最高の Laurent Lootens Lapin Quotidien ポッドキャスト (2024)

1
The Reason Why I Am Doing This Podcast 2:47

5+ y ago2:47

2:47

In this episode, no marketing, no entrepreneurship, no tips etc. But life as it is. Meet my 2 kids. 3 and 5 years old. They attacked my after recording one of my episodes. And they spontaneously started to talk in the microphones. I could not resist sharing this with you :-) And, when I think about it, THEY are the reason why I'm doing this podcast…

1
Hospitality Expert & Brand Experience Manager Jim Cantens - About Failing in Business and Getting Up 47:49

5+ y ago47:49

47:49

Hospitality Expert & Brand Experience Manager Jim Cantens (33yo) talks about how to start a business, about failing and getting up. Jim loves creating experiences for brands, especially in the world of food concepts. Enjoy! More about Jim : https://www.instagram.com/jimcantens/ More about Laurent : https://www.linkedin.com/in/laurentlootens/ https:…

1
Entrepreneur Thomas Joos - Creating High Performance Teams - How To Scale An Event Agency 1:03:48

5+ y ago1:03:48

1:03:48

Thomas Joos is a great entrepreneur and an amazing person. He talks about entrepreneurship, about how to create high performance teams, how to scale an event agency and how EGO stands in the way for success when entrepreneurs want to scale their business. More about Thomas Joos : https://www.linkedin.com/in/thomasjoos/?originalSubdomain=be More abo…

1
The Ecosystem of Entertainment Marketing 5:51

5+ y ago5:51

5:51

Entertainment Marketing is an ecosystem for brands : a mix of event marketing and digital marketing. With entertainment as it's fuel. Resulting in relevant data and extreme customer delight. My point is that brands should be a part of the entertainment on social media and not interrupt people. And if we talk about creating entertainment : event man…

1
Event Marketer Jenny Björklöf - About The Entrepreneurial Drive, Linkedin Tips and The Power of Networking 40:57

6y ago40:57

40:57

Jenny Björklöf felt the entrepreneurial drive quite quickly. As an event manager she became an expert in networking. Today, she is known as a superconnector, organizing networking events and sharing Linkedin tips. Hope you enjoy the episode! More about Jenny : https://www.linkedin.com/in/jennybjorklof/?originalSubdomain=be More about Laurent Looten…

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Lucas Decuypere - ADAGIO - About entrepreneurship as a lifestyle & digital customer journey design & customer experience online 49:59

6y ago49:59

49:59

My talk with Lucas Decuypere is pure fire! He talks about how he lived very humbly and low profile for a long time in order to build his business. He talks about his journey as an entrepreneur and also about his dreams and his vision. Lucas is the founder and CEO of Adagio, optimizing customer experience in the digital space by designing the custom…

1
About Finding Your Purpose - Creating Disney For Dogs & Female Entrepreneurship 56:03

6y ago56:03

56:03

This episode is about the journey of being an entrepreneur. Caroline Vander Straeten is an Belgian entrepreneur who wants to create Disneyland for dogs. After lots of studies at management schools like Vlerick and Stanford, Caroline worked as a vet expert for different companies. In stead of choosing the easy path, she chose love. Romantic love ànd…

1
Growing A Business? Or keeping it small? What makes you happier? About Real Entrepreneurship - Interview With Filip Smet - Lemon Companies 49:18

6y ago49:18

49:18

Filip Smets is the owner and CEO of Lemon Companies, making companies digitally successful. In this episode, Filip talks about the reality and struggle of growing a business. What would really make you happy? Growing your business? Or keeping it the way it is? You can get in touch with Filip via : www.lemon.be More about me : https://www.linkedin.c…

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About Happiness - From General Manager To Entrepreneur - Interview With Philippe Fierens 52:38

6y ago52:38

52:38

After working for more than a decade as a General Manager for employers like TNT Express, Brussels Airport, Dachser, BAFI and Aviapartner, Philippe Fierens decided to start his own business and to be an entrepreneur. "My wife gave me a wake up call. My life was all about work and there was no balance. Since I started ExSeCo, a company in executive …

1
How To Grow a Family Business - Interview with Christophe Morbee BESOX 1:29:30

6y ago1:29:30

1:29:30

Christophe Morbee is a friend I've known since I was 5. Now, he is the leading man and owner of Besox, a payroll company in Belgium. Since he took over the family business, Besox is growing exponentially. His ideas about entrepreneurship are amazing and controversial. In this interview he talks about poker, cannabis, growing pains, daily habits, ho…

1
The Concept of Social TV and the rise of Entertainment Marketing - How Brands Should Behave on Social Media - KEYNOTE for MPI BELGIUM 49:03

6y ago49:03

49:03

Brands are egocentric when they post on social media. They post classic advertisements on their social media accounts, without being really customer centric. In this keynote for MPI Belgium, I talk about the concept of Social TV. A way of entertaining your customers within your brand DNA. I talk about how brands should stop interrupting their custo…

1
How to Find your Passion as an Event Manager - Bart Taveirne on Finding Your Real Passion by Listening to Yourself 55:24

6y ago55:24

55:24

As a serial entrepreneur in event marketing, Bart Taveirne shares every detail of his journey on how to find your real passion by listening to yourself. "I was a bartender and I never went to Cuba!". That was the moment he knew he needed to change his life. "Every Business Person is a Spiritual Person - we just got too detached". Reach your goals, …

1
INTERVIEW with Nick Borelli about Event Marketing - Entrepreneurship - Passion & Influencer Marketing 1:09:50

6y ago1:09:50

1:09:50

In this episode I have a talk with an amazing influencer in event marketing : Nick Borelli. Coming from Cleveland Ohio, he works all over the world as a event consultant and as a public speaker. He is also an great content creator around social media marketing and the event industry. What you will learn in this episode : - how to get started in the…

1
How To Do Storytelling in Event Marketing 5:46

6+ y ago5:46

5:46

There are very clear rules in the filmindustry about how to do storytelling. These rules are often well applied by brands when communicating through classic media, videomarketing, social media, etc. But not when brands communicate their message via event marketing. In this episode I explain you how you can apply these storytelling rules in the deve…

1
How EventProfs can use Influencer Marketing to Develop their Business 34:32

6+ y ago34:32

34:32

Influencer Marketing is a great way to develop your business and your brand as an EventProf. In this interview with Mariska Kesteloo from Word of Mice we have a great talk about Influencer Marketing in the MICE industry, about daring to say "YES", about entrepreneurship, how to start a business and mentorship. Hope you enjoy this episode full of fi…

1
The Future of Shopping is all about Event Marketing 13:39

6+ y ago13:39

13:39

In this episode I explain you how the rules of event marketing can be applied to retail concepts. It is first of all about creating a solid Brand DNA for your shop. After that I go into detail on : - how to create a highly experiential shop - adding the Human Touch - being relevant to people and planet Let's connect on Instagram : https://www.insta…

1
Interviewing Isabelle Dumortier - Founder of Tutu Shop and Digital Expert - A Talk About Entrepreneurship and Letting People Shine 1:02:00

6+ y ago1:02:00

1:02:00

In this episode, I have an open talk with the founder of Tutu Shop, Isabelle Dumortier. As a very young female entrepreneur, she runs an amazing brand, trying to run and dominate the world. It is a talk about the journey of being an entrepreneur. And also just about life. How to improve it for yourself and others. We talk about digital marketing, a…

1
The 3 Lessons I've learned of New York City to Apply to my Event Marketing Business 11:17

6+ y ago11:17

11:17

Visiting New York City is an Experience. Visiting the city was very inspiring to me and it taught me 3 valuable lessons that I will apply to my event marketing business. As an event manager / event planner I will apply these three lessons on my next event concepts. It's about making choices within a concept, being friendly and positive and also abo…

1
Fireside Chat with Connor Gillivan - a 27 year old American Entrepreneur 29:42

6+ y ago29:42

29:42

In this episode I am interviewing the 27 year old Connor Gillivan about how to start your own business. A talk about entrepreneurship, having a good idea and monetizing it, how to solve frictions with your business partner and about staying positive and humble. Connor is a serial entrepreneur that started out of his college dorm room. Sold over $25…

1
A Personal Review of the Book A Four Hour Workweek by Tim Ferris 27:36

6+ y ago27:36

27:36

I was always a little sceptic when I saw that book on the shelf. A 4 Hour Workweek? Really? That must be a scam. So I never bought it. But, in the end, after some recommendations, I did buy it. In this episode I go through the basic principles of the book, and I tell you how it affected my life as an event manager, an entrepreneur and as a person i…

1
Why You Should (or Should Not) Start Your Own Business 10:53

7y ago10:53

10:53

Lots of people hesitate to start their own business. Some of you are working for a boss and have moments of doubt : should I do this, or not? In this episode, I started with the idea of telling you why your brand should care about event marketing. But, suddenly, while starting the episode, I started talking about why you should (or should not) star…

1
5 steps to Creating a Relevant Corporate Event Concept 10:25

7y ago10:25

10:25

I see so many event managers struggle to create a relevant event concept. In 5 easy steps, I will guide you to an easy framework to build an amazing but relevant concept for the corporate brands you are working for. It's all about really understanding your client and being creative within the Brand DNA of your client. If you can find a link between…

1
Event Marketing & Event Managers need a total REBRANDING 9:05

7y ago9:05

9:05

Eventprofs do not market themselves in the right way. It's a real problem of image. A problem of reputation. Especially when you talk about our business to CMO's and CEO's of corporate brands. They see us too often as party planners. Not as strategic partners for their brands. And this needs to change. Event Marketing is an underestimated marketing…

1
Storytelling is an Art and a Science - How to Story for Brands 11:08

7y ago11:08

11:08

In this episode I get into detail on how you can create a great story for your brand. First I tell you how you can define your story as a brand, and who your audience could be. Then I present you a specific framework on which kind of content you should create and distribute every week in order to get your story told. It is all about branding, not s…

1
Jan Van Ongevalle - The Pharmacy - Interview about Entrepreneurship, How to Start a Business, Event Marketing, Working Hard and Creativity 31:56

7y ago31:56

31:56

In this episode, I have my very first guest. Jan Van Ongevalle is the founding father of cocktailbar The Pharmacy in Belgium. They work on event concepts worldwide - and work for the world's biggest brands. In this open chat, Jan talks about how he failed his first business and how he learned from that failure to create a stunning business with his…

1
Why Chanel Will Not Survive The Next Economic Crisis 12:59

7y ago12:59

12:59

In this episode I'm telling you why I am worried that Chanel will not survive the next economic crisis. There is an economic meltdown every 10 years. Last crash was in 2008... When things go wrong economically, brands can get in trouble. Or they disappear, or people just do not care about them anymore. When you see the activity of big luxury brands…

1
How To Get a Higher ROI on Social Media - Why Your Brand Should Think Like a Media Company 15:54

7y ago15:54

15:54

There is a clash between what content brands post on social media, and what content customers expect to see on social media. In this episode I get very practical on how brands can create amazing content on social media, without interrupting the customer experience on social platforms. I will help you, as a marketing manager, to create this content …

1
Why Corporate Event Managers Need High Emotional Intelligence 8:29

7y ago8:29

8:29

In this 9th episode, I will tell you why event managers need high emotional intelligence. And how that emotional intelligence will make you a better corporate event manager. Event Managers need to be trusted like a Swiss Banker and creative like great artists. They talk to top level managers ànd they need to be able to talk to their suppliers, thei…

1
When Event Marketing & Digital Marketing Have Sex 15:49

7y ago15:49

15:49

On this episode, I will give you a great framework on how to use Event Marketing and Digital Marketing, in order to create a great Brand Experience. Event Marketing is about 2 things: creating a shareable experience and collecting as much data as you can. Digital Marketing : Here we will talk about 3 things : social media marketing / website and e-…

1
Social Media Marketing is like being Popular in a Bar 8:18

7y ago8:18

8:18

Brands and Marketing Managers that want to be more successful on Social Media, should think about it as being popular in a bar. In this episode, I compare Social Media Marketing for Brands, like being popular in a bar. The comparisons are amazing. Funny and easy to understand. Hope you enjoy it!Laurent Lootens Lapin Quotidien による

1
5 Tips to Students on How To Become a Great Event Manager 7:28

7y ago7:28

7:28

A week ago I got interviewed by a student in Event Marketing. One of his questions was : which 5 tips would you like to give to young students who want to become an event manager in the future? And I share the answer to this question through this 6th episode of my weekly podcast about Event Marketing and Digital Marketing. Hope you enjoy it!…

1
Why an Event Manager is the best Social Media Manager 5:10

7y ago5:10

5:10

In this episode, I am explaining why I believe that event managers are the best social media managers. How they will become allround "brand experience managers", creating online and offline experiences for brands. Very useful for all kinds of event managers, working for brands directly or working for an event agency.…

1
Why Event Marketing will be the marketing tool of 2018 3:20

7y ago3:20

3:20

As people love sharing their experiences on social media, event marketing is becoming more and more important. In 2018, event marketing will be the most important marketing tool to create a real brand experience. Laurent Lootens, owner of Lapin Quotidien, will tell you all about it in this new episode.…

1
The Renaissance of Event Marketing 2:19

7y ago2:19

2:19

Since the economic crisis in 2008, event marketing has gone through some serious budget cuts. According to us, event marketing is having a huge revival thanks to digital marketing. Laurent Lootens, from brand experience agency Lapin Quotidien, gives you all the insights on this subject!

1
The secret about B2B Event Marketing 3:35

7y ago3:35

3:35

In this second episode, we reveal you one of the most important secrets when you are working in B2B Event Marketing. Are you looking to get a higher Return on Investment on your event budget? Are you working for an event agency? Are you a corporate event manager? Then this episode is fully yours! :-)…

1
1. Introduction to our weekly PODCAST 1:12

7y ago1:12

1:12

if you are a brand manager or a marketeer, this is your channel. Let us tell you all our secrets about digital marketing, event marketing, social media marketing, etc. Let's connect!Laurent Lootens Lapin Quotidien による

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