最高の Social Media Marketers ポッドキャスト (2024)

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Everything we know about Meta's new 'pay to play' options & how it affects social media managers 32:13

4d ago32:13

32:13

Meta just made a major change to the way their verification system works, adding new paid options that give businesses more benefits, including links in Reels and the opportunity to be featured on the platform. But what does this mean for you as a social media manager? We're diving into it all and picking apart this new 'pay to play' version of Met…

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107: Write Better Copy so People Stop the Scroll and Engage with You Instead 24:03

6d ago24:03

24:03

There’s a myth going around that people just don’t read captions anymore and social media is all about the visuals - and we think that’s wrong! We just believe that people are reading captions in a different way than how they used to, so it’s time we work on adapting to this new way of reading. Basically, if you aren’t hooking people in and making …

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106: Use Our Simple Framework to Make More Money as a Social Media Manager 28:53

13d ago28:53

28:53

What comes to mind when you think of “business security”? If you answered having lots of retainer clients, well then, today’s episode should be going right in your queue! You’d be surprised how easily it can happen that a few clients roundabout the same time as each other will end services for one reason or another, leaving you panicking about sign…

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105: Why You Might Want to Rethink Hosting a Giveaway on Social Media 28:55

20d ago28:55

28:55

Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in random competitions by our friends wanting to win yachts, blenders, hairdryers or any other random things they probably weren’t in the market for in the first place (although who’d pass on a free yacht?!) and this is partly why we feel…

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104: Buying Habits Have Changed… Here’s How to Influence Buyers’ Decisions as a Social Media Manager 29:19

27d ago29:19

29:19

How many ads have you seen today? Unless listening to this podcast is the very first thing you’ve done today (which we hope it is!), probably far more than you can count, which understandably can feel quite overwhelming. The rise of social media and influencers have made a lot of people feel like they’re being sold to all the time, so how can you, …

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103: Ethically, Should You Use AI as a Social Media Manager? 25:08

1M ago25:08

25:08

In our little online business bubble, everyone and their dog knows what ChatGPT is, and it seems like every platform we use has some sort of AI feature incorporated into it. But does that mean that we should be using it, and what are the ethics around that? And what even is the best way to be using AI? Because as we all know, ChatGPT still writes l…

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102: Win More Clients with a High-Converting Proposal 23:34

1M ago23:34

23:34

Some questions we see SO often in our Facebook group is “what should I put in my proposal?” or “my proposal is taking hours, how long should it take?” or even “what price should I put on my proposal?” and we’re here in today’s episode to put all these questions to rest. You should already have all the information you need, and it certainly shouldn’…

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101: Handling Social Media Backlash and Negative Comments on Your Content 33:09

2M ago33:09

33:09

What’s our least favourite thing as social media managers? Definitely when negative comments get posted on our content or our clients’ content. We all know people don’t mind saying things behind a screen they’d never say in real life, but we still have to handle it! In today’s episode, we’re going to talk all about different types of comments we’ve…

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100: Arguments, JFDI Attitudes and Big Business Mistakes 43:32

2M ago43:32

43:32

100 episodes - where on earth did the time go?! Thank you so much to all of our wonderful listeners and especially those of you who took the time to leave us a review (...shameless plug to do so if you haven’t already!). In this episode, we’re doing a Q&A of all the burning questions you sent in to us - from whether we argue, to getting things done…

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99: Stop Sliding into DMs with Cold Pitches 18:30

2M ago18:30

18:30

A salesman at the door, or a DM-slide - it’s all the same to us. Please stop!! If you don’t even know our names, or what we do for a living and why your product or service is exactly what we’re looking for (and probably, even then!) we don’t want to hear about it. What we do want is intentional networking and relationship building, and that’s part …

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98: Exactly How to Get Started as a Social Media Manager 17:30

2M ago17:30

17:30

Feel overwhelmed and confused with starting your business? Don’t worry - you’re definitely not alone, and we’re here to help you through it! In the beginning, you’re wearing more hats than you can shake a stick at, and it can be hard to know where to focus first, wanting to get everything done at once. But we think there’s definitely a process to g…

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97: Increase Your Income Significantly This Year With This One Underrated Change 26:34

3M ago26:34

26:34

It’s no secret that ads are everywhere in today’s world! One of the most popular places to see ads is on the Meta platforms, Facebook and Instagram and as demand for ads booms, so does the requirement for ads managers. As a social media manager, you might be finding some hurdles in your daily work life that you’d like to overcome - and ads manageme…

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96: How We Built a Highly Engaged Community in a Facebook Group Without Ever Using the @everyone Tag 36:53

3M ago36:53

36:53

In our free Facebook Group, The Social Media Managers Hub (linked in the show notes if you haven’t joined us yet!), you might have noticed that we steer well clear of that dreaded @everyone tag. We all hate unnecessary notifications, and so when we get one trying to drag us kicking and screaming to a group we aren’t interested in looking at current…

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95: Dishing the dirt on the “Faceless Marketing” Instagram Trend 27:12

3M ago27:12

27:12

Have you seen any stock image-y, B-roll type content with some sort of quote or text on it recently? If you haven’t, you’ve probably been avoiding Instagram for some reason - because it’s EVERYWHERE. After a really weird exchange, Laura M had with a faceless account sharing complete Instagram lies, we decided to start investigating this faceless ma…

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94: How to Improve Your Instagram Content to Drive More Engagement and Reach More Customers 26:01

3M ago26:01

26:01

Recently, we sat down and had a chat about Instagram and decided that if we we’re going to put effort into it, it had to work for us, otherwise we were just wasting our time. So often Instagram can feel like such a one-sided relationship - putting all our time and energy into creating the same content as everyone else on a platform where the algori…

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93: Why Your Lead Magnet Isn’t Working and What to Do About It 25:14

3M ago25:14

25:14

There are so many things that can make or break your lead magnet, and a really good one can turn a new subscriber into a paying client pretty quickly! In today’s podcast episode, we’re diving deep into the mistakes you might be making that means your lead magnet isn’t serving you and your business as it should be, and giving you top tips on how to …

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92: Navigating Life and Business with a Breast Cancer Diagnosis with Allison Christie 41:05

4M ago41:05

41:05

So many things in life can be much harder to navigate as a freelancer compared to being employed, and none more so than when you are confronted with a medical diagnosis. That’s what happened to today’s podcast guest, Allison Christie, when, with no prior symptoms or warning, she was diagnosed with breast cancer. Her whole business was thrown up in …

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91: The real difference between working with high paying and low paying clients as a social media manager freelancer 24:33

4M ago24:33

24:33

How can you charge the big bucks? What’s the difference between working with a low paying client Vs a higher paying client? That’s what we’re uncovering in this episode! Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Connect with us If this episo…

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90: How to get new clients when you only have a small audience on social media 24:03

4M ago24:03

24:03

With all the hype about audience growth right now, we're back to remind you that you don't need a big audience to be a successful social media freelancer and to share our advice for getting new clients even when your audience is small! Grab our ultimate guide to remixing your content here: https://join.thetwolauras.com/lm-12-ways?utm_source=podcast…

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89: Can we PLEASE not take these social media icks into 2024? 24:57

4M ago24:57

24:57

Do these things give you the ick too? In this episode, we're talking about the things we see on social media that make our eyes roll, our blood boil, and our ick levels rise to their highest levels... but we say it all with love (ick) We want to know what your social media icks are too... drop into our DMs to let us know or chat with us in our Face…

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88: Has this year been a success for you? Let's find out! 35:21

5M ago35:21

35:21

How did 2023 work out for you? In this episode we're diving into a quick exercise to help you see how well you've done this year. And we're taking our own advice and sharing our own successes too! To help you plan for 2024, grab our free annual planning workbook to map out your personal and business goals - download it for free at thetwolauras.com/…

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87: How to navigate the new era of privacy on social media as a marketer 34:07

5M ago34:07

34:07

The way people use social media has changed... dramatically! These are the biggest changes we've seen in years so in this episode we're uncovering how people will be using the social media platforms in 2024 and beyond and dive into how you can navigate these changes. Available wherever you get your podcasts. Listen with captions and a transcript at…

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86: Four common questions social media freelancers have when it comes to Meta ads... and our frank and honest answers! 30:42

5M ago30:42

30:42

There are four questions we get asked all the time when it comes to Facebook and Instagram ads, so in this episode we're answering them for you! Whether you already manage ads, are thinking about managing ads, or have zero interest in ads at all, you'll still get some great tips from this episode. To learn how to become a confident Meta ads manager…

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85: The realities and practicalities of being a freelancer when you have a disabled child - Laura Davis interviews Laura Moore in this behind the scenes episode 35:15

5M ago35:15

35:15

In this episode, Laura Moore is sharing the realities of juggling business life with being a 24/7 carer for her disabled son, William. Laura Davis asks all the tough questions as we dive into what it's really like and get some practical tips to help anyone else juggling life commitments and freelancing. If you are a SEN parent and would like a spac…

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84: What should you call your social media business? We discuss your options for naming your business! 22:58

6M ago22:58

22:58

Naming your business is HARD.. right? So in this practical episode we're sharing some tips to help make it far easier so you can move forwards with launching your social media business. We'd love to hear how you chose your business name, drop into our DMs and spill the beans! https://instagram.com/thetwolauras Available wherever you get your podcas…

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83: Stop playing small & have more impact in 2024 29:34

6M ago29:34

29:34

2024 is YOUR year!! So in this episode we are talking about how you can stop playing small and make a bigger impact with your social media management business. Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Connect with us If this episode has res…

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82: Don't risk losing your business! Follow these steps to secure your income for the future. 28:07

6M ago28:07

28:07

In this episode we are diving into the dangers of running an online business and how you can avoid some of the most common mistakes and issues that other social media freelancers find themselves facing. The tips you hear in this episode will help you and your clients and might even inspire some great social content too 😉 Available wherever you get …

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81: How to prove your ROI as a social media freelancer so your clients keep paying you for longer! 30:50

6M ago30:50

30:50

The best way to keep your clients paying for longer is to not only get them results, but prove they've had a return on their investment. In this episode, we're diving into how you can do that. Grab our UTM builder for free at thetwolauras.com/utm Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras…

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80: Where is Your next Client Hiding? 8 Places to Find Your Ideal Social Media Clients 29:15

6M ago29:15

29:15

Feeling like your ideal client is playing a game of hide and seek? We get it. The hunt can sometimes feel overwhelming. But what if we told you there are specific places where your next client might just be waiting for you? In this episode, we'll guide you through 8 prime spots where your ideal social media clients might be looking. No more guesswo…

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79: How to take time off and still make $$$ in your social media business 36:02

7M ago36:02

36:02

Taking time off over Christmas might seem like a far off dream but in this episode we are turning it into a reality so you can have a break and STILL make money during the festive period! We're sharing how we've made money in the past while tucking into our Turkey and explaining how you can do the same! Available wherever you get your podcasts. Lis…

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78: To Charge or Not to Charge? Navigating the 'Work for Free' question as a freelance social media manager. 15:07

7M ago15:07

15:07

To Charge or Not to Charge? The question every freelance social media manager grapples with. While the idea of working for free might seem counterintuitive, there are moments when it can be a strategic move. In this eye-opening episode, we unveil THREE specific scenarios where offering your expertise without a price tag can pave the way for bigger …

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77: How to feel more confident going into a discovery call 18:08

7M ago18:08

18:08

Ever felt that pang of anxiety before a discovery call? You're not alone. But what if you could transform that nervous energy into unshakeable confidence? Dive into this episode to unlock the secrets of mastering discovery calls. We're not just talking about feeling good; we're talking about winning over clients and boosting your earnings. Because …

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76: This Month's 'Must-Share' Social Content (Based on a Proven Framework) 17:02

7M ago17:02

17:02

In this episode we're walking you through the trademarked framework we use to create content for our own business, and our clients so you can use it for yours too. Perfect for anytime you're stuck for something to say on social! Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on App…

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75: Maximise Your Black Friday Profits: Proven Strategies to Cash In! 19:35

8M ago19:35

19:35

Black Friday isn't just about snagging great deals; it's a goldmine for savvy social media managers ready to cash in! Dive into this episode to uncover strategies that can boost your earnings long before the big day. But that's not all. We're also dishing out exclusive content ideas to help you stand out and solidify your reputation as the go-to so…

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74: How to add affiliate income to your business as a freelance social media manager 19:19

8M ago19:19

19:19

Affiliate marketing has helped us generate thousands and thousands of pounds of additional income. So in this episode, we're sharing how YOU can do that too! Mentioned in this episode: Thrivecart, the all-in-one payment processing system we use for our business - thetwolauras.com/thrivecart Searchie - the course and membership site hosting service …

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73: Do these things BEFORE you launch your course! 34:07

8M ago34:07

34:07

Launching a digital or live course is the perfect way to increase your income as a freelance social media manager but before you dive in head first, there's a few things you need to consider. In this episode we're sharing some key things you should do BEFORE you launch your course so you can ensure it gets off to a flying start. Mentioned in this e…

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72: A simple way to get people on your email list 18:02

8M ago18:02

18:02

You already know you need people on your email list, but how on earth can social media managers get people to join an email list? In today’s episode we’re sharing a really simple but effective way to generate valuable subscribers that you can turn into paying clients! Talked about in this episode: → Scoreapp - take a trial here thetwolauras.com/sco…

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71: How to generate additional cash in your business 29:53

10M ago29:53

29:53

Looking for more ways to increase your income? In this episode, we're taking you through our Offer Triangle framework and sharing 3 services you could offer RIGHT NOW to increase your income. Also mentioned in this episode → The Social Media Managers Toolkit Available wherever you get your podcasts. Listen with captions and a transcript at podcast.…

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70: What should you actually say in your emails!? 20:24

10M ago20:24

20:24

You know you need an email list, but what should you actually say in your emails!? That's what we're discussing in this episode. Need ideas for your lead magnet? Go to thetwolauras.com/ideas to grab over 30 ideas! Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Lis…

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69: Threads! What is it & how to use it as a social media manager. 54:42

10M ago54:42

54:42

Threads just launched, and we're here to help you figure out whether you should be on it and offering a Threads service to your social media clients. We're also hanging out in our Facebook community to continue the conversation and answer all your threads questions - join us in there thesocialmediamanagershub.com. Learn how to get better results on…

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68: Are you giving off these red flags and putting off potential clients? 23:13

10M ago23:13

23:13

You might be turning clients away without even realising it! In this episode we talk about the red flags we're seeing social media managers raise subconsciously which is putting off prospective clients. Mentioned in this episode: The No Faff Plan - thetwolauras.com/nofaff The Inner Hub membership - thetwolauras.com/inner-hub Available wherever you …

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67: How to work in social media without it taking over your life. 22:05

11M ago22:05

22:05

Working in social media can sometimes feel like you're on call 24/7... exhausting! But it doesn't have to be that way! In this episode we're talking tips and strategies to make sure you can take a break and don't have clients constantly hassling you! Mentioned in the episode - The Social Media Managers Toolkit Available wherever you get your podcas…

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66: How to choose the perfect scheduling tool 18:35

11M ago18:35

18:35

Picking a scheduling tool is not easy! There are SO MANY choices out there! So in this episode we're breaking down the key things to consider before spending money on a scheduling tool for your clients. Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spot…

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65: How exactly should a freelance social media manager structure their prices? 18:17

11M ago18:17

18:17

Pricing is ALWAYS a hot topic so in this episode we're diving into how to structure your pricing packages. Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify Connect with us If this episode has resonated or inspired you, take a screenshot and tag us …

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64: How much money can you make as a freelance social media manager 15:36

11M ago15:36

15:36

In this episode we're diving into how much money you can make as a social media manager. We're sharing → How much Laura D charged when she first started (spoiler alert, it wasn't much!) → How to change your offer to increase your income → How to use the Offer Triangle® to make more money Available wherever you get your podcasts. Listen with caption…

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63: Four ways to get clients (even when you have no experience as a social media manager) 18:23

12M ago18:23

18:23

In this episode we're sharing four ways to get clients as a social media manager, even when you're brand new to the industry. You'll hear → How we got our first clients → A simple post to try today → How we'd introduce ourselves Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Listen on App…

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62: Do social media managers need a formal qualification? 21:21

12M ago21:21

21:21

Do freelance social media managers need a formal qualification? We think not! And in this episode, we're sharing all the reasons why! We're discussing → Why qualifications are not important → What we've done instead of getting qualified → The 2 things you need more than a qualification Check out The Social Media Managers Toolkit at thetwolauras.com…

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61: Building a business as an Instagram coach with Milla Richardson from Pink Storm Social 43:51

12M ago43:51

43:51

In this episode we're joined by Milla Richardson from Pink Storm Social to discuss all things Instagram. Milla is here to make Instagram as simple as possible for businesses trying to sell a service, a product or both! WE’LL BE DISCUSSING: Milla’s business model for viral content What works on Instagram (& what doesn’t) The shady marketing tactics …

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60: How to stay sane when you work in social media 31:15

1y ago31:15

31:15

Reducing your social media use can significantly lower levels of anxiety, depression and loneliness. And it can help you sleep better, and we all know what a difference sleep makes to our lives! But how can you actually reduce the time you spend on social media when you work as a social media marketer? In this episode, we're talking about: 👉 How to…

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59: Using TikTok as a service based business with Penny Walker 29:42

1y ago29:42

29:42

In today's episode, we are joined by TikTok trainer, Penny Walker. Tune in to hear the mistakes you might be making on TikTok and how to avoid them. Penny specialises in teaching fun-loving, lifestyle brands to create great content for TikTok growth. Her goal is to give you the skills, confidence and mindset to produce effective short-form video fa…

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