最高の Trade Insights ポッドキャスト (2024)

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GTR Trade Insights: The unfolding world of e-commerce trade finance 17:37

17d ago17:37

17:37

In the latest episode of GTR Trade Insights, we discuss the vibrant e-commerce market and what its evolution means from a funding perspective. On the show, we are joined by Citi’s Pauline Kontos, global head of working capital advisory, treasury and trade solutions (TTS) and Bob Petrie, director, TTS trade partnerships and innovation. They outline …

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Bridging the Gap: Aligning Sales & Marketing Objectives

1M ago

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Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering the right type of leads. How can you bridge that divide? Teresa Lopez has a lot of experience getting both of these teams working together. In this episode, she shares som…

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Beyond Transactions: Building Strong Vendor Relationships

2M ago

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You may not spend a lot of time thinking about vendor selection when it comes to your exhibit or event, but that could cost you. Having vendor partners you can trust will make your job so much easier. But on the flip side … working with a bad one could spell complete disaster! Evan Babins knows how to find and build relationships with trusted vendo…

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Reframe Your Trade Show Sales Conversations

3M ago

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Ever been the unhappy victim of a slimy sales pitch? (Haven’t we all!) Want to make sure you never come across that way? Then you’ll want to take careful notes as you listen to my conversation with sales expert Aleasha Bahr, who believes there’s a much better strategy for those in-booth sales conversations. (Hint: It’s NOT all about selling!) She’l…

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5 Ways to Make Meaningful Connections

4M ago

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When you’re at a trade show, it’s easy to get focused on simply gathering leads or generating sales – short-term results. But beyond that, are you building meaningful connections that can lead to future business or open doors to other exciting opportunities? I know I’ve made some of my best client and friend connections at a trade show. Perhaps tha…

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Market Like a Rock Star: What Exhibitors Can Learn from Taylor Swift

5M ago

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Earlier this year, I attended a workshop on how to market like Taylor Swift, and let me tell you … there are a wealth of insights you can learn by studying this multi-award-winning, stadium-packing music legend. Now it really doesn’t matter whether you know a single one of her songs (I’m only familiar with a few myself). We’re going to break down t…

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Crafting Experiences That Captivate

6M ago

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Designing an impressive exhibit display just isn’t enough anymore. Attention spans are shorter, and attendees want experiences that not only educate about your products, but also involve and entertain them. At the same time, sponsoring the opening reception or other official event at the show is likely outside the budget for many companies. So what…

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Creating Events That Care for People & Planet

7M ago

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Lifestyles have changed since the “Great Pause,” and stamina is a big part of that. While event attendees used to be willing to be booked solid from sunup to sundown (and far beyond), that just doesn’t fly anymore. Savvy trade show organizers and exhibitors are learning to integrate wellness into all aspects of the event – from the overall schedule…

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Trade Show Blind Spots: What Are You Overlooking?

8M ago

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Certain topics are getting lots of buzz these days: staffing challenges, budgets, sustainability, AI. But too often that’s all they are – buzzwords. So for this episode of Trade Show Insights, I invited one of my trade show BFFs to join me for a conversation that goes beyond the surface of these topics to what should be on everyone’s radar. You see…

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Reimagining Trade Show Sponsorships

9M ago

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When you hear the word “sponsorship,” what do you think of first? The welcome reception … or tote bags … or a gazillion banners hanging all around the convention center? Sure, that’s what most shows do. But you don’t want to be like most shows, right? Time to makeover the sponsorship menu with options that stand out and benefit everyone involved – …

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Let Your Goals Be Your Guide

11M ago

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When I ask exhibitors about their goals for a particular show, the most common answer is either brand awareness/visibility or generating leads. While these are valid reasons for exhibiting, they’re what I call “squishy goals.” That’s because there’s nothing definitive or measurable about them. So how can you prove you were successful if you don’t h…

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GTR Trade Insights: The Future of Working Capital 15:06

11M ago15:06

15:06

In this episode of GTR Trade Insights, we explore how banks are developing working capital and supply chain finance (SCF) solutions to help clients manage a business environment defined by high-interest rates and inflation. Adoniro Cestari Neto, global head of trade product and structuring at Citi, explains how companies are adapting not only their…

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Peru’s trade minister: boosting trade and investment ties with the UK 17:00

12M ago17:00

17:00

In the latest episode of GTR Trade Insights, we speak with Peru’s minister of foreign trade and tourism, Juan Carlos Mathews, about the South American country’s ambitious plans to boost foreign investment in key export sectors and grow trade ties with the UK. In the interview, Mathews outlines Peru’s importance in supply chains for energy, mining a…

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Discover Tools to Navigate Exhibiting Challenges

1y ago

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Ever faced an exhibiting challenge – like unreasonable costs – and didn’t know where to turn? That’s where The Exhibitor Advocate comes in! In this episode, Jessica Sibila shares what The Exhibitor Advocate is and how to access the resources provided to help exhibitors: Address rising costs and potential solutions Work with show management to set u…

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Creating Intentional Transitions in Exhibit Marketing

1y ago

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At one point in my childhood, I wanted to be an architect. I loved the idea of creating a space that connected with people’s emotions and created a feeling of excitement, intrigue or peacefulness. While I didn’t pursue that career path, I’ve continued to be fascinated by architecture. Several years ago I discovered (and now follow) one of the most …

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GTR Trade Insights: The future of developing technologies and digital trade 10:48

1y ago10:48

10:48

In this episode of GTR Trade Insights, we explore the future of developing technologies and digital trade and speak with Valeria Sica, the managing director and head of Citi's global trade data, partnership and innovation team. Sica is at the forefront of trade finance innovation, and in this conversation outlines how Citi’s approach to trade trans…

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Trade Show Shipping Demystified: Expert Advice

1y ago

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Shipping – it’s often just one more item on the trade show to-do list, and not the focus of attention … until something goes sideways. But lately with all the talk about a potential strike at UPS and then the meltdown of Yellow Freight, the topic of shipping has become top-of-mind for a lot of companies. So I reached out to a few of my go-to indust…

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Real-World Crisis Management Lessons from RISKWORLD 2023

1+ y ago

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It’s a situation no event organizer wants to face. But the team at RISKWORLD 2023 was forced to deal with the reality of an active shooter in the city, which put their crisis management plans to the test. In this episode, Gary LaBranche, CEO of RIMS, the risk management society®, shares the story of what happened at the Georgia World Congress Cente…

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GTR Trade Insights: Shaping the future of trade 15:06

1+ y ago15:06

15:06

In this episode of the GTR Trade Insights podcast, we speak to Chris Cox, Citi’s global head of trade and working capital solutions, about the future direction of trade and trade finance. In the discussion, Cox shares his insights on the post-pandemic trading environment, Citi’s key areas of focus in the trade space and the bank’s efforts and prior…

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Effective Lead Management from Gathering to Onboarding

1+ y ago

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Too many exhibitors think of lead gathering as simply a race to scan the most badges. Instead it should be the beginning of a system that guides a visitor in your booth along the path to becoming a valued client. In this episode, Janae Peel from Captello shares tips and best practices for: Staying focused on the conversation in your booth Transitio…

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The Power of Community: Extend the Value of Your Show

1+ y ago

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Why stop with a one-week experience? (Too many trade shows do.) Instead, think of your trade show as the centerpiece of an ongoing community for exhibitors, sponsors and attendees. In this episode, membership development consultant Joy Duling shares strategies, tips and tools to: Create Discovery Magnets for your show Onboard attendees with persona…

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5 Ways Exhibitors Sabotage Their Success

1+ y ago

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Recently, I was invited to be one of the first contributors to the new Exhibitor News Network. This podcast episode is the audio version of that article. Here’s where you can read that blog post. (Thanks to the team at TSNN/ENN for permission to repurpose as an audio version.)Marlys Arnold による

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Creating Sensory-Friendly Events

1+ y ago

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Anyone who’s ever walked a trade show knows how easy it is to hit stimulus overload. And that becomes even more of a challenge for neurodiverse or introverted attendees. So how can we make our conferences and trade shows more sensory-friendly? Professional Event Host and former BBC broadcaster Clare Forestier shares tips on how to: Create breathing…

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AI Pros & Cons: What It Means for Events

1+ y ago

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Everybody’s talking about ChatGPT and other hot AI tools these days. But how do you sort through the hype and learn how to incorporate them into your event planning tool kit? Tech expert Michelle Bruno provides insights on: What options are currently trending Ways to use them for trade shows and events How to verify the information is accurate Dang…

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Trade Show Strategy in Action: Canon Medical

2y ago

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Trade shows are not a stand-alone marketing tool. Instead they should be integrated into all your other marketing efforts as part of a comprehensive strategy. The team at Canon Medical Systems is a great example of that, so I featured their story in the updated edition of Build a Better Trade Show Image. Listen in as Debbi Kemp shares behind-the-sc…

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Reflections & Intentions

2y ago

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It’s that time when everyone begins to reflect back on the year winding down, while also eagerly awaiting the new one that’s just ahead. So in that vein, I wanted to share some perspective on what you can expect from me in 2023. Now back in 2020, I started hosting Virtual Lunch as a way for the trade show industry to stay connected. Since then, we’…

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Crafting Memorable Moments at Expos & Events

2y ago

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We all want our trade shows and events to be memorable. Instead they often wind up mostly forgotten by the audience. But Phil Mershon doesn’t believe it has to be that way. Listen in as he shares strategies for how to: Lean into your audience’s interests to create “magical moments” Pay attention to the audience journey (especially for first-timers)…

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GTR Trade Insights: How the working capital conversation is evolving 24:28

2y ago24:28

24:28

In this episode of the GTR Trade Insights podcast, we welcome an expert guest from J.P. Morgan to discuss how the focus of working capital has shifted once again amid an ever-more challenging global economic and financial landscape. Joining us in the discussion is James Fraser, global head of trade at J.P. Morgan, who provides an insight into corpo…

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Exhibit Strategies for the Sharing Economy

2y ago

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Our economy – and climate – is changing and trade shows need to adapt along with it. In this rebroadcast of Virtual Lunch, Rhiannon Andersen joins us to discuss the Sharing Economy: What is it and how does it fit in with exhibit marketing? What are the benefits for exhibitors and the environment? How can you get buy-in from executives at your compa…

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Improv Skills for Booth Staff

2y ago

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Working a trade show booth requires you to think on your feet and adapt with each visitor who enters your booth. You’ve got to be prepared for almost anything – kind of like taking a turn on an improv stage. So in this rebroadcast of Virtual Lunch, edutainer Rebecca P. Murray provides expert tips for how to: Develop a hook that will engage attendee…

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GTR Trade Insights: Doing business in Israel 11:58

2y ago11:58

11:58

In this episode of the GTR Trade Insights podcast, we speak to two Citi experts about Israel, turning the conversation to the country’s trade prospects and the opportunities it presents to those looking to do business in a well-established hub of high-tech innovation. Kfeir Barkai, Head of Treasury and Trade Solutions (TTS) at Citi in Israel, and O…

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Discover a New Exhibitor Advocacy Resource

2y ago

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There has never been a more important time for exhibitors to have a voice in the trade show industry. In this rebroadcast of Virtual Lunch, Jessica Sibila introduces us to a brand new group that’s been formed to help address exhibitor challenges and ensure the success of our industry. You’ll discover: What The Exhibitor Advocate is and how it came …

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Putting Event Tech Trends in Perspective

2+ y ago

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These days, it’s a full-time job to keep up with what’s happening in event tech. Ideas and tools are changing fast and it’s hard to know which ones you should be incorporating into your trade shows and events. So in this episode, we’re getting some straight-up perspective on what you should be paying attention to, including: How you’re serving thos…

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Smart Strategies for Video Marketing

2+ y ago

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The results are in … video is the champion of online content, and you better get in the game. But how do you create videos that get watched, shared, and remembered? Get advice from an expert! Now I don’t profess to be an expert when it comes to video. So I invited my friend, Lou Bortone, to be our guest on Virtual Lunch. Lou is a former executive a…

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Welcome to the New Era of Trade Shows

2+ y ago

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No doubt we all wish we had a crystal ball to see what the future of trade shows might look like. Or do we really need one? If there’s one thing that’s become painfully obvious after the past two years, it’s how unlikely our industry is willing to readily accept change. Anyone who believed that massive innovations would come out of such a seismic s…

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GTR Trade Insights: Doing business in Mexico 14:45

2+ y ago14:45

14:45

In this episode of the GTR Trade Insights podcast we turn our attention to Mexico, where a rise in nearshoring opportunities, the growing sophistication of manufacturing, and an alignment with social and environmental considerations are driving post-pandemic trade prospects. Joining us in the discussion are Andre Carvalho, Head of Trade, Latin Amer…

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Create a Buzz at Your Booth

2+ y ago

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Do you take your exhibit too seriously? Are you forgetting to have fun in your booth? In this rebroadcast of Virtual Lunch, bestselling author Dr. Bob Nelson (1501 Ways to Reward Employees, Work Made Fun Gets Done!) shares creative ideas and strategies for: Boosting your booth attraction Motivating and rewarding your staff Tapping a hidden resource…

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Smart Ways to Exhibit Green

2+ y ago

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The trade show industry isn’t necessarily known for being environmentally responsible – but a few trailblazers are working hard to change that. Al Mercuro is one of them, and in this rebroadcast of Virtual Lunch he shares some often overlooked ways to be more sustainable at trade shows and events. You’ll discover how to: Creatively repurpose everyt…

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GTR Trade Insights: Doing business in Kenya 11:12

2+ y ago11:12

11:12

In this episode of the GTR Trade Insights podcast, we speak to two guests from Citi’s Treasury and Trade Solutions team about doing business in Kenya, a country that presents tremendous opportunities to companies looking to tap into its growing potential. In the discussion, Stewart Makura, Supply Chain Finance and Commodity Trade Finance Head, Sub-…

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GTR Trade Insights: A new era for global trade 11:48

2+ y ago11:48

11:48

In this episode, we speak to Stuart Roberts, Managing Director and Global Head of Trade and Working Capital at J.P. Morgan, who shares his insights on some of the dominant narratives in trade and working capital finance today. The discussion touches on changes in technology and industry, the next steps for digitisation, and the rapidly evolving spa…

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GTR Trade Insights: Doing Business in Vietnam 12:58

3y ago12:58

12:58

Over the last few decades, Vietnam has been transformed from one of the world’s poorest nations, emerging as a key destination for low-cost and high-technology manufacturing and sourcing. In this episode, we speak to three experts on Citi’s Treasury and Trade Solutions team about the factors driving this growth, including Vietnam’s appeal as a supp…

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GTR Trade Insights: Sustainable supply chains, from Covid resilience to future relevance 13:13

3y ago13:13

13:13

In this episode, we turn our attention to sustainable supply chains and supply chain financing and hear from BNP Paribas’ Viktor Ivanov, Head of Sustainability for Transaction Banking EMEA, and Bruno Lechevalier, Head of Supply Chain Management EMEA. The two share their insights on the intersection of supply chain finance and ESG objectives in the …

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GTR Trade Insights: Supply chain finance‘s evolution from cashflow provision to driver of social good 12:31

3y ago12:31

12:31

In this episode of the GTR Trade Insights podcast, we welcome two expert guests from HSBC to discuss the evolution of supply chain finance (SCF) from cash flow provision to social good, and how the tool can be used to provide increased access to finance while helping economies build back better. Joining us in the discussion are Andrew Robison, HSBC…

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GTR Trade Insights: Doing Business in Canada 11:52

3y ago11:52

11:52

The focus of this episode is the growth of supply chain finance (SCF) in Canada, where an increasing number of companies are turning to SCF programmes to improve the efficiency of their cash conversion cycle, safeguard supplier relationships, and drive the ESG agenda. The episode features a conversation with John Landry, Managing Director, Treasury…

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GTR Trade Insights: The evolving landscape of bank-fintech partnerships 13:51

3y ago13:51

13:51

In this episode, we speak to Marie-Laurence Faure-Lepetit, Head of Digital Trade, and Alain Verschueren, Head of Innovation & DLT, at BNP Paribas’ Trade Finance Competence Centre, about their contributions to an article titled ‘The evolving landscape of bank-fintech partnerships’, which appears in the GTR Q3 issue. The conversation discusses the wa…

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GTR Trade Insights: Doing Business in Brazil 14:20

3y ago14:20

14:20

In this episode of the GTR Trade Insights podcast our focus is on Brazil, where longer-term economic gains could be on the horizon, given some of the structural changes that are happening across the country, including measures to create more open trade and investment regimes, reduce bureaucracy and lower import duties. Joining us in the discussion …

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GTR Trade Insights: Charting a path to trade digitisation 11:03

3+ y ago11:03

11:03

This GTR Trade Insights podcast features a conversation with two experts from HSBC, who talk about the urgency around trade digitisation, and the need for incremental changes in order to digitise trade from the inside out. Nick Hampton, HSBC’s regional head of services, global trade and receivables finance Europe, and Sibel Sirmagul, HSBC’s regiona…

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GTR Trade Insights: Trade finance talent gap 13:25

3+ y ago13:25

13:25

In this episode of the GTR Trade Insights podcast, we speak to Pouya Jafari, vice-president for trade innovation at SMBC and recently appointed chairperson of the ITFA Emerging Leaders Initiative, about the ongoing talent gap in the trade finance industry. While there have been efforts from industry bodies to attract and nurture the next generation…

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GTR Trade Insights: Doing Business in the UAE 12:02

3+ y ago12:02

12:02

In this episode of the GTR Trade Insights podcast, we speak to the team at Citi about the factors that make the UAE a high growth market. Among these are its business-friendly environment, strategic location as a global trading hub, world-class infrastructure, and favourable government policies in promoting trade and investment, as discussed in thi…

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GTR Trade Insights: Sustainability, Beyond the Buzzword 11:39

3+ y ago11:39

11:39

This GTR Trade Insights podcast features a conversation with Bruno Francois and Françoise Neuville, two BNP Paribas representatives, who provide an overview of some of the recent developments in the sustainable trade finance space, and the ways in which they’re seeing sustainability being embedded into clients’ business. The discussion – moderated …

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