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The Center of Attention is a podcast for anyone with (or in) an online audience who wants to understand how their digital behavior relates to the attention economy at large. By questioning data from multiple perspectives, Parse.ly co-founders and hosts Sachin Kamdar and Andrew Montalenti attempt to illuminate what we’re really paying attention to. Start paying attention.
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21 Media industry takeaways and trends in 2018
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It’s year in review time! Sachin and Andrew share their takeaways from the media industry in 2018 (the importance of trust and the power of movements), worst trends (the infamous video pivot and also movements again), and predictions for 2019 (building companies that endure and diversifying traffic and revenue).Plus, they talk about some of their f…
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20 Why audience engagement helps journalists find job satisfaction, with Community Impact Newspaper
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Earlier in his career, Matt Dulin, an editor at the Community Impact Newspaper, experienced a shift in the nature of his work. “Journalism jobs have inadvertently been redesigned, just through necessity,” Matt said. When conducting research at the Missouri School of Journalism, he was inspired to study one of the factors related to that change: aud…
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19 Why we need to think about email as community, with Quartz
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If your inbox is anything like ours, it’s a crowded space but an important one. Email can provide an asynchronous, personal, and curated experience in an environment that offers publishers a degree of control and experimentation. But how do you make your newsletter stand out? Eva Scazzero, Product Manager at Quartz, does it by treating email as a w…
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18 Why reader support is not about the tote bags, with Billy Penn
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Organizations are increasingly looking to reader support as a primary revenue stream. In an analysis of almost 2000 domains in our network, 29% of those sites had some kind of paywall. While paywalls are one option for reader revenue, they aren’t the only one. Danya Henninger, Editor at Billy Penn, explains their membership philosophy of going dire…
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17 Why is growth in time spent with digital media slowing? with eMarketer
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Nicole Perrin, Senior Analyst at eMarketer, gets a lot of “peak X” questions. We spoke with Nicole about data illustrating peaks and plateaus in the amount time people are projected spend to with digital media in a day (while multitasking). “We're expecting that time with digital is going to grow about 4% this year, and then about 3% next year, and…
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