travel Cover art photo provided by JFL on Unsplash: https://unsplash.com/@wallsbyjfl
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Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Industry Entrepreneurs
Rita M. Perez
Travel Industry Disruptors welcome! In this weekly podcast, I share, along with featured guests, the actual strategies that will keep your travel business moving forward. We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby. For travel agents/advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel ...
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Ep 183 5ish Levers to Pull to Make More Money in 2025
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Send Rita a text with your thoughts! Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Looking to increase your travel agency revenue in 2025? Then you need to tune in to this week's episode, as I discuss the metaphorical levers you can pull to increase your income, or man…
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Ep 182 Leveraging Metrics to Drive Travel Business Sales
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Send Rita a text with your thoughts! Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Something strategic travel business owners measure--their metrics. And they don't just measure them, they leverage them to make better informed decisions. Remember, we go by business dat…
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Ep 181 Etiquette Essentials for Travel Advisors
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Send Rita a text with your thoughts! Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Some things make me go...hmmm...and etiquette is one of those. In this episode I go over some pretty common etiquette themes that come up on FAM Trips and General Business interactions f…
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Ep 180 Achieving Efficiency with Unified Travel Tech with David Shull
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Send Rita a text with your thoughts! Travel Industry Black Friday is here! Welcome to the final of three episodes featuring our event Presenting Partners :) Up this week is David Shull from Tern, and he shares his thoughts on your value as a travel advisor, how his software (Tern) is helping you be more efficient thanks to data integration, and the…
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Ep 179 A Contemporary Cruise Experience for the Culturally Curious with LaDonna Allen
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Send Rita a text with your thoughts! Travel Industry Black Friday is here! Welcome to the second of three episodes featuring our event Presenting Partners :) Up this week is LaDonna Allen from Costa Cruises, and she's sharing the scoop on her best sales tips from top travel advisors, Costa's sustainability initiatives, and how to prepare your clien…
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Ep 178 Facebook Group Growth and New Mexican Caribbean Developments with Lori Gold
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Send Rita a text with your thoughts! Black Friday is coming! Welcome to the first of three episodes featuring our Travel Industry Black Friday Presenting Partners :) First up is Lori Gold, Founder of Mexperts, and she's spilling all the beans---on growing a community with FB Groups, new developments in the Mexican Caribbean, and how to prepare your…
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Ep 177 Strengthening Client Relationships with Out-of-the-Box Holiday Ideas
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Send Rita a text with your thoughts! Welcome to the second of our unofficial 2-part holiday series! Last week we focused on increasing your travel business sales with Black Friday promotions. This week we're getting creative with out-of-the-box engagement strategies that incorporate either 12 Days of Christmas, an Advent Calendar, or your preferred…
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Ep 176 Creative Black Friday Ideas to Boost your Holiday Sales
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Send Rita a text with your thoughts! Welcome to our first ever live podcast, where I recorded with a live studio audience! Haha not exactly, but I was joined by some pretty amazing travel pros who were able to ask questions live. Listen in on some of my ideas that you can use to really promote your travel business during Black Friday this year. In …
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Ep 175 An Inside Look on My 5 Vacation Reflections
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Send Rita a text with your thoughts! About a month ago I went out of office from my business, for a full 7 days--something that I don't know how long it's been since I've done it. I'm reflecting on a few surprises, things that I'm grateful for, and how I'm looking at vacation in the future. In this episode, I share: · The surprising thing that happ…
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Ep 174 How to Set Up your Travel Business Sales Funnel (Prep for Wave Week 2023 Replay)
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Send Rita a text with your thoughts! It is the last day of Prep for Wave Week--wooottt!!! We made it!! In this final replay, featuring yours truly, I'm going over some different sales funnels you can set up for your travel agency or business and the step you need to take to make sure all your bases are covered. In this episode, I share: · The steps…
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Ep 173 Simplifying E&O Insurance: What Travel Agencies Must Know with Miguel Campos Pt. 2 (Prep for Wave Week 2023 Replay)
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Send Rita a text with your thoughts! Prep for Wave Week is just 3 days away :) Get a load of the caliber of the content with this replay from last year's event with Berkshire Hathaway's Miguel Campos. In this second of a 2-part series, I've opened the floor for travel advisors like you to ask Miguel some of their top questions about E&O Insurance a…
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Ep 172 Simplifying E&O Insurance: What Travel Agencies Must Know with Miguel Campos Pt. 1 (Prep for Wave Week 2023 Replay)
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Send Rita a text with your thoughts! Prep for Wave Week is just 10 days away :) Get a load of the caliber of the content with this replay from last year's event with Berkshire Hathaway's Miguel Campos. In this first of a 2-part series, I'm asking Miguel some of the most pressing questions about E&O Insurance and what travel advisors need to know wh…
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Ep 171 Tips for Trade Show Success with Stephanie Gries
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Send Rita a text with your thoughts! I'm super excited to welcome Stephanie Gries from Travefy to the podcast! This has been a long time coming, as we personally first connected at the end of last year over a common interest-trade shows :) Inside this episode you'll find tips both for attending trade shows AND being a vendor at trade shows, especia…
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Ep 170 5 Creative Ways to Celebrate Culture in Your Travel Business
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Send Rita a text with your thoughts! It's Hispanic Heritage Month and I'd be remiss if I didn't 1-mention it and 2-share some ways that you could also share your own culture, or a culture that you appreciate, within your travel business. In this episode, I share: · The importance of appreciating culture, not appropriating it · How I have shared my …
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Ep 169 Overcoming Marketing Challenges: Insights from a Travel Advisor Survey
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Send Rita a text with your thoughts! A recent article by Travel Age West mentioned that social media is now the top marketing channel for travel advisors and it had me a little skeptical. I'm sharing my thoughts on the article and some of the other surprising stats they recorded. In this episode, I share: · How you need more than just social media …
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Ep 168 Money Making Activities for Travel Business Owners
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Send Rita a text with your thoughts! Stumped on what activities actually help make you money in your travel business? Tune in for tips on building a robust network, offering great service, and making key sales connections. In this episode, I share: · A walk down memory lane of how businesses before computers made money · The difference between dire…
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Ep 167 How to Know You're Making the Right Business Investments
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Send Rita a text with your thoughts! This episode was inspired by my summer focus group. I wanted to share my thought process of what I think about when I'm contemplating making an investment for my business. This is not a definitive guide, and I am not a financial expert. Please remember to consult any financial decisions with the appropriate peop…
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Ep 166 7 Practical Reasons to Charge Fees as a Travel Advisor
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Send Rita a text with your thoughts! This episode was a shower inspiration, especially after hearing how apprehensive so many travel advisors were to make a sustainable income :) Discover how implementing fees can cover essential expenses and bring peace of mind to your entrepreneurial journey. In this episode, I share: · Why you can't compare trav…
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Send Rita a text with your thoughts! In my attempt to not let the Olympic spirit die down too quickly, I recorded some of the business lessons I noticed from the sportsmanship at this year's games. As you may know, everything is a learning opportunity to me, so I'm sharing my notes and findings with you. Hoping this gives you a travel business boos…
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Ep 164 Alternative Ways to Be Successful in the Travel Industry
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Send Rita a text with your thoughts! The Alternative Careers in Travel Audio Series went live this past Wednesday :) Listen in to discover how to be successful in your current travel career, ways to monetize additional revenue streams for your travel business, or if you should transition to a different career. This is a longer episode than normal, …
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Ep 163 7 Things I've Learned About Navigating Entrepreneurship in 2024
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Send Rita a text with your thoughts! I'm baackkkk :) After an amazing Summer Series, I wanted to share some of my biggest learnings in the first seven months of the year. I'm hoping that on top of a good chuckle, you can get some inspiration and motivation to crush these last 5 months of the year....eeee...can't believe I just said that...5 months?…
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Ep 162 How to Sell More River Cruises with Diane Frisch (6/6)
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Send Rita a text with your thoughts! Welcome to the sixth episode in the Summer Selling Series. Diane Frisch, Founder of Diane Frisch Destinations, is our guest and we're touching on all things river cruising. If you're a travel advisor wanting to sell more river cruises, you're in for a treat from the 2024 ASTA River Cruise Travel Advisor of the Y…
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Ep 161 How to Sell More Trips to Cuba with Danielle Linares (5/6)
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Send Rita a text with your thoughts! Welcome to the fifth episode in the Summer Selling Series. Danielle Linares, Founder of Absolutely Cuba, is our guest and we're touching on all things Cuba. If you're a travel advisor wanting to sell more of this destination, you're in for a treat. In this episode, we share: · How Americans have been able to leg…
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Ep 160 How to Sell More Trips to Hawaii with Kristi Emo (4/6)
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Send Rita a text with your thoughts! Welcome to the fourth episode in the Summer Selling Series. Kristi Emo, Founder of Your Dream Escapes, is our guest and we're touching on all things Hawaii. If you're a travel advisor wanting to sell more of this destination, you're in for a treat. In this episode, we share: · An overview of the six islands you …
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Ep 159 How to Sell More Trips to Mexico with Lori Gold (3/6)
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Send Rita a text with your thoughts! Welcome to the third episode in the Summer Selling Series. Lori Gold, Founder of Explore More Mexico, is our guest and we're touching on all things in the Riviera Maya Mexico. If you're a travel advisor wanting to sell more of this destination, you're in for a treat. Special note--please keep Lori and our friend…
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Ep 158 How to Sell More Trips to Colombia with Ana Yacaman (2/6)
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Send Rita a text with your thoughts! Welcome to the second episode in the Summer Selling Series. Ana Yacaman, Co-founder of The Best of Cartagena, is our guest and we're touching on all things Cartagena and Colombia. If you're a travel advisor wanting to sell more of this destination, you're in for a treat. In this episode, we share: · Why Cartagen…
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Ep 157 How to Sell More Trips to Ireland and Scotland with Kate Thomas (1/6)
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Send Rita a text with your thoughts! Welcome to the first episode in the Summer Selling Series. Kate Thomas, Founder of North and Leisure and Travel Pro Theory, is our guest and we're touching on all things Ireland, Scotland, and the English Countryside. If you're a travel advisor wanting to sell more of these destinations, you're in for a treat. I…
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Ep 156 Summer Checklist: Preparing Your Travel Business for Q3 and Q4
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Send Rita a text with your thoughts! Summer is here! And while it's certainly a time for relaxation, it's also a great time to do a lot of prep work for the upcoming holiday travel season. I'm sharing a summer checklist of things you can do to get your business in order and ready for festive NOW instead of waiting til Q4 is here. In this episode, I…
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Ep 155 How to Tap Into Client Desires for Better Sales
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Send Rita a text with your thoughts! Mastering your messaging can be a key factor in setting your business apart. As travel advisors, we’re not just selling vacations—we’re selling experiences, emotions, and life-changing moments. Understanding the deeper needs and motivations of your clients is crucial for delivering value that goes beyond just th…
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Ep 154 Intentionally Building your Travel Brand and Website with Kristin Richards
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Send Rita a text with your thoughts! Join me as I chat with Kristin Richards, Founder of In Flow Design Co., on all things building your travel business brands and websites...and literally, we do talk just about everything. In this episode, we share: · Kristin's own rebrand from Girlboss Designer to In Flow Design Co. · The key elements every trave…
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Ep 153 5 Essential Reframes for a Thriving Travel Agency
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Send Rita a text with your thoughts! Tale as old as time....there's been a few thoughts I hear travel advisors say over and over again since I first started in the industry in 2010. I wanted to address some of these thoughts and how you can reframe them to be more productive for your travel business. In this episode, I share: · My initial thoughts …
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Ep 152 What Travel Clients Want to See on your Social Media Feed
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Send Rita a text with your thoughts! Hootsuite came out with a Social Media Consumer Report and I'm sharing the findings with you and how you can apply them to your travel business :) In this episode, I share: · What consumers want to see on social media · What you can do to build a high-value following · What you can do to gain more exposure on so…
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Ep 151 How SEO and Social Media Work Together
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Send Rita a text with your thoughts! My mom changed Mother's Day plans on me and I got a lesson in the synergy between a web search and social media--which of course means, I've got to share it with you :) Take a peek into how my brain works when it comes to searching for things, which is probably how many of your travel clients are also thinking. …
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Send Rita a text with your thoughts! The 2nd Annual Travel Tech Audio Summit went live on Global Travel Advisor Day, 5/1/2024. Listen in to hear incredible stories of entrepreneurship and learn about some of the amazing tech you as travel advisors, or even suppliers, can take advantage of. Special thank you to our Summit Featured Speakers: David Sh…
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Ep 149 The 5 Keys to Travel Agency Profitability with Jenn Lee
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Send Rita a text with your thoughts! Ready to make your travel business profitable? I'm so stinking excited to welcome travel industry powerhouse, Jenn Lee, to the podcast! Join us as we share what we feel are the five keys to profitability for your travel agency. In this episode, we share: · Some of the differences between the IC and Franchise mod…
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Ep 148 Cultivating Relationships to Fuel Success (A Tribute to Edouard Jean)
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Send Rita a text with your thoughts! We lost a very dear friend in the industry this week, Edouard Jean. He was the owner of Massive Travels and was very active with ASTA having served as Chapter President, and was getting ready to start a campaign for the Board. He was a champion for minorities in the industry, as well, having served as a Board Me…
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Ep 147 4 Steps to Finding your Next Travel Agency Leads
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Send Rita a text with your thoughts! We just wrapped up a 4-Week Series on where to find leads according to various travel agency niches. Now it's time to take action and align your goals with a personalized plan! In this episode, I share: · The importance of focus and confidence to take help you take action · Targeting a specific niche rather than…
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Ep 146 How to Find Leads as a Luxury Travel Agent (4/4)
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Send Rita a text with your thoughts! If you don't have leads in your business, you don't have a business. So let's find you those leads! In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury. Join me as I dive in today to the Luxury Travel Niche for part 4. In this epis…
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Ep 145 How to Find Leads as a Food and Wine Travel Agent (3/4)
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Send Rita a text with your thoughts! If you don't have leads in your business, you don't have a business. So let's find you those leads! In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury. Join me as I dive in today to the Food and Wine Travel Niche for part 3. In th…
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Ep 144 How to Find Leads as a Romance Travel Agent (2/4)
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Send Rita a text with your thoughts! In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury. Join me as I dive in today to the Romance Travel Niche for part 2. In this episode, I share: · Understanding the mindset of romance travelers at every stage · Where you can find …
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Ep 143 How to Find Leads as a Family Travel Agent (1/4)
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Send Rita a text with your thoughts! If you don't have leads in your business, you don't have a business. So let's find you those leads! In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury. I'm also going to share via a Google search of 4 locations around the country,…
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Ep 142 How to Be Consistent with Content Creation
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Send Rita a text with your thoughts! Inspired by some recent chatter, I'm tackling the challenge of consistent content creation, by sharing some of my top tips on maintaining a positive mindset, finding your content creation groove, and setting achievable goals. I'm also diving into my personal journey with podcasting, blogging, and repurposing con…
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Ep 141 Transitioning from a Travel Employee to a Travel Entrepreneur Mindset
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Send Rita a text with your thoughts! We're officially/unofficially celebrating the 3rd Birthday of the Podcast--wootttt!!! Thank you so much for tuning in every-ish week, sharing the podcast with your peers, and leaving ratings and reviews that allow other business owners to find this goodness. I sincerely could not do this without your support, an…
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Send Rita a text with your thoughts! This past week has been a deeply personal week for me, so I wanted to share a personal episode about where I'm at and what I'm doing to thrive this year in business. In this episode, I share: · Prioritizing health and backup plans · Leaning into my passions · Changing my mindset · and so much more! Enjoy (and ta…
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Ep 139 How to Go from Good to Great Customer Service
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Send Rita a text with your thoughts! This week's episode was sparked by a conversation that transported me back to my years at Disney, where impeccable customer service wasn't just an expectation—it was a cornerstone of the magic. As I reminisce about those early days, I'm inspired to share the remarkable strategies that elevate our travel services…
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Send Rita a text with your thoughts! One of my passions and purposes for creating this podcast is to help travel agents like you avoid some of the red flags that sometimes pop up in the industry and this can sometimes mean host agencies. Now I'm not saying all host agencies have red flags, but you should listen if you're questioning your current ho…
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Ep 137 3 Ways to be Taken Seriously as a Travel Agent
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Send Rita a text with your thoughts! I've been doing a lot pondering and comparisons recently on how/why other industries are taken more seriously than the travel advisor industry is. I decided to break down some of the ways you can grow into to be taken seriously in your travel business by family, friends, and peers. In this episode, I share: · Th…
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Ep 136 Top 5 Systems you Need in your Travel Business
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Send Rita a text with your thoughts! It's Wave Season, and it's very likely, that you may be feeling overwhelmed. Let's help reduce that overwhelm by identifying the five systems you need in your travel business, and what you can do to implement repeatable processes to help make life a little easier as a travel agency owner. In this episode, I shar…
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Ep 135 How to Ensure your Emails Get Delivered in 2024
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Send Rita a text with your thoughts! There's some big changes coming to email this February 1st--and you need to be aware of them, or your emails to your clients may not get sent! In this episode, I share: · The importance of scrubbing your email list · The immediate reason why you should get an email address with your domain name · High level info…
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Ep 134 5 Mistakes Keeping you from Making Meaningful Income
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Send Rita a text with your thoughts! We start this week's episodes with a few updates and opportunities for your travel business, and then glide right on in to some common mistakes that held me back, and are probably holding you back, too, for making meaningful income in your travel agency. In this episode, I discuss: · Getting comfortable with bei…
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