最高の School Communications ポッドキャスト (2024)

1
Importance of your vocational school website 10:19

11d ago10:19

10:19

While traditional high schools, colleges, and universities offer the necessary prerequisites for academic and intellectual fields, their offerings and curricula are often generic. On the other hand, the vocational school can stand out from the crowd of choices because you can provide specific examples of what you offer and what your students can an…

1
224: The UK's most consistent brand and the latest AI developments 31:12

16d ago31:12

31:12

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by returning guest, imageseven Digital Specialist Harrison Shearn, to discuss the latest advancements in AI and LinkedIn’s new AI models. In the Deep Dive, we look at the surprising surprising company appoint…

1
Can Becoming a Phone-Free School Improve Student Education? 8:59

1M ago8:59

8:59

There are advantages and disadvantages to immediate access. It is reassuring for parents to know they can reach their child anytime. However, research shows that the reassurance parents enjoy limits the self-assurance that this continual supervision denies their kids. Let's discuss the advantages and disadvantages. For more information or help with…

1
Why school need to keep their websites updated 6:23

2M ago6:23

6:23

In the digital age, a school’s website is more than just a virtual brochure—it’s a dynamic hub of information, school communication, and community engagement. Keeping a school website updated is not merely a matter of aesthetics or professionalism; it has profound implications for student success, parental involvement, and the institution’s overall…

1
223: Top five goals shared between Marketing and Enrolments 30:27

2M ago30:27

30:27

School marketing and communications with Charlie Maughan, Rita Kilroy and Pauline Shuttleworth In this episode of SMC, Charlie is joined by Rita and special guest, imageseven Advancement Specialist, Pauline Shuttleworth, to discuss how data-driven personalisation can co-exist with creativity. In the Deep Dive, we explore how to build a seamless rel…

1
What teachers wish parents would do in preparing students 7:30

2M ago7:30

7:30

Okay, so this blog post isn’t targeting school administrators, my typical target audience. However, I thought the topic was so interesting that maybe schools could find ways to incorporate this kind of information into their websites. For example, it might make an excellent website news article for back-to-school or even repurpose this information …

1
How Trade Schools Win Using Inbound Marketing 8:58

2M ago8:58

8:58

If your school is a trade school or vocational ed tech school, this is an excellent time to be one. Now more than ever, parents and students are considering alternatives to academic colleges and degrees. Make sure your trade school stands out. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit …

1
222: Google still hungry for cookies, and addressing your detractors 17:38

3M ago17:38

17:38

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Rita is back to join Charlie, as they welcome special guest, imageseven Digital Specialist Harrison Shearn. We discuss Google’s surprising decision to keep third-party cookies in Chrome, an unexpected backflip from its plan to eliminate…

1
School Ads: Top Dos and Don'ts 15:14

3M ago15:14

15:14

Every school manager aspires to improve admissions. So, the question is, how can you improve your brand awareness and increase your student enrollment rate? One of the most effective ways is school advertisement. You have numerous options to promote your brand. For instance, you can optimize your social media presence, start email marketing, create…

1
Why Use Online Forms on Your School Website 12:56

3M ago12:56

12:56

Let's say you have a prospective student (or their parents) who might be interested in enrolling. You'd love to convince them you are the right fit, but you can't do that without knowing who they are, what they are looking for, or how to communicate with them. Enter the web form. For more information or help with your school website, contact School…

1
221: What is a Design System and do I need one? 31:03

4M ago31:03

31:03

School marketing and communications with Charlie Maughan, James Tindall and Chris Leopardi In this episode of SMC, Charlie is joined by imageseven Account Manager James Tindall and Senior Designer Chris Leopardi. In the Making News segment, the trio discuss where out-of-home media fits into your paid advertising mix and how to leverage its strength…

1
School Newspaper Ideas: tips and ideas 6:33

4M ago6:33

6:33

As each the new year starts, every school is looking for ideas and techniques to level up its branding game. The high school newspaper is certainly one of the most flexible ways to keep students and faculty informed about what’s going on in and around campus while showcasing your resources to prospective students and parents. So, let’s see how you …

1
Podcasting for Schools: what are the benefits 14:30

5M ago14:30

14:30

As a school manager, you might wonder whether starting a school podcast is a good idea or not. Here are all the answers you need. Together, we’ll examine some of the key benefits of podcasting and see if it’s time to start your own podcast. Let’s begin: For more information or help with your school website, contact School Webmasters at 888.750.4556…

1
220: How to choose your digital marketing supplier 27:22

5M ago27:22

27:22

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by Digital Specialist Harrison Shearn, to discuss Meta AI’s announcement that they will be using historical data and images posted by users to train its model, and what this means for schools and school marke…

1
7 Marketing Strategies for Private Schools 15:30

5M ago15:30

15:30

Strong brands can outshine the competition, build a broader customer base, and establish long-lasting brand loyalty. But how do we achieve this level of perfection? How, for instance, can a private school promote its educational services to stand out in the market? This is where marketing plans and school marketing strategies can help us. For more …

1
18 School Blogs You Should Read 14:11

6M ago14:11

14:11

An education blog is more than a platform to find written articles. It’s one of the greatest digital learning resources that can be integrated into schools’ teaching strategies. For school administrators, blogs can also be invaluable training for their leadership roles and their school’s success. Check out these recommendations. For more informatio…

1
219: Perfecting page plans and a sour apple ad 26:33

6M ago26:33

26:33

School marketing and communications with Charlie Maughan, Rita Kilroy and Vanessa Klomp In the episode of SMC, Charlie, Rita and Vanessa go square-eyed discussing screen time trends and what it means for school marketers when considering their paid media activity. In the Deep Dive, Vanessa shares her knowledge on how to create perfect page plans an…

1
218: How to fix your OOH ads 18:56

7M ago18:56

18:56

School marketing and communications with Charlie Maughan and Rita Kilroy In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis o…

1
217: Boosting conversions and why so much advertising is a waste of money 25:00

8M ago25:00

25:00

School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street…

1
216: Is your post-tour process up to scratch? 28:05

9M ago28:05

28:05

School marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalis…

1
School Newsletter Ideas: essentials for getting started 15:04

9M ago15:04

15:04

School newsletters have proven to be one of the most effective virtual strategies for communication. Newsletters have the potential to become an engaging, informative tool for optimizing school life and building a tight-knit community. At the same time, understanding the true purpose of school newsletters and finding the best practices to apply can…

1
Crafting Smart School Marketing Strategies that Work 22:15

9M ago22:15

22:15

Today, a school marketing strategy formulation is essentially the science of survival in competitive markets. Designing a comprehensive marketing strategy incorporating your communication methods and channels, brand promotion techniques, and student enrollment strategies will help establish your brand in a new landscape. However, meeting the new ex…

1
10 ways to improve your school website 14:46

10M ago14:46

14:46

School websites are a vital necessity. But they are not a one-and-done event that you can take live and then not touch but once a year. It is a project that is well worth your time and planning. School website content management alone, done right, can save your school money and staff time, increase enrollment, and create a trustworthy reputation in…

1
School Instagram Account Ideas You Should Consider 11:21

10M ago11:21

11:21

Many educational organizations, universities, and high schools have realized that Instagram is an excellent, free platform to showcase school spirit and boost audience engagement. The user-friendly interface, efficient navigability, easy-to-understand search algorithms, and many other features have given Instagram a high rank among social media pla…

1
School Facebook Page Guidelines & Tips 19:09

10M ago19:09

19:09

Every social media channel has a lifespan. While new ones appear on the scene, others go out and die. However, some social media platforms have been major players for so long that they have become a part of our daily lives. Facebook is perhaps the most notable example, with nearly 20 years of experience. Let us show you some of the tips and guideli…

1
Competitor Website Analysis: How it can help your school's website 22:14

10M ago22:14

22:14

Nowadays, the internet and school websites, in particular, are major contact points where schools showcase their quality. Therefore, it’s not wrong to think of websites as one of the main arenas where schools compete for talented students and highly qualified staff. There is also no denying that a lot of insights can be gained by studying the schoo…

1
Communication Apps for Schools: What Are They? 15:49

10M ago15:49

15:49

Communication apps today are as prevalent as smartphones. School administrators, teachers, students, and parents rely on these communication tools to create groups and establish a more connected environment both online and offline. Keeping parents informed about their children's educational progress empowers them. They can help their child improve …

1
What are some of the best practices for designing a school website 18:23

11M ago18:23

18:23

Here at School Webmasters, we work for various school website providers. We are often hired to help schools that have switched vendors or are getting a redesign to migrate their old website onto a new design or platform. So, what are the website design best practices for updating or redesigning your school website? What do we train our staff to inc…

1
215: Enrolment strategies and great recruitment ads 24:50

11M ago24:50

24:50

School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what scho…

1
School Web Design Ideas to Win the Competition 16:15

12M ago16:15

16:15

In today's tech-driven age, website design plays a huge role in making a solid first impression. It's one of the most powerful tools available to schools to stand out from the crowd and convert visitors into eager parents and students who want to enroll. Plus, the right website design can help a school boost engagement, promote its brand, and stay …

1
214: Your Data Goldmine: unleashing the power of first-party insights for your school marketing 26:58

12M ago26:58

26:58

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication w…

1
Top High School Blogs: success elements they have in common 18:07

12M ago18:07

18:07

Every successful school tries to live up to its high standards. These high standards may translate into different things, but creating a well-designed and structured school website and a school blog are among the most popular school marketing practices. Find out how! For more information or help with your school website, contact School Webmasters a…

1
The Ideal School Communications Apps 9:33

12M ago9:33

9:33

We all agree communication channels are critical in times of crisis. So, school communication is even more important, considering it usually involves children. Is your school set up to handle any communications needs that might arise quickly? Find out what the most important aspects of an effective communications strategy and platform are and how t…

1
Tips for a Great High School Website 20:22

1y ago20:22

20:22

People spend a lot of time researching online, whether buying shoes, choosing a restaurant, or even subscribing to a streaming service. It’s the same when looking for a suitable school for their kids. Here, the first source of information is always the school’s website. It’s no wonder that so many schools invest a lot of money and time to design a …

1
Holiday Message from Your School 13:50

1y ago13:50

13:50

The holidays are a time to get in touch with people you love and show them how much you care about them. As a school, you can show teachers, students, and parents how much you appreciate their presence. Holiday messages are the perfect tool to convey your best wishes while discussing your school’s mission and announcing new programs. However, it ca…

1
213: Fantastic surveys and where to find them 18:54

1y ago18:54

18:54

School marketing and communications with Charlie Maughan, James Tindall and Sophia White In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketing spam breaches and what school marketers can learn. Unf…

1
212: Preparing your best media plan, and do you have a 'clustomer' problem? 27:17

1y ago27:17

27:17

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the De…

聞く価値のあるポッドキャスト

ポッドキャスト School Communications

聞く価値のあるポッドキャスト

クイックリファレンスガイド