We try to make sense of the world, one question at a time. No question too big, no question too small. Hosted by PJ Vogt, edited by Sruthi Pinnamaneni. ***Named one of the best podcasts by Vulture, Time, The Economist, & Vogue. (OK, in 2023, but still...)***
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This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
I Hear Everything
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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SEO Info, resources and tools https://searchengineoptimizationaudit.com
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Search Engine Authority is an internet marketing agency who specialize in sales copy, sales funnels, seo and adwords. Learn new ways to hack, build quality links, guerrilla market and build solid sites that convert on autopilot. Swing over to http://searchengineauthority.co.nz and learn how to build a solid presence online.
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Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.
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My name is Tim Jennings. I am a husband and father to two beautiful daughters. I’m also the SEO and Social Ads expert for Soulheart. I just want to give away some of the knowledge I’ve gained for free! If you ever have any questions or just want to trust an expert to run your SEO Campaigns, please contact me at tim@soulheart.co
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For Christos Margetis, the spin on search engine marketing makes his blood boil. And this from a man who decided to stop paying insane amounts of money on pay per click advertising, having already achieved to place his other eighteen months previous business as the most popular small scale search engine in the world, according to Alexa rankings. Christos Margetis launched his new search engine marketing podcast, in order to give advertisers and publishers a more efficient way doing business ...
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Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
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SEO and UFOs, where search engine optimization techniques blend with the alien concepts often as elusive as a UFO sighting. Let’s explore the nebulous territories of SEO, we'll contrast the grounded strategies with the often misunderstood and very familiar techniques agencies use. From tried-and-true SEO methods to the often disputed, hard-to-believe tactics, join us on a journey to decode what's proven, what's myth, and what's yet to be discovered in the digital realm.
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Welcome to the PODcast that was made for the digital marketers or the person who wants to become a digital marketer. Information in this PODcast is to help pay it forward to the next person. This is an introduction episode to tell you more about the information that will be shared in the up and coming PODcast. Listen in to see if this is for you! Support this podcast: https://podcasters.spotify.com/pod/show/seo-help/support
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The SEO Podcast - Practical & Effective Search Engine Optimization
SEO training & tactics that work. Learn how to rank your website Google.
The SEO Podcast is created for you the business owners, digital marketing consultant and SEO professional. If you are looking for an SEO blueprint, filled with tips and techniques that work in the real world, you have come to the right place. We cut through the jargon to give you the exact steps to rank your sites in Google. No more theoretical, just practical action plans you can take to wage war on Google.
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Google Core Updates, AI Search Leak, AI Overviews linking to Google, Assistant To Die, Bing News & More
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14:48Google confirmed that the volatility we saw prior to the core update was unrelated to this latest core update. I also posted status updates on the Google March 2025 core update. Google is testing AI Search features beyond the new AI Mode. Google is also testing linking its AI Overviews to its own search results. Google improves health AI Overviews,…
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In the 1930s, two scientists made a very important discovery, but their breakthrough idea failed to spread. In large part because the two were considered so deeply annoying. Reporter Carl Zimmer brings us a story of the scientific process and its very human constraints. Airborne by Carl Zimmer Apply to work with Search Engine Support the show To le…
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It’s New 3/20: Google May Deindex No Useful Pages, Deep Links in AIOs & GBP Reverification Bug Fixes
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8:59Today we covered Google De indexing pages that are deemed not useful. The Reverification Bug for Google Business Profiles is fixed according to Google's Rick Saxe a BrightEdge Report shows that 82% of Google AI Overviews citations come from deep pages and Microsoft is enforce consent compliance for advertisers.0:00 - Introduction0:44 - Barry in a c…
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It’s New 3/19: Google AI Search Leak, health answers, Bing Webmaster Tools AI/compare and Google core update
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12:53Today we discussed a Google leaking AI Search options beyond AI Mode. Google confirmed the volatility before the core update was not related. Google expanding health results for AI Overviews, knowledge panels and a new What People Suggest. Google also testing AI Overviews in the middle of the page. Bing Webmaster Tools rolls out Copilot and also a …
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It’s New 3/18: Google AI Overviews linking to Google Search, Ads in triplicates and hidden Reddit ads
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6:04Today we discussed a new test where Google’s AI Overviews link heavily back to its own search results - common Google. Google is testing triple stacked ads. Google Ads has a first order discount label. Reddit 0:00 - Introduction 0:50 - Google AI Overviews linking to Google Search results 2:39 - Google triple stacked ads 3:31 - Google Ads first orde…
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Stefan Spencer discusses the importance of personal branding in the era of AI, emphasizing that it's the only brand one keeps from cradle to grave. He highlights that personal branding is crucial for survival and adaptability, especially in the face of AI advancements. Spencer advises leveraging AI to enhance personal branding by creating comprehen…
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It’s New 3/17: Gemini replacing Google Assistant, core update status, AI Overview trumps and Bing value
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12:07Today we discussed Google March 2025 core update status. Google Assistant will be replaced by Gemini. Google Assistant can hijack your restaurants reversion system. Google makes a statement on links within AI Overviews. Bing says SEOs should focus on conversions. Google Ads now will ask you to confirm your phone number for account verification. Gre…
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Stephan Spencer, Self-Employed, delves into the use of AI to build linkable assets. In this episode, Stephan shares his perspectives on: using AI to enhance the creation of linkable assets, impact of AI on traditional link-building strategies, best practices for integrating AI in SEO content strategies, challenges and solutions in AI-driven content…
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The Puzzle of the All-American BBQ Scrubber
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1:03:22Why it’s so difficult to manufacture something entirely in America, and what happens if you try anyway. The Smarter Scrubber Grill Brush Destin Sandlin’s YouTube Channel: Smarter Every Day Support Search Engine To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choice…
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Google March Core Update, Google AI Mode Concerns, Google 22% Growth & AI Search Engines Wrong
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9:01This week we covered Google's March 2025 core update being released. Google responded to some complaints or concerns about Google’s new AI Mode. A study showed Google grew 22% over the past year, in terms of search volume. Another study said that AI search engines are confidently wrong way too often. Google’s John Mueller said image hotlinking prot…
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It’s New 3/13: Google Ads Search Max, Ad Tests, Bulk Review Disputes & Hotlinking
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8:30Today we discussed the Search Max beta feature in Google Ads, Google Ads experiment to test PMax with assets. Google Merchant Center bulk review disputes. And SEO with hotlinking protection. 0:00 - Introduction 0:50 - Google Ads Search Max 2:58 - Google Ads experiment to test PMax with assets 4:28 - Google Merchant Center bulk review disputes 5:35 …
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Will Critchlow, CEO of Searchpilot, discusses the concept of SEO depreciation, likening it to the financial concept of an asset losing value over time. He argues that most mature websites would see a 10-20% annual decline in organic search traffic if no maintenance efforts were made. Critchlow emphasizes the importance of viewing SEO as an investme…
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It’s New 3/12: Google Ads AI Policy Enforcement, Negative Keywords, Ads Editor & 📎
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8:17Today we discussed how Google uses AI and human evaluators for policy enforcement. Google expanded its negative keywords for PMax from 100 to 10,000 keywords. Google Ads Editor version 2.9 is out. Google is using paperclip icons to let you share search results. 0:00 - Introduction 0:31 - Google Ads AI policy enforcement 2:37 - Google expanded negat…
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Making Organic Search Into A Performance Channel
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31:23Will Critchlow, CEO of SearchPilot, discusses the shift in viewing SEO as a performance channel rather than just a tactic. He emphasizes the importance of communicating SEO's value to leadership using metrics they understand, such as ROI and performance channels. Critchlow highlights the need for SEO teams to build a mental model of SEO's value, me…
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It’s New 3/11: AI Search Is Just Wrong, Google Grows 22% & More Google News
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11:44Today we discussed a study on how AI search engines are often super wrong, even if they act confident. New data shows Google has grown 22%. Google Marketing Live is May 21st. Google brings message assets to PMax. Google is testing new dynamic shopping ads. Google is also testing price at checkout labels for shopping ads. 0:00 - Introduction 0:49 - …
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The Importance Of Impactful Brand Signals For SEO
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21:39Ruth Burr Reedy, Senior SEO Manager at Houzz, discusses the importance of impactful brand signals for SEO. She explains how strong brand signals can significantly enhance a website's visibility and credibility in search engine results. By focusing on authentic content and robust SEO strategies, businesses can improve their online presence. Today, R…
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It’s New 3/10: Google AI Mode Ads, publisher response, page annotations, Bing and more
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12:48Today we discussed the ads coming to Google’s AI Mode and how Google responded to publisher concerns over AI mode. Google has dropped page annotations, good riddance. Bing is showing “Why this ad” on some of its ads. Plus, Google has a number of UI tests. 0:00 - Introduction 0:53 - Google responds to publisher concerns over AI mode 5:13 - Google AI…
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Building Expertise-Driven Content In A World Of AI-Created Slop
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26:28Ruth Burr Reedy, Senior SEO Manager at Houzz, discusses the importance of creating expertise-driven content in the digital age dominated by AI-generated material. She emphasizes the value of engaging with industry experts on a freelance basis to produce authentic and impactful content. By leveraging the knowledge of these professionals, businesses …
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Google AI Mode, Gemini 2.0 Powered AI Overviews, Ranking Volatility & New Search Data
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9:48Google released its much anticipated AI Mode, which is in beta now, but it super cool. Google AI Overviews are now powered by Gemini 2.0. Google had more search ranking volatility this week. Google said they answered over 5 trillion searches per year. Google said 10% of younger searchers start with Circle to Search. Sparktoro report shows a lot of …
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DOGE and the Mystery of the State Department Teslas
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53:40There’s a new president of America, and he’s doing a lot of things. How do you decide what to pay attention to? A story about reporters focusing on one mysterious line item during the DOGE headline storm, and where that led. Bobby Allyn Support Search Engine To learn more about listener data and our privacy practices visit: https://www.audacyinc.co…
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It’s New 3/6: Google AI Mode, AI Overviews Gemini 2.0 and Bing Ads
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10:30Today we discussed the new Google AI Mode, it is a big deal and we go into it. Google AI Overviews are now powered by Gemini 2.0. Bing is testing auto expanding sitelinks for its ads. Microsoft Copilot adds showroom ads and dynamic filters. And the Google Search Liaison gets an assist. 0:00 - Introduction 1:10 - Google AI Mode 4:55 - Google AI Over…
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Tactics To Compete With ECommerce Retail Competition
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21:10Eric Hoover, from Jellyfish, delves into tactics to compete with eCommerce retail competition. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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It’s New 3/5: Google Shopping AI, YouTube mid-roll ads, ranking volatility and more
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10:30Today we discussed how Google launched new Shopping AI features including vision match, try out new looks and try on expanded. YouTube has new mid-roll ads options. Google Search has AI Overviews for movies. Google product results top insights uses generative AI. Google reviews now have expressive reactions. We are seeing more Google search ranking…
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Eric Hoover, SEO Director at Jellyfish, discusses the evolving concept of search experience optimization (SXO), emphasizing the integration of traditional SEO with user experience (UX) and conversion rate optimization (CRO). He highlights the importance of maintaining user engagement on sites, especially with the rise of AI-generated content and ch…
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It’s New 3/4: Google 5 trillion searches, 1/3rd barely search, circle to search and more
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10:43Today we discussed how Google posted they are now seeing over 5 trillion searches per day. Rand Fishkin shared new data showing how people search and 1/3rd don’t search Google that much. 10% of searches from younger people start with Circle to Search. Google Merchant Center Next has new product analytics and renamed conversion settings to key event…
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CEO and Founder at ScoreDetect, Michael Sumner, delves into the evolving landscape of authorship in SEO. In this episode, Michael shares his perspectives on the evolution of Google's approach to authorship in recent years, key benefits of establishing authorship in SEO, role of author reputation in influencing search rankings, aligning content with…
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It’s New 3/3: Google Ad bugs, triple serving, mystery rating & expanding AI Overviews
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11:50Today we discussed how Google Ads stopped serving ads for a lot of advertisers over the weekend. Google Ads was caught triple serving ads. Google Ads has this weird mystery shopper rating. Google now accepts RVs and campers in Vehicle Ads. Google is testing expanding AI Overviews in Germany, Switzerland and Italy. Happy birthday Mordy! Plus more… 0…
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CEO and Founder at ScoreDetecte, Michael Sumner, discusses blockchain time-stamping. In this episode, Michael shares his perspectives on the relevance of blockchain to SEO and its foundational benefits, how blockchain can provide a public, reliable content history, the role of smart contracts in managing content integrity, privacy considerations in…
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Google Search Volatility, Google Sued Over AI Overviews, Google Ads Auction Changes & Bing and Apple Intelligence
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13:13Another week and more Google search ranking volatility hit mid-week, did you notice? Google’s crawler might be causing issues on your site this week. Google still is making its crawling more efficient and better. Google Search Console’s API had delayed this week. Google was sued over AI Overviews hurting traffic and revenue. Google AI Overviews con…
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Does anyone actually like their job? (classic)
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47:54... Or, am I being lied to by a Brooklyn-based musician? At twenty-five, I had a question for The Hold Steady’s Craig Finn. This week, I finally got to ask it. Support the show To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.co…
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It’s New 2/27: Google Ad auction change, search volatility and Bing AI reveals
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8:31Today we discussed how Google updated its how the ad auction works page to say it runs different auctions for each ad location. Google Ads API version 19 is out. Google Search has more ranking volatility going on. Bing’s AI based sources from the web box shows where those sources come from. And more… 0:00 - Introduction 0:37 - Google Ads auction by…
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It’s New 2/26: Google LSA Booking, Ads Bugs, Efficient Crawling & Bing User Interface
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10:53Today we discussed that Google Local Service Ads will take your booking links (even if they don’t really work) and charge you for bookings. Google Ads has a bug over sitelink creations. Google is making crawling more efficient, the work is not done. Bing is testing new links UI for Copilot answers and Bing Ads colors. Then we ranted on AI search re…
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CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out. Connect With: Jessica Mehring: Website // LinkedI…
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It’s New 2/25: Google Sued Over AI Overviews, Bing Copilot Search, Crawling Weirdness & More
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10:14Today we discussed Google being sued by Chegg over its AI Overviews hurting its traffic and revenue. Microsoft Bing is testing Copilot Search. Google has some weird crawling issues with some CDNs. Google Search Console has API delays but the web interface is fine. And Google is testing opening AI answers by default. 0:00 - Introduction 1:28 - Googl…
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Alex Silverberg, President and SEO Strategist at APSEO, delves into taxonomy for large websites. Websites rely on a strong foundation to function effectively. Site architecture, or taxonomy, plays a vital role in user experience and even how search engines crawl and understand your site. Without proper taxonomy, users are unable to find what they'r…
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It’s New 2/24: Google AI Overview Linkfest, Bing Deception, Apple Intelligence, Google Ads
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13:16Today we discussed how Google’s AI Overviews can be infested with links, so much so you won’t click on any of them. Bing is being deceptive with some branded searches with Google, Grok and Perplexity. Apple Intelligence may add an option for Gemini. Google Ads may use your second headlines in the sitelinks section. Google Ads will removed ads from …
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Alex Silverberg, President and SEO Strategist at APSEO, delves into Google’s SGE. SEO is constantly evolving, and a new wave of change is on the horizon with Google's Search Generative Experience (SGE). While high-quality content remains king in this new search landscape, optimizing for SGE requires a new focus on schema markup and structured data …
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Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More
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10:57We had more ranking volatility with the Google Search results, this time we reported on it on Thursday. There are some rumors of a local update where Google would remove an organic listing when it shows in the local pack as well. Jeff Dean from Google spoke about combining Google Search with LLM in-context learning. Google Lens is showing more AI O…
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An adult picky eater, ostracized by his friends, castigated by society, asks the most human question of all: can I change? Our friends Manny, Noah, and Devan, the chicken bone squad, return to answer their own question. Check out Manny, Noah, and Devan's new podcast, No Such Thing Support Search Engine! To learn more about listener data and our pri…
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It’s New 2/20: Google AI Everywhere, Audio SEO & Ranking Volatility
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9:51Today we discussed a new Google Ads AI image enhancements that can create human images. Google Business Profiles also added AI-enhanced images for Google Posts. Google Lens adds more AI Overviews and new iOS capabilities. Google Top Quality Store pages have AI generated reviews summaries. Audio does not help your content pages rank better. Google s…
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It’s New 2/19: Google Local Diversity Update, GBP Support Delays, Google Fingerprinting & Grids
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12:23Today we discussed a theory around a new Google update that won’t show the the same URL in the local pack and in the web search results. Google Business Profiles has big support delays. Google Business Profiles also totally borked out this morning. Google is still fingerprinting users in exchange for profits. Google is also testing a new grid or bo…
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It’s New 2/18: Google Ads Advanced Plans, Faster Crawling, Background News & More
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9:45Today we discussed a Google Ads feature named Advanced plans. We also touched on the new Display and Video 360 API changes. Google has this new backgrounds section in the search results. And John Mueller of Google said there is no persistent shortcut for faster crawling. Plus, Bitly may now show ads on its free tier level. 0:00 - Introduction 1:05 …
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Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. In this episode, Michael shares his perspectives on: impact of Google's AI-driven search on organic growth strategies, differences between traditional and AI-…
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It’s New 2/17: Google Search In Context Learning, Member Pricing, Pagination, Merchant Center & Crypto
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10:23Today we discussed how Googlers spoke about merging Google Search and LLM in-context learning. Google launched membership loyalty pricing schema markup for Merchant Center. Google’s John Mueller answered why search engines don’t need to do something special for pagination. Google Merchant Center has AI-generated summaries. Google has a new ad polic…
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Why Google Decided That All Search Is AI Search
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28:22Founder at Knowatoa, Michael Buckbee, discusses how Google's integration of AI into all search functionalities is reshaping brand strategies within AI services like ChatGPT, Perplexity, Claude, and Gemini. In this episode, Michael shares his perspectives on: impact of Google's AI-driven search on organic growth strategies, differences between tradi…
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What should we do about teens using AI to do their homework?
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1:00:59A teenager explains why he shouldn’t have to write homework essays anymore. Is there some way for adults to force teens to still do homework? Or to convince them they should want to? More Than Words - John Warner Center for Digital Thriving Support the show! To learn more about listener data and our privacy practices visit: https://www.audacyinc.co…
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Google Super Bowl Volatility, Reddit Blames Google, Search Is Faster & Reviews Bug Fix
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10:28Google had some more ranking volatility around the Super Bowl weekend. Reddit blamed Google for not meeting its expected user growth. Google Search is now faster for some users. Google had a reviews count bug that it later confirmed and later fixed. Google image search may be down ranking AI-generated images. Google Publisher Center changed to auto…
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It’s New 2/13: Reddit Blames Google, Faster Google Search, Google Ads Updates & More
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8:24Today we discussed the Reddit earnings and how they blamed Google’s search algorithm changes for not meeting their expected user growth. Google Search is now a bit faster thanks to new tech. Google is showing future dates on some snippets. Google Ads customer match lists expire sooner now. Google Ads search theme insights has live data. 0:00 - Intr…
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Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Understanding the intricate relationship between website speed, SEO performance, and user experience is pivotal today. As users demand faster loading times and search engines prioritize user-centric metrics, measuring how speed impacts …
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