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Welcome to the Brand Fortress HQ Podcast, the ultimate resource for mastering Amazon FBA success. Dive deep into the world of e-commerce with your hosts, Jon Stojan, Mike Kaufman, and Matt Atkins—three seasoned Amazon brand owners who have seen it all and are ready to unveil the secrets of their success. Your hosts each and every week are Jon Stojan, Mike Kaufman, and Matt Atkins. Jon is a former predictive analyst for the Air Force and brings his analytical prowess to the e-commerce battleg ...
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show series
 
Can you tell the difference between a manufacturer and a trade company? Join us for Tactics Tuesday as we uncover the surprising tactics trade companies employ to appear as manufacturers, based on a revealing story from Mike's colleague's visit to China. We'll guide you through essential strategies to verify your suppliers' true identities and the …
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Are you ready to unlock the secrets behind successful product launches? Join us as we break down the complexities of bringing new products to market and why not every launch needs to hit it out of the park. In our latest episode, we dive deep into the strategies that can make or break your brand, from leveraging singles and doubles to understanding…
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Can leveraging the power of pixeling take your remarketing to the next level? Discover how Mike uses Switchy, a dynamic redirection tool, to not only track and redirect links but also pixel audiences across multiple platforms like Google, Facebook, and TikTok. We'll uncover how you can capture and remarket to audiences interacting with QR codes on …
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What if you could slash your Amazon FBA fees by simply redesigning your products? Join us on this Tactics Tuesday at Brand Fortress HQ, where we dive into the nitty-gritty of reducing those burdensome fees that eat into your margins. Learn from Mike's eye-opening case study on pool nets, revealing how modular designs can significantly cut down fulf…
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Hiring the right talent can make or break your business growth. Imagine the relief of not overburdening your existing team while seamlessly integrating new members who align perfectly with your organizational goals. In today's Tactics Tuesday episode of Brand Fortress HQ, we guide you through essential strategies to attract and retain top-tier tale…
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What if your marketing strategy is targeting the wrong audience altogether? This episode of Brand Fortress HQ takes you through a pivotal realization by Mike at the Billion Dollar Seller Summit, where he identified the necessity of shifting his focus from the end users to the actual buyers. Mike discovered that the majority of Amazon purchasers are…
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Ever wondered how a simple idea can transform into a thriving brand? Beth Benike, the innovative founder of Busy Baby, reveals the fascinating journey from a mom’s necessity-driven solution to leading a successful business. Learn how Beth harnessed customer feedback and resources like Bunker Labs to evolve her product line, from bibs with tether sy…
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Ever wondered how you can turn problems into profitable ventures? On this episode of Brand Fortress HQ, we promise to reveal how tackling customer pain points head-on can lead to unwavering brand loyalty and sustainable growth. Inspired by the wisdom of Alex Hormozi, we explore game-changing strategies and real-world examples, including our pool pr…
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Unlock the full potential of Amazon's AI and take your product listings to new heights with the insights from this Tactics Tuesday podcast. As I sat down with industry expert Mike, we peeled back the layers of Amazon Comprehend and Rufus to reveal how they're changing the game for sellers and shoppers alike. We promise an eye-opening discussion tha…
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Embark on a journey through the digital commerce landscape with the astute guidance of Leo Sgovio, an Amazon maestro who has transformed his idea of a Santa website into a formidable digital marketing presence. Sgovio, joins us to share a wealth of insights that will revolutionize the way you approach e-commerce. His story is a testament to the pow…
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Ever wondered if Amazon Prime Day is the golden ticket for every brand? We tear down the facade of one-size-fits-all strategies as we navigate the complex waters of Prime Day sales, particularly for high-end products like my own pool cleaning tools company. Join us for a revealing discussion that uncovers the true impact of deep discounts and mass …
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Venture into the world of e-commerce and healthy living as Deana Karim, the brilliant mind behind Good Deeds, joins us on the Brand Fortress HQ podcast to share how her quest for healthier options as a new mom led to the creation of a keto-friendly baking mix empire. Prepare to be inspired by her journey from product development woes to triumph on …
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Embarking on the entrepreneurial journey often feels like a high-stakes game of chess where strategy, diversification, and the occasional calculated risk are your only constants. This episode peels back the curtain on my own e-commerce misadventures, showcasing the gritty reality that success is often preceded by a series of instructive failures. W…
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Discover the entrepreneurial brilliance of Dr. Travis Zigler, who transitioned from optometrist to e-commerce titan, as he sits down with us on the Brand Fortress HQ podcast to share his incredible journey. Travis opens up about the strategies that propelled his company to multimillion-dollar success, with a special focus on Hydrate, their customer…
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Strap in for an insider's journey of Amazon Connect and the finesse involved in a User-Generated Content (UGC) strategy. Join us for tons of insights and experiences. Mike, doesn't shy away from mentioning the rough patches, recounting how initial budget constraints and a sales slump led to some unexpectedly positive outcomes, like landing a magazi…
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Today we welcome Kyle Binder, the brains behind Pet Lovers, as he pulls back the curtain on his e-commerce odyssey—from a serendipitous click on a Tai Lopez ad to a thriving Amazon venture. Our latest episode traverses Kyle's tale of growth, a strategic relocation to Thailand, and the camaraderie found in a digital nomad enclave speaks to the very …
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Ever wondered how a sincere smile or a firm handshake can lead to your next big business break? Our latest episode uncovers the transformative power of authentic relationships in the Amazon selling community. Through a narrative inspired by Dale Carnegie's wisdom, I recount a chance encounter that blossomed into a lucrative partnership, and we trav…
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Embark on a transformative journey with Isaac, as he details his escape from the corporate grind to the thrilling world of an Amazon seller, all while keeping his day job. Isaac's story is not just a narrative, it's a blueprint for those aiming to create their own brand without forgoing the stability of a 9-to-5 income. Tune in to discover the stra…
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Ever wondered how to snag that perfect first-time hire or if agency outsourcing is the golden ticket? Matt and I unpack the complex world of hiring, sharing the gold we've mined from our experience with VA Philippines. From confronting hiring stigmas to honing the art of management, our latest episode is a treasure trove of insights for entrepreneu…
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Unlock the full potential of your Amazon storefront with the unparalleled insights of Ritu Java, CEO of PPC Ninja, who joined us to dissect the intricate world of Amazon PPC. Together, we navigated the transition from a niche Etsy entrepreneur to a commanding presence on Amazon, offering a unique perspective on standing out amidst fierce competitio…
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Ever found yourself tangled in the web of recruitment mayhem? Fear not! Our Tactics Tuesday will equip you with a blueprint for assembling a powerhouse team, from freelancers to executive assistants. Mike and I dissect our journey from a sluggish hiring process to a well-oiled machine, emphasizing the need for clarity and foresight in staffing. We …
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Unlock the secrets of consumer feedback that could revolutionize your Amazon business, as we chat with John Li, the innovative mind behind PickFu. You're about to embark on a journey that will reveal how a simple idea evolved into an indispensable tool for entrepreneurs eager to refine their products and branding to perfection. Prepare to be inspir…
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Ever wonder what it takes to break into the big leagues of retail from the crowded Amazon marketplace? Mike has walked that wholesale path with his pool cleaning tools, aiming for the shelves of Leslie's Pool Stores, and it's a journey rife with challenges and triumphs. This episode peels back the curtain on the push from online to brick-and-mortar…
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Unlock the secrets to e-commerce success with Vanessa Hung of Online Seller Solutions, as she graces our podcast with a treasure trove of insights from her journey to CEO. Diving headfirst into the world of Amazon, Vanessa reveals the essentials of catalog management and inventory optimization that could make or break your online venture. We're pee…
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Embark with us on a fascinating voyage through the podcasting journey where we discuss the birth and growth of our show from casual chats to a hub of expertise, particularly for those navigating the Amazon selling cosmos. Our episode peels back the curtain to reveal how these audio adventures can become a goldmine of repurpose-able content, unlocki…
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Unlock the secrets to e-commerce success with branding whiz Corey Brown, as he joins Mike Kaufman and me, John Stogin, to dissect the intricacies of making your mark on platforms like Amazon, Walmart, and Shopify. Corey's transformation from apparel sales to an e-commerce phenom offers a treasure trove of insights for anyone looking to thrive in th…
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Unleash the secret sauce of branding as we serve up a sizzling conversation on how user-generated content (UGC) has transformed our barbecue accessories brand. From our early days of sparking an organic UGC campaign to watching it flame up into a wildfire of customer reviews and unboxing videos, this episode is a feast of insights. We'll share how …
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Embark on an entrepreneurial odyssey with us as our guest Dano Falk, a former jazz saxophonist turned digital mastermind, unveils his remarkable transition and the creation of DevDevDevice. This episode promises a wealth of knowledge, from the birth of a unique Amazon venture to the intricacies of selling it with the aid of brokers. Dano's narrativ…
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Unlock the transformative power of geo ranking and direct mail in the ever-evolving game of Amazon sales. Something we had a great conversation about with a previous guest: Eddie Wheeler. Venture beyond conventional tactics as we unravel a strategy that's reshaping how sellers escalate their product visibility across various regions. We dissect the…
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Embark on an e-commerce odyssey with the legendary Bradley Sutton of Helium 10, whose journey encompasses more than just buy buttons and business spreadsheets. From grappling in sumo tournaments to leading the charge in Zumba classes, Bradley's diverse background sets the stage for this episode's deep dive into the online marketplace. We'll chart t…
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Unlock the secrets to dominating Amazon's marketplace as Matt, a virtuoso in price optimization, joins us to spill the beans on crafting the ultimate pricing strategy. He's not just another guru; Matt's proven tactics have powered countless sellers to the top. Prepare to have your sales philosophy transformed as we dissect everything from the initi…
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Prepare for an exhilarating journey through the labyrinth of eCommerce advertising with the sage guidance of Abe Chomali, the strategic maestro behind XP Strategies. With his treasure trove of knowledge spanning three decades, we discuss the seismic shifts from the days of mail-order catalogues to the current digital bazaar, honing in on the timele…
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Get ready to unlock the secrets of Amazon success, as we welcome Mike, an Amazon whiz with a knack for boosting brand growth. Our latest podcast episode is a goldmine for brand registered sellers looking to harness the power of Amazon's Product Lifecycle Support service. We reveal how this invaluable resource can transform your customer support exp…
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Embark on a thrilling exploration of e-commerce with Yoni Mazor, the insightful co-founder and chief growth officer at GETIDA, as your guide. From the tactical precision of Israeli Navy Intelligence to the forefront of the Amazon marketplace, Yoni's narrative is a captivating blend of strategy, growth, and the unyielding pursuit of excellence. His …
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Unlock the secrets to nurturing post-purchase customer bliss and watch your brand loyalty skyrocket! With Matt's insights, we unravel the art of keeping your customers engaged after they hit the 'buy' button, even when it seems like Amazon has all the control. From a conversation on QR codes to a conservative-themed water brand that's making waves …
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Discover the hidden levers of success on Amazon with Eddie Wheeler from Guava Listings, our expert guide through the labyrinthine world of Amazon's geo ranking system. This episode peels back the layers on an often-overlooked factor that can make or break your product's visibility and sales: geographic search result variance. Prepare to have your m…
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Ready to turn the odds in your favor on Amazon? This episode promises to arm you with the insider knowledge of Mike, a veteran brand owner who has mastered the art of leveraging warranties to stand out in a crowded marketplace. As he unfolds the narrative of his nine-year journey, you'll discover how his lifetime unlimited free replacement warranty…
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Prepare to unlock the secrets of e-commerce mastery with Amazon advertising virtuoso Brian R Johnson, who joins us to distill over a decade's worth of insights into a single, potent listening experience. Brian's trek through the digital marketplace has been nothing short of a grand masterclass, and now, you get a front-row seat to his profound know…
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Ever wondered how to evolve your online retail prowess into a brick-and-mortar triumph? Mike did just that, and we've got the inside scoop on his strategic shift from Amazon success story to retail partnership potential. This episode peels back the curtain on Mike's innovative approach to engaging major retailers and how customer loyalty and unbeat…
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Prepare to be enthralled as Ben Leonard, a zoologist turned e-commerce extraordinaire, reveals how he transformed his passion for fitness into a multimillion-dollar brand—all without a textbook business education. His evolutionary tale from academia to the apex of online retail not only shatters preconceived notions but also serves as a beacon for …
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Ever wondered how small tweaks to your Amazon listings could spin the mighty sales flywheel in your favor? In this power-packed discussion with Mike, we unravel the impact of cumulative effects on Amazon sales and why these trump a single-strategy approach every time. We delve into the mechanics of boosting click-through and conversion rates by ref…
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Get ready to crack the code on balancing a booming career while managing a bustling household, as Elizabeth Greene of Junglr stops by for a riveting chat. Grasping the art of simplification and prioritization, Elizabeth imparts her wisdom on how she keeps her large family and a thriving Amazon-focused agency flourishing. The conversation reveals he…
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Unlock the potential of smart pricing with our latest episode, where we peel back the layers of strategic pricing and its impact on brand success. Imagine rebranding a product as niche as Amsoil's motor oil for motorcycle enthusiasts and witnessing not just a surge in sales but also a 25% price hike—all without altering the product. That's the powe…
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Are you ready to unlock the secrets of thriving in the e-commerce jungle? Join us as we sit down with Paul Sonneveld, the insightful co-founder of Merchant Spring, to unearth the strategies that can turn your online business into a veritable brand fortress. With Paul's robust background in consulting, including an impactful tenure at Boston Consult…
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Join the ranks of Amazon mavens with Destaney Wishon, CEO of BetterAMS, who takes us through the labyrinth of Amazon advertising with a torch of transparency and strategy. This episode is a goldmine for anyone aiming to carve their brand into Amazon's bedrock. Marvel at how Destiny pivoted from a diligent student to an Amazon industry leader, all w…
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Embark on an enlightening journey with Mike Jackness, a titan in the e-commerce domain, as he recounts his transformation from affiliate marketing maestro to Amazon brand-building virtuoso. Through heart-to-heart conversation, Mike dismantles the overnight success myth, revealing the true grit and perseverance behind entrepreneurial achievements. E…
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Imagine wielding the power to overshadow competitors and shine on the world's largest online marketplace. That's precisely what we tackle today, as we unveil the art of leveraging virtual bundles and video on Amazon to carve out your brand's empire. Our expert hosts unpack the magic of combining products to create compelling virtual bundles that no…
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Unlock the secret formula behind value perception that can skyrocket your product's appeal on our latest episode. We dissect the delicate balancing act of benefits versus costs, and the pivotal role that time and effort play in shaping a shopper's decision. Your hosts Jon, Matt, and Mike share their tactics for making products pop in saturated mark…
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Ever wonder how to navigate the complexities of Amazon advertising to catapult your brand to the top? Joe Shelerud, founder and CEO of Ad Advanced and a former chemical engineer, joins us to unpack the secrets of search query performance reports and strategic budgeting for advertising. This episode is a gold mine of insights, from understanding mar…
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Unlock the full potential of your e-commerce endeavors with our latest podcast episode, where we reveal the secrets behind managing a thriving 30,000-customer list. We delve into why this asset is your brand's backbone, ensuring successful product launches and solid market standing. It's not just about collecting names; it's about nurturing relatio…
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