最高の Revenue Marketing ポッドキャスト (2024)

1
The Retail Media ‘Death Star’ Data, Strategy, and the Path to Conversion 35:40

1d ago35:40

35:40

Send us a text In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran sits down with retail media expert Mike Feldman, Head of Retail Media at VaynerMedia. Together, they explore how brands can leverage retail media networks (RMNs) to drive revenue and maximize customer engagement by tapping into one of the fastest-growing areas in dig…

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#60 Buyer Journey: Wie viele Touchpoints braucht es im B2B? 27:24

3d ago27:24

27:24

In dieser Folge nehmen Tim und Matthis das Update des HockeyStack Reports über das Kaufverhalten von B2B Software Buyern unter die Lupe. Die Auswertung der Ad-Accounts von 150 B2B SaaS Companies zeigt, dass Werbung auf LinkedIn immer kompetitiver und komplizierter wird. Unsere beiden Hosts bewerten diese ernüchternden Ergebnisse und diskutieren, du…

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Ep 13: How to Secure $50K in Business Credit: The Step-by-Step Guide (Pt 1 w/ Romon Logan) 30:09

3d ago30:09

30:09

Description: On this episode of Call Her Profitable, Odaisha interviews her funding guy Romon Logan from Legacy Logan. This episode dives deep into the world of obtaining high business credit limits, especially for new business owners. Romon shares his expertise on how to build a strong credit report, the importance of establishing relationships wi…

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Use YouTube for your business without becoming a YouTuber 17:51

8d ago17:51

17:51

In this Episode we will cover: How you can use YouTube for your business without becoming a YouTuber. If you’re a business owner - you probably feel stressed enough about your day. I feel you. We work and work - have a never ending to-do list. Most of our days are already filled up, by our daily tasks and client work. But we also need to do marketi…

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Maximizing Revenue: Latest Trends and Insights from the Performance Marketing Association’s Annual Survey 32:36

4d ago32:36

32:36

Send us a text In this special episode of Revenue Boost: A Marketing Podcast, host Kerry Curran is joined by Tricia Meyer, Executive Director of the Performance Marketing Association (PMA). Together, they discuss the latest findings from the PMA’s annual survey, which includes data from over 300 affiliate programs. They explore the critical role of…

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From Startup to Scale-Up: Strategic Roadmapping for Revenue Growth 26:56

8d ago26:56

26:56

Send us a text In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran is joined by Jennifer Peters, Director of D2C, Martech, and Digital Compliance at OLLY. They discuss essential strategies for future-proofing startups, covering key topics from building effective roadmaps to managing customer subscriptions for long-term growth. Jenni…

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Driving Growth with Account-Based Marketing: How to Find and Target Your Ideal Customers 30:20

10d ago30:20

30:20

Send us a text In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran and Erin Cigich, CEO of Perform[cb], discuss driving business growth through account-based marketing (ABM) strategies. Erin shares her 17-year journey at Perform[cb], focusing on how they identified their ideal customer profile (ICP) and aligned marketing with sales …

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#59 Thought Leader: Seriengründer Friedrich Schwandt über den Aufbau von Statista zur globalen Brand 54:53

10d ago54:53

54:53

Als Gründer und ehemaliger CEO hat Friedrich Schwandt Statista zu einem international erfolgreichen SaaS-Unternehmen gemacht. Seine Go-To-Market Strategie war damals (2007) revolutionär und hat zum schnellen Wachstum von Statista beigetragen. Durch smartes Content Marketing konnten die Hamburger nicht nur ihre Markenbekanntheit steigern, sondern gl…

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Ep 12: What My First Business Failure Taught Me About Long-Term Success 29:21

11d ago29:21

29:21

Description: In this episode, Odaisha shares her powerful and emotional journey of experiencing her first failed launch. She dives deep into the five critical lessons she learned from this experience and how she was able to bounce back. Odaisha's testimony is filled with heartfelt moments and practical insights that can help you navigate your own e…

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Research-Driven Strategy: How Valuable Industry Insights Build Brand Credibility and Drive Demand 30:30

12d ago30:30

30:30

Send us a text In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran and Linus Gregoriadis, Managing Director of London Research, discuss how original research is essential for driving brand differentiation, credibility, and demand generation. Linus shares insights on how companies use research to stand out in crowded markets, establi…

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Why Titles and Thumbnails Matter Less Than You Think 11:05

15d ago11:05

11:05

In this Episode we will dive into discovering what factors actually matter for the click. It is more than just the Title and Thumbnail. Then we will also talk about what actually makes you stand out with a new channel.Jowi Witt による

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Original Research: Your Secret Weapon for Game-Changing Business Growth 39:49

15d ago39:49

39:49

Send us a text In this episode, we uncover how original research can be a game-changing tool for driving business growth. Drawing from our extensive experience, guest Meghan Lavin and Kerry highlight how research papers not only serve as valuable assets for target audiences but also fuel business success. From building credibility and strengthening…

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Why YouTube is Still the Ultimate Business Growth Platform in 2025 10:41

17d ago10:41

10:41

What You’ll Learn in This Episode: You’ve probably heard it before: YouTube is a game-changer for business. But as we head into 2025, it’s time to really understand why this platform is crucial for your marketing strategy—and how you can leverage it to grow consistently.Jowi Witt による

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#58 PLG vs. SLG - Unterschiede und Best Practices 35:31

17d ago35:31

35:31

B2B SaaS Companies können entweder Sales- oder Produkt-getrieben wachsen. In dieser Podcastfolge erklären unsere Hosts Tim und Matthis die Unterschiede zwischen Sales-Led Growth (SLG) und Product-Led Growth (PLG) in Bezug auf Go-to-Market-Strategien. Unter anderem geht es darum, welche Rolle Revenue Marketing für die beiden Ansätze spielt und wie e…

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Ep 11: Unlocking Abundance: How an Abundant Mindset Can Transform Your Business Results (Pt 2 w/ Kevia Croft) 33:29

18d ago33:29

33:29

Description On this episode of Call Her Profitable, Odaisha continues the insightful conversation with Kevia Croft in part two of "Cultivating an Abundant Mindset." If you haven't listened to part one, pause and catch up because Kevia shared numerous gems and aha moments. In this episode, they delve deeper into the intersection of faith and abundan…

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How Often Should You Really Post on YouTube? My Surprising Results from 69 Videos in 60 Days 9:46

19d ago9:46

9:46

What You’ll Learn in This Episode: Everyone’s asking: How often should I post on YouTube to grow my business? Today, I’m diving into the results of my latest YouTube experiments—69 long-form videos and 92 shorts in just 60 days—to give you the answer.Jowi Witt による

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Collapsing the Funnel: How to Engage and Convert Customers with Speed and Scale 23:52

19d ago23:52

23:52

Send us a text In this episode, we’re excited to welcome Vivian Chang, a direct-to-consumer expert who recently led the DTC function at Clorox, overseeing brands like Burt’s Bees and Brita. Vivian shares her insights on transforming legacy CPG brands to connect with modern consumers through innovative DTC strategies, subscriptions, and digital mark…

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Amplify Channel Performance and Boost ROAS by Giving Affiliate Marketing a Seat at the Planning Table 29:07

23d ago29:07

29:07

Send us a text In this episode, we sit down with Patricia Marange, Executive Director, Head of Affiliate Marketing & Partnerships across GroupM, to explore how affiliate marketing can supercharge your media strategy and amplify channel performance. With over a decade of experience in the affiliate space, Patricia shares insights on the evolution of…

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#57 State of RM Q3/24: LinkedIn Videofeed, Underdog YouTube, Bedeutung von Storytelling 38:27

24d ago38:27

38:27

Ab jetzt diskutieren Tim und Matthis einmal pro Quartal aktuelle Themen und Trends aus der B2B Marketing-Welt. Dieses neue Format gibt B2B SaaS Companies spannende Insights über aktuelle Marktentwicklungen und Chancen, aus der Masse herauszustechen. In der heutigen Folge geht es unter anderem um die Rolle von effizientem (Revenue) Marketing und den…

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Ep 10: Struggling with Limiting Beliefs? Cultivate an Abundant Mindset to Receive More in Business (Pt 1 w/ Kevia Croft) 28:56

25d ago28:56

28:56

Description: On this episode, Odaisha sits down with Kevia Croft of Content Atlanta to dive into the abundance mindset. Kevia shares her personal journey from a scarcity mindset to embracing abundance, illustrating how this shift transformed her life and business. If you're struggling with receiving wealth, battling a limiting mindset, or know that…

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Alex Hormozi’s not-so-free Value Ladder Breakdown! 10:48

26d ago10:48

10:48

Alex Hormozi is one, if not the biggest Business YouTuber. When he started out he said, that he is giving as much as possible away for free. Nowadays he has a big Value Ladder set up. In this Episode we are going to break this down. You will see every step in his funnel.Jowi Witt による

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The YouTube Skill Stack for Beginners - Only 5 Skills that Matter! 12:30

27d ago12:30

12:30

In this Episode we will cover the 5 different Skills that matter to growing on YouTube. I know that many of you are working on starting a YouTube Channel. In the beginning it is overwhelming to see what you need to learn. I was there too, but then I figured out that there are only 5 Skills that actually matter. Unfortunately most YouTubers get it c…

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A Free Skool Community is not going to make you rich! 8:51

28d ago8:51

8:51

You have probably heard of Skool by now. Alex Hormozi is running a lot of Commercials for the Skool Games. The Number #1 Advice they give is: Start a Free Skool Community - Give so much free Value and then Upgrade to a Paid Community. While that is obviously working for some. It’s not the way that will make you rich. In this Episode I will explain …

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6 Steps to Building a Winning Product 7:12

29d ago7:12

7:12

I have seen it often. Entrepeneurs start with a Product Idea in Mind. They are almost done developing it. But it is a failing product. In this episode I will take you through my 6 Steps to a winning product. The 6 Steps are: Customer Research Problem Analysis Market Research Product Ideas - Possible Solutions Product Research - Asking for Feedback …

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How I create an Offer to get to $10k as Solopreneur! (Calculation included) 12:45

30d ago12:45

12:45

Episode Summary: $10,000 as Goal Max 20 Clients per month 0,5-1% Conversion Rate from Followers/Suberscribers What does that Mean? 2,000-4,000 Subscribers - ideally to your Newsletter $500 base Price as average per Client.Jowi Witt による

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Strategic Affiliate Marketing: Balancing Reach, Attribution, and ROI 26:19

1M ago26:19

26:19

Send us a text In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran welcomes Adam Weiss, President of AWIN North America, to discuss how affiliate marketing has evolved into a strategic powerhouse for driving revenue growth. Learn how to balance reach, attribution, and ROI as Adam shares insights on leveraging diverse publisher …

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How to Stack your Skills to Win as Solopreneur - One Person Business! 10:51

1M ago10:51

10:51

As Business Owner and Entrepreneur we need to have a lot of different Skills... It is not easy, but we can't become a Jack of all Trades - Master of none. We need to actually become a Master of one Thing, while we are also working towards becoming skilled in many things. In this episode I will dive into discovering your one Skill of Mastery, while …

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#56 Sind die Zeiten von Meta als B2B-Marketing Channel vorbei? 31:13

1M ago31:13

31:13

Der neue HockeyStack Report zeigt, dass sich die Klick-Preise (CPC) auf Meta innerhalb von zwei Jahren versechsfacht haben. Gleichzeitig ist die Conversion Rate bei den betrachteten B2B SaaS Companies um fast 50 % eingebrochen. In dieser Podcastfolge beleuchten die Hosts Tim und Matthis, ob sich Meta als B2B Marketing Channel überhaupt noch lohnt. …

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Is Affiliate Marketing Right for Your Brand? Navigating Costs, Networks, and Strategic Partnerships 25:40

1M ago25:40

25:40

Send us a text In this insightful episode, we sit down with affiliate marketing expert Jeannine Crooks, who brings over 25 years of experience to the table. From working as an affiliate and a merchant to starting her own agency, Jeannine has seen it all. Tune in as she demystifies the affiliate marketing landscape, answering key questions about cos…

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14 Days of Building a Personal Media Company! 12:39

1M ago12:39

12:39

22.09.2024 - 28.09.2024 14 Days update! To make the most of tracking - I will track three parts for each platform and have it added up for the general Overview. To make is easy to see and understand I will have one Graph for the Overall Development. Then one split for each separate stat marking for the different platforms. The main three stats that…

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Ep 9: My Biggest Faith Move: 4 Game-Changing Business Lessons You Need to Know 29:27

1M ago29:27

29:27

Description: In this episode, Odaisha shares her biggest faith move and the valuable business lessons she learned from it. She opens up about her journey from being a temp employee in New York to taking a leap of faith and moving to Wisconsin with no money, no plan, and no connections. Through her testimony, Odaisha hopes to encourage you and provi…

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The 5 Stages to raise Awareness for your Personal Brand! 8:38

1M ago8:38

8:38

The 5 Stages to raise Awareness for your Personal Brand! The Journey of the Salmon When nobody knows you - you got no business! Thats why you need to do Marketing. Marketing makes known. Now you’re probably wondering, what should you do for your Marketing. This is where I will help you now. We will discover the 5 Stages of Awareness along the Journ…

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Business is easy, when you know what to do - Let me show you! 10:28

1M ago10:28

10:28

Business is easy - Just take these 5 Steps Many people are starting new businesses and most of them fail. I have also tried many different businesses. Then I started seeing what the successful businesses all have in common: They have these 5 steps that they all have. Here are the 5 Steps: Customer Focused Marketing - Personal Brand Solving a Proble…

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What Content Creators get Wrong about Niching down and how I fixed it! (My 3P-Knot Framework) 9:05

1M ago9:05

9:05

You have probably also heard about finding your Niche or Niching Down. That advice is everywhere. But there are two false Beliefs, that will keep you small and stop your growth. Your Niche is not your Topic or your Interests. Most still believe that and so did I. I also believed, but was struggling with it for years. That’s when I found the solutio…

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You’re risking your Personal Brand - if you don’t do this! 11:48

1M ago11:48

11:48

One Advice that I hear often for beginners is - Start on one platform. That is advice that was maybe good a few years ago, but not anymore. All social platforms are in constant competition and so they are changing fast. They are becoming less reliable over all. So by staying on one platform you have a huge risk! You can lose it all! So if you don't…

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Level Up your Personal Brand to a Personal Media Company - Play with the Big Boys now! 15:30

1M ago15:30

15:30

When I was growing up I always wanted to play with the big boys. I didn’t want to play with the babies or toddlers… They were so boring. Now with my Son I see the similar pattern. He is always chasing after the big boys. Same applies for us today. We like to look at Dan Koe, Alex Hormozi or Gary Vee. Dreaming that could be us one day. We could be t…

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3 Things I wish I knew before starting with YouTube 12:44

1M ago12:44

12:44

When you are just starting out on YouTube, it can be quite overwhelming. I have uploaded over 400 Videos and oh so many shorts… in the last three years on YouTube, so I got a bit of experience. In this Video I will give you three things I wish I knew before I started. First of all we need to talk the two different approaches when it comes to YouTub…

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#55 Ist Gated Content der neue alte Sche*ß im B2B Marketing? 33:04

1M ago33:04

33:04

Bis letztes Jahr galt Gated Content als Relikt der alten B2B Marketing-Welt. Damals haben B2B SaaS Unternehmen mittelmäßige Whitepaper genutzt, um die Daten potenzieller Kunden abzugreifen. Heute sehen es B2B Buyer nicht mehr ein, ihre wertvollen Informationen gegen wertlosen Content einzutauschen. In dieser Podcast-Folge sprechen Tim und Matthis d…

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Don’t fall for the Edutainment - The difference in audience for Entertainment and Education 12:17

1M ago12:17

12:17

In this podcast episode, the host warns against the "Edutainment Trap," which focuses too much on making educational content entertaining, attracting the wrong audience that is not committed to change or business growth. Instead, they advocate for focusing on providing real solutions to your ideal client's problems. Key steps include understanding …

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Ep 8: Who is the Holy Spirit and How He Help You in Business 22:41

1M ago22:41

22:41

Description: In this episode of "Call Her Profitable," Odaisha dives deep into understanding who the Holy Spirit is and how He can be a transformative partner in your business journey. Odaisha shares personal anecdotes and biblical insights to illustrate the profound impact of the Holy Spirit in building God-honoring businesses. Whether you're feel…

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Scaling Revenue in a Multi-Channel World: Mastering Awareness and Demand from TV to TikTok 23:38

1M ago23:38

23:38

Send us a text In this episode, Gabrielle Richards, Brand Director at Trafilea, an E-commerce Tech Group, joins Kerry Curran to dive into the strategies behind scaling iconic brands like Shapermint, truekind, and Rebel Beauty. Gabrielle shares her journey of redefining brand positioning to emphasize empowerment and body positivity, taking Shapermin…

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The Personal Media Challenge - Finish the Year by Growing your Personal Media Company! 7:21

1M ago7:21

7:21

In this podcast episode, the host introduces "The Personal Media Challenge," where they commit to growing a Personal Media Company across 12 platforms over the last 99 days of the year. They outline their content strategy, which involves posting 45+ pieces of content daily, and share the baseline stats for each platform, including followers, posts,…

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The Fruit Forest Framework for Content Creation & Organic Growth 26:21

1M ago26:21

26:21

The Fruit Forest Framework is a content strategy model that helps personal brands grow across multiple platforms. The framework draws an analogy between content creation and growing plants in a forest. Key points include: The 5 Seasons of Discovery: This process represents how people discover and engage with your brand, from initial content (the tr…

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Why your Personal Brand should leverage the Personal Media Company for Growth! 12:19

1M ago12:19

12:19

What Separates the Best Personal Brands from the Rest In this episode, we dive deep into what truly separates successful personal brands—like Alex Hormozi, Gary Vee, Matt Gray, and Dan Koe—from the rest of the crowd. Spoiler: they’re not just building brands, they’re running Personal Media Companies. Key Takeaways: The Personal Media Company Model:…

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Trailer: Roots to Revenue - The Podcast to Grow Your Brand Ecosystem 2:16

1M ago2:16

2:16

Content Marketing can feel overwhelming—there are endless opportunities, but you can't follow them all. Building a brand the organic way guarantees long-term success, but starting is the hardest part. That’s where I come in. With over 6,000+ hours building businesses through content marketing, here’s my track record: 60+ products created 500+ blog …

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#54 Messaging-Fallen im B2B SaaS 42:23

2M ago42:23

42:23

B2B SaaS Unternehmen verbrennen durch ineffektive Paid-Initiativen haufenweise Ressourcen und Budget. Sie setzen auf Creatives, die zum Scheitern verurteilt sind. In dieser Podcastfolge diskutieren Matthis und Marie aus unserem Creative Strategy Team, wie es besser geht. Diese Folge ist Pflicht für B2B SaaS Unternehmen, die Ads immer noch ohne Plan…

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Ep 7: How To Stir Up The Gifts Inside Of You So You Can Make Impact and Income In Business? 12:05

2M ago12:05

12:05

Description On this episode of Call Her Profitable, Odaisha dives deep into how you can stir up the spiritual gifts inside you to make a significant impact and boost your income in business. Building on the foundation laid in episode 6, Odaisha explores practical steps to activate your gifts and leverage them for success. Discover how to identify, …

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The Art of Selling Math to English Majors Strategies for Building Trust Between Sales and Marketing 34:19

2M ago34:19

34:19

Send us a text In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Jim Nichols, CEO of Exclamation Marketing, to explore the essential strategies for aligning sales and marketing to drive real revenue growth. With decades of experience across brand, agency, and tech sectors, Jim shares valuable insights on overco…

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The Future of Digital Commerce: Groundbreaking Data, Emerging Trends, and Expert Projections with eMarketer’s Max Willens 48:21

2M ago48:21

48:21

Send us a text In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran is joined by Max Willens, Senior Analyst at eMarketer, to dive into the future of digital commerce and affiliate marketing. Drawing from exclusive eMarketer research, Max uncovers how emerging trends, including the rise of retail media, shifting consumer behaviors, a…

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The Power of Authenticity: Unlocking Business Growth Through Trust and Transparency 22:22

2M ago22:22

22:22

Send us a text In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with seasoned marketing expert Bob Cargill for an engaging conversation on how authenticity and transparency drive business growth. With over 40 years of experience in the industry, Bob shares insights from his journey as a copywriter, creative directo…

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