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The Bulletproof Marketer is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth! Host Christopher Tompkins will get right to the point with the help of esteemed members of his extensive network - bringing their knowledge directly to you so you can learn more about numerous topics such as social media marketing, digital advertising, affiliate marketing ...
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05 - Brand Agility for the Digital World: Accessing the Right Audience
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Tune in this week for a conversation with special guest Greg Kihlström from The Agile World! Our hosts welcome Greg to discuss common issues with disingenuous marketing, how to know your audience, the future of work and tips for branding in a competitive market climate. Chris and April also analyze the latest news from the communications industry, …
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04 - Post-Pandemic Pivots for Branding and Business (Feat. Justin Knapp)
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This week, your hype-busting hosts welcome Justin Knapp, founder of Space Together. Justin is here to discuss his journey as an entrepreneur, lessons learned in business and how his innovative platform is helping communities rent out their unused commercial space to other local groups. Chris and April also share their best advice for the transformi…
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For a business new to PR and marketing, it can all feel very overwhelming with questions that have no clear cut answer. What is public relations? What social media platform should I be on? On today’s episode, we welcome Lee Caraher to help untangle it all. Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Doubl…
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Marketing, sales, and technology are all separate but integral parts of running a business, but getting the three to come together is often a tricky process. To help sort it out, we’re welcoming author John Wall to the podcast. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of M…
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03 - Best Bets for Branding in the Startup Game (Feat. Tom Briggs)
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This week, your favorite dynamic duo welcomes guest Tom Briggs. Tom is the founder of epigraph research & branding consultancy, and he’s here to dive into all things branding, including the dos and don’ts of working in the tech startup space. Chris and April also share some recent news from the communications circuit, including actress Ellie Kemper…
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Digital innovation has made all of our lives easier—including those of cybercriminals. Now, it takes more than a tricky password to keep your information safe. How has cybersecurity become more important amidst the COVID pandemic with millions more people working remotely from home? What are some best practices we can all take to guard our personal…
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The Power of the Press Release with Mickie Kennedy
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You need to get the word out about your business to thousands of potential customers. The easiest way? A well-timed press release that generates buzz around your brand. But for a business owner with no PR experience, what does that entail? What is a press release and how can it guarantee your business a wider audience? Our guest Mickie Kennedy is a…
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02 - Know Your Brand: Tips to Consider Before Your Campaign Kickoff
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The Hype Busters are back! This week, hosts Chris and April are tackling some must-know tips for companies to consider before starting a new campaign. They’re chatting about launch timing, PR prep work and solidifying your brand identity. Chris and April also deliver a double dose of “Cash or Trash?” as they make the final call on whether Tiffany &…
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Are you AGILE? Many companies are switching to this new way of project management and restructuring their companies in the process. But what does it mean to really have an AGILE workforce, and is it the right move for every company? This week, we’re joined by author and AGILE expert Greg Kihlstrom. Greg is a best selling author, speaker, and entrep…
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All brands and entrepreneurs aspire to be the top-dog in their industry, but few can get to the holy grail of brand recognition: the category of one. On this week’s episode, we’ve got top-tier business consultant, mindset coach, and former Fortune 500 executive Nida Leardprasopsuk to tell us how she takes rising entrepreneurs and puts them in a lea…
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01 - Meet the Hype Busters: Behind the Screens with April & Chris
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Welcome to Hype Busters! Get to know your hosts Christopher Tompkins and April Margulies in our first-ever episode of the show, as they deliver a much-needed dose of “real talk” on the latest news and trends in strategic communications. This week, they’re welcoming guest Raúl González Acuña, a self-described serial entrepreneur and the CEO & founde…
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When you bring your brand to the digital space, there’s a lot to consider. How do you get your brand discovered on social media? What kind of creative work goes into that transition? What sort of ROI can you expect? This week, Alex Gold of Del Oro Media shares the need-to-knows of going digital with your brand. Alex is a seasoned veteran in social …
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Entrepreneurship and Strategy with Rob te Braake
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Before you can run a successful campaign, you need a business supported by solid strategy and capital. On this week’s show, we have serial entrepreneur Rob te Braake on to talk about making it all possible. Rob is a Dutch serial entrepreneur with 10+ years experience. Started in banking in the Netherlands, co-founded a technology & investment firm …
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Our special guest for this week is Paul Cohen, a PR wunderkind with more than two decades of experience in reputation management, media relations, brand development and crisis communications. Paul was named in PRWeek’s “40 Under 40” list and has been a key member of teams that have all major industry awards, including Silver Anvil, PRWeek (US and A…
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What do you get when you connect with a PR agent? Can they really take your business to the next level, or are you throwing money away hoping for the ever-elusive “exposure”? On this week’s episode, I welcome PR vet Ilana Zalika to give us the inside scoop on public relations. Ilana is CEO & founder of Resound Marketing, with more than 20 years of …
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How to begin and grow your podcast are the looming questions that keep most people from even starting one. How can you keep you show up and running and avoid the mistakes that so many new podcasters fall into? On this week’s show, we welcome Luis Ryan Diaz for advice on dominating the increasingly competitive podcast market. Founder of Podcast Domi…
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AI is the future for a lot of industries—but is that going to be more of a help or a hindrance? Will it maximize efficiency at the cost of our creativity? Entrepreneur Vance Reavie stopped by the podcast to talk about all things AI. Vance Reavie is a serial entrepreneur with over 20 years experience in the tech and marketing sector. His superhero s…
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You can’t overstate the value of an education. So, marketing an online learning tool seems like a breeze, right? On today's episode, we welcome ed tech expert Panos Siozos to the program to talk about how a solid marketing campaign has fueled his company, LearnWorlds. Panos Siozos is the co-founder and CEO of LearnWorlds. He has a Ph.D. in Educatio…
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What can a PR professional tell you about your marketing strategy? Probably a lot! PR pros know their clients inside and out and know when they’re ready for the big leagues. This week, we welcome April Margulies of Trust Relations to talk about her journey into PR, common mistakes, and industry newcomers. As a journalist-turned-PR practitioner, Apr…
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What mistakes do technical companies make when crafting messages? How do technical customers and buyers respond to content? For this episode, we’re getting down to business and talking technical with technical marketing leader and CEO Wendy Covey. Wendy Covey is the author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most I…
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Everything has changed, and though things will never be back to normal, the world is getting back to work. And that means the marketing business is going to kick into high gear soon. On this week’s episode, Trish Thomas of TEEM talks about the upcoming year in marketing. Listen in! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSo…
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Your customers give you valuable resources every time they communicate with you over social media. Customer feedback, reviews, testimonials, and video content are all fair game—and using them can improve the social image of your brand! This week, we welcome marketing guru Arttu Haho on to the podcast to tell us how to leverage all of our resources.…
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Starting Up and Moving Up with Dr. Janét Aizenstros
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Everyone needs a good success story for inspiration. On today’s episode, we welcome Dr. Janét Aizenstros to talk about starting her career, finding and maintaining her passion, and the valuable lessons that success has taught her. Dr. Janét Aizenstros is an award-winning businesswoman with several leadership awards such as the Top 40 under 40, the …
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Running various social media accounts for your business isn’t easy, so you’d better be getting a good return on the time and money you’re spending. But taking your business into a digital space means more than building a Facebook page—you need to build a community. On this week’s episode, we welcome Sophie Bowman to talk about making money for your…
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Wait...are PR and marketing not the same thing? Nope! Marketing is the look, feel, and voice of your brand. PR is how you get your brand noticed. To discuss these subtle differences, we welcome Emily Taffel-Cohen on to this week’s episode. Emily Taffel-Cohen is the founder of Mugsy PR, an award winning PR and marketing firm based out of South Flori…
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Healthcare Marketing with Wendy O’Donovan Phillips
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Marketing within the healthcare industry is...tricky. How can you present your business and bring in critical sales without coming across as too business-like and promotional. People don’t want to think of their healthcare services as a brand; they want to know their concerns are being met by real doctors and specialists. This week, I had Wendy O’D…
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Making money. Spending money. In the end, all of advertising does come down to how well you place your dollars. This week on the program, your host Christopher Tompkins welcomes on Brian Meert of AdvertiseMint to talk about the best social media platform for your ads, how to advertise using video, and why your ads aren’t getting the return you thou…
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The Delicate Art of Public Relations with Patrick Farrell
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When the press talks about you, what are they saying? When is the right time to release a statement, negative or positive? What should a company do before they share their story? Public relations is tricky to navigate but integral to the success of every business, whether it’s putting out a press release or just having good word of mouth. In this e…
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When inspiration strikes, it strikes! Have you ever thought about incorporating animation in your marketing strategies, to tell eye-catching stories that audiences will respond to? It’s effective, but there’s a time and a place, and doing poorly can cost you money and your audience. In this episode, I sit down with Alex Herder of Duck & Duck to tal…
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How do you make yourself more visible to attract clients and grow your book of business? How open should you be with the media? What are your other clients seeing and how are they managing business development? To answer these questions and more, your host Christopher Tompkins sits down with legal marketer Elizabeth Ortega. Elizabeth is principal o…
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The Importance of Web Design with Natalie Sharma
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Aesthetics! In demand but not often understood, having a good designer work on your website or assets is essential for your company's success. What do you do when an inciting tweet takes you to a janky website? You click away ASAP. In this episode, host Christopher Tompkins sit’s down with Natalie Sharma, a digital design consultant and the founder…
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Leads, Traffic, and Building a Stellar Website with Judy Lin
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When you put a lot of effort into your SEO strategy, you expect to see results. How soon can you start measuring your success or begin to make improvements? In this week’s episode, Christopher sits down with Judy Lin of Digital Marketing Doctor Agency to talk about metrics, measuring success, which website platform is the best, and more! Judy Lin i…
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What Can PR Do For You? With Brenda Christensen
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How can you ensure that you stand out from the crowd and promote yourself as a thought leader in your industry? Gaining credibility isn’t hard, but you have to constantly produce high quality to work for your name to stand on. In this week’s episode, Chris sits down with Brenda Christensen, the CEO of Stellar Public Relations and world leader in pu…
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Unsure of the difference between public relations and marketing? Is PR just a matter of putting out a press release, or does it require the fine touch of a professional? In this episode, your host Christopher Tompkins chats with Jeff Bell, president and CEO of Bell Public Relations, to talk about why PR is an essential ally for any marketing campai…
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SEO got you stumped? Well the good news is, you and everybody else...except for this episode’s guest Michael Fleischner! How do you go about optimizing your website? Can you control the kind of search results that will bring up your page? And how does your social media presence tie into SEO? All that and more is up for discussion. Michael is an ent…
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Social Marketing From the Ground Up with Martin McDonald
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How do you start marketing your brand new business? What are the appropriate channels for your business, and how can you figure it out? Host Christopher Tompkins sits down with Martin McDonald, co-founder and CEO of Bad Rhino Inc., a full-service media marketing agency with clients in the craft beer, specialty food, golf, real estate industries as …
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Thinking about starting an affiliate program, either for your business or your client’s? In our first episode of our relaunch, Christopher Tompkins talks to Lee-Ann Johnstone of AffiliateINSIDER, a seasoned digital marketer with nearly two decades of experience in the payments, retail, and esports industry. Lee-Ann was recently voted one of the Top…
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In this episode of The Social Marketing Academy, Christopher Tompkins discusses the importance of setting an online advertising budget, and how you can do so easily! The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: Website: www.GoSalesAndMarketing.com Facebo…
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Creating A Monthly Marketing Budget In Minutes
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In this episode of The Social Marketing Academy, Christopher Tompkins discusses how you can create a monthly marketing budget in minutes! The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: Website: www.GoSalesAndMarketing.com Facebook: www.Facebook.com/TheGoAg…
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In this episode of The Social Marketing Academy, Christopher Tompkins discusses how and why you should redefine your target audience! The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: Website: www.GoSalesAndMarketing.com Facebook: www.Facebook.com/TheGoAgency…
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In this episode of The Social Marketing Academy, Christopher Tompkins discusses how and why you should immerse yourself in voluntary training, as it's a way of growing yourself professionally and personally. The Go! Agency is a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out online at www.GoSa…
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The New Normal: Setting Priorities While Working Remotely
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In this episode of The Social Marketing Academy, Christopher Tompkins discusses how to set priorities while working remotely. Set yourself up for success by setting accurate intentions each and every morning with these tips!The Bulletproof Marketer による
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Are you looking to learn how to incorporate IP Retargeting into your marketing strategy? In this episode of The Social Marketing Academy, host Christopher Tompkins shares his insights on what you need to know!The Bulletproof Marketer による
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How to Define Your KPIs and Goals..No Really Define Them
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Are you struggling to figure out how to truly affect sales through your marketing campaigns? Perhaps the best place to start is to recategorize your goals into more attainable packages! Host Christopher Tompkins shares his insights on today's episode of The Social Marketing Academy!The Bulletproof Marketer による
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To help you understand the elements that go into the ROI equation let host Christopher Tompkins share the key areas you need to consider prior to executing an online advertising campaign. This is due to the fact that these components will help you track, report, measure, and decide on campaign, audience and, most importantly, budget. To learn more …
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Positive Influences: The 3 Types of Social Media Influencers
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If you understand the value of Influencer Marketing, it is important to understand the different types of influencers that are available for you to choose from. We will mostly be referencing Instagram, as that is a very popular platform for influencer marketing. Host Christopher Tompkins, CEO of The Go! Agency, will share the 3 main types of influe…
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How to Maximize ROI with Online Reviews: A Quick Start Guide
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Working with tight marketing budgets is not a new trend: it is something that business professionals have been dealing with forever. No matter if you have an endless marketing budget or a tight marketing budget, ROI is something that must be consistently monitored based on key performance indicators (KPIs). In this episode, host Christopher Tompkin…
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The Importance of Online Reviews: The Secret to Google SEO Success
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Online reviews, that have been earned and posted on Google, Facebook, Yelp and countless other review sites, have secret search engine optimization (SEO) power that many companies overlook. Learn the 10 reasons why you need to pay attention to the SEO-impact of online reviews. Hosted by Christopher Tompkins, of The Go! Agency!…
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Successful Professional Social Distancing: The Five Point Work From Home Answer
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With the Coronavirus pandemic reaching new heights, social distancing is something that is being suggested to contain the spread of the disease. If this is being suggested now, it could become one of the new norms for the months ahead. What this means for businesses is that employee travel into the office may be something of the past very soon. But…
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Crisis Communications 101: How to Let Your Customers Know and Keep Them Informed
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In light of the recent Coronavirus pandemic, the team and I have been increasingly approached by many our friends, clients, and business associates as to how to best communicate how they are dealing with the situation. So, in other words, crisis public relations or crisis PR. In today's episode, host Christopher Tompkins, CEO of The Go! Agency, wil…
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