Hey B2B tech leaders! 📣 If you’re serious about scaling your business, sharpening your strategy, or preparing for a future exit, you won't want to miss the latest episode of the Management Blueprint Podcast, dropping mid-October! In this episode, Steve Preda welcomes tech industry veteran Reggie James, who shares his incredible story of building an…

In this issue of Perspectives, Reggie James talks with Richard Game of Cressive DX about Digital Brand Governance and the important role of SEO. The challenge for CMOs The digital marketplace has fragmented into multipleplatforms—websites, social media, mobile apps, and more—each of which presents unique challenges in terms of branding, consistency…

In this conversation, Reggie James and Rachel Mepham discuss the challenges faced by CMOs in the current marketing landscape, particularly regarding budget constraints, the pressure to meet high targets, and thedifficulties of measuring marketing effectiveness. They emphasize the importance of communication with stakeholders and the need for CMOs t…

Data itself is not a silver bullet. On its own, it is simply a collection of numbers, trends, and facts. For data to be valuable, it must be understood and interpreted within the context of the specific market, customer behavior, andthe brand's goals. In this latest issue of Perspectives, out on Thursday 12, September I am joined by Phil Fryer Ward…

It’s increasingly easy for marketers to misstep if they fail to recognize and adapt to the changing dynamics of the buyer journey. Reggie James and Darren Hughes of Digital Clarity stress the critical need for #CMOs and #CROs in tech companies to deeply understand how this journey has transformed, and where common pitfalls lie. One of the key shift…

Reggie James and Darren Hughes of Digital Clarity emphasize the importance of CMOs and CROs adopting a long-term perspective regarding go-to-market (GTM) strategies and execution. B2B environments are characterized by complex sales cycles, multi-stakeholder decision-making processes, and the need for deep trust and credibility. These factors make i…

In May 2024, Digital Clarity announced its intent to establish a presence on a west coast tech center of the US with the appointment of a veteran digital marketing expert in Irvine, California. This initiative has already sparked interest. Following a podcast with Blaine Bartlett, which was shared in an Update on July 12, 2024. Bartlett is a respec…

In this episode, host Jim DeMicco of Skyline Studio is joined by Reggie James to discuss the topic 'What is demand generation marketing?' and how itcan boost your long-term marketing success. Reggie is an experienced digital strategist, a B2B growth specialist, and the founder and CEO of DigitalClarity. Jim and Reggie chat about moving beyond tradi…

Reggie talks to Connie Whitman of the Sales Game. Connie's motivational quote for the day was by – Bob Lord, “The great thing about AI is that it can predict and learn in real time what the audience will be receptive to...[so we can] create a great value exchange between the brand and consumer in ways we couldn’t do before.”Check Out These Highligh…

The Evolution of Digital Marketing: A Conversation with Reggie James We recently had the pleasure of speaking with Reggie James, a distinguished expert in marketing and digital strategy and the founder of Digital Clarity. Our conversation revolved around the evolution of digital marketing. The importance of branding and the need for businesses to r…

In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strategic approach over short-term distractions. -------------Marketing Technology Podcast by The Marketing Guys and the …

Digital Clarity founder Reggie James shares breakthrough digital marketing strategies that accelerate B2B revenue and drive competitive advantage. Now is the time to embrace new technologies like AI to transform marketing execution in delivering true ROI About Market Impact Insights Market Impact Insights provides the latest in business leadership …

The Stock Day Podcast welcomed Digital Brand Media & Marketing Group, Inc.(DBMM)(“the Company”), the parent company of Digital Clarity, a 100% owned operating subsidiary. Director, COO and Senior Vice President of Marketing, Reggie James, joined Stock Day host Everett Jolly.

Predictions for 2023

As we head into the festive part of December 2022, in this final 3 part series of B2B Marketing, it is a good time to look at some predictions for 2023.

Today in part 2 we look at Demand Generation. What is it? How does it compare to Lead Generation. More show notes to come. Hope you enjoy it.

B2B Marketing Part1 – The Changing landscape What has it changed – 4 core areas Will Microsoft merge aspects of LinkedIn into MS Viva? Some of the services are changing on LinkedIn - it is Microsoft’s social network after all. Will it blend services together to take on Salesforce? B2B is a big market – people are realizing this. Think TikTok – whic…

An overview of what’s to come.

A very short podcast note to share the passing of our monarch, Queen Elizabeth 2nd. A sad day as it come a few months after my own mother passed away. An end of an era and a new era begins with Charles 3rd. The Queen is dead. Long live the King. #godsavethequeen #thequeen #rip

Charise Garcia of Health Coach Kitchen talk to Reggie about her perspective on life, business and wellness. Charise Garcia amongst other things, is a holistic health coach, mother, entrepreneur, and all-round wonderful human being. Charise has launched Health Coach Kitchen, a series of wellbeing programmes, set in a cookery school setting. In Chari…

We've passed the halfway point of 2022. The recent LinkedIn Global State of Sales 2022 Report stated, "About 1/3 of sellers (31%) say that they have 'closed' deals over $500,000 without ever meeting the buyer face to face..." This number is up on the previous year and is more than likely to grow. These are 'closed' deals. Not inquiries, prospects, …

It’s August 2022. A month of huge change - locally and around the world. Interest rate rises, the spectre of stagflation, rising energy costs, on-going war in Ukraine…and it goes on. There is also talk of a recession, many arguing we’re technically in a recession already. With all this going on, how do company directors, CEOs and Marketing teams, n…

Reggie talks about why B2B marketers shouldn’t be spending time and money convincing out-of-market buyers to consider a purchase but instead invest in making every buyer remember their brand next time they need

Lots of changes in the podcast world. Anchor and Spotify have added new features so will look to implement these in forthcoming episodes.

A story about the passing of my mother Helen James.

A brief overview of the software and solutions addressing the needs of the ever changing construction industry. From drones the 3d visualisation as well as Geo and Eco management.

Results of Social Media survey by Sprout Social. Looking at AI / POV / VR etc.

After just under a year of launch, Facebook is looking to sunset it’s podcast platform Soundbites.

Lots of people talking about the blurring of lines between B2B and B2C. McKinsey report talks about the importance of a multi-channel approach for engaging with new sales prospects, winning new business and keeping customer loyalty #b2b #omnichannel #b2bmarketing

A recent post by Marcus Sheridan on LinkedIn has led to this post. Prompting me to discuss how we should think about our buyers needs more deeply.

After the last 2 years we’ve been through a lot of change and many people are struggling. You may be yourself. If we give time to others or least challenge ourselves to - It can really help people when they need a friendly ear or hear a voice.

I met Steven Bartlett in Guildford 5 years ago when he was giving a talk at an event hosted by the excellent development agency Kyan. From a student drop out to speaking at the United Nations - Steven celebrated his 100th episode of his podcast ‘Diary of a CEO’

Reggie James and Mel Hosegood talk about digital marketing at Digital Clarity.

A taste of things to come.

First stab