Various podcast appearances by http://www.seolondonsurrey.co.uk on the subjects of SEO, PPC ads and Digital Marketing.
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Google's Helpful Content Update & The "Information Gain Scores" Patent Podcast
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1:25
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In Jun 2020 the (now sadly deceased) Bill Slawski (thanks again Bill for all your help) wrote a blog on a 2018 patent application r.e. ranking search results based on "information gain" scores. This Google patent was aimed at addressing the problem "…when a set of documents is identified that share a topic, many of the documents may include similar…
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Voice Search: Insights and Trends from Keyword Research using Google Trends - Podcast of talk from Brighton SEO
18:05
18:05
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https://www.seolondonsurrey.co.uk 's talk that he gave at the Brighton SEO Autumn 2021 conference. Chris gave some insights about the uses of / trends in Voice Search from Keyword Research using Google Keyword Planner / Trends data, including Amazon Alexa, Microsoft Cortana etc . C. Byrne is a freelance SEO / PPC / Google Analytics & Ecommerce Cons…
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Online Ad Blocking in the UK Statistics etc - Podcast of talk from Brighton SEO
32:58
32:58
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32:58
https://www.seolondonsurrey.co.uk 's talk on statistics on the use of online adblocker technology usage, innovations & trends in the UK in 2021 from the Search Advertising Show (a sister conference of BrightonSEO.com which is dedicated to PPC advertising on Google, Bing and Amazon). Slides etc: http://www.seolondonsurrey.co.uk/blog . C. Byrne is a …
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How To Identify Your Competitors Paid Sponsored Links Quickly & Easily - podcast of talk from Brighton SEO
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https://www.seolondonsurrey.co.uk 's tutorial podcast from the Brighton SEO conference on the 25th March 2021 on how to analyse the compliance of competitors' inbound link building activities with Google Webmaster Guidelines with a view to identifying (and reporting) your competitors' paid / sponsored links quickly and easily. The information in th…
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The state of online ad blocking with Chris Byrne
24:16
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In today's episode, we are joined by Chris Byrne, freelance SEO and PPC consultant from https://www.seolondonsurrey.co.uk/ to talk about the state of ad-blocking. Chris starts off talking about origin of ad-blocking and what it is. He then moves on to discuss why we are seeing a rise of ad-blocking. He explains that the history of ad blocking start…
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My experience of 10 years working as a consultant in the SEO industry
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44:19
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Chris Byrne, a Freelance SEO specialist (https://www.seolondonsurrey.co.uk/blog) , talks about his 10+ years self-employed in the often maligned and very misunderstood SEO industry - including some tips and tricks for (aspiring) freelancers. This talk took place in Winchester, Hampshire, UK.
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