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Welcome to our award-winning physical therapy podcast for private practice owners who want to set themselves up for success and join the industry’s top 10%. Whether your business is just starting up or you’re looking to grow as a business leader and stay on top of industry trends, this weekly podcast hosted by Brian Gallagher, PT and Founder of MEG Business, features actionable insights and tips from physical therapy experts who share the marketing, operations, personnel and clinical secrets ...
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The Practice of Therapy Podcast with Gordon Brewer

Gordon Brewer, MEd, LMFT: Therapist | Consultant | Writer | Speaker

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This podcast is here for therapists, counselors, social workers, psychotherapists, and mental health clinicians in their practice journeys. I'm Gordon Brewer and the person behind The Practice of Therapy Blog and Website that provides tools, resources and advice for people starting, growing or expanding their private practices. The podcast will help you learn from other experts in the field to move your private practice forward to success. The Practice of Therapy Podcast is part of the Psych ...
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When looking ahead, it’s important that we study past trends as well. But it all starts with your purpose and goals! If you can’t see where you want to go, how do you expect to get there? What do you have control over? Invest in your quality, and watch your quantity soar! Episode at a glance: Decisions for 2025 The 95% rule Create your business str…
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What’s the secret to bridging the gap between big business goals and actually achieving them? In this episode of The Practice of Therapy, TJ unpacks the often-missed “step two” in business planning, using the hilarious (and surprisingly insightful) “underpants gnomes” analogy from South Park. With practical advice on building detailed, actionable r…
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📞 Book a Call ► Brian Gallagher, PT discusses the 4 gifts every physical therapy practice owner would dream of and how to achieve them! 👉 Designing your ideal scene 👉 Increasing average monthly visits 👉 Boosting EBITDA (Net Revenue) 👉 Ensuring you’re always fully staffed 👉 Gaining the ultimate gift: Freedom 📌 Brian Gallagher, PT Linkedin Website Li…
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Medical necessity—a term that seems straightforward—often becomes a complex hurdle in the world of healthcare, especially in mental health. Joe Feldman, founder of Cover My Mental Health, sheds light on the disconnect between clinical care and legal frameworks, and shares how his nonprofit empowers patients and clinicians to navigate these challeng…
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What matters most? The mechanics or the magnetism of your private practice? A lot of people can do good therapy, but that’s not necessarily the only reason that patients come to you! Learn how to be the provider that people know, like and trust. Episode at a glance: It’s about BEING versus DOING Transparency breeds trust There’s no time management …
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Starting and running a private practice is a journey filled with challenges, growth opportunities, and the potential for both professional and personal fulfillment. Gordon Brewer, a seasoned mental health professional and founder of The Practice of Therapy, reflects on his journey into private practice, sharing insights that are both inspiring and …
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If we’re going to be able to “turn the faucet” on and off for new patients, we must think critically about our challenges and tackle them using innovation! Come along for successful actions to solve patient compliance, patient engagement, company culture and schedule. Learn how to strike the perfect balance of policies and fun! Episode at a glance:…
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In this episode of The Practice of Therapy Podcast, Keith Kurlander opens up about growing his therapy practice in Boulder, Colorado, navigating high competition and high demand. From door-knocking to diving into the digital world with paid advertising, Keith shares how embracing online marketing and specializing in sought-after areas helped him st…
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We are on a crusade to help you wrap up this year in the best way possible! Whatever your function is in the physical therapy world, we thank you for joining us in our journey to help you navigate the paradigm shift into a brighter future. What are five things that you’re grateful for? List them out, and enjoy the holiday with your friends & family…
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In this episode of The Practice of Therapy podcast, host Gordon Brewer talks with Nicole McCance, who shares her insights on scaling a therapy practice through effective systems and strategic hiring. Nicole emphasizes the importance of systemizing processes before bringing new hires on board, helping therapists avoid the overwhelm of constant quest…
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Just like you in private practice, we are also constantly trying to improve and help you in the best way possible! Remember how much time and money you invested to become a physical therapist? Have you done the same thing to become the best CEO? Let’s take a look at actionable strategies for ultimate success in leadership. Episode at a glance: It’s…
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Crystal Adams-Scott shares the powerful story behind Hope Unite, a movement born from her and her son’s act of kindness. Driven by the message “You matter,” which she believes could have saved her husband’s life, Crystal discusses how simple cards adorned with a purple rose serve as reminders of worth and invitations to spread kindness. With volunt…
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What’s your secret weapon? Staff retention! We are lucky to have staff who have been with us 10, 15, even 20 years! You want to establish staff loyalty so that you have less turnover and thus, less need for recruitment efforts. Learn how to attract people who want to stay with you long-term. Create a career, not just a job! Episode at a glance: Mar…
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Navigating the world of therapy payments can be a maze for both therapists and clients, especially when insurance and out-of-network benefits come into play. Sanjana from Thrizer breaks down how their platform simplifies this process and how it helps make therapy more accessible for clients while ensuring clinicians get paid their full rate. Resour…
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Let’s look at some hard facts. Life here in the 4th quarter of 2024 is not cheap, whether you’re a physical therapist or otherwise. We understand the financial pains you’re experiencing in this income squeeze, so what is the solution? Let’s take a look at your current practice model and see how you can optimize it for success. Episode at a glance: …
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In this episode of The Practice of Therapy Podcast, Tiffany dives deep into the intricate relationship between anxiety and gut-brain interactions. She explains how anxiety can affect the gut in ways that aren’t always obvious, with some people experiencing clear GI issues, while others may have subtle gut disturbances without noticeable anxiety. Th…
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In this episode of Physical Therapy Private Practice Secrets of the Top 10 Percent, host Brian Gallagher, PT, dives straight into one of the most common challenges facing private practice owners: identifying and addressing the root causes of poor performance in their clinics. Drawing on his 30 years of experience, Brian provides practical insights …
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Do you need help with your private practice website? Jenn Fredette joins us to discuss the transformative power of strong copywriting and how it can elevate your online presence. When it comes to crafting compelling copy for your website, having a clear niche is crucial. By defining your niche, you can tailor your message to resonate deeply with yo…
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In this episode of Physical Therapy Private Practice Secrets of the Top 10%, host Brian Gallagher dives deep into often-overlooked areas that could transform your private practice. He discusses the power of managing by data and metrics rather than intuition, how to maximize productivity by setting aside admin time, and why knowing the math behind y…
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In this episode of the Practice of Therapy Podcast, Mike Michalowicz dives into a transformative approach to the hiring process: recruiting workshops. Traditional interviews, as it turns out, have proven less effective than anticipated, with a mere 10% of candidates hired through this method turning out to be great performers within organizations. …
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You’ve heard it before, “If you keep doing what you’re doing, you’re going to keep getting what you’ve got.” The message of PPS 2024 could be summed up in one word: help! People are seeking financial, personnel and practice management help. We are so grateful to be able to continue helping you! Episode at a glance: Consulting versus coaching Perfec…
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In this episode of The Practice of Therapy podcast, Gordon Brewer welcomes Kati Morton, a licensed therapist and YouTube sensation whose channel has become a sanctuary for many seeking mental health support. Kati’s journey is unique; she has not only provided education through her videos but also built a thriving online community. Her dedication to…
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In this episode, Lisa Mustard, a seasoned Licensed Marriage and Family Therapist (LMFT) with over 15 years of experience, opens up about her journey through burnout, rediscovery, and the pursuit of purpose. Lisa shares a relatable story of feeling drained by the demands of her high-pressure job, balancing family life, and maintaining self-care, lea…
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Do you relate to the hot topics that are circulating as “problems” in the physical therapy world? Unfortunately, burying our heads in the sand will not make them go away. Learn how to master the basics, set the tone and foster a shared reality for your private practice. Remember: only after the group wins do the individual members win. Episode at a…
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In this deeply personal and poignant episode of the Practice of Therapy Podcast—episode 350!—Gordon shares his journey through grief after the loss of his wife. As a mental health professional and former funeral director, Gordon has unique insight into the complexities of grief, but facing it himself has brought him to a new understanding of its ov…
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Calling new and veteran therapists alike! Is the APTA’s Private Practice Section conference worth your time? Short answer: yes! We know it’s an investment of time and money, but truly, you can’t afford not to learn the latest in physical therapy and be able to predict its future. Mingle with and learn from the best in our industry! Episode at a gla…
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Tune into Donny's episode of the Practice of Therapy Podcast to explore profound insights on building resilient and fulfilling marriages. In this enlightening discussion, Donny reveals that while marriage inevitably comes with challenges, choosing the right partner sets the stage for overcoming these obstacles together. He tackles pressing issues l…
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It’s important that we take a good look at how we can help unburden others, but it really starts with yourself! Don’t burden your staff with things that they didn’t go to school for, and make sure they really know the difference that they make at your clinic. Enhance their skills both personally and professionally, and you will have the best practi…
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In this episode of The Practice of Therapy Podcast, guest Julie Herres brings invaluable insights into the critical role of compensation in group practices. Julie highlights how compensation is often the largest expense in a group practice and underscores its importance for the overall financial health of the business. Many practice owners, she obs…
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I know we’re coming in hot with this title, but really, we’re addressing the executive mindset! You must have standards of practice and a two-way street implemented in your organization. In other words, learn how to say “no!” Learn how to enable the success of those you work with and how to manage by statistics. Episode at a glance: Don’t spoil you…
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In this episode of The Practice of Therapy Podcast, host Gordon Brewer welcomes Maureen Codispodi, a passionate advocate for accessible mental health services in Canada. Maureen discusses the growing acceptance of online therapy, particularly in the wake of COVID-19, and highlights the unique challenges faced by those in remote communities. She sha…
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It might seem contrary to everything else you hear, but you actually can have it all! Let’s evaluate what your work options are in today’s environment. Sit down and bullet point out your ideal scene. Avail yourself to better strategies, protocols and systems that will protect you against any downturns - you can’t afford not to! Episode at a glance:…
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This episode is all about Aaron Mallory’s innovative approach to mental health services and organizational efficiency; he demonstrates his commitment to both community support and business growth. By establishing his organization as a nonprofit, he leverages grants to fund comprehensive wraparound services, including a clinical workforce program co…
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There’s nothing wrong with being content and not wanting for anything more. But if you know there’s room for improvement in your company culture and operations, it’s time to invest in yourself and your team. Create the game of professional opportunity for your staff. Running a successful practice in 2024 is not as impossible as you may think! Episo…
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