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Joshua Malik ran a successful tree service but was struggling to grow his lawn care business. Fast forward and Joshua Tree Experts has grown by over 1000% and has expanded into multiple states. Join Landscape Leadership's president, Chad Diller, as he gets Josh to share some keys to their amazing success.…
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In this episode Chris addresses a particular frustration for business owners in the lawn and landscape industry: working too many hours while not making enough money. We discuss: The purpose and reason for operating a business Topline revenue vs. bottom-line profit The concept of Limited Capacity The principles of supply and demand…
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Chris Heiler, CEO, and Chad Diller, Director of Client Success, of Landscape Leadership offer up some timely, practical sales and marketing advice landscape industry professionals will find valuable during these trying and unusual times.
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In this episode of Smarketing Talk we discuss the best ways to use professional video and photography when marketing your lawn and landscape industry company. We talk best practices and discuss the cost of hiring a professional videographer and photographer.
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Scaling a business is about achieving predictable annual growth by putting the right people, processes and technology in place. In this episode we discuss five marketing and sales related necessities for scaling your landscaping business.
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Chris Heiler discusses investing vs. spending on marketing tactics for your landscape business. He also discusses how to attract leads to your website with the Big 5 blog posts - and the astounding results companies have experienced by including them in their inbound marketing strategy.
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Is social media worth the time and money? Should it be part of your landscaping company's marketing strategy in 2015? We dive into this question as well as the ROI of the niche social network Houzz. We also talk about how to measure the success of your landscaping blog.
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In this episode Chris recommends two apps for your business, talks about the challenges of getting buy-in as it relates to inbound marketing and rants about folks who use age as a crutch when it comes to adopting technology and new ways of doing business.
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