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Welcome to Optometry Profits Revealed with Peter Precth, your ultimate resource for achieving profitability in the eye care industry amidst modern disruptions. We delve into everything from online frame purchasing, innovative prescription programs, to state-of-the-art lead generation and sales software. Join us as we help opticians, ophthalmologists, and optometrists navigate through these challenging times and grow their businesses to unprecedented heights. Learn from industry experts, succ ...
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Dave Barton - Selling remotely really works for Independent Optical Practices
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Dave Barton is Co-founder & CEO of Optify Online. Prior to Optify, he spent 7 years building an online Direct To Consumer optical brand with industry leading software. He is formerly of Oliver Peoples and Paul Smith Spectacles. He draws on over a decade making eyewear for the best brands in the world, having traveled across the globe in search of t…
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Cesar Rodriguez – Plugging into the Services Available to Optometry Practices
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Cesar Rodriguez is a thoughtful observer and commentator on the intersection of society and technology. His insights into the diffusion of innovation are marked by a keen understanding that acceptance of new technologies is directly tied to a person’s grasp of them. Rodriguez believes that fear of the unknown often hinders individuals from adopting…
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Karen Michaelson, a beacon in Minnesota's optical community, has long been influenced by her father's legacy as a dedicated optician of 76 years. Following in his footsteps, she charted a path of service and commitment to her field. Her father was not just a skilled craftsman; he was a visionary who founded the Minnesota Optician Society in the 197…
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Howard Klemm – AI, Digital Lenses, and Patient Satisfaction
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Howard Klemm is a pioneer in the field of coating technology. With his expertise, he has significantly improved anti-reflective coatings and blue filters, making a huge difference for patients wearing minus lenses. His work, combined with digital surfacing technology, has eliminated peripheral blur and provided patients with a wider field of view. …
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Nathan Hill - Embracing Tech for Optometric Success
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Nathan Hill is recognized for his forward-thinking approach in inventory management within office environments. He advocates for the use of technology to track sales and guide restocking, contrasting this method with the traditional, less precise practices that rely on memory or instinct. Nathan champions data-driven strategies to help businesses o…
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Dr. Warren Mcdonald - Navigating the Opticianry Landscape
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Dr. Warren McDonald is a licensed optician advocating for the importance of licensing in his field. He believes in the apprenticeship training method and has testified in front of general assemblies to emphasize the value of licensure for opticians. Dr. McDonald is dedicated to ensuring opticians are recognized and licensed professionals, especiall…
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Trudi Chest - Strategies to Enhance Eye Care Business Visibility
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Trudi Charest is a seasoned professional in the eye care industry, with a lifetime of experience and a passion for paying it forward. She is set to be a keynote speaker at the Ira Rourke and is excited about the new concept in the industry, spearheaded by eyewear designer Stephen Fournier and business guru Charlene Nichols. Together, they discussed…
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Jennifer Gill – The Rise of Automation in Optometry
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Jennifer Gill is a licensed optician with over 20 years of experience in optical management, human resources, employee development, and marketing. She works at Eyetastic Services, a company with an aim to drive innovation, enhance patient care, and create a stronger, more united community by finding the best candidates for the practice roles. Peter…
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Perry Brill – Opticians Thriving in the Digital Age
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Perry Brill's passion for optometry stems from his upbringing in a family with a long history in the field. His father, a respected optometrist with over four decades of experience, influenced Perry's decision to pursue a career in optometry. Despite initially considering a path in medicine during college, Perry found his calling in optometry after…
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Charlene Nichols – Decoding Optical Industry Trends
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Charlene Nichols is known for her groundbreaking work in introducing the concept of omnichannel and virtual optical solutions. In 2015 and 2016, she and her team were the first to use the term "omnichannel" in their industry, revolutionizing the way optical products are marketed and sold. Charlene discusses the power of reinvention and the potentia…
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Josh Cook is a determined individual who never takes no for an answer. When he realized there was no opticians association in Pennsylvania, he didn't simply accept it and move on. Instead, he turned his mindset from "can't" to "how" and started reaching out to people who could help. During our conversation, Josh delves into the challenges they face…
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Helen Whitaker – Optometry Profits Around the Globe
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Helen Whitaker is a passionate and dedicated optician who entered the industry in 2012 with a keen interest in providing the best care for her clients. Despite starting relatively late in the game, she quickly made a name for herself and established her own mobile optical business within three years. Her business was driven by empathy and a desire …
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Redesigning Patient Care: The Future of Opticianry
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Peter Pretch is a dedicated advocate for the optometry industry, bringing extensive experience in eyecare business management to his role as the host of Optometry Profits Revealed. With a strong focus on empowering opticians and leveraging technology, Peter shares invaluable insights, practical recommendations, and innovative solutions to help eye …
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Cesar Rodriguez – Tech Innovation in Optometry
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Cesar Rodriguez is a prominent figure in the field of social science and communication. With a deep understanding of how ideas and products gain momentum and diffuse through a population, he has made significant contributions to the study of adoption and innovation. His work has paved the way for understanding how individuals within a social system…
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Mark Clark – Insights into Online Optical Retail
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Mark Clark is a marketing professional with a passion for understanding consumer behavior and purchasing decisions. He has a keen understanding of the health care industry and the role of women as the primary decision makers for health-related purchases in households. Mark's insights into consumer behavior have led him to challenge traditional capt…
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Welcome to Optometry Profits Revealed with Peter Precth, your ultimate resource for achieving profitability in the eye care industry amidst modern disruptions. We delve into everything from online frame purchasing, innovative prescription programs, to state-of-the-art lead generation and sales software. Join us as we help opticians, ophthalmologist…
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continue reading
