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Fashion Consort News Bytes

Fashion Consort / Joshua Williams

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A unique, short-format podcast that features insights and perspectives on breaking news and current issues, all focused on the multi-faceted business that is fashion. News Bytes is written by Joshua Williams, produced by Fashion Consort and distributed in partnership with FashionUnited, your trusted global network for fashion news, business intelligence and jobs.
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Fashion by definition, is the style or styles worn by the majority of a population at any given time. In other words, whatever most people are wearing right now—a particular, color, pattern, cut or silhouette—is “in fashion,” “in style,” “a la mode.” Contrary to popular parlance then, fashion is more about fitting in than standing out. It emphasize…
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Joshua Williams: Luxury brands are increasingly under stress to expand their market beyond their typical customer base. And in some cases, many brands have been effective, but in other cases, it's alienated the core customer. So, my question for you, Schanel, is can luxury brands retain their exclusivity, notwithstanding the consistency required ar…
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Welcome back Schanel. It's so nice to have you. What is content snacking? Schanel Bakkouche: Yes, of course. So, we all love snacks, right? So they can never compare to a lavish spread, but the instant gratification that snacks give is undeniable. It's the same with the way we consume content. If we take today Twitter and I think Twitter is very go…
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On the surface, fashion collaborations might seem like an exciting way to generate new business and overall sales performance. Whether the collaboration is relatively obvious, such as Gucci and Adidas, or more surprising, such as Crocs and Balenciaga or Alexander McQueen and Target, they certainly create interest and engagement, typically in terms …
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Hello, Schanel. It's so wonderful to have you. We're talking about content marketing and how it shifted over the past few years, specifically in the luxury space. Content marketing is a buzz word in the marketing world, but what does it actually mean? Schanel Bakkouche: First, thank you for having me. Content marketing or brand related content, is …
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Joshua Williams: Hello, Sass, welcome back. And who are we going to feature this month? Sass Brown: The IOU Project. Joshua Williams: Ah, the IOU Project. I know they're based in Madrid. Spain. Can you tell us a little bit about them and their founder? Sass Brown: Absolutely. The founder is Kevita Parmar. She works predominantly with hand loomed ma…
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Ask an average consumer what luxury fashion is, and they’ll likely respond with well-known brand names such as Gucci, Yves St. Laurent and Louis Vuitton. But what makes these brands luxury? Well, that question is a bit harder to answer and elicits a wider range of responses: quality, craftsmanship, high price, exclusive, made in France, made in Ita…
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Chanel’s recent announcement to precipitously inflate prices on their bags, and limit quantities customers can purchase, has hit the headlines, with some questions about how the luxury fashion industry continues to grow despite overall economic inflation. And in this case, considering the level of the price change, Chanel is not raising its prices …
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Joshua Williams: Hello, Sass. Welcome back. Who are we featuring this month? Sass Brown: We're featuring Elvis and Kresse. Joshua Williams: Ah, the duo out of the UK who started with a very specific fabrication. Can you tell us a little bit about that? Sass Brown: They did indeed. They started with decommissioned fire hoses, so very particular reso…
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Fashion education is ripe for change. As we emerge from the Covid-19 pandemic, it will require a much more flexible, multi-disciplinary, omni-channel approach, that is more in line with the shifts happening in the industry, especially in terms of digital tools and access. Institutions will need to rethink educational content and delivery to rebalan…
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Much like retail has had to evolve to meet the demands of shopping across physical and digital channels, education is also being forced to evolve. Contemporary students require new ways of learning, both in terms of content structure and delivery, that build more on the shifts in media than traditional education--leaving academic institutions large…
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In a recent New York Magazine article, author William Deresiewicz stated, “For educational institutions, master’s programs are cash cows since their students get far less financial aid than undergraduates. For students, the master’s program responds to a specific need: American workers are competing more and more with those around the world, and th…
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Joshua Williams: Each month on NewsBytes, we feature a fashion brand that approaches business differently and innovatively or operates outside of the main fashion systems and capitals. I'm with Sass Brown, an expert in ethical fashion, sustainability and craftsmanship. She is the former Dean of Art and Design at the Fashion Institute of Technology …
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In the US, the GI Bill was passed to help World War II veterans acclimate back into civilian life. One of the key components of this bill was to provide servicemen with access to an affordable college education. This had the effect of greatly increasing the amount of people with a college degree from the 1950s on, ultimately shifting education from…
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Due to the specialized nature of retail and fashion, training “on the job” has always been an integral part of the industry. In some cases, this learning was informal, particularly in family run businesses, but it was also formal through apprenticeships, where young people were hired to learn a trade at an atelier with the goal for them to become f…
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Fashion as an academic discipline is relatively new. It’s not to say that people haven’t been researching the intersection of clothing and economics, clothing and psychology, or clothing and culture--to name a few--for quite some time, rather that it hasn't been taken seriously as its own discipline. However, with formalization of fashion as a disc…
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Each month Sass Brown, an expert in ethical fashion, sustainability and craftsmanship, shares a fashion brand that approaches business differently and innovatively or operates outside of the main fashion systems and capitals. Sass is the former Dean of Art and Design at the Fashion Institute of Technology and the founding Dean at Dubai Institute of…
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For many years, the onus of educating employees in the fashion industry was primarily that of the employer. Firstly, the industry relied heavily on women and because higher education was not generally available to them, companies had to train them with the skills they needed to do their jobs. Secondly, most fashion companies were family run busines…
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In the mid-1990s, fashion education became more fully integrated into the academy, allowing students of fashion to receive more than vocational training. Their studies in fashion design or fashion merchandising were now combined with a traditional liberal arts or business education, leading to a bachelor’s or baccalaureate degree. This had the effe…
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In the mid-1990s, fashion education became more fully integrated into the academy, allowing students of fashion to receive more than vocational training. Their studies in fashion design or fashion merchandising were now combined with a traditional liberal arts or business education, leading to a bachelor’s or baccalaureate degree. This had the effe…
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As companies like the Real Real, 1st Dibs and DePop continue to make market share inroads when it comes to overall apparel and accessory sales, two key areas of conversation have emerged. One focuses on who has the right in a secondary market to sell certain brands. Most notably, Chanel has filed three lawsuits against The RealReal and 15 cease and…
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Joshua Williams: Hello Sass, who are we featuring this month? Sass Brown: We're talking about VOZ. Joshua Williams:Ah, VOZ. They're based in New York City, but do a lot of their work in Chile. Can you tell us a little bit about them? Sass Brown: Absolutely. They're an amazing brand. They were founded back in 2012 by Jasmine Aarons. And their missio…
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Sustainability in the fashion industry is the topic du jour, and rightfully so. The adverse effects of fashion on our environment and on humans themselves cannot be overstated. Over the past ten years, this topic has shifted from the world of academia and NGOs to business and consumers. In fact, consumers now identify sustainability as one of the k…
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The pandemic accelerated e-commerce sales in 2020. Pre-Covid, e-commerce sales accounted from between 10 to 20% for fashion retailers, depending on the sophistication and reach of their online platforms. At the height of Covid, these numbers doubled to 40% and beyond, and have now averaged out around 26% with the roll-out of vaccines and the abilit…
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Joshua Williams: Welcome back Sass. Who are we featuring this month? Sass Brown: We're talking about Tonlé. They're a Cambodian brand that does a contemporary collection, Joshua Williams: This is such an interesting brand, because they really are involved in so many different things. But at the core, they are a womenswear brand led by founders who …
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Fashion has always existed at the nexus of art and commerce. It is an endeavor that strives to balance emotional connection and profitability. And it requires a left and right brain approach to be successful. For years, capturing and analyzing data has supported fashion companies in their efforts to better understand, target and engage their custom…
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In today’s world, leading a fashion company is a complex undertaking, involving a vast global supply chain, a highly competitive landscape and an ever evolving consumer with access to more options than ever. And the skills needed to operate such a company must also be balanced with vision, creativity, transparency and authenticity. It’s a tall orde…
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As the fashion industry continues to corporatize and globalize, it requires executive leadership that understands the complexity of turning design into product; that understands the emotional and functional needs of the consumer and balances that with the financial objectives of the shareholder. It requires someone with creativity, vision, practica…
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Joshua Williams: Hello, Sass! And welcome back. Who are we featuring this month? Sass Brown: We're talking about Kur Collection. Joshua Williams: Based in New York city. Can you tell us a little bit about them? Sass Brown: Sure. The founder is based in New York, but the production is done out of Sri Lanka. And they're a young contemporary women's w…
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Sustainable fashion is now front and center in customer’s minds and purchase behaviors, as well as business logistics and planning. It’s been a precipitous philosophical shift over the past 20 years, as the impact of the industry on the environment and the people it employs has become more visible to the public. Talk has turned to practice, as both…
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Since early 2020, customers have been forced to rethink how they engage and buy from brands. Due to the Covid-19 pandemic, not only has shopping shifted to online, but customers needs and wants have changed. This shift has meant that fashion brands have also had to rethink how they engage and sell to consumers. Dealing with a global pandemic, put f…
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If the events at the U.S. Capitol early this year are any indication of what’s to come, 2021 is surely going to be a year about deep reflection and change. Over the past year, it’s become clearer that shared ideals that create unity in society are delicate, that racial, ethnic and gender disparities are front and center in the US, China and Europe.…
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Almost overnight, fashion design companies and fashion design students were forced to move to a mostly remote work environment and away from the studio and tools of their trade. For many designers, this meant shifting their practice into a more virtual space, using emergent technologies such as Clo3D. It’s an expensive process and takes expertise t…
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2020 has been a year like no other. Fashion retailers were hit especially hard early on by the Covid-19 pandemic. Since then, they have been racing, fighting even, to adapt, evolve and innovate fast enough to save their businesses. Changes that were once part of a long-term strategic plan had to be implemented immediately, often remotely and with l…
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Each month Sass Brown, an expert in ethical fashion, sustainability and craftsmanship, shares a fashion brand that approaches business differently and innovatively or operates outside of the main fashion systems and capitals. Sass is the former Dean of Art and Design at the Fashion Institute of Technology and the founding Dean at Dubai Institute of…
  continue reading
 
Generation Z is having a profound effect on how fashion brands engage with their customers. They prefer shopping brands that share common values. And they are demanding more transparency from brands regarding material sourcing, pricing, environmental impact and labor practices, in order to make purchase decisions. More and more, Gen Z customers als…
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When the Covid-19 pandemic hit this spring, many fashion companies had to put their advertising campaigns on hold. It was no longer possible to gather creative teams—directors, photographers, models and crew--together in person, in studio or on site. And so, companies had to get creative quickly. Some brands chose to send new styles from their coll…
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Over the past year, fashion design schools have been forced to rethink how they educate students and prepare them for jobs. It’s a monumental task, when so much about Covid-19 is still unknown, making planning for future academic years difficult at best. What’s more, with a shift to online learning and a focus on systemic racism within fashion curr…
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Joshua Williams: Each month on News Bytes, we feature a fashion brand that approaches business differently and innovatively or operates outside of the main fashion systems and capitals. I'm with Sass Brown, an expert in ethical fashion, sustainability and craftsmanship. She is the former Dean of Art and Design at the Fashion Institute of Technology…
  continue reading
 
In this episode, “In Search of Fashion Leadership,” we consider the ways in which executive leadership must adapt to crises, and how this changes the way fashion companies hire. The Covid-19 pandemic has tested the mettle of fashion executives worldwide. They have had to adapt quickly, shifting retail operations primarily online, reimagining their …
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When it comes to fashion retail during the Covid-19 pandemic, the conversation has centered mostly on the overall viability of a retailer and their strategies to overcome the decrease in brick and mortar shopping. And this makes sense, considering the onslaught of bankruptcies that were unleashed in the spring and the real concern these closings wo…
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Understanding larger social and economic trends is an important part of the design process in fashion. These larger trends have a downstream effect on color, silhouette and texture from season to season. And so, fashion designers and merchandisers work with their teams, and with external agencies, often a full year out, to determine how these trend…
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Hello, I’m Joshua Williams, host of Fashion Consort NewsBytes. As a professor and consultant, I am often asked to speak at events worldwide as well as appear on news broadcasts to share my expertise on current issues in the fashion industry and fashion higher education. I began this unique, short-format podcast in early 2020, as a way to extend my …
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By its very nature, modern fashion is not essential. It’s built on a model of planned obsolescence, wherein customers are expected to buy and replace as often as possible. And yet, this hasn’t stopped the fashion industry from marketing goods as essential, whether it’s the proclamation: “must have warm coat for the winter” or “the only shoes that g…
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In 2015, as part of Li Edelkoort’s Anti-Fashion Manifesto, she called out fashion schools to rethink how they were educating students to be part of fashion’s future. She provided many suggestions including a return to materiality and craft, as well as a shift away from the smoke and mirrors of marketing. It was a wake-up call for many schools that …
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It’s no secret that the fashion system thrives on creating and selling new products—constantly. In fact, the fashion industry is very adept at built-in obsolescence, with an especially short lifecycle, wherein the very item that was heralded as the “must have” in September is no longer even desirable or cool in February. Because the fashion system …
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Fashion week and all of its attendant traditions have been largely upended due to the Covid-19 pandemic. While some designers have chosen to show in person, with limited attendance, much of the focus has been on digital variations of the fashion show. So far, these have included everything from artistic, pre-recorded videos, to livestreams on Twitc…
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New York Fashion Week has ended, and the baton has been passed to Milan, London and Paris. With a shortened schedule, and a move largely to digital platforms, New York Fashion Week hardly resembles fashion weeks of the past. And like everything else in the industry, change already happening around fashion show presentations was precipitated by the …
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LVMH announced this week that their plan to buy Tiffany & Co for $16.2 billion dollars is now off. Tiffany’s responded with a lawsuit. Stocks fell for both companies in the aftermath, with Tiffany’s bearing the brunt of an 11% decrease. While there are many different ways to break down this news, as it would’ve been the biggest takeover in fashion …
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