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You’re a marketer in one of the most competitive industries. You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle? We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale? The Travel Marketing Podcast is about sitting down with suc ...
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The Digital Distillery takes place all across Europe, bringing together some of the brightest minds of the Digital Media industry to put forward their ideas and insights to an audience of professional marketers. In the Digital Distillery Podcast we bring the core conversations and topics of these highly exclusive events to light. Cookieless, CTV, Video Display advertising, Programmatic and even the importance of Analog Advertising in a digital world, all get explored and explained in this fi ...
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[Green About Media] - Michael Hanbury-Williams - Building a Career in Sustainability
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On this episode of Green About Media, Michael Hanbury-Williams shares his journey from a traditional advertising role to becoming the Managing Director of Greenbids, an AI company focused on sustainability in digital advertising. He discusses the importance of integrating environmental responsibility into the advertising industry, the role of AI in…
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In this episode of the Travel Marketing Podcast by Propellic, CEO Brennen Bliss interviews Ismael Garcia, CMO and Head of Growth at Civitatis, a leading online travel agency in Latin America and Europe. Garcia shares insights on the intersection of SEO, paid media, and AI-driven channels in travel marketing, along with strategies for optimizing bud…
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Welcome back for Part 2 of our fantastic recent Vienna event. Nadia Koski is back with the second wave of exclusive interviews from The Digital Distillery. On todays show we hear from: Milan Vidovic fromGroupM Maresa Wolkenstein from COPE Andreas Grasl from Adform and Carina Kaiser fromSlopeLift That will wrap up our actual events for the year but …
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Hello and welcome back to another episode of The Digital Distillery Podcast. Today on the show, Executive Producer Nadia Koski takes listener to the Ottakringer Brewery in the heart of Vienna, bringing you the first 5 exclusive interviews from the event. Guests on todays episode include: Maximilian Schrems - Founder of NOYB Stefan Huber - Chief Ope…
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Hello and welcome back to The Digital Distillery Podcast. Host Phil McDowell is excited today to bring you a new episode from our first TDD event in London. Held in the stunning historical Hippodrome Casino, smack bang in the middle of the city, the event was a cracker, with heavy-hitting topics mixed with a lick of casino-themed fun. Throughout th…
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Fueling Growth For Global Transportation Services
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In this podcast episode, Brennen and Alex discusses effective SEO strategies for multilingual websites, emphasizing search intent and the importance of testing tools. They share how they optimized a testimonials page to manage reputation effectively. The conversation highlights the need for hands-on SEO testing and offers valuable insights for trav…
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Conversation With A Leader In Tours And Activities
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This episode dives into the strategies behind appearing in evolving search modules of "Things To Do", balancing paid ads with organic listings, and why optimizing visuals is a game-changer for click-through rates. Plus, hear about the future of AI in search marketing, the growth potential in tours and activities, and how to fix the fragmented reser…
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In this episode of the Travel Marketing Compass Podcast, SEO expert Kevin Indig shares deep insights into the travel industry's search dynamics. From Google's dominance in travel searches to the importance of visual content and programmatic SEO, Kevin explores how travel brands can optimize their strategies for better visibility and engagement. Thi…
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The Digital Distillery London: A Sneak Peak at "Cards on the Table"
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Hello everyone! We’re thrilled to kick off our September tour with stops in Vienna, Berlin, and—making its debut—London, baby! Tune into our exciting teaser to give you a sneak peek of what’s in store for The Digital Distillery London taking place on Wednesday, September 25th at the historic Hippodrome Casino in Leicester Square. There will be insp…
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In this episode of the Travel Marketing Podcast, brought to you by Propellic, we're diving deep into the intersection of travel and marketing with Matthew Barker, founder of Horizon Guides. Matthew's unique approach to content marketing and zero-commission advertising offers valuable insights for travel businesses looking to navigate today's compet…
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In this insightful episode of the Travel Marketing Podcast, hosted by Propellic, we sit down with Janette Roush, the Executive Vice President of Marketing and Digital at New York City Tourism and Conventions. Janette, a leader in the Destination Marketing Organization (DMO) space, shares her innovative approaches to integrating AI into her team's m…
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Brennen interviews Allyson Carpenter, an industry veteran with experience at Brand USA, Virgin Australia, Qantas, and more. Allyson shares insights on driving traffic and visitors to destinations, focusing on data, creativity, and actionable strategies. This episode is packed with valuable lessons for travel marketers looking to elevate their game.…
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Welcome back to The Digital Distillery Podcast. On this episode I got to meet 5 of the key speakers from our recent Madrid event and talk all about 2 of the most important topics in digital marketing at the moment: Attention & Sustainability. I hope you enjoy and you can check out our guests: Benito Marín Francesc Pumarola Campeny Pedro Manzanares …
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Ever wondered how to effectively market multiple travel brands? Jamie Storrs, VP of Marketing at Chenmark, shares his expertise on managing diverse marketing strategies across various travel companies. Learn from his innovative approach and boost your marketing game!Propellic, Brennen Bliss による
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Our latest podcast episode is a compilation of the best insights from the first half of the year! This special episode features standout moments and expert perspectives that you won't want to miss. Cynthia Huang / Building a Decentralized Travel Ecosystem Travis Tallent / Peak Performance: Insights into Mountain Travel Kelsey Tonner / Empowering To…
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Marketing Strategies for Multilocation Travel Companies
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In this episode, Brennen delves into the world of multi-location marketing with Justin Buzzi, founder and CEO of Get Up and Go Kayaking. Justin shares insights into their success with organic social media. They discuss the challenges of marketing multiple locations, the importance of community building, and innovative strategies for customer retent…
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In this episode, Brennen and Rebecca, discuss the recent upheaval in search caused by the introduction of AI overviews by Google. They explore its impact on travel marketing.Propellic, Brennen Bliss による
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Glitz, Glamour and Digital Media at The Delphi ShowPalast Theatre, Hamburg!
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Welcome to The Digital Distillery Podcast, where in this episode, we transport you to the illustrious Delphi Showpalast Theatre, taking the Digital Distillery home again for only the second time to Germany, this time in Hamburg. As the curtains rise, our esteemed guests take center stage, each bringing their unique perspectives and insights to the …
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With a foundation built on real-world expertise rather than theoretical jargon, Kelsey's advice is tried, tested, and proven effective. From marketing tactics to operational efficiency, this episode is packed with actionable tips to help tour operators navigate challenges and capitalize on opportunities.…
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The Mountain Edition (Part 2) - Gurgl Austria
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Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running. If you missed part 1 of the episode do go and check that out first! This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to…
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The Mountain Edition (Part 1) - Gurgl Austria
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Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running. This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, Employer Branding, …
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In this episode we dive into the innovative world of vacation rentals and the revolutionary approach of Dtravel, a community-owned travel ecosystem. Our guest, Cynthia Huang, the dynamic CEO of Dtravel, shares her insights into how the platform is solving the biggest challenges in the vacation rental industry.…
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Peak Performance: Insights into Mountain Travel
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Welcome to "Peak Performance: Insights into Mountain Travel," where we scale the heights of travel marketing with industry experts. In this episode, we're thrilled to be joined by Travis Tallent, a Mountain Travel Marketing Expert. Travis brings a wealth of experience in digital marketing, particularly within the realm of mountain travel destinatio…
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Reimagining Destinations: The'Inspired by Iceland' campaign Success Story
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Discover the magic behind the "Inspired by Iceland" campaign! Led by Sveinn Birkir Björnsson, Director of Marketing Communications at Business Iceland, this initiative showcases Iceland's unique beauty and culture to the world. Learn how innovative marketing strategies and captivating content have propelled Iceland's tourism industry to new heights…
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Innovating Exploration with Action Tour Guide
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In this episode of the Travel Marketing Compass Podcast, Brennen interviews Ushma Shah, founder of Action Tour Guide, a tour company revolutionizing exploration with audio-guided tours through a user-friendly app. They discuss the company's innovative approach, leveraging technology to enhance traditional tours, their distribution strategy, marketi…
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The podcast "Transforming Travel Experience With AI" features John Lyotier, founder and CEO of Travel AI, discussing the integration of AI in the travel industry. Lyotier shares insights on leveraging data and AI to personalize travel experiences, optimize marketing strategies, and rapidly launch new travel brands. He highlights the significance of…
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A special holiday season poem for ShowHeroes and the Digital Distillery team We will be back for another season of the show next year when the event season gets up and running then. Until then, enjoy you holidays time off and the company of your loved ones. Thanks for coming on this journey with us for another year. Your Truly, Phil This episode is…
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We've crafted the ultimate podcast episode, showcasing the best insights from 2023's most influential travel marketing voices. Dive into the wisdom of TicketingHub, The Travel Coach Network, Intrepid Travel, CELITECH, Zoftify, WeSki, Belvera Partners, Clio Muse Tours, and DuVine Cycling. Learn about innovative technology, emotional storytelling, di…
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The Story Behind DuVine's World-Class Recognition
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Mia Liefeld, the Director of Marketing Communications & Content of DuVine Adventure Co. shares her expert insights on travel marketing in this episode. With over seven years at DuVine, she discusses the intricacies of crafting a unique brand identity, effective content strategies, and the challenges of marketing in the luxury travel sector. Mia als…
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Blending Culture, Storytelling, and Technology
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Dive into the captivating world of travel marketing with Brennen Bliss and Daphne Tsevreni in this must-listen episode of the Travel Marketing Podcast. Discover how Clio Muse Tours, co-founded by Daphne, revolutionizes the travel experience by blending technology, culture, and storytelling into immersive tours. Learn about their journey from a univ…
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In this insightful podcast episode, we engage with Roman Townsend, the strategic mastermind at Belvera Partners PR, where cutting-edge B2B marketing in the travel and tourism industry comes to life. Dive into a discussion filled with rich marketing strategies, emergent B2B communication trends, and a behind-the-scenes look at how Belvera Partners P…
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In this episode of Propellic's podcast, Brennen Bliss sits down with Yotam Idan, the visionary behind WeSki, a game-changing platform in the world of skiing and outdoor adventures. Dive deep into the world of WeSki, a recent winner of the Phocuswright award for innovation, and discover how they're revolutionizing the ski booking process. From seaso…
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The Digital Distillery took to the hills this month and found itself in the beautiful mountain city of Innsbruck Austria. In this episode we talk about Sustainable Tourism, Content Overload, Modern Influencers and Cookies as we hear from head of marketing for Tyrol Advertising Patricio Hetfleish, Sustainability expert Katrin Erben, sonicboom CEO Ma…
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Personalized Tech in Tourism: Alexander Ragin's Take on the Future of Travel
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Alexander Ragin, the innovative founder of Zoftify, a digital product agency that has carved a niche in transforming travel companies with bespoke digital solutions. Alexander, with his rich background in technical design and enterprise project management, brings to the table a wealth of knowledge in developing cutting-edge solutions. Zoftify, unde…
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DMEXCO 2023 Recap - Emissions Calculation & Better Media
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DMEXCO 2023 is a wrap and by all accounts it was a huge success. The Show Heroes booth was constantly packed to gills helped by the attraction of our partners Cedara's carbon emissions calculator where people could come and measure the emissions of their campaigns ON THE SPOT! The wine tasting from 'The Wine Guys' may have helped too. Check out our…
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In the upcoming episode of "The Future of Connectivity," listeners are in for a treat as host Brennen Bliss sits down with Lauren A. Koenig, a prominent figure in the eSIM technology world. Lauren is the CMO and Co-founder at CELITECH, a pioneering force in the realm of global connectivity. With partnerships that include industry giants like Kayak,…
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Beyond Borders: Championing Inclusion and Diversity with Intrepid Travel in the Tourism industry
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In this episode, Brennen has an enlightening conversation with Mikey Sadowski, the VP of Global Communications from Intrepid Travel which isn't just any travel company. They've been at the forefront of responsible tourism, setting a benchmark by becoming the first adventure travel company to attain carbon neutrality back in 2010. But they're not st…
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Transformative Travel: Emotional Appeal in Tourism Marketing
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Welcome to a new episode of the Travel Marketing Compass Podcast by Propellic, your go-to platform for cutting-edge insights in the ever-evolving world of transportation and tourism marketing. Episode Overview: Brennen Bliss, the dynamic founder and principal of Propellic, a leading travel and tourism SEO agency, invites Sahara Rose DeVore, a trail…
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The podcast network is just about 1 year old and to celebrate, Executive Producer Nadia Koski and myself sat down for a casual catchup and reflection session as we both prepare for some time off before heading back into the thick of things in September. This episode will feature absolutely no hard hitting digital marketing learnings, but instead yo…
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TicketingHub: A Success Story of Customer-Centric Growth & SEO Mastery
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In this engaging podcast episode, Brennen Bliss and Carl Pihl delve into the intricacies of user experience, marketing strategies, and the future of digital platforms. They discuss the importance of data-driven decisions, the challenges and successes of various marketing campaigns, and the evolution of user interfaces. Carl shares insights from his…
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Optimising for Attention... or not... with Marc Guldimann - CEO & Founder of Adelaide
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Welcome to today's episode of The Digital Distillery Podcast where we are joined by CEO & Founder of Attention Measurement company Adelaide, Marc Guldimann where he gives us some valuable insight: Different metrics measure different things, and no single metric can tell you the whole story. For example, click-through rate (CTR) is a good metric for…
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Welcome to the latest episode of The Digital Distillery Podcast, where we dive deep into the surprisingly not at all dull world of advertising standards. In this episode, we unravel the origins of advertising standards, exploring their crucial role in shaping the digital media and advertising landscape. We go over the IAB's new ad portfolio and hav…
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The Digital Distillery Tour continues with this recap of the latest Digital Distilliery event as we transport you to the vibrant city of Madrid, Spain. In collaboration with the German/Spanish Chamber of Commerce, The Digital Distillery hosted this event that brought together the unique strengths of the Spanish and German digital media and advertis…
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Welcome to another exciting episode of The Digital Distillery Podcast. In this event recap episode, we transport you to the captivating city of Paris, where we brought The Digital Distillery to the enchanting and historical venue, Le Shack. First and foremost, we delve into the unique atmosphere and vibrancy of Paris, discussing the indescribable f…
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AI & The Creative in Digital Marketing. Part 1
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This episode is brought to you as always by The Digital Distillery. If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com You can follow us on: Facebook, Twitter, Instagram & LinkedIn Written, Produced & Engineered by Phil McDowell Executive Producer: Nadia Koski Project Leads: Dennis Kirs…
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The Digital Distillery Conference is back and bolder than ever before. Let's set the stage for its first stop in Vienna: CEO speakers reporting from the forefront of digital advertising innovation. Talks on AI, CTV, and post-cookie targeting. And... a dating show? The Digital Distillery Conference is always a special experience. Tune in to our intr…
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In this special episode of The Digital Distillery Podcast we discuss the sudden uptick in the use of the new 'attention metrics' which are quickly superseding viewability. But what exactly are Attention Metrics, why are they so much more effective than the old model, and what are some of the different approaches that organisations are taking in ord…
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Description: Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today, I am joined by Mitch Bach, who has been in the tourism industry for over 20 years. As a previous tour operator, Mitch has built two organizations: Campfire and TripSchool, two of the most significant resourc…
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Getting Corporate Tour Bookings with Joe Martin
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Description: Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today I am joined by Joe Martin. Joe has been helping tourism break free from its dependence on online travel agencies. Joe has just been featured on TEDx and Fox News, as well as several other Publications. Today …
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Photo Marketing: Memory Keeping to Increase Referrals with Ryan O’Grady
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Description: Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today, I am joined by Ryan O Grady, president of Fotaflo. Fotaflo is a photo and video marketing solution that simplifies and automates how tour, activity, and attraction businesses capture and distribute photo mem…
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