最高の Marc Stoiber ポッドキャスト (2024)

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How to create a transformative personal brand 1:11:06

3+ y ago1:11:06

1:11:06

'Personal brand' is an overused, increasingly meaningless term. What it should stand for is clarity in who you are, and what you stand for. But it has been co-opted by the get-rich-quick-self-help crowd, and devolved into little more than superficialities - what you wear and who you hang out with. So it was with a cynical eye that I opened an email…

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Getting your brand story right... finally! 46:58

4y ago46:58

46:58

Brand storytelling is both powerful and perplexing. We all acknowledge that a good story 'sticks' better than any list of brand features or benefits... but we also know that crafting a memorable story is damn hard. What's worse, there are no easy step-by-step processes or manuals that enable you to generate a decent brand story. Well, actually, I f…

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How to build a values based brand that lets you sleep at night 38:38

4y ago38:38

38:38

I've known Len Laycock for years. His stunning home furnishings design / retail brand Upholstery Arts was a beacon on the Vancouver scene - not least of which for its impeccable sustainability cred. Fast forward a few years, and Len is launching another green brand. Horizontal.eco is a stunning bed that features innovation, striking design, and sus…

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Fashion, COVID, and unleashing entrepreneurial creativity 25:57

4y ago25:57

25:57

Sarah Darcey aspired to build a fashion styling brand. But with a great job, her aspiration never left the back burner. COVID-19 changed all that. For months, Sarah was confined to her apartment. The more time she spent staring at the wall and reflecting, the more she knew she had to make her dream happen. Discouraged by advice from fashion insider…

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Delivering brand disruption, one order at a time 44:01

4y ago44:01

44:01

As COVID and the economic meltdown grind on, we're seeing yawning market chasms emerge that are ripe for brand disruption. One of the most glaring is the massive gap between 'big' retail and, well, all other merchants. The poster child for big retail is Amazon. Granted, the giant has delivered an excellent product for these strange times, enabling …

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Doing a successful pandemic brand pivot 35:14

4y ago35:14

35:14

How do you do a successful pandemic brand pivot? COVID has spawned a cottage industry of advice on shifting the tactics of your brand - amping up the education and free value to your followers, reaching out more often, focusing on empathy over persuasion, etc etc. But so much of it seems, well, timid and incremental. And - speaking as a focus group…

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In disruptive times, you need outsider marketing 36:33

4y ago36:33

36:33

Outsider marketing means getting an 'outside the jar' perspective on your company's positioning, messaging and selling. Here's why it's more important than ever. The economy is melting down. Everywhere you look, companies are ducking for cover, going under, or struggling to stay alive. Or are they? Times of disruption deliver opportunities for comp…

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From idea to innovation to business success: the story frustrated entrepreneurs need to hear 31:45

4y ago31:45

31:45

Chris Meade, his brother, and his best friend were just sitting around watching ESPN when an idea for a cool game hit them. Today, that game is on the shelves at Amazon, Wal-Mart and Home Depot, to name a few. It's called CROSSNET, and it comes with a story that'll inspire every entrepreneur frustrated by the deluge of data and get-rich-quick advic…

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Build a better brand with customer discovery 27:11

4y ago27:11

27:11

As an entrepreneur, I know how easy it is to be swept up by a new idea, ignoring lukewarm or contradictory feedback from potential customers. 'They don't get it' or 'They don't know what they want', we blithely say while charging forward. Truth is, consumers do get ideas they like. And if your idea isn't resonating in its most rudimentary form, cha…

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Test or trust: the idea validation debate rages on 31:02

4y ago31:02

31:02

Marc Stoiber による

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What goes into a great elevator pitch? 28:47

4+ y ago28:47

28:47

Marc Stoiber による

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Do sustainability and real estate marketing mix? 18:38

4+ y ago18:38

18:38

Spirit Bay is a whole new kettle of fish when it comes to real estate marketing. The village, on the southern coast of Vancouver Island in Canada, was developed based on traditional principles of community design: Building light on the land, with homes following the contours of topography – instead of blasting the entire site level, Designing narro…

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Solar lighting: unleashing the brand 26:04

5y ago26:04

26:04

Marc Stoiber による

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How to build a top tech city brand 37:27

5y ago37:27

37:27

Quick, name two top tech cities. San Francisco, and, ummm... Exactly. Being a top tech city and being known as a top tech city are two quite different things. I challenge that the difference all comes down to brand. Here in Victoria BC, my hometown, we're blessed with an exploding tech industry. Even better, we have an amazing tech city brand. At l…

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The rise and fall of podcasting? 30:33

5y ago30:33

30:33

Marc Stoiber による

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The Calgary Stampede brand: evolve or die? 21:27

5y ago21:27

21:27

Marc Stoiber による

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Pushing past your comfort zone: my University of Adversity interview 58:23

5y ago58:23

58:23

Marc Stoiber による

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Can you eliminate gender stereotyping from advertising? 16:03

5y ago16:03

16:03

Marc Stoiber による

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Drake, the Raptors, and the EU election: What's the brand connection? 22:25

5y ago22:25

22:25

Marc Stoiber による

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What's in the coffee? The unlikely rise of McDonald's brand brew. 15:36

5y ago15:36

15:36

Marc Stoiber による

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Tiger Woods, Donald Trump, and Boeing. A big day for brands. 20:20

5y ago20:20

20:20

Marc Stoiber による

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University-gate: a tale of rich people, and the depths they'll plumb for status brands 20:02

5y ago20:02

20:02

Marc Stoiber による

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The Carolina Hurricanes, Justin Trudeau, and the art of the pirate brand 17:57

5y ago17:57

17:57

Marc Stoiber による

1
Gillette, branded commentary and the razor's edge of public opinion. 21:28

5+ y ago21:28

21:28

Marc Stoiber による

1
From Co-working to Club 2.0: Creating the Future of Work 32:52

5+ y ago32:52

32:52

Marc Stoiber による

1
Ivanka, Facebook, and Brand Betrayal 17:35

5+ y ago17:35

17:35

Marc Stoiber による

1
A tale of two underwear brands 19:14

5+ y ago19:14

19:14

Marc Stoiber による

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Halloween, Fear, and Brand Thinking 29:41

5+ y ago29:41

29:41

Marc Stoiber による

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The fall of Sears (a brand story) 17:24

5+ y ago17:24

17:24

Marc Stoiber による

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How to build a brand that actually sells stuff 41:00

5+ y ago41:00

41:00

Marc Stoiber による

1
Everything you wanted to know about positioning, but were afraid to ask. 17:50

5+ y ago17:50

17:50

Marc Stoiber による

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Nike, Kaepernick, and the power of a bold brand 18:09

5+ y ago18:09

18:09

Marc Stoiber による

1
Getting Back to Brand Basics 29:46

5+ y ago29:46

29:46

Marc Stoiber による

1
Putin And The Brand of Authoritarian Strongmen 16:10

6y ago16:10

16:10

Marc Stoiber による

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Cancelling Roseanne: Are companies adopting the brand of human decency? 16:29

6y ago16:29

16:29

Marc Stoiber による

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Brand Building in a Gig Economy World 36:15

6y ago36:15

36:15

Marc Stoiber による

1
The trick to creating infographics that work 31:45

6y ago31:45

31:45

Infographics are the simplification antidote to the data firehose. But anyone who has tried to construct an infographic quickly learns it isn't the graphics that make the difference. It's the art of reduction, organization, and discipline. So where do you start? With my interview with Venngage's Midori Nediger. If you like this interview, make sure…

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What happens when iconic founders leave the brand? 18:16

6y ago18:16

18:16

Marc Stoiber による

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The curious case of the creative person 38:29

6y ago38:29

38:29

Marc Stoiber による

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The branding of marijuana 17:48

6y ago17:48

17:48

Marc Stoiber による

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The SpeechDIY Files: Creating a Breakthrough Course 20:23

6+ y ago20:23

20:23

Marc Stoiber による

1
Online education: killer brand building tool. 32:31

6+ y ago32:31

32:31

Marc Stoiber による

1
Damion Lupo, and the Antidote to the Accumulation Nation 31:18

6+ y ago31:18

31:18

Marc Stoiber による

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How to truly stand out as a solopreneur 28:34

6+ y ago28:34

28:34

Marc Stoiber による

1
Has Christmas always been hypermarketed? 16:16

6+ y ago16:16

16:16

Not long ago, my wife pointed out that the Christmas shopping season was now not only infringing on Thanksgiving - but even Halloween! What next? Would we be doing our Christmas shopping in July? Is this hypermarketing of Christmas a new phenomenon, or a tradition? I went on the air with CFAX's Mark Brennae to chat about some Christmas marketing th…

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How to create simple social 22:19

6+ y ago22:19

22:19

Marc Stoiber による

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Crafting a Killer Presentation: The Documentary... 10:22

6+ y ago10:22

10:22

A short while ago, I had the opportunity to coach a group of CEO's who wanted to craft TED-calibre speeches. Even better, we got to host our two day workshop at a wonderful fishing resort on the rugged coast of BC. Listen in as I describe the full experience, from nervous preparation to proud presentations!…

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How to lizardproof your brand 35:32

6+ y ago35:32

35:32

For most marketers, cutting through the noise with their brand message is a big concern. But even if your message gets to its audience, there's no guarantee they'll absorb it. This speech, delivered September 28th 2017 to a group of financial managers, describes how our 'lizard brain' blocks seemingly valuable messages. More important, it illustrat…

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How to avoid a publicity stunt disaster 18:06

6+ y ago18:06

18:06

Recently, two Victoria BC groups tried to garner publicity with stunts - and failed miserably. The first, Fresh Coast Eatery, took to Instagram with a photo that was derided as fat shaming, in order to promote its healthy cuisine. The second, a stunt promoting a local comedy show, subjected white males to ticket prices double those of non-white mal…

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The eclipse, superstition, and marketing. 17:18

6+ y ago17:18

17:18

On August 21st, the world witnessed a stunning solar eclipse. Also on August 21st, I was scheduled to chat marketing on the air with CFAX's Mark Brennae. It only seemed natural to connect the two. But what exactly is the connection between eclipses and marketing? Turns out, there are more than you might imagine. We humans crave stability and contro…

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