最高の Retain ポッドキャスト (2023)

R

Retain: The Customer Retention Podcast

1
Raising Your Brand’s Awareness Through Customer Retention with Sabrina Buus, Marketing Director at Sephora Germany, Switzerland, and Scandinavia 24:42

1d ago24:42

24:42

On the latest episode of Retain, Lauren is accompanied by Sabrina Buus. Sabrina is the Marketing Director for Sephora in Germany, Switzerland, and Scandinavia. Sephora is a French multinational beauty retailer that specializes in makeup, skincare, fragrance, and hair care products. Sabrina is an experienced marketing and branding expert known for h…

G

Gain Grow Retain

1
The Vault - How CS Operations can Help Scale 32:04

2d ago32:04

32:04

This week GGR dusts off another gem from the past, this one from December 4, 2019. A strong CS Ops team can make a huge difference within an organization and be a force multiplier for the entire CS team. Jennifer Kirkland (formerly VP of CS Ops and Professional Services at Conversica, currently Executive VP of Client Success at Axero) joins Jeff an…

R

RetainFM

1
RFM157 – 5 Things You Can Do Today to Improve Your Customer Experience and Retain More Clients 21:20

15d ago21:20

21:20

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Understanding Customer Experience in a Digital Agency Context: Explanation of customer experience (CX) and why it's important in the digital agency business. This includes marketing to new clients, servicing clients professionally and retaining / maintaining a…

R

RetainFM

1
RFM159 – Unveiling the Unseen: The Essential Communication Bridge Between Agencies and Clients 20:59

1d ago20:59

20:59

Prefer to watch this show? Subscribe to the YouTube Channel! Setting the context – the agency where I found my feet Working with Client Services Working on BIG clients Our agency was NOT a commodity The problem – we see it all the time through SEOHive. Clients identify with what they can see and understand easily – that's why content retainers sell…

R

RetainFM

1
RFM158 – Establishing effective routines to help with productivity and work/life balance 24:02

8d ago24:02

24:02

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The challenge: We're all exceptionally busy – and if doesn't matter if we're an agency of 1 or 100, we all need to make sure that items of work aren't forgotten, deadlines are hit, our company is marketed, the booked an payroll are done, invoices are sent and …

R

Retain: The Customer Retention Podcast

1
Why Customer Segmentation is so Useful with Devam Hirpara, Ecommerce and CRM Specialist at L’Oreal 31:28

15d ago31:28

31:28

This time, Lauren is joined by Devam Hirpara, an Ecommerce and CRM Specialist at L’Oreal, the largest cosmetics and beauty brand in the world. At L’Oreal, Devam collaborates with advertisers, marketers, and stakeholders to drive ecommerce success and digital understanding. In the episode, Lauren and Devam discuss why customer segmentation is so use…

R

RetainFM

1
RFM156 – Introducing SEOHive's New Local SEO Plan 20:42

22d ago20:42

20:42

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Why Local SEO: 46% of all searches on Google include local intent 24.4% of all clicks go to the first result of local business searches “Near me” mobile searches grew increased by 136% in 2022 56% of businesses haven't yet claimed their Google Business Profile…

R

RetainFM

1
RFM155 – What is Scope Creep and How Digital Agencies Can Avoid It 22:01

29d ago22:01

22:01

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Part 1: Understanding Scope Creep Definition of scope creep Scope creep in digital agency work refers to the phenomenon where a project's scope of work expands beyond the originally agreed-upon goals, tasks, and deliverables, without a corresponding increase i…

R

Retain: The Customer Retention Podcast

1
How To Create Customers For Life with Cole Atkinson, Senior Product Manager at Shopify 31:48

29d ago31:48

31:48

On the latest episode of Retain, Lauren is accompanied by Cole Atkinson. Cole is a Senior Product Manager at Shopify, a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size, making it easier for everyone involved. Previously, he worked as a Sales & Marketing Manager at Rubber Tree…

G

Gain Grow Retain

1
Renewals 46:09

30d ago46:09

46:09

Where should renewals live, and why it doesn't really matter... That's the focus of a conversation between Julie Fox, Senior Manager of CS at FloQast and Jeff Breunsbach this week. Regardless of which department owns the renewal process, it really has to be a team sport, where success is based on the involvement of everyone. Customers do not renew …

R

RetainFM

1
RFM154 – What to do with a Lead when you receive one 21:15

1M ago21:15

21:15

Main talking points include: This is part 2 of a two-part show. Check out Part 1 of this podcast – Generating Leads through the 1/9 Rule In this episode, I share a comprehensive process that digital agency owners can follow when they receive a lead or enquiry. Tune in to learn how to convert more leads into clients by following these steps: Initial…

G

Gain Grow Retain

1
Focus on Your Customer 42:15

1M ago42:15

42:15

Are your customer meetings focusing on your product or your customer? If you are spending time talking about your product, you are leaving a lot of value on the table (and probably finding it difficult to get your customers to keep coming back for more). This week, Bob London and Jeff Breunsbach spend some time talking about how a shift from a prod…

R

RetainFM

1
RFM153 – Generating Leads through the 1/9 Rule 10:50

1M ago10:50

10:50

Main talking points include: Reasons Digital Agencies complain about leads: They "don't have any" They "don't know where to find them" The "don't have the time" ... All excuses... What I've actually found is that all the digital agencies I've coached have easy access to leads, they just don't (really) know what to do when they've got one... so they…

R

Retain: The Customer Retention Podcast

1
The Secret to Lifecycle Marketing with Elyssa Verhoogen, Senior CRM and Lifecycle Consultant at Dojo 30:10

1M ago30:10

30:10

This time, host Lauren DeSouza is joined by Marketing Consultant, Elyssa Verhoogen. As a lover of lifecycle marketing, Elyssa has extensive experience in helping companies improve their customer relationships and drive revenue growth. She is currently the Senior CRM & Lifecycle Marketing Consultant at Dojo. And, prior to that, Elyssa helped with th…

R

RetainFM

1
RFM152 - How we're using AI in Our Digital Agency 24:10

2M ago24:10

24:10

As with everything you need to apply the 80:20 rule – AI can get you 80% of the way there, but you still need to do the other 20% (thanks Bob Gentle for the inspiration here). Internally Marketing Social media Meeting summaries Externally / with clients Keyword clustering Content ideas & briefs Content Structures Social Media Ideas / Posts Content …

G

Gain Grow Retain

1
Making Your CSMs Become Great Change Management Experts 7:08

2M ago7:08

7:08

Your customer won't wake up tomorrow thinking "I cannot wait to use XX product more today!" Jeff Breunsbach takes some time to look at the role change management plays in product adoption. Look for ways to reduce customer effort Identify business problems to solve Update processes where necessary Identify customer stakeholders who will be impacted …

G

Gain Grow Retain

1
Meeting Prep is a Lost Art 8:01

2M ago8:01

8:01

Are you making sure your meetings are 'Can't Miss'? In this week's 10-minute trumpet, Jeff talks through some simple ideas for not only using meetings strategically, but adding simple before and after processes that can hep you make a lasting impression and stand out. 'Do the simple things really well' ----- Gain Grow Retain exists to connect peopl…

R

RetainFM

1
RFM151 – Pricing Profit Into Recurring Services 17:12

2M ago17:12

17:12

There are many different models of pricing recurring (and non-recurring) services... ... but all of them rely on you building profit into your pricing structure. In this episode, we walk through how to rice a recurring service to make sure you're making money EVERY TIME (including a base price calculator for you to use) and discuss why profit is so…

R

Retain: The Customer Retention Podcast

1
An Emotional Approach to Customer Retention with Jim Tincher, CEO of Heart of the Customer 38:45

2M ago38:45

38:45

Lauren is joined by customer experience expert, Jim Tincher. Jim is the Founder and CEO of Heart of the Customer, a customer experience consulting firm which seeks to map out customer journeys in order to increase engagement and loyalty. As well as leading customer engagement initiatives at Best Buy, Jim was the second person in the world to receiv…

G

Gain Grow Retain

1
Building Predictability Into Your CS Organization 37:03

2M ago37:03

37:03

Rod Cherkas, CEO and founder of HelloCCO, joins Jeff Bruensbach this week to talk about creating predictability and stability through consistence processes, which come from building consistent skills. In order to make this happen, CCOs (or those who aspire to become one) should focus on: Building cross-functional relationships Communicating effecti…

R

Recruit & Retain: Trucking Edition

1
Episode 176: Drive for Show. Putt for Dough. The long and short game of driver recruitment 12:56

2M ago12:56

12:56

Professional golf's Masters Week was the inspiration for this episode of Recruit & Retain, during which host Chad Hendricks discusses how truck driver recruiting departments need a great short game, but the long game is what will take them farther. "So far I haven’t been able to find a single leader to describe to me in detail what their long game …

R

RetainFM

1
RFM150 - How To Plan A Recurring Service 16:26

2M ago16:26

16:26

When you sell anything, it's your responsibility to make sure it works! In this episode we break down a recurring service into its constituant parts, and then provide a Recurring Service Planner (which comes bundled with a base price calculator) for you to plan your own service! Join our Facebook Group! Hosted on Acast. See acast.com/privacy for mo…

G

Gain Grow Retain

1
Our CSMs Are Really Change Management Experts 39:08

2M ago39:08

39:08

CSMs are really in the business of helping our customer champions become really great change management experts. Let's prepare our customers for the people, process, and technology updates necessary to adopt our product Connect with Garrett here Connect with Michael here ----- Gain Grow Retain exists to connect people, knowledge, and ideas to advan…

G

Gain Grow Retain

1
CSMs should be great change management experts 6:53

2M ago6:53

6:53

Customer success teams aren’t here to simply train the customer on using a product. Customer success teams are change management agents. Helping guide a customer to an outcome through people, process and technology habits. Reframe the thinking for your CS teams. Join the conversation. ----- Gain Grow Retain exists to connect people, knowledge, and …

#

#RetainTheDaf #90MinuteSiyum

1
Yerushalmi Makkos - Daf 9 7:14

2M ago7:14

7:14

Part 9 of 9. Listen along to the short 9 shiurim to learn & make a siyum in under 90 minutes (45 minutes on double speed).

#

#RetainTheDaf #90MinuteSiyum

1
Yerushalmi Makkos - Daf 8 8:48

2M ago8:48

8:48

Part 8 of 9. Listen along to the short 9 shiurim to learn & make a siyum in under 90 minutes (45 minutes on double speed).

#

#RetainTheDaf #90MinuteSiyum

1
Yerushalmi Makkos - Daf 7 11:13

2M ago11:13

11:13

Part 7 of 9. Listen along to the short 9 shiurim to learn & make a siyum in under 90 minutes (45 minutes on double speed).

#

#RetainTheDaf #90MinuteSiyum

1
Yerushalmi Makkos - Daf 6 11:33

2M ago11:33

11:33

Part 6 of 9. Listen along to the short 9 shiurim to learn & make a siyum in under 90 minutes (45 minutes on double speed).

#

#RetainTheDaf #90MinuteSiyum

1
Yerushalmi Makkos - Daf 5 9:34

2M ago9:34

9:34

Part 5 of 9. Listen along to the short 9 shiurim to learn & make a siyum in under 90 minutes (45 minutes on double speed).

#

#RetainTheDaf #90MinuteSiyum

1
Yerushalmi Makkos - Daf 4 7:58

2M ago7:58

7:58

Part 4 of 9. Listen along to the short 9 shiurim to learn & make a siyum in under 90 minutes (45 minutes on double speed).

#

#RetainTheDaf #90MinuteSiyum

1
Yerushalmi Makkos - Daf 3 11:43

2M ago11:43

11:43

Part 3 of 9. Listen along to the short 9 shiurim to learn & make a siyum in under 90 minutes (45 minutes on double speed).

#

#RetainTheDaf #90MinuteSiyum

1
Yerushalmi Makkos - Daf 2 9:44

2M ago9:44

9:44

Part 2 of 9. Listen along to the short 9 shiurim to learn & make a siyum in under 90 minutes (45 minutes on double speed).

#

#RetainTheDaf #90MinuteSiyum

1
Yerushalmi Makkos - Daf 1 11:01

2M ago11:01

11:01

Part 1 of 9. Listen along to the short 9 shiurim to learn & make a siyum in under 90 minutes (45 minutes on double speed).

R

RetainFM

1
RFM149 – Deciding What To Delegate 10:27

2M ago10:27

10:27

Knowing what your capacity is and deciding how to delegate to grow is key to any form of agency growth. (This is applicable to you, your business and your staff!) Main talking points include: The differences between business priorities and delegation How to map out your likes and dislikes in your working life and making those decisions How a framew…

R

Retain: The Customer Retention Podcast

1
Why Companies Need to be More Customer-Centric with Howard Tiersky, CEO of FROM 37:44

2M ago37:44

37:44

Lauren is joined by Howard Tiersky, CEO of FROM, the Digital Transformation Agency. Howard loves to help some of the world's largest brands navigate digital transformation; to re-invent their customer journeys and earn the love of today's ‘Digital Customers’. Howard speaks regularly on customer experience at conferences, and has recently released t…

G

Gain Grow Retain

1
10 Customer Churn Benchmarks for SaaS Leaders 50:11

2M ago50:11

50:11

This week, Greg Daines, CEO of ChurnRX joins Jay and Jeff to talk about churn benchmarks. Some key highlights: no statistical alignment between whether satisfied customers stay (CSAT) inertia is real - make sure you aren't giving your customers a reason to leave story telling the history of your relationship is a good thing measurable results is on…

G

Gain Grow Retain

1
Churn Benchmarks 18:17

3M ago18:17

18:17

Are your churn benchmarks telling you what you think they are? Jay Nathan takes a look at the Churn benchmarks for SaaS leaders by Greg Daines, CEO of ChurnRX and some of the results might surprise you! Jay shares some key takeaways for 5 of the 10 benchmarks reviewed in the report. CSAT - no statistical correlation between customer reported satisf…

R

RetainFM

1
RFM148 – What is a value ladder and why do you need one? 16:44

3M ago16:44

16:44

Main talking points include: In this episode, we cover: What is a Value Ladder? How to Create a Value Ladder Benefits of a Value Ladder Common Mistakes to Avoid Why a value ladder is good for a Digital Agency Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.Pete Everitt による

G

Gain Grow Retain

1
Strategic, Tactical, and Operational 33:15

3M ago33:15

33:15

Are your CSMs operating with a single point of contact? Damien Howley, CCO of Whip Around shares how having a Strategic, Tactical, and Operational focus in your customer relationships not only prevents that single point of failure when a main contact leaves, it strengthens your customer knowledge in a way that cannot be done with a single relations…

G

Gain Grow Retain

1
Scaled CSMs Should Be Creating Content 8:08

3M ago8:08

8:08

Are you using scaled CS as a universal engagement strategy? If not, you are missing out on giving your team the chance to build out their roles due to lack of bandwidth. In building relevant and actionable content, it is important that you: know the persona know the product know the market share best practices have a variety of content types webina…

R

RetainFM

1
RFM147 – How To Deal With Clients That Aren't A Good Fit 34:22

3M ago34:22

34:22

Main talking points include: In this episode, we cover: Signs that a Client isn't a Good Fit Why it's Important to Say No How to Say "No" to a client (and some alternatives) Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.Pete Everitt による

R

Retain: The Customer Retention Podcast

1
Leveraging Technology in Marketing with John Sime, Senior Product Marketing Manager at Shopify 39:18

3M ago39:18

39:18

Lauren is joined by John Sime, a Senior Product Marketing Manager at Shopify. Shopify is of course known to the world as being the global commerce brand. John is a product and technology-focused marketer, whose work has spanned e-commerce, consumer packaged goods, and tourism for B2B and B2C. He works closely with sales, UX and creative teams to ma…

G

Gain Grow Retain

1
Scaled CS is Looking Alot Like Marketing 35:56

3M ago35:56

35:56

This week, Karessa Parish, Growth Marketing Manager at ClassTag joins Jeff to talk about the connection between scaled CS and marketing. Here are some of the key takeaways: Look for ways to automate things that you do over and over Evaluate your content to align with customer self-service needs CSMs should be facilitators rather than information ke…

G

Gain Grow Retain

1
QBRs Need an Overhaul 9:25

3M ago9:25

9:25

QBRs are a topic of conversation almost any place that CS professionals gather. That is because they are a vital tool in helping customers understand how your product aligns with their business goals. The problem is these meetings have become another task, and one that many customers are skipping. So how do you move from the old way to a new, more …

R

RetainFM

1
RFM146 – Sometimes Things Aren't Always As They Seem 10:44

3M ago10:44

10:44

Main talking points include: When was the last time you took a step back, looked at the whole picture and asked "OK – is this as good as it can be?" In today's show, we uncover why sometimes asking the most obvious questions, can be the key to delivering in your business and for your clients. Join our Facebook Group! Hosted on Acast. See acast.com/…

G

Gain Grow Retain

1
Effortless Experience 46:37

3M ago46:37

46:37

Going above and beyond for your customers seems like a no-brainer, but is it really? Data shows that performing 'Hail Mary's' for your customer doesn't have any greater impact than simply meeting their needs. Matt Dixon shares some tips on what you should be focusing on, and the good news is it is relatively inexpensive in terms of money, time, and…

G

Gain Grow Retain

1
Delight vs Effort 16:37

3M ago16:37

16:37

It seems intuitive: you increase retention by delighting your customers. However, data exposes the fact that something that takes a lot of effort and often the increased expense doesn't bring the results you are looking for in terms of loyalty, retention, or even advocacy. Instead, strong value and ROI come when companies look for ways to reduce th…

R

Retain: The Customer Retention Podcast

1
The Power of Listening with Dave Kerpen 28:55

3M ago28:55

28:55

Lauren is joined by New York Times best-selling author, Dave Kerpen. As a serial entrepreneur, Dave spins many plates. One of which is being the Co-founder and Executive Chairman of Apprentice, a platform connecting entrepreneurs with smart and motivated college students. Dave is also a renowned international keynotes speaker on all things business…

G

Gain Grow Retain

1
Trends in the Job Market Around B2B Tech 41:31

3M ago41:31

41:31

Jay is joined by Christina Lock, Founder and CEO of Catch Talent. We talked about trends in the labor market and what she’s seeing across the tech companies her team works with. Here are the questions we went over: What are the trends you see in both the job market and the labor market? How are employers responding to shifts in the labor market? Wh…

G

Gain Grow Retain

1
We Need Our CSMs to Become More ”Strategic” 7:16

3M ago7:16

7:16

We need our CSM's to become more "strategic". (What that really means, no one will ever know) BUT, here's an easy way to *start*... Coaching your CSMs to get better at asking open-ended questions AND listening. Open-ended questions often begin with words such as "Why" and "How." Or they can use phrases such as "Tell me about..." 💩 Did you accomplis…

聞く価値のあるポッドキャスト

スポンサード

ポッドキャスト Retain

Download the App!

聞く価値のあるポッドキャスト

スポンサード

クイックリファレンスガイド