最高の Bryan Elliott ポッドキャスト (2024)

1
Patrick Schwarzenegger Makes MOSH: A Protein Bar to Educate the World About Brain Health 1:15:24

1d ago1:15:24

1:15:24

Founded by mother-son duo Maria Shriver and Patrick Schwarzenegger, MOSH is a mission-driven brain brand educating people about how what they eat today can impact their brain health tomorrow. While they sell protein bars, MOSH donates a portion of proceeds to the Women’s Alzheimer’s Movement (WAM) and have already donated over $100,000 toward WAM’s…

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If You're at the "Damn it" Stage We Need to Talk! 1:00:21

5d ago1:00:21

1:00:21

In this episode Bill and Bryan ask: Are you at the "Damn it" stage? Is your marketing stale? Can't attract new clients? Have trouble getting attention? Struggling to figure out how to be relevant? If so, we need to talk! Case studies include Starbucks vs Duncan; Denny's vs iHOP; Nike vs Tracksmith and much more! Want to be featured on the show in a…

1
Be So Good They Can't Ignore You | Greg Hahn, Mischief Chief Creative Officer 47:59

21d ago47:59

47:59

Greg Hahn is an advertising legend. From his bio: "Greg is the Co-founder and Chief Creative Officer of Mischief @ No Fixed Address. Greg is going to go rogue and move this missive to first person. I started Mischief because I wanted to create a place where people- both employees and clients- could come and do the best work of their lives, with les…

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What is Your ONE THING? 51:32

22d ago51:32

51:32

In this episode Bill and Bryan ask: What is your ONE THING? Featured case studies include Sara Blakly's new brand Sneex vs uncomfortable shoes; Vans & Converse; We Feed Raw dog food vs Science Diet; and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an e…

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Why Everyone Can & Should Have a Sexy Brand 46:31

29d ago46:31

46:31

In this episode Bill and Bryan ask: Do you believe that everyone can have a sexy brand? We do! You will also learn how small business owners can get unstuck from the weeds; How Tyler Denk built an 8-figure boring business in 24 months; Disney vs. Magic Mountain--and why Magic Mountain doesn't have a brand; Morning Brew's $75M Newsletter biz; How Ce…

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Feel Stronger. Live Longer. Take Control of Your Health | InsideTracker 51:16

1M ago51:16

51:16

It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn’t know why… My friend Robb Wolf who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure thi…

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What's Holding You Back from Doing THAT Thing? 7:20

1M ago7:20

7:20

What’s holding you back from doing that thing? My guess is that it’s some form of fear. Having the right amount of fear is healthy and logical. It’s biological and we are hardwired to survive. But fear might also be keeping us playing small. In this episode I'm extending the invite to you to get out of your comfort zone in order to level up. I chal…

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How to Survive the New Recession; Joe Gebbia's new company Samara; Will Nike's new killer ad save the brand? What Hawk Tuah girl should do next; is HYROX the next 3rd Place?; How Ilona Maher took over ... 56:38

1M ago56:38

56:38

In this episode we talk about personal branding during the start of what looks like our next major recession; Joe Gebbia's new company Samara; Will Nike's new killer ad save them from the death spiral? Women's rugby star takes over the Olympics and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and eve…

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Would You Buy This $7,600 Bespoke Keyboard? | Ryan Norbauer 1:49:50

2M ago1:49:50

1:49:50

Ryan Norbauer designs and builds what might be the most exquisite keyboards on the planet. He is a self-described nerd but in the best possible way in terms of his passion for aesthetics, function and attention to detail. Would it surprise you to know that there's a large global keyboard community, where other fanatical folks gather to press the fl…

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How to Build a Brand Around Experiences -- NOT Things | Batch CEO, Mike Petrakis 1:11:24

2M ago1:11:24

1:11:24

About Batch & CEO Mike Petrakis Mike has never had a "real" job-- he's great at starting companies from scratch and growing them into profitable businesses and brands. Now at the helm of Batch, it's about experiences not things. From bach parties to birthdays to just simply having a good time, Batch provides a way to effortlessly discover and book …

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HexClad's Danny Winer Had to Lose it All to Find His $600 Million Winner 1:35:04

2M ago1:35:04

1:35:04

In 2016, Co-Founders Danny Winer and Cole Mecray launched the groundbreaking hybrid cookware brand – combining stainless steel and non-stick in a way that no other cookware brand had done before. The scrappy duo completely self-funded the company by emptying their savings accounts, draining their 401Ks and maxing-out credit cards, and they original…

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Eddie Bauer CEO & Yvon Chouinard Protégé, Tim Bantle, Charts a New Path for the 100+ Yr Legacy Brand 1:15:36

2M ago1:15:36

1:15:36

For more than 100 years, Eddie Bauer has been outfitting people for adventures big and small - first through the small curated sports shop in downtown Seattle and eventually through the brand’s 268 stores across the US and their strong e-commerce platform. As CEO Tim Bantle is reaching the nearly two-year mark at Eddie Bauer, he has played a key ro…

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Political Candidates are Personal Brands; 7-Eleven Stores in the U.S. are Changing stores to be more like Japan; On Running hires Zendaya; Zuckerberg is now a bro; Unbranding of Abercrombie & Fitch 57:24

2M ago57:24

57:24

In this episode we talk about the branding of American politicians; How Seven Eleven stores in the U.S. might start looking more like the stores in Japan; On Running hires Zendaya to help them get to Gen Z; Now Mark Zuckerberg is a bro; The unbranding of Abercrombie & Fitch and much more! Want to be featured on the show in a Deep Dive? It's free! B…

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Angie Hicks of Angie's List (now just Angi™) Built a Billion Dollar Personal and Consumer Brand 1:14:10

2M ago1:14:10

1:14:10

In 1995, Angie Hicks spent all of her time going door-to-door in Columbus, Ohio, trying to sign people up for a new home services referral business. Today, Angie's List, now rebranded to Angi™, is a household name, referring millions of members to plumbers, painters, and more. Want to read the feature articles I write for my Inc. Magazine byline? h…

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Building a $20M Coffee Brand Empire from the Grounds Up | Chris Gallant, CEO Chamberlain Coffee 1:02:28

2M ago1:02:28

1:02:28

Chris Gallant is the CEO of Emma Chamberlain’s beloved Gen Z coffee brand, Chamberlain Coffee. Chris was able to land retail presence in over 9,000 stores in just one year and achieve monumental growth (with sales almost doubling over the last two calendar years). Chris is a highly experienced leader in his field with more than 15 years of knowledg…

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Bandit Running brand "Unsponsored;" The Disney brand has issues; We can all be like Mohawk Chevrolet; Political candidates as brands; Visit Oslo campaign 53:08

3M ago53:08

53:08

In this episode Bill & Bryan talk about Disney's brand issues; how we can all aspire to be different and attack customer pain points like Mohawk Chevy; thinking of all political candidates like they are a brand and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we se…

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How to Build an Unconventional Brand that Sells for $419 Million | Mike Fata 1:04:07

3M ago1:04:07

1:04:07

Mike Fata, a 25-year entrepreneur, shares his journey of personal transformation and the connection between health and business success. He emphasizes the importance of prioritizing health and wellness, as it directly impacts performance and effectiveness in entrepreneurship. Co-founding Manitoba Harvest Hemp Foods in 1998, and serving as Chairman …

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Steal this Luxury Brand Playbook! | Mercedes-Benz USA CMO, Melody Lee 50:08

3M ago50:08

50:08

When I think of the luxury category, Mercedes-Benz is absolutely in that group of brands. In fact, after driving my Honda Civic for more than 250,000 miles I bought my first Mercedes in 2013 and I've been driving my C 250 with pride for more than a decade. Melody Lee and I met in 2015 when I had her former boss, the former head of BMW Uwe Ellinghau…

1
Chipotle's PR debacle; My TV spot pitch is a Mad Men episode; Gamification biz idea for Waze; Advice to agencies and clients about risk; Poopourri / VIPoo and much more! 57:27

3M ago57:27

57:27

In this episode Bill & Bryan talk about Chipotle's PR debacle; My TV spot pitch is a Mad Men episode; Gamification biz idea for Waze; Advice to agencies and clients about risk; Poopourri / VIPoo and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effor…

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The Subtle Art of Not Giving AF | 15+ Million Sold - Bestselling author, Mark Manson 1:12:56

4M ago1:12:56

1:12:56

Mark Manson has sold more than 15 million copies of his iconic book, The Subtle Art of Not Giving AF. Check out Mark's Youtube channel with more insightful life advice and wisdom: Mark's website: https://markmanson.net/ Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's…

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Finding Mastery | Dr Michael Gervais 1:23:05

4M ago1:23:05

1:23:05

I sat down with performance, leadership training and culture expert Dr. Michael Gervais who added, "In every organization we belong to, we're (also) apart of a culture. And either you are contributing to that culture or you are allowing it to be what it is." Have a listen and let me know what you think! Check out more from Michael here: findingmast…

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Liquid Death marketing is a Seinfeld episode; The Four Seasons Orlando; Zero Motorcycles; Tesla Cybertruck; Dame sex toys; Fall in love with failure 1:03:56

4M ago1:03:56

1:03:56

This episode of the The Billion Dollar Brand podcast is full of hot takes on things like Liquid Death marketing is a Seinfeld episode; The Four Seasons Orlando; Zero Motorcycles; Tesla Cybertruck; Dame sex toys; Falling in love with failure and more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody li…

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This Dude is Building a Billion Dollar Brand That's Wiping the Competition | Sean Riley, Dude Wipes 56:23

4M ago56:23

56:23

Recent college grad Sean Riley noticed that his Animal House-style apartment full of dudes needed some help with hygiene. It wasn't like there wasn't enough toilet paper -- it was the fact that some (okay most) dudes needed a lot more help keeping that undercarriage clean after they did their business. Some dudes used bought baby wipes but that did…

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Kelly Slater's Freak of Nature; Apple iPad spot is a Mad Men episode; Celebrities are cancelled; Go Ruck; Coca-Cola spills and more 56:29

4M ago56:29

56:29

About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, w…

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$150M Dude Wipes brand evaluation; Airbnb; Burger King; Heinz Out-of-Home scores big 1:11:56

5M ago1:11:56

1:11:56

First things first: Want to submit your draft or finished work for us to evaluate and do a free Deep Dive? Submit here --> https://bit.ly/BDBDeepDive Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, the…

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Nearly 20 Million Books Sold! | The Proven Way to Build Good Habits & Break Bad Ones with bestselling author, James Clear 1:10:23

5M ago1:10:23

1:10:23

James Clear has sold an incredible 15 million copies of his bestselling book, Atomic Habits, which has 4.8 stars on Amazon with more than 120,000 reviews. Wow! In this episode of Behind the Brand Bryan and James talk about the proven way to build good habits and break bad ones. Check out Atoms, The official Atomic Habits app. Want to get a short no…

1
You're Probably Doing Influencer Marketing All Wrong 53:47

5M ago53:47

53:47

First things first: Want to submit your draft or finished work for us to evaluate and do a free Deep Dive? Submit here --> https://bit.ly/BDBDeepDive Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, the…

1
Volkswagen Turns Trash Talk into Eco Effort | $2,500 luxury chair | Billion Dollar Brand Advice 38:42

5M ago38:42

38:42

Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their d…

1
Should I Build a Brand Around Bespoke Japanese Ice Cream? 46:24

6M ago46:24

46:24

Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their d…

1
Lack of Sleep Might Be Killing You | Eight Sleep CEO, Matteo Franceschetti 46:04

6M ago46:04

46:04

Matteo is the Co-Founder and CEO of Eight Sleep, the sleep fitness company. Eight Sleep developed a proprietary technology which is redesigning sleep by developing cutting-edge AI and machine learning models to track bio signals during the night and optimizing body recovery and rest while asleep. The end goal of the Pod is to compress sleep and sca…

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MrBeast strikes Amazon deal for biggest competition series in TV history | Reed Duchscher | Podcast series / Marketing 1:03:19

6M ago1:03:19

1:03:19

Reed Duchscher is an American talent manager and investor. He is the CEO and founder of Night Media and talent manager of YouTube personality MrBeast and Minecraft content creator Dream. In this episode I talk to Reed Deucher who is famous for being the media company being MrBeast — who recently struck an Amazon deal for biggest competition series …

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Why Some Brands like Wendy's, Little Caesars, Pizza Hut and other QSRs Have Lost Their Way 1:06:34

6M ago1:06:34

1:06:34

Bill Harper and Bryan Elliott break down some of the worse brand crushing campaigns that have lead to the decline of some of the most popular QSR (Quick Service Restaurant) brands. About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of W…

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ポッドキャスト Bryan Elliott

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