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Is your podcast built to generate leads for your service-based business? How's it going converting leads for your coaching services from your podcast? The More Profitable Podcast is hosted by Stacey Harris, a veteran podcaster and marketing strategist. Stacey and her team at Uncommonly More work with clients to build podcasts that convert. UM focuses on producing a podcast that helps you as the host build trust with your ideal clients. That trust allows you to guide them in identifying their ...
 
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show series
 
Are you about to bail on your podcast before you even start it or really get it off the ground? Oftentimes, podcasters make mistakes that are absolutely detrimental to their show. These mistakes can cause you to bail before you even begin to see desired results. While mistakes can happen at any stage of your podcast journey, your show is at its mos…
 
“Should I run my podcast weekly or seasonally?” That is one of the questions I most often get asked. And while there’s no right or wrong answer, generally speaking, there is a right answer for you. So how do you discover which format is right for you? Over the years, I’ve seen many podcasting clients wrestle over this decision and discovered the nu…
 
What would growing your podcast mean for your sales? For your business as a whole? You’d have a valuable asset that attracts more leads, more clients, and more sales. You’d have an avenue to help you achieve sustainable business success. But having support along the way increases your odds exponentially. Friend and longtime client Tara Newman grew …
 
Should you really add video to your podcast marketing or to the podcast itself? Video marketing is the hot trend in podcasting circles these days. And you may feel like you’re missing out on something if you don’t do it or fear that your podcast won’t be as successful as it could be without it. After all, things in the online world can change so fa…
 
“Magic pill” marketing needs to die. Too many marketers online point to a tactic and tell podcasters that it’ll make their show better, more popular, more successful, etc. But looking for that miracle tactic to produce sales from your podcast is costing you in so many ways. It’s costing you time, money, confidence, progress, and mental capital. And…
 
It's Wednesday, and much later than this usually lands in your feed, so where exactly is your new episode? Well, it's coming... next week. I decided after doing a final review of this month's audit on The Podcast Newsroom that you really needed to hear THAT episode this week, so we changed the plans. I want to be super transparent, and that's why I…
 
Want better results from your podcast? Then it’s imperative you understand the point of every single episode you record for your show. Today, I talk about the three categories an episode can fall into and how they work to help your business generate leads and convert those into sales. 3:07 - The goal of a sales asset episode 4:33 - The purpose of a…
 
What is a podcast strategy intensive? Why does it exist? And how can it help you with launching (or even rebranding) your podcast? Have you been asking these questions and want to get the inside scoop on podcast strategy intensives? Then tune in as I walk you through why I started offering these sessions, what they are, and how the process works fr…
 
You know how you can get into a TV show and watch episode after episode after episode (after episode...)? People do the same with podcasts. In fact, there are gurus who highly recommend making your show the same way: so addictive that it becomes bingeable to anyone who comes across it. I don’t agree with them. As a matter of face, I don’t think it …
 
You hear all the time about the things you should do to succeed in your business. Some marketing technique is always supposedly the only way to get traction. In fact, people say that about podcasting in the corners of the Internet where I lurk. But if you’ve had a podcast for a while, you’ve had a moment where you questioned the worthiness of still…
 
Welcome to Resolutions Season! It’s the new year now, so I know you’ve probably spent some time thinking about business goals. But do you have the right goals? In this episode, I want to give you some clarity on this and point your focus in a direction that’ll better serve your podcast and your business for the new year. 2:41 - Getting clear on you…
 
If you’re using your podcast to grow your business, ideally, your podcast fits into your larger service offerings. But are you clear on how they come together? Client and longtime listener Shannon Baker recently worked with me in a podcast strategy intensive to revamp her podcast. Then, she immediately put into action the plan we created together. …
 
It’s almost time to turn the page to a new year! Do you have a vision for your podcast in 2023? As you reflect back on your personal goals (and old New Year’s resolutions that did or didn’t pan out), now’s the time to review your podcast too. In this episode, I talk about doing a podcast audit and how looking back on what’s been can help you create…
 
Today’s news has been months (maybe years) in the making! If you noticed a different name and cover art in your podcast player, that’s not your imagination or a mistake. I’ve rebranded the show and in this episode, I talk about how to approach the process, what it looks like, and how it can set you up for even better sales success. 1:46 - How thing…
 
I often recommend that entrepreneurial podcasters do case study episodes. What better way to showcase your work to potential clients than through a client who’s already experienced it, right? (It’s also a great way to have featured guests on your show). I this episode, I talk about how to do case study episodes for your podcast. 3:10 - When you sho…
 
“Nobody’s going to listen to my podcast! It’ll just get lost in the sea of shows out there!” I’m guessing that thought has probably run through your head a time or two. But is it actually true? Are you really competing against the millions of podcasts you see on, say, Spotify? In this episode, I do a little podcast myth-busting with metrics. 1:50 -…
 
Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a…
 
You know how people can get anxious at the idea of building a sales page? I’m weird in that I LOVE creating audio sales pages for podcasts! In fact, I’ve been recommending clients record them for their podcast for almost two years now. In this episode, I want to give examples of audio sales pages I’ve created in hopes of normalizing this process so…
 
You feel like your podcast clicks on all cylinders. It has a great intro and outro, fascinating topic discussions or great guests, crystal clear audio, and a smooth production process. But there’s a problem: it’s not really converting listeners into paying clients. Why? In this episode, I talk about the actual reason behind your show not converting…
 
Welcome, welcome to part four of our podcast housekeeping, how to craft the perfect podcast episode. I am most excited for this episode because I think this is a place that is most impactful to how you feel about your podcast. Everything else has been very public-facing, it's been very much so about the listener on the other end, and absolutely thi…
 
Welcome to week three of our podcast housekeeping series. We're going to talk about your podcast description and cover art today. Don't skip this bit, because there are a couple of things here that you might be surprised about. Book Your Podcast Strategy Intensive at https://uncommonlymore.com/intensive Get access to The Podcast Newsroom today at h…
 
Let’s kick off week two of our podcast housekeeping series. Last week we talked about your podcast introduction and today we're talking about your podcast outro. I want you to think about these two episodes together. A lot of what we talked about last week is going to apply to this week, and a lot of what we're going to talk about this week, you'll…
 
Let's talk about housekeeping. This episode is the start of a four-part series on podcasting housekeeping you maybe haven't done in a while. If you don't have a show yet and you're looking to launch your show, these are really good episodes to start with because these are foundational pieces. If you're currently running a show, these are probably t…
 
If you're using guests on your podcasts, we're going to talk about three ways to feature guests in your show. They're still going to help you connect with your audience, you're going to still help them make the decisions they need to be making in the space they're in with you, instead of using guests as a distraction from what we normally talk abou…
 
When we sit down for quarterly calls and we sit down on onboarding calls, when I sit down for strategy calls, and when I talk to podcasters ever, there are three questions that I always want to know the answer to. These are the KEY to seeing leads and sales from your podcast, they're non-negotiable. Today we're going to dig into those questions and…
 
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