it happen, how can it be managed and what steps can you take to make your programme safe? With Michael Smith, Maciej Tyczyński of Comarch and Nik Laming.Iain Pringle による

In this podcast we explore learning about loyalty by discussing where loyalty professionals can turn to find out more about our fascinating industry. With Paula Thomas, Graeme Thomson and Adam Posner.Iain Pringle による

Extra Time! As the discussion often continues after the mics close he is a behind the scenes view of what happened next with additional case studies and content.Iain Pringle による

In this podcast we explore the phenomenon of open banking and ask if it will really will be the “next big thing” in loyalty? With special guests David John and Craig Grimshaw.Iain Pringle による

In this podcast we explore the keys to success for loyalty start-ups. On the panel I am joined by two regular contributors, Mark Ross-Smith and Stuart Melim who both have years of experience in loyalty but also have direct experience of building and ultimately selling loyalty start-up businesses.Iain Pringle による

In this podcast we explore why programmes fail. With Phil Ginter and Alex Tavera the panel uses experience from hundreds of programs to explore what can go wrong and how to address problems early.Iain Pringle による

In this podcast we will explore informal loyalty programmes and why brands may want to consider covert alternatives to a formal published loyalty strategy. With special guests Phil Gunter, Adam Posner and Mark Ross-Smith.Iain Pringle による

In this podcast we will explore what action you can take to ensure that your program is fit for 2022. With special guests Adam Posner and Stuart Melim, our very own financial fitness gurus.Iain Pringle による

In this quick podcast we discuss New Year's resolutions that could make a big difference to your programme in 2022. With many familiar voices including Phil Gunter, David Canty, Stuart Melim, Adam Posner, Simon Morgan and David Feldman.Iain Pringle による

In this podcast we make our predictions for the loyalty industry in 2022 and have a laugh along the way to. With Phil Gunter, Stuart Melim, Craig Grimshaw, Joanne Ward, Adam Posner and Simon Morgan.Iain Pringle による

In this podcast we review our predictions for 2021, compare then to what actually happened and have a laugh along the way to. With Phil Gunter, Stuart Melim, Craig Grimshaw, Joanne Ward and Simon Morgan.Iain Pringle による

In this podcast we break from our usual format to interview loyalty legend Bryan Pearson, bestselling author of The Loyalty Leap and former President of LoyaltyOne. In the podcast we explore Bryan’s career and views on data, personalisation and how the loyalty industry has adapted to change.Iain Pringle による

In this podcast we explore the unique challenges of building a successful loyalty strategy for a telco or utility companies. With special guests Camilo Courtnay and Charlie Hills. #loyaltypodcast #loyalty #marketing #vodafoneIain Pringle による

In this podcast we explore the growing phenomena of Business-to-Business loyalty programmes where companies reward clients for purchasing products rather than directly rewarding the end consumer. With special guests Mark Maclure of Stream and our very own Adam Posner.Iain Pringle による

In this podcast we explore loyalty wallets and ask if they are a threat or an opportunity for programme managers. With special guests Radinck van Vollenhoven of Stocard, Phil Hawkins of Flybuys and Pavel Los from Shell we explore the question with a Global panel with experience from both sides of the fence.…

In this podcast we explore if loyalty can have an influence beyond marketing and help solve wider problems with society. With special guests Dave Canty and Adam Posner.Iain Pringle による

In this podcast we explore how small tweaks to a programme can make a big difference. With special guests Stuart Dinnis, Phil Gunter, Craig Grimshaw and Adam Posner.Iain Pringle による

In this podcast we explore how merchant funded rewards can drive $ millions in revenue for loyalty programmes and how programme managers can plan for a future without cookies. With special guests James Berry from Collinson Group, James Little from TopCashback and Craig Grimshaw from New World Loyalty.…

In this podcast an expert panel explain what blockchain and crypto currency is and how this technology can be best applied to loyalty and loyalty programmes. With special guests @Philip Shelper, @Gabriele Giancola and @Stuart Dinnis. See comments below for links to listen on Spotify, Apple and the web. #loyaltypodcast, #marketing, #loyalty.…

In this podcast we debunk some of the myths and miss-understandings that we have seen in our time in the industry. With special guests Phil Gunter, Joanne Ward, Stuart Dinnis, Dave Canty, Craig Grimshaw, Alan Lias, Adam Posner and David Feldman.Iain Pringle による