最高の Tourism Marketing ポッドキャスト (2024)

1
Tour & Activities: 15 Years From Now 11:06

5d ago11:06

11:06

Welcome to Lookers into Bookers, the podcast where we explore the future of the tourism industry. In today’s episode, we’re taking a look at how technology could reshape the tours and activities sector over the next 15 years. From the rise of AI-powered tour guides to the decline of physical cash, the future is filled with exciting possibilities. W…

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73. How To Write Ads For Higher Income Guests 10:03

14d ago10:03

10:03

As we move further away from Covid and the inflation it caused, economies are shifting. The market that was hungry to travel in 2022/23 has spent most of their surplus cash and is now facing the reality that everything is 43% more expensive than it was in 2019 (according to global financial data). This means that the middle class guests you were at…

1
The Psychology of Consumer Behaviour in Marketing 13:03

12d ago13:03

13:03

Welcome to Lookers into Bookers, the podcast that helps you tap into the psychology of your customers to drive bookings. In today’s episode, we’re diving into the psychology behind consumer behavior in tour operator marketing. We’ll explore six key psychological factors that can influence a traveller’s decision to book: social proof, fear of missin…

1
Establish Balanced Revenue Streams for a Thriving, Secure Tour Business 12:28

19d ago12:28

12:28

Welcome to Lookers into Bookers, the podcast dedicated to helping tourism businesses thrive. In today’s episode, we’re focusing on the importance of diversifying your revenue streams as a tour operator or experience provider. Relying too much on one sales channel—like online travel agents (OTAs)—can leave your business vulnerable to unexpected chan…

1
Dealing with Negative Reviews 5:59

26d ago5:59

5:59

Welcome to Lookers into Bookers, the podcast that helps you turn challenges into opportunities in the tourism industry. In today’s episode, we’re tackling the topic of negative reviews. While it’s easy to see them as a setback, they can actually be valuable tools for improving customer satisfaction and refining your services. We’ll share practical …

1
What Some Agencies Won't Tell You 8:09

1M ago8:09

8:09

Welcome to Lookers into Bookers, the podcast where we separate fact from fiction when it comes to tourism marketing. In today’s episode, we’re debunking some of the most common misconceptions about working with marketing agencies. A lot of promises are made to attract clients—like instant ROI, immediate results, or guaranteed bookings—but these exp…

1
Boom to Balance, Navigating the Travel Slowdown 13:29

1M ago13:29

13:29

Welcome to Lookers into Bookers, the podcast that keeps you up to date on the latest trends shaping the tourism industry. In today’s episode, we’re taking a closer look at the recent slowdown in travel bookings. After the “revenge travel” boom of 2023, travel patterns are stabilizing, returning to more familiar pre-pandemic levels. What’s driving t…

1
What Really is a Brand? 15:37

2M ago15:37

15:37

Welcome to Lookers into Bookers, the podcast where we dive deep into the strategies that turn casual customers into loyal advocates. In today’s episode, we’re discussing one of the most vital components of business success: brand building. A brand isn’t just your logo, product, or service—it’s the perception your customers have based on their exper…

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The Art of Turning Lookers into Bookers 13:41

2M ago13:41

13:41

Welcome to Lookers into Bookers, the podcast dedicated to helping you understand and optimise every step of your customer’s journey in the tourism industry. In today’s episode, we’re exploring the six critical stages of the Lookers into Bookers journey: Dreaming, Planning, Booking, Cancellation, Experiencing, and Sharing. Each of these stages offer…

1
Become a Media Company First 14:49

2M ago14:49

14:49

Welcome to Lookers into Bookers, the podcast where we help you turn potential customers into loyal customers. In today’s episode, we’re talking about a game-changing shift for tour operators: moving from just offering tours to becoming a full-fledged media company. What does that mean? It’s about producing engaging content across multiple platforms…

1
The Real Cost of Managing Your Own Marketing 17:03

2M ago17:03

17:03

Welcome to Lookers into Bookers, the podcast where we help you turn potential customers into loyal customers. In today’s episode, we’re diving into The Real Cost of Managing Your Own Marketing. If you’ve ever wondered just how much of your revenue should be going toward marketing, especially when you’re starting out, this episode is for you. We’ll …

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72. A Really Weird Offer That Guarantees Re-Bookings 19:33

4M ago19:33

19:33

I’m sharing an experiment we’re running with an offer that has dramatically increased client retention, upped engagement, is building the community, guarantees us future bookings AND makes us money for free in the form of interest. Sounds too good to be true? I thought so too. But it’s working. Questions for the podcast? Send them to me at ehatters…

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71. Top 10 Marketing Books For Tourism Operators 26:29

4M ago26:29

26:29

I’ve read over 100 marketing books in the last 10 years. Here are the top ten that have driven millions of dollars into my tourism businesses. I’ve broken them down into 5 categories which include branding, building sales pages, getting leads, word of mouth, and marketers psychology. If you have a marketing related question you’d like me to address…

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70. The ‘Holy Crap’ offer 23:27

12M ago23:27

23:27

Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

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69. Never discount - Use the cheesecake strategy instead 12:59

12M ago12:59

12:59

Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

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68. Pricing for profit in tourism 11:06

12M ago11:06

11:06

Pricing strategies you should be considering going into 2024. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

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67. 10 Big marketing mistakes that drag a team down 38:08

1y ago38:08

38:08

In this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

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66. 3 Years Gone - Why I left and why I’m back now 9:59

1y ago9:59

9:59

A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com…

1
Creating Ambassadors of Experience: The Transformation of Tour Guides 21:02

1+ y ago21:02

21:02

Do you know what turns an ordinary tour into an extraordinary one? The tour guide! Join us as me as I unfold my expertise on nurturing top-tier tour guides, starting from selecting the right candidates to polishing their skills for an unforgettable tour experience. I believe that an exceptional guide serves as a natural advocate for your brand, bus…

1
Unleashing the Power of TikTok: Transforming Tourism Marketing Through Short-Form Video Content 19:47

1+ y ago19:47

19:47

Get ready to revolutionise your short-form video content marketing. As we journey down the Murray River in Dwellingup with the viral world of TikTok in our view. This episode promises a deep dive into the secrets behind the first three seconds of a video that hooks viewers in instantly. You'll learn how to capitalise on each platform's unique algor…

1
Embarking on the Journey into Tourism. Introduction to Tourism Marketing Australia and Kyle Harbour. 10:51

1+ y ago10:51

10:51

Starting something new is always a challenge, but it's a journey worth embarking on. In this first episode of Tourism Marketing Australia, I, Kyle Harbour, share my personal experience and foundations in Tourism sharing my innovative experience working with Peddle Perth and Oh Hey WA. Stepping up through the developments of small business growth in…

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65. How to make the complex simple in your marketing 17:38

4y ago17:38

17:38

Is your organization or your marketing overwhelming? If so you need to listen to this episode. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com

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64. TripSchool Series (3 of 3): Learning from other tourism operators mistakes 1:00:23

4y ago1:00:23

1:00:23

In the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered while working as coaches and consultants. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline…

1
63. TripSchool Series (2 of 3): Failures - Top Marketing Mistakes We Tourism Operators Make 1:00:41

4y ago1:00:41

1:00:41

In this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic - their failures. Not only are their personal failures covered, but also the failures of the hundreds of clients they have worked with. They discuss the most common mistakes they see, as well as some …

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62. TripSchool Series (1 of 3): Q&A with the Co-Founder of TripSchool, Mitch Bach 1:13:22

4y ago1:13:22

1:13:22

In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music. We also cover a bit of his personal history, why he started trip school, and what he’s learned after working with 100’s of tourism operators. To get the f…

1
61. Building a Storybrand - Clarifying your message so guests will listen 20:26

4y ago20:26

20:26

I’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this episode I share what I’ve been learning and how we’re implementing these lessons. To write me email info@tourismmanangementacademy.com To get the full tourism marketing course click: https://tourismmarket…

1
60. A new model for tour companies that is working during the pandemic 18:31

4y ago18:31

18:31

Let me share a new model that is currently filling our bookings with local guests. If you want to get in touch write me at Info@tourismmanagementacademy.com

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59. The future of tourism marketing in 2021 - 3 major trends to help your business grow 27:37

4y ago27:37

27:37

I just sifted through 100’s of hours of conferences, videos, and case studies to share with you the 3 big marketing trends that I saw come up as patterns that are emerging in 2021. To send in questions and feedback, email info@tourismmanagementacademy.com

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58. These 3 questions will turn you into a leader 16:11

4y ago16:11

16:11

In this episode we explore the 3 questions that led to my 48 staff working alongside me for 2 months for free when we hit a crises. To email me feedback or questions write to info@tourismmanagementacademy.com To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline…

1
57. 6 Step Copywriting Formula I used to get a 60x ROI on a FB tourism ad 26:04

4+ y ago26:04

26:04

In this episode I’m sharing the 6 step copywriting formula I was taught that allowed me to write an ad which gave us a 60x ROI. Now, almost all of our ads use the same formula and are giving us healthy returns. To contact us write to info@tourismmanangementacademy.com To get the full tourism marketing course click: https://tourismmarketingmastery.t…

1
56. This 90 Yr old formula works for writing headlines that convert to bookings 26:24

4+ y ago26:24

26:24

When you look at all of the things you could focus on learning within the marketing world, I’ve found the most effective to be Copywriting. Within copywriting, the most effective piece to learn is headlines. In this episode I share with you a piece of knowledge I found in a book written in the 1930’s that works just as well now as it did back then.…

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55. A Silicon Valley marketer’s unique approach to starting a tour company, and his gift to you. 54:36

4+ y ago54:36

54:36

In this episode we chat with Vitaliy Levit, a successful Silicon Valley marketer and consultant who found himself thrown into the world of tourism when he bought a yacht. We discuss his marketers approach to growing his business dramatically over the last 3 years and what he’s building for other tour businesses now. The link to his new site where h…

1
54. 1 important question to ask yourself if you work for yourself 16:29

4+ y ago16:29

16:29

I promised to share the challenges and failures of our own journey and this week I’m opening up about a family argument and how we’re working it out. If you have a question you’d like to ask me write to info@tourismmanagementacademy.com To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeli…

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53. Creating an Opt-In (THAT ACTUALLY WORKS) to bring bookings on autopilot 30:58

4+ y ago30:58

30:58

The single most powerful automated system you can build is an opt-in. It takes very little time to set up, works on autopilot, and routinely converts to bookings. In this episode I lay out how I create opt-in's that actually work.To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipelineTo sh…

1
52. Laying out a tourism business home page for conversions to bookings 21:37

4+ y ago21:37

21:37

After a decade of split testing, 1000s of client trials, and my own research, here’s what I’ve learned about laying out a tourism homepage that leads to bookings. To share your wins, challenges or questions, email us at info@tourismmanagementacademy.com To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/co…

1
51. We re-wrote our ABOUT US page and increased inquiries 239% 16:58

4+ y ago16:58

16:58

When I looked at our web data, I noticed that our ABOUT US page was one of our most visited pages, but it wasn’t generating inquiries. I set out on a mission to change that. Now, 2 years and dozens of split tests later, I have a formula that consistently delivers quality inquiries on autopilot. To share your wins or ask me a question, write to info…

1
50. The 5-Step Process we use to create our USP (Unique Selling Point) 35:49

4+ y ago35:49

35:49

You don’t want to compete based on price. That’s a race to the bottom. The only other place you want to be is on top. To get to the top you need a USP. In this episode I share with you what happens if you don’t have one, and how I approach creating one. To reach us with your wins, challenges or questions email info@tourismmanagementacademy.com To g…

1
49. +1 Method: The experience tool I learned from a luxury resort manager that changed my life. 24:09

4+ y ago24:09

24:09

The +1 method has given us almost a 2 year waiting list, expanded our profits, brought our staff closer together, and landed me the most beautiful woman on the planet. Once you learn it, you can’t do life without it. Email us your questions or wins at info@tourismmanagementacademy.com To get the full tourism marketing course click: https://tourismm…

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48. Pass The Broccoli: The simple secret to becoming a respected industry leader (that no one does) 16:53

4+ y ago16:53

16:53

Looking for a quick way to establish yourself as kingpin in your tourism region? Maybe even in your country. The secret is the easiest thing in the world and nobody does it. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline

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47. Tired of trying to keep up with digital marketing? Do this instead (it’s way more fun anyway). 19:47

4+ y ago19:47

19:47

I realized that digital marketing was a game that I was never going to win indefinitely. And it can be exhausting trying to keep up. I have a new strategy that we’ve rerouted our marketing budget into that is way more fun, rewarding, and effective (so far). To ask questions or let me know how these strategies are working for you write us at info@to…

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46. Interviewing the world’s #1 expert on TOURISM FB ads. How he’s getting well over 1000% ROI. 59:13

4+ y ago59:13

59:13

There are very few ‘Marketing Experts’ that I respect in the agency space, but my guest this week is an exception to the rule. Chris Torres runs tourism marketing.agency, Touriosity.travel, and is the host of The Digital Tourism Show To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline…

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45. Feeling stuck? Try these tips to streamline through a tough transition. 26:04

4+ y ago26:04

26:04

I have just gone through the first phase of a challenging life transition. Here’s what I’m learning and tools that have gotten me through previous tough times.

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44. The Stacked Decc: Where to find a steady stream of your dream guests. 17:40

4+ y ago17:40

17:40

A lot of tourism operators struggle with finding a steady stream of their dream guests. The Stacked Decc method gives you the ability to make this challenge disappear. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline

1
43. How to tell stories that make you more interesting 34:58

4+ y ago34:58

34:58

Have you ever wondered why some people just seem so much more magnetic with their storytelling than others? That’s because whether they know it or not, they’re using a 100,000 year old framework we humans are drawn to. In this episode I share this exact storyline framework and how it has been used in everything from ancient myths to academy award w…

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42. How to blow your guests mind before they even book: The ‘HiJack’ Challenge 15:51

4+ y ago15:51

15:51

I’m sharing a piece of info I paid 16K for. But it works like gold and it’s easy to do. Welcome to the ‘HiJack’ challenge.

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41. 4 Major Mistakes I Made In Growing My Business 28:20

4+ y ago28:20

28:20

Every business needs to deal with growth. I want you to learn from major mistakes I’ve made made that cost me profits in the long term.

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40. Casey Halloran: How to sell millions in tourism without ever opening your mouth - the formula 1:01:27

4+ y ago1:01:27

1:01:27

Casey Halloran runs a boutique resort and international travel agency in Latin America. He started his career as a direct response copywriter and now uses those skills everyday to market his own tourism products. Join us as we dig deep into the secrets that marketing tests reveal about which ads really work in tourism. Links mentioned in the podcas…

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39. Doug Lansky: The most sought after speaker in tourism today 1:01:35

4+ y ago1:01:35

1:01:35

Welcome to episode 39 of Tourism Marketing Mastery. In this interview with Doug Lansky we explore everything from how Iceland was able to reverse engineer their most successful experiences to what the future of tourism tech holds. In this episode Doug also shares to key to drawing more travellers no matter who you are. To reach Doug you can find hi…

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38. What to do if you have a million ideas 14:29

4+ y ago14:29

14:29

Welcome to episode 38 of Tourism Marketing Mastery. If you’re like me and you’ve got squirrel syndrome, here’s a useful analogy I’ve used as a tool to remind me to re-focus on the most important thing.

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37. This simple profit trick revolutionized my bank account 29:24

4+ y ago29:24

29:24

Welcome to episode 37 of Tourism Marketing Mastery. I was thinking about things I’ve done over the last 5 years that have had the littlest investment of time for the greatest results and I realized that taking 2 hours to set up my bank accounts two years ago has brought in more profit than almost anything else I’ve done. Let me share that secret wi…

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