Kathleen Heuer 公開
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Marketing Music Education is THE podcast that encourages music educators & boosters to use simple tools and tactics to increase the reach, influence and “relentlessly positive” perception of their programs. In addition to tips and tricks, I’ll also feature other topics and guests that affect the world of music education. In a world where we're all waiting for the next budget battle axe to drop, the techniques you learn here will strengthen the armor that protects the program you've worked so ...
 
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Scouts Honor: Inside a Marching Brotherhood In this episode, Kathleen’s guest is Mac Smith, the founder of Gigantic Cranium, an independent film production outfit. Along with Tom Tollefsen, Garrick Gonzalez, John “JT” Torrijos and the other members of the team, they produced the documentary film about the Madison Scouts drum and bugle corps—Scouts …
 
On this episode of the Marketing Music Education podcast, I speak with Colonel Jim R. Keene, Master Sergeant Jason Stephens, and Staff Sergeant Heidi Ackerman of The United States Army Field Band. We discuss the group’s mission, where they fit in among the Army’s many other music ensembles, handling stress and burnout, and much more. In particular,…
 
Glenn Nierman is the current president of the National Association for Music Education. A blog post was published alleging that NAfME CEO Michael Butera made controversial comments about race and diversity at a recent event hosted by the National Endowment for the Arts. That’s when Dr. Nierman found himself near the eye of a public relations firest…
 
There has been a stunning turn of events in the world of music education this week, and they concern diversity. The National Association for Music Education has replaced their CEO after allegations of possibly racist statements made at a NEA event. Join me tomorrow, May 13, 2016 at 5:00 pm Eastern Daylight Time as I host my first Blab to discuss wh…
 
Photo credit Fred Stucker Read the full article about Jeff Grogan I wrote for the Music for All Orchestra America Newsletter here. Learn more about the Orchestra America National Festival here, and how students can apply to work with Jeff Grogan as a member of the 2017 Honor Orchestra of America here. Don’t forget: subscribe here on Google Play, he…
 
I first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored specifically for music education programs—but tumbled down a deep rabbit hole of online resources all desi…
 
In this episode, I speak with Greg Scapillato and Keith Ozsvath. They’re the coordinators of the brand new MFA middle school track at the 2016 Music For All Summer Symposium. We’ll talk about how Keith and Greg met and where their careers have taken them. We discuss the challenges they face as middle school band directors, like recruiting, retentio…
 
In this episode of the Marketing Music Education podcast, I continue my talk with Richard Crain of the Midwest Clinic. We discuss why marching band is so big in Texas and why it’s so important for band directors to continue to hone their craft, plus the biggest lessons he’s learned over the course of his teaching career. This is the second of two e…
 
In this episode of the Marketing Music Education podcast, I talk with Richard Crain of the Midwest Clinic. He gives us an overview of the event, including who should attend and what to expect. We discuss the importance of professional development for music educators, especially as it relates to burnout and teacher turnover. We discuss his experienc…
 
This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here. In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local music progra…
 
In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here. In this first installment, we talk about his experience as an African-American band student in a recently desegregated sc…
 
In this episode, I share what I learned from the recent Marketing Music Education listener survey. Plus I talk about the accident at the Foothills Invitational Marching Band Competition on October 3, 2015, at North Iredell High School near Charlotte, NC. Links and Resources from this episode South Iredell band returns to the field following tragedy…
 
This week I continue my conversation with Donna Schwartz of Music Teachers’ Resource Guide. We talk about her two masters degrees and whether she’d do it all again, why she believes music education in our schools is so vulnerable, and her two biggest goals. About Donna Schwartz Donna’s musical career can be best described as the “comeback kid.” At …
 
Donna Schwartz of Music Teachers’ Resource Guide joined me for a great, passionate conversation about the importance of music education. In this episode, we cover: How Donna got into music education Why she got out of music education, and how her side trip helped her Why Donna left New York for California Why this music educator will never stop edu…
 
Joe Beard of The Marching Podcast joins me on this show, the second in a two-part series. His podcast (which you should go download!) focuses on the marching arts within the world of Historically Black Colleges and Universities. In this episode, we talk about some of the things you learn in marching band that have nothing to do with music, circle B…
 
Joe Beard of The Marching Podcast joins me on this show, the first in a two-part series. His podcast focuses on the marching arts within the world of Historically Black Colleges and Universities. HBCU bands have their own distinctive show style, and Joe gives us a great primer on where to start with HBCU bands. We also talk about HBCU students’ par…
 
This episode explores the importance of wellness for music educators. A continuation of my earlier conversation with him, it seems Gary Doherty still has a few things to left to teach to former student Bruce Faske—and to the rest of us! If you’re interested in joining us on our journey, or even just following along, check out the hashtag #MEwell. W…
 
GRAMMY Quarterfinalists Tony Mazzocchi Caleb Chapman Baltimore Baltimore Symphony Orchestra OrchKids Marching Illini Sousaphones run 5K Coming up on the podcast Donna Schwartz of Music Teachers’ Resource Guide Joe Beard of The Marching Podcast Follow up episode with Gary Doherty, author of Ignition Point: Striking the Match Upcoming Events 2015 Mus…
 
About Laura Blake Laura Blake has been around the marching arts and Indianapolis area school bands since she was 6. A trumpet player (and cable in percussion), she still plays each week in a community band and occasionally for local community theatre. Between 1998 and 2005, Laura worked with over 10 different Indiana school band programs, joining M…
 
About Tony Mazzocchi, author of The Music Parents Guide A GRAMMY® nominated music educator, Anthony Mazzocchi has performed as a trombonist with the Los Angeles Philharmonic, New Jersey Symphony, San Diego Symphony, San Diego Opera, Riverside Symphony, Key West Symphony, in various Broadway shows and numerous recordings and movie soundtracks. Tony …
 
Bless your heart. The Texas Classroom Teachers’ Association TRIED to help celebrate Music In Our Schools month (MIOSM). It just didn’t quite work. Here is the story of the MIOSM Sax Fail of 2015. The post Whoever was tasked with sourcing that image for MIOSM was clearly never a band kid. Nor was the either stock photography site, the photographer, …
 
In this episode of Marketing Music Education, I speak with Tim Hinton. He is one of the hosts of the Marching Roundtable podcast, which I’ve listened to and enjoyed for years. Hi background as an educator is readily apparent, as he schools me about the benefits of hiring an arranger, the pitfalls of burnout, and the need to educate not just marchin…
 
Gary Doherty is spearheading a conversation that is long overdue, particularly in the field of music education. We were introduced at Midwest Band and Orchestra Clinic by mutual friend Cam Stasa (who gets an associate producer credit for this episode). After just a few moments with him, I knew that Gary Doherty could speak with authority on the imp…
 
If you want to learn something quickly, practice that thing S-L-O-W-L-Y. Because your brain is like a fresh snowdrift. Obviously. Listen to find out why musicians should practice slowly. Here’s the Lifehacker article that inspired this podcast, and the piece by Dick Hensold that inspired the article. From Daniel Coyle’s Little Book of Talent: 52 Ti…
 
In my travels to Midwest Band and Orchestra Clinic in December, I sat in on a session presented by Christopher Bill, a YouTube artist who recently hit it big with his cover of Pharrell Williams‘ Happy. He agreed to talk with me about his background, how he approached his college education and why he wouldn’t recommend it, and working as a musician …
 
Cam Stasa is one of my favorite people on the planet. And if you’ve met her, as so many music educators have, I’d bet she’s one of yours, too. In this conversation, we talk about: her role at VanderCook College of Music in Chicago how students and their families should approach applying to college the unique way VanderCook prepares future music edu…
 
About Marc Whitt For 32 years, Marc Whitt has devoted his professional career to nonprofit public relations and marketing, and has long been an active advocate for education, economic development and the performing arts. Marc’s work has achieved measurable results, garnering over 40 honors. In 2012, he was the recipient of CASE Kentucky’s prestigio…
 
I was thrilled to have a chance to speak with Christopher Woodside of the National Association for Music Education, otherwise known as NAfME. In a nutshell, he makes sure that everyone inside the Beltway knows how powerful music education is. I was blown away by his knowledge of the inner workings of government, and more importantly, by his passion…
 
In this impromptu “inbetweenisode,” I’m recording from the Midwest Clinic in Chicago. I’m joined by former band director and current band parent Maria Dripps-Paulson, who you might remember from episode 5. Because this gift guide episode is so time-sensitive, I’ve done minimal editing so that I can bring it to you before you finish your shopping (a…
 
This episode of Promoting Your Music Program will be the last for this season. For forever and ever, really. That’s because when we come back after the holidays, the podcast will have a new name. To learn the details, join my email list here. Also, I’ll be at Midwest Band & Orchestra Clinic December 17-20 at McCormick Place in Chicago. I’d love to …
 
On this episode, I talk with DJ Corchin, also known as The 13th Chair Trombone Player. He’s a former band director turned prolific author whose works include poetry, children’s books, and even a musical. He’s just published the 3rd book in the Band Nerds series: Band Nerds Confessions and Confusion. He’s a regular columnist for both Marching.com an…
 
On this episode of the Promoting Your Music Program podcast, I’m so excited to speak with young adult novelist Courtney Brandt. You can find her books here: Amazon Barnes and Noble iBooks Courtney Brandt is the author of The Line, plus the additional novels in the series: A Fine Line, Keeping in Line, and The Line Up. Each of these lighthearted nov…
 
I never intended to care about education reform. So boring, right? When my firstborn child became old enough to start playing a band instrument, THAT’S when I started paying attention. Anyone who cares about music and arts education SHOULD care about education reform. For more on arts education & ed reform, follow me on Twitter! Standardized testin…
 
On this podcast, I’m honored to introduce you to Margaret Bauer of PMEA. Margaret Bauer has served as executive director of the Pennsylvania Music Educators Association since 1996. Previously she was executive director of the Pennsylvania Library Association for 11 years. Her education includes an undergraduate degree in music education from Mansfi…
 
Eugene Cantera of the Dallas School of Music: Are You Making These Common Website Mistakes? Eugene Cantera is a partner at the Dallas School of Music and a founding member of the dlp Music Program. He serves as the Director of Social Media for both organizations. He is a saxophonist but teaches many instruments and performs in the Dallas area in th…
 
I’ve long had a sneaking suspicion that band kids are the best. Honestly, there’s just something extra awesome about these kids. This week, a bit more evidence crossed my desk. I make my case in this episode. Band kids are the BEST. Here’s why: Del Valle High School student’s wish granted Band students save teacher’s life What Everybody Ought to Kn…
 
In this episode, I recap the Apple live event unveiling the iPhone 6 and the Apple Watch, and discuss what impact they could have on music parents and booster organizations. Could the new Apple Pay system be used for and by music booster groups? Check out these links for more details: http://www.cnet.com/products/apple-iphone-6/ http://www.cnet.com…
 
Whether you’ve been running your Facebook page for hours or years, we could all use a bit of inspiration every once in a while. So quit racking your brain for a bit, and check out some of these ideas. Facebook Pages are considered inbound marketing (aka permission marketing, aka content marketing). That means that we have to get fans to opt in (by …
 
Ohio State University Band Updates (October 10, 2014): Ohio State’s fired band director got more support Ohio State pays at least $885 an hour for 2nd band investigation; questions remain about firms involved Ohio State University Band Updates (August 28, 2014): Music publishers are reportedly denying performance rights to the OSU Marching Band. Th…
 
Before I recorded this interview with the amazing David Vandewalker, I’d participated in the first half of the Music for All Parent/Booster Institute. It was a hugely valuable experience, and I am so glad that he agreed to sit down with me over our lunch break. The rest of the day was packed with awesome, as well. If you ever get a chance to attend…
 
On today’s podcast, I sit down with Seth Williams of Music for All. Well, he WAS with Music for All when we talked, anyway—now he’s attending law school! Seth Williams is the former Advocacy Coordinator for Music for All. Seth has been involved with Music for All and its programs for nearly ten years – as a participant, volunteer, event staff, inte…
 
Joining me on the podcast today is Fran Kick. He is a renowned author and speaker who has spent time as a band director and in clinical psychology. Fran served on the leadership staff of the Music For All Summer Symposium last month, and that’s where we sat down to talk. Here are the highlights with Fran Kick 02:07 Leadership training for students …
 
I was lucky enough to attend the Parent/Booster Institute at the Music for All Summer Symposium this year at Ball State University. I showed up a bit early, hoping to talk with a few of the people who make Music for All tick, and whose secrets we might steal to be able to apply to our own music programs. Erin Fortune is the Senior Marketing Coordin…
 
I’m proud to announce that I’m launching a new podcast called Promoting Your Music Program! This episode is a taste of what’s to come. I hope you enjoy it and find it useful! Look for new episodes every Wednesday, beginning July 30, 2014. Podcast coming soon: Promoting Your Music Program! #musiced Click To Tweet This podcast will help music educato…
 
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