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Welcome to Summit Up, the podcast where we take you to the peak of digital marketing. Hosted by Emma, Tia and Chris from Amber Mountain, we’re here to help you navigate the ever-changing world of social media, viral trends, marketing tools plus much more. Whether you're a business owner or marketing manager, you'll find something useful and entertaining in every episode. Join us as we share the best tips and tools to grow your online presence as well as interviews with entrepreneurs, influen ...
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The #NowClimbing Cybercast follows 2x Olympian and Run Gum CEO Nick Symmonds up and down the tallest mountains in the world. As a youth, Nick had two goals; become an Olympian and climb to the top of Mt. Everest. After a 10+ year career as a professional runner, he how now shifted his focus as he looks to become the first human to break the 4-minute mile barrier and reach earth's tallest peak. Follow along with daily updates from the mountain. Learn more at rungum.com/nowclimbing
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From Dove to Burger King: Unpacking Marketing Fails
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Description: This week on the Summit Up Podcast, we’re taking a peek behind the curtain at some marketing campaigns that didn’t quite pan out. We’re talking about those “oops” moments from familiar names like Dove and Burger King. We’ll share stories of promotions that missed the mark, dissect what happened, and discuss the takeaways from these wel…
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From Spotify to Barbie: A Deep Dive into Viral Marketing
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In this episode of ‘Summit Up’, we delve into the fascinating world of viral marketing. We explore how Spotify Wrapped has become a global trend, with users eagerly sharing their app stats on Instagram and Snapchat, making it one of the biggest marketing stunts ever. We also discuss the YouTube sensation Mr Beast, known for his ability to create vi…
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82% More Trust, 77% More Sales: The Power of Personal Branding
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In this episode, we explore the world of personal branding. Whether you’re an entrepreneur, a professional, or an aspiring influencer, your personal brand is your unique signature. We’ll discuss identifying your core values, passions, and strengths, the elements crucial for building an authentic brand that resonates with your audience. We explore h…
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How Influencers and UGC Are Reshaping Marketing
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This episode is all about influencer marketing and user-generated content (UGC). We talk about how influencers, like Stacey Solomon, are changing the way brands interact with their audience. They’re not just promoting products, they’re creating a real connection with their followers that’s changing how we market our brands. We also discuss UGC and …
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In this episode of Summit Up, we have the pleasure of chatting with Linda from Utility People. Join us as she shares her experience in building a successful recruitment company, the value of a good marketing strategy, why ghosting is just plain rude, and how personal branding can open doors for you. 💪…
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Twitter marketing: it's where hard work meets hilarious tweets. We'll guide you through building a killer Twitter presence for your business, from crafting a strategy that works to mastering the art of witty replies. Discover how brands are winning hearts (and customers) with humor on Twitter. Get ready to learn, grow, and maybe even crack a smile …
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Welcome to Summit Up, Episode 3! Today, we're chatting with Naomi Czuba, the founder of the incredible NCD Dance Class. NCD is more than just a place to learn dance moves, it's a vibrant community where individuals come together to discover the joy of movement and express their unique personalities through dance. Naomi shares her insights on how bu…
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Welcome to TikTokTakeover, where we dive into the world of TikTok and explore how businesses can use this popular video-sharing platform to grow and succeed. We cover a range of topics including community building, TikTok shop, advertising, user-generated content, and trends. Chris, Emma and Tia share valuable insights on how businesses can use the…
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Welcome to Meme Magic, where we unravel the surprising link between online jokes and business success. What started as amusing pictures shared online has blossomed into a powerful marketing tool. We'll trace the history of memes and see how they can turn heads (and make profits) for companies. As well as their cultural significance and how they can…
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Homelessness Solutions - In my quest to collaborate with new age thinkers that bring creative solutions to issues, I reflect on what I felt works and the not-so-much regarding my own experience on the streets, homeless. Please check out @codeofvets on Twitter and CodeOfVets.com to check out what people like Gretchen Smith are doing to change vetera…
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Well, we did it! So 1:17 p.m. We left camp at 11 PM last night. Hiked through the night and watched the beautiful sunrise right about 17,000 feet. It was just really nice. It was cold. And so I warmed up real good and we pressed on got to the rim and then pressed on from the rim up to. Uhuru peak. Excuse me. Pretty tired. So yeah, it's a long day. …
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Hello from Barafu Camp at 15,331 feet. It took us about 4 hours to get here and it was absolutely beautiful once we got up. Sunny clear skies, very warm.
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Hey there! Calling from the Karanga Camp at 13,231 feet. Just wrapping up our third day on the mountain. Today was really incredible transversing the mountain from Barranco Camp to Karanga following the Barranco wall which is kind of a class 3 to class 4 scramble. There are really beautiful rolling hills in the 3 mile walk to the Karanga. We got in…
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Hello! Calling from camp two here at Barranco Camp on Mount Kilimanjaro. A big storm has rolled in after we had absolutely perfect weather yesterday. It turned out really nice this morning, but around noon, as we were having lunch, the storm rolled in. It was pouring in rain. Fortunately I live in Eugene, Oregon so I’m familiar with this weather an…
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Hello! Calling from UmBwe Cave Camp on the UmBwe trail at 10000 feet. We had an awesome day today just absolutely beautiful trek through the jungle. Climbed 4000 vertical feet and found the gates to the national all the way up to UmBwe Caves. The food was fantastic. We had a picnic lunch along the way. Some really beautiful views of the mountain as…
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Hello Calling with an update from Arusha National Park. Today was our first full day in Africa and it was an awesome one. We woke up and the weather was absolutely perfect. About 60 and sunny this morning. We had an awesome breakfast, a full English Breakfast here and then we went into Arusha National Park near Mount Meru and Safaried for a couple …
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Hello from Africa. It took me 40 hours and 4 flights, but I finally arrived in Tanzania, Africa. It is absolutely beautiful here. More lush and cooler than I expected. I guess we're just entering the cool season of their summer months. We're right at the equator currently at 2,500 feet at the Mount Meru Game Lodge. I got to see an ostrich and a zeb…
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Travel to Kilimanjaro Has Began. I fly from Eugene, Oregon to San Francisco. SanFran to Tel Aviv Tel Aviv to Addis Ababa in Ethiopia and my final leg takes me to JRO - Kilimanjaro International Airport. Stay tuned as I will update you as soon as I get to the other side of the world!Visit RunGum.com/NowClimbing for More…
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