最高の Business Ignite Podcast ポッドキャスト (2024)

1
The Impact of User Experience on Business Success 8:07

19d ago8:07

8:07

Show Notes: In this episode of the Business Ignite Podcast, hosts Ethan Walker and Samantha Reed explore the world of effective web design and its importance in enhancing user experience. Drawing from an article by 95Visual, they discuss the role of user psychology, the significance of visual hierarchy, and the necessity of simplicity in web design…

1
The Satirical Side of Working for Free: Lessons from 'The Benefits of Working for Free' 12:36

21d ago12:36

12:36

Show Notes: In this episode of the Business Ignite podcast, hosts Ethan Walker and Samantha Reed dive into a satirical article that humorously explores the idea of working for free, examining the pressures and challenges faced by small businesses and freelancers. Although the article takes a comedic approach, it effectively highlights the pitfalls …

1
Building Customer Loyalty through Exceptional UX 9:00

24d ago9:00

9:00

Show Notes: The Business Ignite Podcast, hosted by Ethan Walker and Samantha Reed, explores how exceptional UX design fosters customer loyalty in a digital landscape. The episode delves into the role of UX as more than aesthetics, emphasizing its psychological impact and the importance of micro-interactions. Discussing how well-designed websites tr…

1
Uncovering Authentic Branding: Aligning Core Values with Business Growth 8:16

26d ago8:16

8:16

Show Notes: In this episode of the Business Ignite Podcast, hosts Ethan Walker and Samantha Reed discuss the nuances of branding for everyday individuals, not just large companies. The conversation is based on insights from an article by 95Visual, which highlights the pre-existing nature of one's brand and the importance of uncovering inherent qual…

1
Unveiling the Power of Landing Pages for Business Growth 8:23

28d ago8:23

8:23

Show Notes: In this episode of the Business Ignite Podcast, hosts Ethan Walker and Samantha Reed delve into the concept of landing pages, exploring their purpose and benefits for businesses. Using an article from 95Visual as a guide, they discuss how landing pages serve as focused boutiques designed to generate leads and drive purchases, contrastin…

1
The Hidden Costs of Free Websites: Why Investing in Your Online Presence Matters 18:21

1M ago18:21

18:21

Show Notes: In this episode of the Business Ignite Podcast, hosts Ethan Walker and Samantha Reed discuss the often-overlooked disadvantages of using free website platforms for businesses. They explore how free websites can negatively impact search engine rankings, customer trust, and potential revenue. The conversation delves into the importance of…

1
To Blog or Not to Blog: Is It the Right Move for Your Business? 7:52

1M ago7:52

7:52

Show Notes: In this episode of the Business Ignite podcast, hosts Ethan Walker and Samantha Reed explore whether adding a blog to your website is the right strategy for your business. They discuss a piece from 95Visual that outlines the benefits of blogging, such as establishing authority, boosting SEO, and building trust through genuine content. H…

1
Website Essentials for Business Success 7:42

1M ago7:42

7:42

Show Notes: In this episode of the Business Ignite Podcast, hosts Ethan Walker and Samantha Reed explore essential elements for creating an effective business website. Guided by insights from digital marketing agency 95Visual, the discussion covers the importance of a clean homepage, clear location information, detailed service descriptions, social…

1
Building Websites That Truly Engage and Connect With Your Audience 8:56

1M ago8:56

8:56

Show Notes: In this episode of the Business Ignite podcast, hosts Ethan Walker and Samantha Reed explore the art of crafting websites that customers love. They highlight the importance of aligning websites with business goals, gathering user feedback, and maintaining focus to avoid overwhelming visitors with unrelated content. The conversation emph…

1
Talking CSS: Thing You May Not Know 10:07

1M ago10:07

10:07

Show Notes: Unlocking Hidden CSS Secrets for Ultimate Web Design Mastery In this episode of the Business Ignite podcast, hosts Ethan Walker and Samantha Reed explore advanced CSS techniques that can elevate your web design skills. They delve into lesser-known tricks like using the border-radius slash syntax for custom corners, the outline-offset pr…

1
Navigating the Pros and Cons of Website Splash Pages 6:46

1M ago6:46

6:46

Show Notes: The Impact of Splash Pages: Pros, Cons, and Best Practices In this episode of the Business Ignite Podcast, hosts Ethan Walker and Samantha Reed discuss the role of splash pages in website design. Drawing insights from an article by 95 Visual, they explore the advantages and disadvantages of using splash pages, including their impact on …

1
The Critical Role of Mobile Optimization in Business Growth 3:49

2M ago3:49

3:49

Show Notes: The Critical Role of Mobile-Friendly Websites in Business Success In this episode of the Business Ignite podcast, hosts Ethan Walker and Samantha Reed discuss the importance of maintaining an up-to-date online presence, specifically focusing on the necessity of mobile-friendly websites. They dive into an eye-opening article from 95 Visu…

1
Brand Strategy Masterclass: From Logos to Loyalty 12:27

2M ago12:27

12:27

Show Notes: Mastering Branding: Insights and Strategies for Business Success In this episode of the Business Ignite podcast, hosts Ethan Walker and Samantha Reed dive into the crucial aspects of branding, inspired by a comprehensive 95 visual article. They discuss the importance of knowing your audience, creating buyer personas, analyzing competito…

1
Finding Your Ideal Customer: Strategies and Insights 11:50

2M ago11:50

11:50

Show Notes: How to Identify and Connect with Your Ideal Customer In this episode of the Business Ignite podcast, hosts Ethan Walker and Samantha Reed take a deep dive into finding your ideal customer, inspired by Joshua Maddox’s article 'How to Determine Your Ideal Customer.' They discuss the pitfalls of trying to appeal to everyone and emphasize t…

1
Choosing the Right Image Format: SVG, PDF, JPG, PNG 8:19

2M ago8:19

8:19

Show Notes: Mastering Image Formats for Web Design Success In this episode of the Business Ignite podcast, hosts Ethan Walker and Samantha Reed explore the world of image formats and their impact on website performance and design. They delve into the benefits and uses of various formats like SVGs, PDFs, JPGs, and PNGs, supported by insights from a …

1
Mastering Constructive Criticism: Turning Feedback into Fuel 9:57

2M ago9:57

9:57

Show Notes: Transforming Critique: Making Feedback Work for You In this episode of the Business Ignite podcast, hosts Ethan Walker and Samantha Reed dive into the often daunting experience of receiving design feedback. They reference an insightful article from 95 Visual to provide strategies for making critiques useful rather than disheartening. Ke…

1
Fueling Your Business Growth: 9 Proven Marketing Tactics 11:26

2M ago11:26

11:26

Show Notes: Fueling Your Business Growth: 9 Proven Marketing Tactics In this episode of the Business Ignite podcast, hosts Ethan Walker and Samantha Reed explore nine effective marketing tactics to boost website traffic, sourced from 95 Visual. They delve into the importance of SEO, the power of paid advertising on platforms like Facebook and Pinte…

1
Building Brands that Connect: Strategies for Success 10:02

2M ago10:02

10:02

Show Notes: Mastering the Art of Branding: Key Strategies for Business Success In this episode of the Business Ignite podcast, hosts Ethan Walker and Samantha Reed delve into the intricacies of branding and its crucial role in business growth. They discuss the emotional impact of strong branding, how it transcends cultural barriers, and the importa…

1
Cracking the Social Media Code: Strategies for Business Success 13:20

2M ago13:20

13:20

Show Notes: In this episode of the Business Ignite podcast, hosts Ethan Walker and Samantha Reed dive into the secrets of social media success. They discuss insights from 95Visual's article on the benefits and drawbacks of social media. Topics include humanizing your brand, leveraging interactive communication, utilizing market research, and the co…

1
Welcome to the Business Ignite Podcast 0:40

2M ago0:40

0:40

Welcome to the Business Ignite Podcast, the show where we light the fire for business growth and marketing success! Hosted by Ethan Walker and Samantha Reed, each week we dive into the latest trends, share expert insights, and break down actionable strategies to help entrepreneurs, marketers, and business owners take their growth to the next level.…

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Ignite Your Business Podcast - Laura Cooke - 138 - founder and CEO of Positive Foundry - How Positive Psychology Can Build More Successful Business Leaders 35:59

11M ago35:59

35:59

Is your business using its tools and resources to build strong corporate athletes that add value to your business? In our latest Ignite Your Business® Podcast episode, Laura Cooke, founder and CEO of Positive Foundry, explains why business owners should think of their employees as athletes in need of the proper training and development, and how the…

1
Ignite Your Business Podcast - 137- Kelly Borth - GREENCREST CEO and chief strategy officer - 5 Important Ways to Measure B2B Digital Marketing Success 9:16

12M ago9:16

9:16

Let’s be honest…many of us spend hours a day on our phones and computers! For B2B companies, this presents an opportunity to create a digital marketing plan that is engaging, informative and attracts new customers. In our latest Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals the 5 digital market…

1
Ignite Your Business Podcast - Courtnee Carrigan - 136 - founder and CEO of Raising the Bar Performance Group - Implementing DEI Initiatives in the Workplace With Courtnee Carrigan 42:23

12M ago42:23

42:23

How can business leaders incorporate diversity, equity and inclusion into the moral fabric of their organization? Find out in this Ignite Your Business® Podcast episode, where featured guest Courtnee Carrigan, founder and CEO of Raising the Bar Performance Group, sheds insight into the importance and value of DEI initiatives in the workplace: https…

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Ignite Your Business Podcast - 135- Kelly Borth - GREENCREST CEO and chief strategy officer - Building Trust in a Digital World 8:38

1y ago8:38

8:38

In an increasingly digital world rife with cybersecurity threats and online scams, how can businesses establish online credibility? Find out in our latest Ignite Your Business® Podcast episode, where GREENCREST CEO and chief strategy officer Kelly Borth discusses best practices to build online trust and gain the confidence of customers. https://gre…

1
Ignite Your Business Podcast - Tom Jordan - 134 - MSFS, CEPA, CVBA of Exodus Complink - Growing Value for Your Company With Tom Jordan 33:12

1y ago33:12

33:12

Many business owners fall into the trap of equating profit with value. In this Ignite Your Business® Podcast episode, Tom Jordan, MSFS, CEPA, CVBA of Exodus Complink, explains why this way of thinking puts your company at risk and can lead to challenges when it’s time to sell: https://greencrest.com/ignite-your-business-podcast/…

1
Ignite Your Business Podcast - 133- Kelly Borth - GREENCREST CEO and chief strategy officer - Beware! 3 Rules to Keep Your Design From Becoming a Monster 7:02

1y ago7:02

7:02

In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover our top 3 rules for graphic design that keep customers engaged and provide the best representation of your brand. https://greencrest.com/ignite-your-business-podcast/

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Ignite Your Business Podcast - 132- Derek Grosso, CEO and Founder of Columbus Young Professionals Club - The Young Professional Secret Sauce: Engaging Next Gen Leaders 58:53

1y ago58:53

58:53

We are thrilled to have Derek Grosso, CEO and founder of Columbus Young Professionals Club, return to the Ignite Your Business® Podcast! Listen as Derek fills us in on the changes that have fueled the organization’s growth since he last spoke to us in 2020, what he believes business owners can do to engage young professionals and why Columbus is a …

1
Ignite Your Business Podcast - 131- Kelly Borth - GREENCREST CEO and chief strategy officer - How to Evaluate Why Your Website is Losing Traffic 8:44

1y ago8:44

8:44

For business owners, losing website traffic can be very concerning. In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, we provide a step-by-step guide on how to diagnose and evaluate website traffic loss, and how to implement a strong plan to recover from the loss and get back on track. ht…

1
Ignite Your Business® Podcast- 130 - Kathy Sullivan- geologist, oceanographer, US Navy officer and former NASA astronaut 50:37

1y ago50:37

50:37

In this Ignite Your Business® Podcast episode, we interview Kathy Sullivan, a geologist, oceanographer, US Navy officer and former NASA astronaut. Learn more about her fascinating life and accomplishments, and key takeaways from her experiences that you can apply to successfully running your business.…

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Ignite Your Business Podcast - 129- Kelly Borth - GREENCREST CEO and chief strategy- Using PR to Ignite Your SEO 6:45

1+ y ago6:45

6:45

Love and marriage. PR and…SEO? Many business owners are not aware that strategic SEO is an effective way to help PR efforts stand out online. In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover why this great marriage achieves top results online. https://greencrest.com/ignite-your-…

1
Ignite Your Business® Podcast- 128 - Regan Walsh, executive coach, speaker and author of Heart Boss - Trust Your Gut, Shed Your Shoulds and Live a Life You Love 29:34

1+ y ago29:34

29:34

What is said about your company when you aren’t around? Find out why Regan Walsh, executive coach, speaker and author of Heart Boss, defines that conversation as your “whisper” brand and the implications it has for future success in this episode of the Ignite Your Business® Podcast.

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Ignite Your Business Podcast - Kelly Borth - GREENCREST CEO and chief strategy - 127 - Grilling Up the Perfect Marketing Strategy 6:02

1+ y ago6:02

6:02

Summertime is perfect for grilling up hot dogs, hamburgers…and exceptional marketing strategy! In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover techniques that will add spice and sizzle to your marketing efforts, and potentially some new fans and customers as well! https://green…

1
Ignite Your Business® Podcast- 126 - Ilaria Rawlins, proposed CEO, and Lisa Berger, board chair, of Fortuna Bank- The Business of Small Business Banking 23:40

1+ y ago23:40

23:40

Can smaller banks better meet the needs of small business owners? How can small business owners mitigate economic challenges? Find out the answers to these questions and more in our latest Ignite Your Business® Podcast episode featuring Ilaria Rawlins and Lisa Berger of Fortuna Bank, which is one of fewer than 20 women-owned banks in the United Sta…

1
Ignite Your Business Podcast -125 - Kelly Borth, GREENCREST CEO and chief strategy officer- Harnessing the Power of AI for Marketing and Business Strategies - 6:18

1+ y ago6:18

6:18

The release of ChatGPT has caused business owners to analyze how they can use AI to streamline their business and marketing strategy. In this Ignite Your Business® Podcast episode 125, featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover the pros and cons of how AI can enhance your marketing efforts https://greencrest.com/ignit…

1
Ignite Your Business® Podcast- 124 - Kelly Borth, GREENCREST CEO and chief strategy officer -Four Lessons From the Pandemic Era Every Business Owner Should Learn — Part 4 — Risk-Taking 11:31

1+ y ago11:31

11:31

The pandemic forced many organizations to adapt to changing needs, changing demographics and new trends. In part 4 of our Ignite Your Business® Podcast series discussing lessons learned from the pandemic era, find out how taking smart, calculated risks can help your business stand strong when faced with rapid change. https://greencrest.com/ignite-y…

1
Ignite Your Business® Podcast- 123 - Kelly Borth, GREENCREST CEO and chief strategy officer -Four Lessons From the Pandemic Era Every Business Owner Should Learn — Part 3 —Flexibility 6:38

1+ y ago6:38

6:38

In part 3 of our Ignite Your Business® Podcast series discussing lessons learned from the pandemic era, GREENCREST CEO and chief strategy officer Kelly Borth discusses how staying flexible and trusting data provides business owners with a competitive advantage that puts them in a better position for the future. https://greencrest.com/ignite-your-bu…

1
Ignite Your Business® Podcast- 122 - Traci Born, senior financial advisor, Raymond James - Keeping the Financial Well-Being of Your Business Healthy 34:20

1+ y ago34:20

34:20

From managing employee benefits to developing a well-executed business succession plan, business owners have many important things to consider in order to keep the financial well-being of their business healthy and sustainable. In this Ignite Your Business® Podcast episode, Traci Born, Senior Financial Advisor at Raymond James, provides insight int…

1
Attention eCommerce Entrepreneurs - You Need To Listen To This! 6:27

1+ y ago6:27

6:27

In this episode, I introduce you to my exciting new podcast, The eCommerce Expert Show. If you're an eCommerce entrepreneur looking to take your business to the next level or an aspiring entrepreneur about to launch your first eCommerce venture, then you need to listen to this!Derek Gehl による

1
Ignite Your Business® Podcast- 121 - Kelly Borth, GREENCREST CEO and chief strategy officer -Four Lessons From the Pandemic Era Every Business Owner Should Learn — Part 2 9:06

1+ y ago9:06

9:06

Post-pandemic, society as a whole suffered from a lack of trust, be it for the government, businesses or each other. In part 2 of our Ignite Your Business® Podcast series discussing lessons learned from the pandemic era, GREENCREST CEO and chief strategy officer Kelly Borth explores why building trust with customers and employees is crucial for bus…

1
Ignite Your Business® Podcast- 120 - David Staley, president of Columbus Futurists - Trends That May Impact Central Ohio and Businesses Now and Into the Future 39:02

1+ y ago39:02

39:02

In this Ignite Your Business® Podcast episode, we welcome back David Staley, associate professor of History and Design at The Ohio State University and president of Columbus Futurists. In this episode, Staley analyzes how economic and business trends have played out since we spoke with him 5 years ago, his thoughts on current hot-button topics such…

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Ignite Your Business® Podcast- 119 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST - Lessons From the Pandemic Era Business Owners Should Learn For the Rest of the 2020’s- Resilience 6:42

2y ago6:42

6:42

For business owners, one thing is clear – the pandemic triggered a new wave of obstacles, from supply chain issues to the threat of a recession. In this Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth explains why investing in resilience for your business is crucial to standing the test of time. https://…

1
Ignite Your Business® Podcast- 118 - Lisa Shuneson, president and CEO, Whalen CPAs -Challenges Businesses Are Facing Today 26:32

2y ago26:32

26:32

In this Ignite Your Business® Podcast episode, Lisa Shuneson, president and CEO of Whalen CPAs, takes a deep dive into the top challenges facing businesses today. From a potential recession, recent tax law changes and the expected “Great Retirement” of Baby Boomers, valuable insight is shed on how business owners can navigate these challenges and p…

1
2023 Digital Marketing & Online Business Predictions 1:37:50

2y ago1:37:50

1:37:50

After a podcasting hiatus, I'm kicking off 2023 by channeling my inner fortune teller and sharing my predictions for digital business this year, and let me tell you, there are some BIG changes coming. If you plan on doing business online in 2023, this episode is a MUST listen if you don't want to get left behind.…

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Ignite Your Business® Podcast- 117 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST - Five Marketing Resolutions to Ignite the New Year 6:25

2y ago6:25

6:25

It's our last Ignite Your Business® Podcast episode of 2022! In this episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals 5 marketing resolutions you should consider that could transform the effectiveness of your marketing strategy in 2023.

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Ignite Your Business® Podcast- 116 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST - Setting the Record Straight on the State of PR 5:35

2y ago5:35

5:35

Public Relations is not dead – it has been reborn. In our latest Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals innovative, modern PR strategies to get you noticed by both customers and the media.

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Ignite Your Business Podcast® presented by GREENCREST - 115-Jennifer Griffith, regional president of First Merchants Bank Ohio- Today’s Economic Conditions and the Impact on Central Ohio Businesses 24:04

2y ago24:04

24:04

In this Ignite Your Business® Podcast episode featuring Jennifer Griffith, regional president of First Merchants Bank Ohio, she discusses why she believes business confidence and growth remain strong for central Ohio businesses despite recent economic challenges, how business owners can prepare for obstacles such as inflation and a potential recess…

1
Ignite Your Business® Podcast - GREENCREST Episode 114 - Kelly Borth, CEO and Chief Strategy Officer- The New Demand for ROI-Driven Digital Marketing in an Inflationary World 8:17

2y ago8:17

8:17

2022 has ushered in unique business challenges, such as reduced spending by both consumers and businesses, as well as supply chain driven inflation. In our latest Ignite Your Business® Podcast episode, discover how ROI-focused digital marketing is being used to combat these obstacles and provide business owners with immediate, measurable results. h…

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Ignite Your Business Podcast Presented by GREENCREST - Ep 113 - Kwame Christian Podcast, How to have difficult conversations about race 38:21

2y ago38:21

38:21

In this episode of the Ignite Your Business® Podcast, host Kelly Borth takes on the important topic of having difficult conversations about race with award-winning author, attorney and entrepreneur Kwame Christian, founder and CEO of the American Negotiation Institute and author of the new best-selling book, How to Have Difficult Conversations Abou…

1
Ignite Your Business® Podcast - GREENCREST Ep 112 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST -- Thought Leadership: Use Your Expertise to Ignite Your Marketing 6:01

2y ago6:01

6:01

Thought leadership is a content marketing tactic used to build credibility and position company representatives as “go-to” experts in an industry or a subject matter expert. Join Kelly Borth, GREENCREST CEO and chief strategy officer, as she discusses why thought leadership is important to B2B marketing, who can be a thought leader in your company,…

1
Ignite Your Business Podcast® presented by GREENCREST - 111- Crystal Hughey, Founder and CEO, Corporate Cleaning Inc. - Building a Sustainable Business Through Passion, Innovation and Responsibility 31:09

2y ago31:09

31:09

Crystal Hughey, founder and CEO of Corporate Cleaners, Inc. and winner of Smart Business Magazine's 2022 Smart 50 Sustainability Award, discusses what it means to run a sustainable business and how her passion, innovative solutions and commitment to her employees and community led her to create and grow one of the largest minority-owned businesses …

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