最高の Marketing Espresso ポッドキャスト (2025)

1
Guerilla Marketing 9:05

16h ago9:05

9:05

Send us a text Have you guerrilla marketing? Probably not because all we hear about these days are digital marketing channels! Well, I am taking it back to a time when creativity and marketing went hand in hand. How do you stand out in a crowded channel? Create a new channel! In this episode of Marketing Espresso, I am exploring the concept of guer…

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Mc Donald’s lancia gli Happy Meal dei Pokémon 🍔 22:32

2d ago22:32

22:32

Che cos’è successo questa settimana? Mc Donald’s lancia gli Happy Meal dei Pokémon Dal 19 maggio cambia l’interfaccia di Netflix Tommy Cash e Caffè Borbone per un’attivazione a Milano LEGOLAND Malaysia inaugura il primo giardino di fiori LEGO Le sedie bianche di Bad Bunny diventano virali per il tour europeo I giocatori del Milan in campo con il co…

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What Is Outbound? How to Leverage Proactive Outreach Without Feeling Salesy 15:03

3d ago15:03

15:03

Send us a text >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << P.S. Whenever you’re ready, here are four ways I can help you attract more …

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Marketing and sales can be mates with Karen Chalmers 24:58

3d ago24:58

24:58

Send us a text It's one of my favourite topics to discuss because so often it is a business's missing link in their marketing - a siloed marketing team that is disconnected from the sales team, and more often than not, the other teams that are customer-facing also. So you know, when I am passionate about something, I'll bring in an expert to chat a…

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Will AI take over marketing? 8:42

8d ago8:42

8:42

Send us a text Is AI Going to Take Over Marketing? Let’s Talk About It Lately, I’ve been having a lot of conversations with business owners and marketers who are wondering the same thing - is AI going to take over marketing? And more importantly, should we be worried about our jobs? In this episode of Marketing Espresso, I’m sharing my honest thoug…

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In Giappone apre il primo aeroporto Hello Kitty 🇯🇵 23:17

9d ago23:17

23:17

Che cos’è successo questa settimana? In Giappone apre il primo aeroporto Hello Kitty Loewe è il brand più hot del 2025 (e c’entra la comunicazione) Heinz lancia una vending machine per scambiare ketchup Coca Cola e i 110 anni delle bottiglie in vetro con una campagna no logo; Colgate dice basta ai sorrisi perfetti; GTA VI rinviato al 2026: slitta a…

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Why brand marketing matters with Stephanie Brown 21:34

10d ago21:34

21:34

Send us a text Why Brand Marketing Isn’t Dead (And Might Just Be Making a Comeback) You know that feeling when you know you’re onto something, but the whole industry seems to be sprinting in the opposite direction? That’s been me with brand marketing lately. I’ve been shouting into the LinkedIn void about how we’ve lost touch with the art (and powe…

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Why This Works When Other Strategies Don’t 9:35

10d ago9:35

9:35

Send us a text Ever feel like you’ve tried everything to attract clients—and nothing consistently sticks? This episode is your reality check (and relief). Charlotte unpacks why most lead gen strategies don’t work and why a simpler, more sustainable approach delivers results without draining your energy. In this episode, we cover: •Why visibility ≠ …

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Brand Marketing Case Studies 14:08

15d ago14:08

14:08

Send us a text Brand marketing - yep, despite being inundated for years with digital marketing trends, brand marketing is coming back! (And so it should!) Today I am discussing the resurgence of influencer marketing and how it's being influenced by current digital trends. I am going to chat through some recent specific campaigns that have been laun…

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Achille Lauro è il nuovo volto del Crispy McBacon di McDonald’s 🍔 25:35

16d ago25:35

25:35

Che cos’è successo questa settimana? Achille Lauro è il nuovo volto del Crispy McBacon di McDonald’s. Instagram lancia Edits e nuovi aggiornamenti. Intimissimi Uomo diventa IUMAN. Nutella 2025 celebra le albe italiane con una limited edition. Tinder India lancia il camion anti-ex per il benessere mentale. Il New Yorker festeggia 100 anni con una ca…

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Why human connection beats AI perfection with Leah Stanistreet 24:45

17d ago24:45

24:45

Send us a text AI can do it all... So why, when we can use it to produce our next LinkedIn headshot, or our next blog post or our next stock image, would we ever need to invest in photography, content writing or anything creative again? It's a great question and one I think is going to come up more and more. The temptation to get AI to do it quickl…

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Automation Isn’t Evil (It’s Just Misused) 14:02

17d ago14:02

14:02

Send us a text Automation gets a bad rap—and frankly, it’s not fair. In this episode, Charlotte breaks down why the tool itself isn’t the problem… it’s how people use it. If you’ve ever felt torn between “doing it all manually” or sounding like a bot, this is your wake-up call to stop choosing between authentic and efficient—because you can (and sh…

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Lo Smart Working è ancora il futuro? 💻 44:16

21d ago44:16

44:16

Lo Smart Working ha avuto un'importante accelerazione con il Covid, ma oggi, anni dopo la pandemia, molte aziende stanno tornando al lavoro in presenza. Ma perché, se per la maggior parte dei lavoratori è essenziale? 🔎 Abbiamo analizzato la tematica e i trend futuri partendo dalle ricerche e dai dati dell’Osservatorio Smart Working e di Hays. 💡 Int…

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The Real Cost of Not Doing Lead Gen 13:08

24d ago13:08

13:08

Send us a text It’s not the price of tools or courses that holds most creative businesses back—it’s the hidden cost of not doing marketing at all. In this wake-up-call episode, Charlotte breaks down the real toll of ignoring lead gen: on your confidence, time, money, and mental bandwidth. In this episode, we cover: •Why “busy now” ≠ “booked later” …

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Birthday Episode 21:03

29d ago21:03

21:03

Send us a text This episode, I’m hijacking our usual marketing talk to dive deep into a more personal journey as I hit my 37th birthday on the 20th April. Join me as I reflect on what it's like to be in your late thirties, navigating life as a business owner, and the evolving definitions of success and creativity. We’ll explore how societal expecta…

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Heineken lancia "The Flipper" per staccare dai social 📵 21:18

1M ago21:18

21:18

Che cos’è successo questa settimana? Heineken lancia "The Flipper" per staccare dai social IED Roma contro il revenge porn: "Se scannerizzi sei complice" Coca-Cola Zero sparisce nella nuova campagna Instagram spinge sulla ricerca per sfidare TikTok Microsoft compie 50 anni e regala 4 sfondi e nostalgia Valentino Rossi crea una maglia con Inter e Ni…

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Social Media isn't a complete strategy with Tania Fielding 15:29

1M ago15:29

15:29

Send us a text You hear me say it all the time, I even wrote a white paper about it - now I have a fellow Marketier to send you the message! In this episode of Marketing Espresso, I had the pleasure of chatting with Tania Fielding, an award-winning marketing strategist with over 20 years of experience. We dive deep into the role of social media wit…

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You’re Not Behind — You’re Just Ready Now 13:21

1M ago13:21

13:21

Send us a text If you’ve ever thought, “I should be further along by now”—this one’s for you. In this episode, we bust the myth that you’re behind and explore the powerful shift that happens when you decide you’re ready. It’s not about perfection. It’s about momentum. Charlotte shares why feeling “stuck” is often just the final stage before a break…

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Success begins and ends with you 14:30

1M ago14:30

14:30

Send us a text It's my business birthday and that can only mean ONE thing - a reflection episode... In this episode of Marketing Espresso, I dive into the raw and unfiltered truth about being in business for five years. From battling bouts of self-doubt and impostor syndrome to fighting against the generic 'sales-bro' marketing advice inundating th…

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Lavazza presenta Tablì: un nuovo modo di vivere il caffè ☕️ 22:49

1M ago22:49

22:49

Che cos’è successo questa settimana? Lavazza presenta Tablì alla Design Week, un nuovo modo di vivere il caffè Sammontana e Plasmon lanciano un gelato ispirato ai famosi biscotti La collezione Uniqlo x Pokémon confermata per giugno 2025 La Fiat Topolino si veste di calzini Gallo per la Design Week Heineken lancia l’app Bar Dating per trovare il loc…

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Meta advertising with Dan Nikas 28:08

1M ago28:08

28:08

Send us a text I love getting a guest back on - and in this episode I welcome back Dan Nikas, Dan shares with us his strategies that have driven 20-30% of revenue for his global fitness apparel brand, Gear Bunch. We discuss the evolution of Facebook advertising and how it has shifted from the 'gold rush days' to a more nuanced approach that require…

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Benvenuti nelle Weekly News di Marketing Espresso 0:40

1M ago0:40

0:40

Benvenuti nelle Weekly News di Marketing Espresso, il podcast che in 15 minuti, ogni settimana, approfondisce e vi racconta le ultime notizie dal mondo Digital e Marketing. Appuntamento ogni martedì per rimanere sempre aggiornati su tutto ciò che accade nel mondo del marketing digitale!

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I migliori aggiornamenti di Instagram spiegati 🪄 26:33

1M ago26:33

26:33

Instagram continua a cambiare: nuovi aggiornamenti, nuove regole. Ma dove sta andando davvero la piattaforma? Spoiler: sempre più verso l’intrattenimento totale. Abbiamo analizzato i documenti ufficiali di Meta, i post di @creators e le dichiarazioni di Adam Mosseri per capire cosa sta succedendo e, soprattutto, come sfruttarlo al meglio. Puoi guar…

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What is a CRM, what platform do I recommend and do you need one? 19:00

1M ago19:00

19:00

Send us a text CRMs! Do you need one? What is a CRM Customer Relationship Management (CRM) system? You asked I am delivering! What part do CRMs play in driving business success (and customer relationship success... and sales success... and pipeline success... and you get the point.) Whether you're a solopreneur, a small business owner, or managing …

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Studio Ghibli e AI: un trend che proprio non funziona 🚨 26:29

1M ago26:29

26:29

Che cos’è successo questa settimana? Il trend dello studio Ghibli generato con ChatGPT divide il web TikTok Shop arriva in Italia: ora puoi comprare direttamente in app Critiche allo spot U-Power: perché ha fatto discutere? Ryanair lancia "Prime": abbonamento annuale da 79€ con sconti esclusivi The Sims x Pantone: nasce il Verde Plumbob Il Genoa om…

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People not wanting to pay your prices? With Tahnee Sanders 30:04

1M ago30:04

30:04

Send us a text So you're finding people don't want to pay your prices... Is your pricing strategy wrong OR are you just not positioning yourself right in your marketing? I have Tahnee Sanders on to discuss just this! Tahnee shares her journey from journalism to entrepreneurship, offering practical strategies to justify your pricing by showcasing yo…

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Demystifying M&A for Agencies: Value, Emotions, and the Key to Successful Exits with Jonathan Baker, of Punctuation 41:06

2M ago41:06

41:06

Send us a text In this episode of Kaffeen Espresso, we’re joined by Jonathan Baker, head of the M&A practice at Punctuation and a former craft brewery owner. Jonathan shares invaluable insights on firm valuation, the emotional complexities of the M&A process, and why deal terms often matter more than valuation. As an expert in helping small- to mid…

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How do I engage my team in marketing 13:53

2M ago13:53

13:53

Send us a text Last week I spoke about If you have a team, and they're not a part of your marketing strategy you are truly missing a vital piece of the marketing puzzle. This week, I dive (again) into the critical importance of involving your entire team in the marketing efforts of your business. But also give practical advice of HOW to get them in…

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McDonald’s e l’Happy Meal a tema Minecraft 🍟 25:37

2M ago25:37

25:37

Che cos’è successo questa settimana? McDonald’s presenta l’Happy Meal a tema Minecraft Lego x Pokémon: in arrivo i primi set ufficiali nel 2026 Selena Gomez lancia il suo nuovo album con una campagna super creativa Betis Siviglia lancia una collezione streetwear ispirata a Naruto Fiorucci riapre virtualmente lo storico negozio di San Babila Lipton …

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Tech & Marketing with Kel Holliday 31:33

2M ago31:33

31:33

Send us a text Marketing can be done so much more efficiently and easily with the right tech... But how do you know what tech is the right tech!? Well today we have someone who specialises in this space joining us to chat about what tech might be right for your business - note: he is from High Level so there could be a llliittttllleee bit of bias t…

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Behind the Scenes with Charlotte: A Candid Podcast Chat 🎙️ 42:00

2M ago42:00

42:00

Send us a text I’ve got something a little different for you this week! 🎧 I was recently a guest on The Startup Support Surgery podcast, hosted by the brilliant Dr. Jo Watkins. While her podcast primarily speaks to GPs and medics exploring entrepreneurship, this episode dives into so much more—and I think you’ll find it incredibly valuable, no matt…

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Why your team is the answer to your marketing woes 9:01

2M ago9:01

9:01

Send us a text If your team isn't on your marketing journey - then you don't have a marketing journey! In this episode of Marketing Espresso, I delve into the pivotal role teams play in successful marketing strategies. I stand by this statement because more often than not your teams are the ones with the greatest access to your customers, and there…

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Why Customer Conversations Drive Marketing Success with Aleyx Ward 22:03

2M ago22:03

22:03

Send us a text I always love getting a guest back on the show and Aleyx Ward is no exception! In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research. Aleyx is going to give us her secret research sauce... asking your customers questions! It seems so simple but we miss it so often, when was the last time yo…

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Donatella Versace lascia la direzione creativa del brand 💄 21:07

2M ago21:07

21:07

Che cos’è successo questa settimana? Bennett usa le banane per invitarci a fare l'autoesame della pelle Donatella Versace lascia la direzione creativa del brand Disney annuncia il live-action di Lilo & Stitch Kim Kardashian e una campagna gigante a Times Square La campagna di Coop per l’educazione affettiva nelle scuole La nuova stagione di Black M…

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Mastering Brand Strategy: How Creative Businesses Can Stand Out with Laura Pearlstein Mills 46:56

2M ago46:56

46:56

Send us a text In this episode of Kaffeen Espresso, I sit down with my former colleague and strategic powerhouse, Laura Pearlstein Mills—founder of Cider. With over 15 years of brand strategy experience spanning luxury fashion, FMCG, logistics, and tech, Laura shares insights into the power of purpose-driven branding, her experience on the prestigi…

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Is LinkedIn the social media saviour 7:27

2M ago7:27

7:27

Send us a text Everyone is looking for that silver bullet in marketing... And LinkedIn seems to now be "on trend." With people flooding to the platform because (and I am sure you've heard it) only 1% of users generate content so you have to be in that top 1% - LinkedIn is now flooded with every man and his dog following the current recipe for succe…

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Il design di Shrek 5 è stato bocciato 🙂‍↔️ 23:25

2M ago23:25

23:25

Che cos’è successo questa settimana? Arriva Shrek 5, ma il design dei personaggi è bocciato LEGO celebra la Fontana di Trevi con un modello super Pavesini e la sua “sfilata della leggerezza” alla MFW La Zecca di Stato e la moneta contro la violenza sulle donne Sono state presentate le nuove emoji Apple Chiude Foodspring, l'azienda specializzata in …

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Streamlining the user journey - the power of voice of customer research with Suzanne Reilley 31:00

2M ago31:00

31:00

Send us a text In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators. We're diving deep into the significance of streamlining the user journey and how using your customers, and…

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The Hidden LinkedIn Goldmine You’re Ignoring 15:58

2M ago15:58

15:58

Send us a text Think LinkedIn is just for job seekers? Think again. In this episode, I uncover a massively underused LinkedIn strategy that can generate leads for coaches, consultants, solopreneurs, and online businesses—without needing to post daily or fight the algorithm. 🔹 Why most people use LinkedIn wrong 🔹 The hidden lead generation strategy …

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The most basic mistakes I see in marketing 10:40

2M ago10:40

10:40

Send us a text I on-board clients monthly... Whether it be to work with them on their strategy in quick sessions for a few months or engage in a longer-term project getting their entire business on the right marketing track... But regardless of the type of business, the industry, their service there are key things that always rear their head. In th…

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Duolingo fa scuola di comunicazione con la sua mascotte 🦉 22:07

2M ago22:07

22:07

Che cos’è successo questa settimana? La mascotte di Duolingo è resuscitata. Dude trasforma dei graffiti sui muri in un font. LEGO e Formula 1 con una partnership per il 75º anniversario della F1. Cosa c'è dietro la comunicazione di Trump? Amazon presenta Alexa Plus, la sua nuova IA generativa. Dopo 22 anni, Microsoft ha deciso di chiudere Skype. 💡 …

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Social Media DMS with Katrina Collins 18:44

2M ago18:44

18:44

Send us a text I often say it, the key to social media success is in the name... SOCIAL media, so I have the queen of the DMS Katrina Collins here to help you level up your use of social media as a channel. Katrina has helped countless businesses achieve online success with her hands-on experience and self-taught journey. We're diving into non-pass…

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Do I still need content marketing? 7:36

3M ago7:36

7:36

Send us a text What even is content marketing? Do I need it? Well, today I am answering those questions... plus whether it is still relevant in todays marketing and digital landscape. I breakdown how storytelling, case studies, and creating valuable content help connect with your audience and build your brand. Plus, we tackle the ongoing debate of …

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Live training recording: Simple Ways to Get Leads from LinkedIn Without Content, Ads, or Cold Calling 1:37:42

3M ago1:37:42

1:37:42

Send us a text In this episode I'm sharing with you an audio version of a recent live training that I did for my email list. I'm really conscious that a lot of people who listen to the podcast on on the email list and haven't had a chance to come along and join us. So sharing this recording here hoping you find value in it. If you want to take adva…

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Nike e SKIMS lanciano un nuovo brand 🏃🏼‍♀️ 26:00

3M ago26:00

26:00

Che cos’è successo questa settimana? Serenis parla una lingua incomprensibile nel nuovo spot tv. Nike lancia nikeSKIMS in partnership con Kim Kardashian. Instagram introduce il tasto "Non mi piace" ai commenti. Amazon apre a Milano il primo negozio fisico in Italia. Per i 50 anni di Mulino Bianco ci sono tantissime iniziative. Zara apre Zara SKI un…

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Why Your Website Deserves More Love Than Social Media with Zoe Scott 28:57

3M ago28:57

28:57

Send us a text Whether you want to believe it or not... Your website IS your digital shopfront... And your social media presence means nothing if they're not getting a seamless experience across all platforms/channels and interactions. You're probably sick of me harping on about this... So I brought in backup in the form of Zoe Scott - a design leg…

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When was the last time you reviewed your customer journey? 7:24

3M ago7:24

7:24

Send us a text The customer journey - one of the most important and most overlooked parts of your marketing strategy! So today I am delving into the importance of focusing on the customer journey over other marketing efforts. Despite the power of word-of-mouth and referrals, many business owners overlook the customer journey to focus on social medi…

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Perché la Gen Z viene licenziata? 👾 35:41

3M ago35:41

35:41

La Gen Z si sta scontrando con un sistema di lavoro che li considera problematici, sfaticati e poco produttivi. Per questo scattano i licenziamenti. Ma cosa c'è dietro questo macro-trend? Abbiamo analizzato la tematica partendo da una ricerca di Intelligent. Puoi guardare la puntata video su YouTube. QUI 👈🏻 💡 Interessato ad una consulenza in ambito…

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Maximise Your Marketing Impact with Expert PR Strategies with Lexy Mann 33:56

3M ago33:56

33:56

Send us a text In this episode of Marketing Espresso, I'm thrilled to welcome PR and communications expert Lexy Mann. Many of you have asked about how to get more visibility and the vital role PR specialists play, so we dive deep into these topics. Lexy shares her extensive experience working with international firms, emphasising the importance of …

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Overcoming Instagram Imposter 9:09

3M ago9:09

9:09

Send us a text If you've ever felt that your Instagram following needs to be higher for your business to be "successful" then you're not alone. In this episode of Marketing Espresso, I address the pervasive imposter syndrome linked to Instagram followings and the misconception that massive social media presence equals business success. I share insi…

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