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Voices of Vision is a weekly radio show with radio and voice over personality, Jane Asher. She is motivated and inspired daily by discovering the deepest passion in others. So, what exactly is it that excites, motivates and empowers individuals to explore and achieve their full potential? To find answers, Jane searches through her vast network of connections. Each week she will interview thought provoking influencers, change agents, positive authors, non-profits with a mission of bettering h ...
 
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Today, Marcus Tober, founder and chief evangelist of Searchmetrics joins Ben to talk about Google’s Core Web Vitals update. How do core web vitals affect your online presence? After 15 years of leading the Searchmetrics team, Marcus has finally completed a study on core web vitals, which he has now published. Ben and Marcus discuss how you can meet…
 
Ben and Anastasia Leng, CEO of CreativeX, speak about how you can measure brand efficiency in real time. Is there a correlation between brand efficiency and the science behind effective content creation? It all boils down to the impact of your brand based on the level of consistency of your creative content. Ben and Anastasia discuss how CreativeX …
 
Today, Ben speaks with Anastasia Leng, CEO of CreativeX, about the science behind effective content creation. Do you need science behind your art of content creation? As the CEO of CreativeX, Anastasia’s job is to figure out the science behind the data from your content to help you to continue to create more effective content. Ben and Anastasia tal…
 
Ben chats with Chief SEO consultant at Searchmetrics, Marcus Pentzek, about some common misconceptions about Baidu. How can you drive organic marketing success in the Chinese market that is dominated by Baidu instead of Google? Ben and Marcus spent the week talking about how you can enter the Chinese market and what to expect when you get there. To…
 
Today, Chief SEO consultant at Searchmetrics, Marcus Pentzek, chats with Ben about differences between Baidu and Google. So far in ‘marketing in China’ week we’ve learned how to enter the Chinese market and what to expect. Now that we know that Google is not a top contender in search in the Chinese marketplace, how does Google and Baidu compare to …
 
Marcus Pentzek, chief SEO consultant at Searchmetrics, continues to talk with Ben about moving into the Chinese marketplace. The Chinese market is different from the U.S. market in many ways both culturally, socially, and politically. In fact, even social media and the way the internet is run is different in China. Today, for the third day of ‘mark…
 
Ben and Marcus Pentzek, chief SEO consultant at Searchmetrics talk about how you can drive organic marketing success in the Chinese market. The fact that China is a communist country directly affects you as a digital-based business. How different is the Chinese version of the internet and how it’s run? Today, for day 2 of ‘marketing in China’ week …
 
Ben discusses with Marcus Pentzek, chief SEO consultant at Searchmetrics about marketing in the Chinese market. This entire week is ‘marketing in China’ week for those thinking about entering the Chinese market. Do you need to venture into the Chinese market? Ben and Marcus talk about optimization tactics for the Chinese market and what you should …
 
Ben and Cyrus Shepard, SEO Strategist at Moz, discuss the topic of educating the SEO market. Educating the SEO market has been one of the central pillars of Moz throughout the years since inception. Ben and Cyrus talk in detail about why the principle of education is so important to Moz and how this affects the business. Has Google’s leading influe…
 
Today, Ben and Cyrus Shepard, SEO Strategist at Moz, talk about getting your links from the right place. How do you figure out what is the best audience for the links that you’re building? Ben and Cyrus discuss different ways that you can approach promoting your content. It all boils down to understanding who your target audience is. Show Notes Con…
 
Ben chats with Cyrus Shepard, an SEO Strategist at Moz, about link-building strategies. What are some effective link-building tactics that you can apply to your business? Today, Cyrus shares link-building strategies used by Moz, one of the most trusted SEO companies in the world. Ben and Cyrus talk about how you can use link-building as a respected…
 
Ben and Tyson Stockton, vice president of services at Searchmetrics, reflect on some of the winners and losers in SEO over the past month. With update season well underway and the latest Google IO conference, there are still whispers about a possible Google algorithm update coming soon. So there’s no doubt that SEOs everywhere are starting to feel …
 
Did Google really just have a surprise algorithm update? Jordan Koene, SEO strategist and advisor at Searchmetrics, discusses with Ben about whether or not Google has updated its algorithm and what this could mean for your marketing strategies. We’ve all experienced the effects of a Google algorithm update and we know the learning curve that can co…
 
Today, Ben talks with author and SEO growth advisor, Eli Schwartz, about his thoughts on what SEO means in the current marketing climate. Is SEO still considered a dark art? Getting to the top of SERPs is the aim for companies who invest in SEO. Ben and Eli discuss how you can nurture your SEO process organically and the long-term benefits that com…
 
Author and SEO growth advisor, Eli Schwartz, drops in to chat with ben about product-led growth strategies. Eli recently completed his book titled ‘Product-Led SEO: The Why Behind Building Your Organic Growth Strategy’ where he gets into detail about when and if you need to invest in SEO. What does it mean to have an effective SEO growth strategy? …
 
Ben and Steve Wiideman, CEO and Founder of Wiideman Consulting Group, discuss the importance of marketing to mobile devices. With the launch of Google Mobile Crawl, how important is it for you to prioritize mobile users when thinking about your user interface? And what does this say for the future of search. Ben and Steve talk about optimization ti…
 
Ben connects with Steve Wiideman, CEO and Founder of Wiideman Consulting Group, to talk shop about multi-location SEO. While the pandemic has impacted how SEOs work, data still remains at the heart of this process. You need to know how to scale your multi-point strategy or get the right team involved to help you. Today, Steve shares some pro-tips t…
 
Ben chats with Steve Wiideman, CEO and Founder of Wiideman Consulting Group, about how the pandemic has affected the world of SEO. Steve is a veteran of the SEO industry in both the agency and the consulting sector. Today, backed by his years of first-hand experience in the field, Steve shares how you, too, can both survive the pandemic and prepare…
 
This is the final installment of SEO Reporting Week. So far this week, Tyson and I have talked about SEO KPI funnels, leading versus lagging SEO metrics, evaluating SEO brand metrics, and whether zero click has any value. Today, we're going to wrap up SEO reporting week by talking about SEO stakeholder alignment. Show Notes Connect With: Tyson Stoc…
 
This is the 4th installment of SEO Reporting Week. So far this week, Tyson and I have discussed SEO KPI funnels, the difference between leading and lagging SEO metrics, and how you can evaluate your SEO brand metrics. Today we're going to talk about whether zero click has any real value. Show Notes Connect With: Tyson Stockton: Website // LinkedIn …
 
Welcome to the 3rd instalment of SEO Reporting Week with Tyson Stockton of Searchmetrics. Tyson and I have talked about the SEO KPI funnel and yesterday we talked about leading versus lagging SEO metrics. Today, we're going to continue the conversation talking about evaluating SEO brand metrics. Show Notes Connect With: Tyson Stockton: Website // L…
 
This is the 2nd installment of SEO Reporting Week with Tyson Stockton, Vice-President of Services at Searchmetrics. Tyson and I talked about the SEO KPI funnel, and today we're going to continue the conversation talking about the difference between leading and lagging SEO metrics. Show Notes Connect With: Tyson Stockton: Website // LinkedIn The Voi…
 
Welcome to SEO Reporting Week on The Voices of Search Podcast. This week, we're going to publish an episode every day discussing everything you need to know about how to evaluate and communicate your SEO performance. Joining us is Tyson Stockton, Vice-President of Services at Searchmetrics, which is an SEO and content marketing platform that helps …
 
This is the 2nd and final part episode with Karl Kleinschmidt of Searchmetrics. Yesterday, Karl and I started answering user questions about core web vitals specifically talking about how to evaluate your core web vitals, and fix some of the problems when you find them. Today, we're going to turn our attention to answering questions about understan…
 
Welcome to the 1st part of a 2-part episode talking about the hottest topic of the year in the SEO community, the Core Web Vitals. Joining us today is Karl Kleinschmidt, Senior SEO Consultant for Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven de…
 
This is our 2nd part conversation about how SEO agencies can and should function and better equip their clients for success. Joining us is Eric Enge, Principal for Digital Marketing Solutions at Perficient. Yesterday, Eric and I started off our conversation talking about the agency SEO tech stack. Today, we're going to continue that conversation ta…
 
Welcome to The Voices of Search Podcast. This is the 1st part conversation about how SEO agencies can and should function and better equip their clients for success. Joining us is a veteran of the agency game, Eric Enge, Principal for Digital Marketing Solutions at Perficient, which is a leading digital transformation consulting firm serving enterp…
 
Welcome to The Voices of Search Podcast. Today, we're going to talk about the topic of Domain Splitting. Joining us is Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Show Notes Connect With: Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter…
 
Welcome to The Voices of Search Podcast. Today, we'll be discussing is Bing actually underestimated? Joining us today is Jordan Koene, SEO strategist and Advisor for Searchmetrics. Show Notes Connect With: Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter…
 
This is our 3rd and final part conversation with Corey Northcutt, Founder and CEO of Northcutt. So far this week, Corey and I have talked about some of the SEO myths that he's unearthed and discovered, we also talked a little bit about his technical SEO process, how he figures out what and how to audit a website, and today, we're going to dig into …
 
This is the 2nd part conversation with Corey Northcutt, Founder and CEO of Northcutt. Yesterday, Corey and I talked about his process for unearthing the myths of SEO. And today, we're going to continue the conversation a little bit about what that technical process looks like. Show Notes Connect With: Corey Northcutt: Website // LinkedIn The Voices…
 
Welcome to The Voices of Search Podcast. Today we're going to talk to a rising star in the SEO community. Joining us as Corey Northcutt, Founder and CEO of Northcutt. Corey and his team approach SEO with science, experience and integrity to reinvent how SEO happens at scale. For the 1st part of our conversation, Corey and I are going to talk about …
 
Welcome to the April 2021 edition of Winners and Losers on The Voices of Search Podcast. Today, we're going to take a look back on the month and talk about some of the trends behind the biggest winners, losers, movers and slackers in the SEO world. Joining us is Tyson Stockton, Vice-President of Services at Searchmetrics. Show Notes Connect With: T…
 
This is the 2nd part of the conversation with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Yesterday, we talked about some of the changes happening with core web vitals, like how they calculate CLS and how Google has moved the goalposts and today, we’re going to continue that conversation. Show Notes Connect With: Jordan Koene: Websi…
 
Welcome to the Voices of Search Podcast. This is the 1st part of a 2 part conversation with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Today, we’re going to discuss some of Google's recent changes to the yet to be launched, core web vitals. Show Notes Connect With: Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Ema…
 
This is the 3rd and final part conversation with Adam Chronister of Enleaf. So far this week, Adam and I have talked about how to teach traditional writers how to write for SEO and yesterday, we talked a little bit about content strategy and how to use ego bait and roundup links to generate high authority content. Today, we're going to talk about s…
 
This is the 2nd part conversation with Adam Chronister of Enleaf. Yesterday, Adam and I talked about how to teach traditional writers how to write for SEO and today, we're going to talk about some of Adam’s content tricks including using ego bait and around up links to generate high authority content. Show Notes Connect With: Adam Chronister: Websi…
 
Welcome to our 1st episode about teaching traditional writers how to write for SEO. Joining us is Adam Chronister who is the Principal at Enleaf which is an SEO and web design agency that helps small to medium sized businesses grow their online reviews through digital marketing. Show Notes Connect With: Adam Chronister: Website // LinkedIn The Voic…
 
This is the last installment of our Core Web Vitals Week with Marcus Tober, Founder and Chief Evangelist of Searchmetrics. So far this week, Marcus and I have talked about his study of core web vitals, how you should prioritize the various core web vital metrics. We looked a little bit into industry specific core web vitals and yesterday, we talked…
 
This is the 4th installment of Core Web Vitals Week with Marcus Tober of Searchmetrics. So far this week, Marcus and I have discussed his study of core web vitals and we talked about which core web vital metric you need to prioritize. Yesterday, we talked about some industry specific core web vital benchmarks. Today, we're going to continue the con…
 
Welcome to the 3rd installment of Core Web Vitals Week with Marcus Tober of Searchmetrics. So far this week, Marcus and I have discussed his study of core web vitals and how he's looked at millions of pages, understand how websites are compared to Google's benchmarks. Yesterday, we took some of that data that Marcus has viewed and we talked about p…
 
Today’s the 2nd installment of Core Web Vitals Week. Joining us is Marcus Tober, Founder and Chief Evangelist of Searchmetrics. So far this week, Marcus and I have talked about his process for studying core web vitals and today, we're going to continue the conversation, talking about what Marcus has learned and how you can better prioritize your co…
 
Welcome to the 1st installment of Core Web Vitals Week on The Voices of Search Podcast. We're going to talk to a search industry innovator about what the launch of core web vitals means for SEOs. Joining us is Marcus Tober, Founder and Chief Evangelist of Searchmetrics. For today, Marcus and I are going to talk about studying core web vitals and wh…
 
This is our 2nd part conversation. Yesterday, Mordy and I talked a little bit about how Wix uses SEO to support not only the Do It Yourself community, but also the SEO community. Today, we're going to continue our conversation talking a little bit about how Wix uses SEO to build its brand perception. Show Notes Connect With: Mordy Oberstein: Websit…
 
Welcome to the Voices of Search Podcast. Today we're going to talk SEO with a liaison from one of the biggest publishing platforms in the world. Joining us is Mordy Oberstein, SEO Liaison at Wix, which is a comprehensive platform that gives you total creative freedom online with powerful technology and unparalleled design capabilities. Wix helps yo…
 
This is the last part conversation with Nick Wilsdon of Torque. Nick and I have talked about how he designs his enterprise SEO stacks. Yesterday, we talked about the use and flow of data primarily using Google's data studios to not only create an aggregated source of information, but also how to create your dashboards for your enterprise clients. T…
 
Yesterday, Nick and I talked about how to design an enterprise SEO stack the difference between using point solutions and platforms and a lot of our conversation centered around how to get data all into the right place. Today we're going to talk about using data studios and some other SEO tools to support your campaigns. Show Notes Connect With: Ni…
 
Welcome to the 1st part of our conversation. Today we're going to talk to an SEO consultant to some of the world's most well recognized enterprise brands. Joining us today is Nick Wilson, Consultant and Partner at Torque, which provides digital consultancy to enterprise clients such as the Vodafone group, eBay, Acronis. International and the Estee …
 
This is our 2nd part conversation with Kevin indig of Shopify. Yesterday, Kevin and I talked about e commerce platform optimization levers, specifically what Shopify is doing to make sure it shows up highly in Google. Today, we're going to continue our conversation talking about some SEO secrets for Shopify store owners. Show Notes Connect With: Ke…
 
Welcome to the voices of search podcast. Today we're going to talk to one of my favorite SEOs about the recent shift in his career focus. Joining us is Kevin indig, Director of SEO at Shopify, which is the leading omni channel commerce platform enabling business owners to design, set up and manage stores across multiple sales channels, including we…
 
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